#23 – Cate DeRosia Talks About Rethinking In-Person Events

On the podcast today we have Cate DeRosia.

Cate is a familiar face in the WordPress community. Along with her husband, Topher, they run the HeroPress Network which aims to make it easy to find any and all WordPress related content. She describes herself as a ‘serial volunteer in the community’.

In early 2022 Cate was hired by Automattic to be a sponsored member of the Community Team, and it’s this role which finds her on the podcast today.

In-person events have been largely non-existent for the last two years. Many events have moved online and tried to keep the momentum going, but for some it’s just not the same. In-person events bring something unique to the table. There’s something special about interacting face to face; sharing ideas and friendship in a way that’s virtually impossible on a screen.

A few years ago if you were attending a WordPress Meetup or WordCamp it’s likely that you didn’t think too much about your safety at the event. You showed up, enjoyed the presentations and social spaces and then went home. But now we’re all changed. Now both attendees and organisers need to make sure that events are safe, that they are following local guidelines and have thought through all the consequences of gathering many people in one space.

It’s a lot to take on, but at the same time it’s a golden opportunity to imagine afresh what a WordCamp might be.

Cate wants to make this moment count, and she needs your help, your ideas.

On the podcast we talk about her ‘blue sky thinking’ post, which is a forum for people to engage with her and her team, so that events can be made different. What does the community of 2022 want from WordPress events? Are we happy with how things have always been done, or do we want something new, something different?

Cate talks about how your opinions are being gathered and how they can shape the future of WordPress events.

Useful links.

Return to In-Person Events: Blue Sky Thinking

Return to In-Person Events: Share Your Challenges

WP Briefing podcast. Episode 28: Coming to a WordCamp Near You: A Return to In-Person WP Events

Transcript

[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast which is dedicated to all things WordPress, the people, the plugins, the blocks, the themes, and in this case, the future of in-person events.

If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice. Or by going to WP tavern.com forward slash feed forward slash podcast. And you can copy that URL into most podcast players. If you have a topic that you’d like us to feature on the podcast, well, I’m keen to hear from you. And hopefully get you or your idea featured on the show. Head over to WP tavern.com forward slash contact forward slash jukebox and use the contact form there.

So on the podcast today, we have Cate DeRosia. Cate is a familiar face in the WordPress community. Along with her husband Topher they run the HeroPress Network, which aims to make it easy to find any and all WordPress related content. She describes herself as a serial volunteer in the community. In early 2022, KCate was hired by Automattic to be a sponsored member of the community team. And it’s this role, which finds her on the podcast today.

In-person events have been largely non-existent for the last two years. Many events have moved online and tried to keep the momentum going. But for some, it’s just not the same. In-person events, bring something unique to the table. There’s something special about interacting, face-to-face, sharing ideas and friendship in a way that’s virtually impossible on a screen.

A few years ago, if you were attending a WordPress meetup or WordCamp, it’s likely that you didn’t think too much about your safety at the event. You showed up, enjoyed the presentations and social spaces, and then went home. But now we’re all changed. Now both attendees and organizers need to make sure that the events are safe. That they are following local guidelines and have thought through all the consequences of gathering many people in one space.

It’s a lot to take on, but at the same time, it’s a golden opportunity to imagine afresh what a WordCamp might be. Cate wants to make this moment count, and she needs your help. Your ideas. On the podcast today, we talk about her blue sky thinking post, which is a forum for people to engage with her and her team, so that events can be made different.

What does the community of 2022 want from WordPress events? Are we happy with how things have always been done or do we want something new, something different? Cate talks about how your opinions are being gathered and how they can shape the future of WordPress events.

If you’re interested in finding out more, you can find all the links in the show notes by heading over to WP tavern.com forward slash podcast. Where you’ll also find all the other podcast episodes. And so, without further delay, I bring you Cate DeRosia.

I am joined on the podcast today by Cate DeRosia Hello Cate.

