Undoubtedly, companies are blind, deaf, and in the middle of a freeway without big data analytics. Data is the new science whereas big data leverages the answer. Data production rates are evolving at a tremendous pace simultaneously with the human population. Humans produce mind-boggling amounts of data (2.5 quintillion bytes) on a regular basis and the pace is only accelerating with the evolution of the Internet of Things (IoT). The world has generated 90% of data only in the past two years. Also, according to certain predictions, it is predicted that the world will store 200 zettabytes of data by the year 2025.
Cybercrimes are progressing by leaps and bounds in parallel to the data production rate. There would be no wrong in saying that cyber attacks seem to be breeding like rabbits. The globe faces more than 10,000 malicious files and 100,000 malicious websites on a daily basis. Phishing attacks account for over 80% of the reported security incidents. As of January 2021, Google has registered more than 2 million phishing sites. Since the pandemic outbreak, remote workers are also the target of alarming cyberattacks. Hence, people are aware of each and every cyberattack that is encountered all around the world due to their effortless access to the internet.