With a whopping 3.5 billion smartphone users across the world, mobile apps undoubtedly enjoy a huge user base. Regardless of the industry your business belongs to, mobile application penetration has redefined business goals and strategies across verticals. Constant innovation and adaptability have remained unchanged factors.
Kodak, Compaq, Blockbuster Video — what do these have in common? Despite being widely popular in the past, they failed to keep up with technology and, therefore, ended up closing or selling out. All this at a time when technology was not changing as fast as it is today. Technology truly is in a constant state of flux. When businesses fail to keep up, they usually tend to go the Blockbuster way.