[00:03:56] Cate DeRosia: Hello, Nathan. It’s so nice to talk with you.

[00:03:58] Nathan Wrigley: And you too. Typically at the beginning of the podcast, just to give a bit of orientation we ask people to tell the listeners who they are and what their relationship is with WordPress. So I’m going to do the same thing. If you don’t mind Cate, just tell us a little bit about you and how it is that you’re appearing on a WordPress podcast.

[00:04:16] Cate DeRosia: That is a really excellent question. So I’ve been a serial volunteer in the community since about 2015. I really dove in deep there. I was transitioning away from homeschooling the girls to whatever I was going to do next with my life. My husband’s a veteran developer and had kind of made his home in WordPress.

And so it made sense for me, I have an English degree. I really love the soft side of business communications and community. And that was kind of lacking in WordPress at the time. And so I started looking around at things you could do, jobs you could have in WordPress that didn’t involve development or design.

And it was, it’s been a pretty interesting journey in kind of, invigorating for other people who have been in the community for a while and are looking for a change maybe. I’ve done a lot of freelance writing some community engagement, and then recently as of January, I was hired by Automattic to be a sponsored member of the community team.

And I couldn’t be more thrilled with that position. It really sets me up nicely to help the community. I’m also part of the Heropress project, which has been growing by leaps and bounds lately. We moved from our inspirational essays to a whole network of other services for the community, basically. So I’ve been very, very active for quite a while on the community side of WordPress.

[00:05:35] Nathan Wrigley: I think if it’s okay with you before we get into the main event of the podcast, the discussion that we’re going to have, I’d really be interested to know what the role that you’ve taken on at Automattic, what that involves. You said that it was community focused, but you able to just give us some kind of insight into the kind of thing that you are doing on a day-to-day basis to help swell and build that community?

[00:05:56] Cate DeRosia: Yeah, I’m really glad you asked because it’s a hidden job in a way. Aside from the fact that my benefits and paycheck come from Automattic, I don’t work for Automattic. I work exclusively for the WordPress community through.org. I’m on a team of eight, which actually just doubled. So at the beginning of the year, we brought on four new team members, including myself.

We handle all of the paperwork behind having an event. So all of the finances for WordCamps, every WordCamp comes through us. We vet organizers for both meetups and WordCamps. And we have these do action events, to make sure that they represent the WordPress community. That they’re somebody that you would feel comfortable having your work behind. We also then have room in our time, in our days to work on a variety of projects that are important to us. I’m currently one of the lead trio for WordCamp US, and I’m doing a lot of work in kind of reactivating our blogs, which is why we’re talking today.

I’m starting to use them more to create conversations with the community. To kind of bridge a gap that’s always been there. To help the community feel a little more, heard to give them an opportunity to share their opinions a little bit more. Others on my team are working with Jill Binder’s WP Diversity initiative, and bringing that more fully into the community.

Another one is highly active in translations and helping to get WordPress out in languages as possible. And then a fourth member of my team is excellent at documentation. And she’s been really going in and making it easier for people who want to organize an event to come on board and do that.

[00:07:30] Nathan Wrigley: That gives us a really perfect insight into why you’re talking today because the subject under discussion really is about the re-introduction of WordPress live events. Now I don’t suppose anybody needs to be told why we haven’t had live events for the last period of time. We haven’t. Several years have gone past, but it looks, at the time of recording, which is in April, 2022, it looks as if the world is settling down and considering going back to in-person events. And so that’s what we’re going to be talking about today. We’re going to be talking about some of the questions Cate is posing to the community, and ways that you can help answer those questions and give Cate and her team insights into what the future of WordPress events might look like.

Just before we get into that, just wondering if you could illustrate for us what it is that you think the world has been missing over the last couple of years. We know that we did our best. We went online and probably of any community on the planet, we were able to make that pivot. We had the technology and the websites and the infrastructure, good to go. But nevertheless, after a couple of years, I think it’s fair to say that people, given the chance, many of them would prefer to go back to real world events. And I’m just wondering, perhaps we could take this in the broad sweep, any ideas that you’ve had from friends, but maybe it’s a personal story. What do you think we’ve been missing ever since in-person events got pulled?

