Linking Strategy to Everyday Work

TL; DR: Linking Strategy to Everyday Work w/John Cutler — ACB21

In this highly engaging speaker session from the Agile Camp Berlin 2021, John Cutler delves into the advantages of linking strategy to everyday work: Motivation, inspiration, seeing the big picture despite working on a small iteration.

Linking Strategy to Everyday Work (With Value Creation Models, and Time-Based Goals Like OKRs)

When teams can link their day-to-day work to a meaningful/concrete representation of “strategy”, they feel more inspired, and confidently work small while thinking big. Too often teams feel like they are iterating to nowhere, or locked into huge, prescriptive batches. Time-based goals like OKRs (alone) don’t help. In this talk we will discuss the difference between point-in-time goals and persistent value-creation models. My goal: inspire teams to adopt some form of persistent value-creation model and link their daily work to that framework.

What Should Be The Focus For The Product Owner?

The most straightforward answer would be – value, of course!

But How Do You Reach It?

Large numbers of Product Owners begin their work by creating requirements. In some situations, these scopes are dictated by others. Their work mainly consists of describing demands, thus apparently appearing as a scribe in their role.

The Power of Hindsight in Product Strategy

Hindsight is 2020.

Introduction

The decision to make a fundamental change in strategic direction, whether in re-launching a product, or revamping a service, may depend on several factors. Many companies get a second wind by reinventing themselves to capitalize on a shift in consumer perception, new processes, current trends, new technologies, etc., while others inexplicably plummet to new lows after periods of great success.