[00:09:03] Cate DeRosia: You know, I love that question and it’s been on my mind since Topher and I had the opportunity to go to The State of the Word, in New York for HeroPress. Backing up a little bit, if there hadn’t been online events when I was getting started in WordPress, I would have had a really hard time getting started.

I was still being a full-time mom. I didn’t have a job, so I didn’t have a budget for travel. We were always a single income family, so there wasn’t extra money for anything. And so if I hadn’t been able to attend some things virtually, I wouldn’t have been able to learn as much as I did and have the start that I had.

And it’s an introvert myself, that always seemed like a good fit. You know, I liked having online events where I could just listen and learn from. But as we’ve gone through the pandemic and the real isolation that comes from being really cut off from people, you start to see how important it is to be able to see somebody’s face when you’re talking to them. A lot of trust is built in the non-verbals, and so it matters a lot to be able to sit down across from somebody and see what they’re really saying, not just the words that are coming out of their mouth.

But even beyond that, I was thinking about like, why did we go to New York? There are 50 of us that went there for the State of the Word, because I could sit at home and watch the State of the Word. I didn’t have to fly. I didn’t have to risk my health. You know, I didn’t have to do that. And I realized that it’s not the event itself, and you hear this a lot. The hallway track is the, you know, the thing everybody loves about a WordCamp. But why? And it’s because it’s a place where the other things get discussed.

When you’re sitting around a table with somebody and you’ve been there for an hour. You moved away from the conference talk completely, and have started brainstorming. You’ve started looking at your business from a different perspective. You’re thinking about community from a different perspective. There’s conversations flowing around you and you pick up these little bits and pieces that you don’t even know you’re going to use, but eventually down the road, you’re like, oh, Hey, I remember this person’s good at that thing, because I heard them talking about it over here. And it wasn’t even a conversation you were involved in and sometimes it completely revolutionizes your life. And so it’s never one thing that makes in-person events so important, but it’s like those little tiny bits and pieces of things that you can’t get unless you’re in a relaxed environment where you can just talk to each other.

[00:11:33] Nathan Wrigley: Yeah, that’s a really interesting insight because many people might think that the sessions themselves are the thing. Many people clearly talk about the hallway track and, maybe people are talking about the after party and things like that, but the whole range of different things going on, and, I’ve heard that same emotion, that same idea expressed by several people.

It’s the thousands of little, small interactions that occur in unexpected places when you’re just wandering around the corridors that seem to make great big difference. You described a minute ago that you were not in a position at the beginning of your WordPress journey to go to the real events. And so obviously you were happy with the online events. Have you had any experiences more recently where you’ve become a little bit fatigued by those?

Do you still attend them with the same alacrity that you used to, or do you find yourself perhaps not attending as much because it’s become a little bit, how should we say, a little bit tired and it’s the same thing potentially over and over again.

[00:12:35] Cate DeRosia: Yeah. So I would say that in the last two years, I have attended one online event and it wasn’t any of the ones I organized. I was online for both WordFests, through both of them. But the only WordCamp event I attended was the one where my girls played, they did some music for it.

And part of it’s because I’ve reached a spot where I do go to events purely to meet people. And it’s really a challenge online. But also you know, when you sit in front of your computer all day and then want to go to an event on a weekend that involves sitting in front of your computer, again, it doesn’t have the same change of life that going to an in-person event has. It’s just exhausting.

[00:13:25] Nathan Wrigley: Yeah, good point, and I’m sure one that many people can identify with. So we’re going to change gears a little bit, and we’re going to introduce a post that Cate wrote on the 23rd of March. It’s called return to in-person events, blue sky thinking. You can find it on the make.wordpress.org channel, but for simplicity sake, just go to the post associated with this and I’ll put the link in there, and you can find it from there.

But the intention of this is you would like to offer up a brainstorming opportunity to people, so that in the future, we’ve got some fresh ideas about how WordCamps and other WordPress meetups and so on might look. And it’s kind of based on the fact that, according to people such as yourself, I know you’ve recently written a more recent posts, which again, I’ll link to in the show notes, but there’s a piece of linked in the article from Andrea Middleton, in which she emphasizes that we probably are different as a species for want of a better word. We have been changed entirely by the last couple of years. And so if that is the case and we’ve got different expectations and we’ve got different, maybe we’ve got different concerns about the kind of situations we’re willing to put ourselves in, then we need to rethink what a WordCamp might look like. We could put the old WordCamp back together, but perhaps this is a fantastic opportunity to rejig it a little bit. Have I summarize that correctly or did I miss the target or perhaps just left something out?

[00:15:01] Cate DeRosia: I am delighted to say that you got it pretty much exactly, like what we’re looking for. So the community team is made up of community organizers. And so we have our own reasons, I’m a meetup organizer, as well as part of the organizing team for WordCamp US. I know what’s keeping me from organizing WordCamps. We’re not doing a local WordCamp this year.

And our meetup hasn’t started meeting a person again, even though our community’s fairly healthy and low on COVID at the moment. So I know what my reasons are, but that’s very limiting, you know, we don’t want to operate off of just what we know. We want to open it up to hear what other people know too. The reason that I did two posts, the first one is a brainstorming post. If you’re an organizer and you have ideas on how to restart your event, or how do you know how somebody could restart their event, please put them down, even if you touch more on pain points than actual answers, we want to hear what you’re thinking and where you’re hurting.

The other post is purely for pain points and open to the entire community. Both posts have the same goal of getting more people talking about the topic. Cause we’re just, we’re so much richer together. The ideas that I have can be good ideas, but they’re still limited by my experience and my perception. Other people, and you can see from the list of answers, like there are no two answers that are the same on the posts so far. And it’s just great to see the directions people approach the question from, and the ideas that they throw out.

[00:16:25] Nathan Wrigley: This I think is the first podcast episode that I’ve done for WP Tavern where there really is an actual call to action, because I think the nature of this episode is that we’re hoping, if anybody is thinking about running an event or they have an opinion on how events should be in the future, we are encouraging you to find the link in the show notes and go to Cate’s posts and give her some feedback, because as we’ve just both said, the world has changed and we want to take this opportunity. It’s almost like phoenix from the flames kind of thing. Isn’t it? You know, we’ve got this opportunity to revitalize and build from the ground up. Whilst you were talking just then I was going through in my mind some of the friends that I have in the real world and some of the differences that I’ve noticed in them over the last two years. And it may be in the case of some people that I know that they are now less likely to leave their own home. You know, they try to do everything in a much more confined way. They leave and try to achieve four things in one outing from the house, as opposed to one outing.

I have other friends who are just desperate everything, to return to normal and be able to throw all of the, all of the restrictions and everything over their shoulder and leave this whole thing behind. And there are other people who may be somewhere in the middle, you know, they’ve got a cautionary approach and some things they want to be mindful of and other things not.

And so it’s with that opinion that we’re going into this, and you’ve got three goals. It would be silly if I said what they were, maybe it’s best if I hand that to you.

[00:17:52] Cate DeRosia: Yeah we want the meetup organizers to feel supported, because we all know that even though we’re coming out of COVID, I’m exhausted. I mean I’ve been trying to keep a family safe. Running a business and all the other things that happen, you know, we’re all tired if nothing else. And so meetup organizers are, to ask them to do one more thing, we’re looking to ease that as best we can. But like you said, the people that we’re trying to help, they’re different. They’re reasonably scared. They’re nervous about being back out around people. Maybe they’ve got particular health reasons that make it more challenging. So we need to be supporting the organizers as well as the attendees.

And hopefully through brainstorming with the community, which is the third point, we can come up with some new and creative ways to make this easier for everybody. But if we don’t like, if the organizers don’t feel supported and the attendees don’t feel safe, then nobody’s going to come back together again.

[00:18:47] Nathan Wrigley: The purpose of this is that you want ideas and let’s go through a few of the different ideas that we’ve had so far. The ideas are being shared in the form of comments at the bottom of the posts in a sort of typical WordPress fashion. Do you just want to go through a few of the pieces that you’ve picked up on that were quite interesting?

And the idea here is I guess to illustrate that, as you said, none of them are the same. Everybody seems to have a different expectation of what they would like to change. And some of them were really curious to me as I read through them. I genuinely thought that never would have occurred to me. So let’s just share, go through a few of those.

[00:19:25] Cate DeRosia: Sure. Yeah. You know, we’ve been talking more and more about diversity in the community and well, that doesn’t necessarily fit, it may not have been something we had on our mind when this post came out. Hearing other people talk about how adding diversity options to our meetups can help people feel more safe and comfortable, that definitely is right on topic. And so it wasn’t a direction we expected anybody to come from, but we’re really happy to get that feedback from them. Another post talks about reusing talks that have happened at other WordCamps or at other meetups.

Our meetup is small here in Grand Rapids, and we started before the pandemic bringing in virtual speakers because that, not that we didn’t have speakers who were willing, but it was kind of always the same people feeling like they had to speak. And so to bring more diversity, more variety to our topics, we started bringing in the virtual speakers and you can do that over prerecorded talk from somebody else or from a different WordCamp. And so those are the kinds of ideas, like looking at content that we already have, that we can reuse. I’m talking about, what resources can we provide if they can make this easier for them.

[00:20:33] Nathan Wrigley: Yeah, you mentioned diversity. Somebody mentioned the idea that maybe going forwards, it would be a good idea to not have a single individual in charge of any event no matter how small or large it might be. The idea of teaming up with people, that speaks very much to the, you know, you’ve said earlier that you were exhausted off the back of this, maybe spreading that load slightly.

I don’t know how don’t know how easy that is I’m not entirely sure what the sense of wishing to be an organizer is these days. I don’t know if the desire to organize these kinds of events has gone down because of the pandemic or there’s more people trying to get involved in there, but I do also like the idea of the one that you just shared in terms of people reusing content.

That just strikes me as such a sensible idea. If somebody over in on Australian meetup has created a piece of content and it’s already there and it’s perfectly usable. In fact, it might be utterly brilliant. Why not just repurpose it and have it say in Birmingham or Manchester or Los Angeles or wherever it might be. And in that way, we can share that content rather than it being viewed by the 40 people who showed up to that event on that particular date and time. That’s a really powerful one I think.

[00:21:43] Cate DeRosia: Yeah, exactly. The initial one you shared goes back to something that you mentioned earlier, but we’re really looking at rethinking how meetups are structured. And in reality, I think it’s more of a communicating with the community about how meetups are intended to be structured.

They aren’t necessarily supposed to have a single organizer. They’ve kind of fallen into, I don’t want to say a rut, but kind of a pattern of you have a meetup and it has a speaker and you know, and that’s what that month is like. When in reality any person in the meetup can organize an event that can just be coffee or coworking. And so we have plans in the works to start reminding people that there are other alternatives to what a meetup can look like or who can organize an event. And we’re hoping that will help with growing co-organizers, which is another response on the post as well.

And then also move into the idea of repurposing content or like using some of the new Learn content that’s been coming out, that’s structured nicely for meetups, but just getting some new ideas on what a meetup needs to look like.

[00:22:46] Nathan Wrigley: There seems to be a concern in some of them, although it’s not explicitly stated, it’s kind of implied in a few of the comments that you’ve got, that there’s concern around the size of the audience and the size of the pool of people who are going to be willing to do events in the future.

And I just wonder, do you have concerns about that? Do you have concerns that in the future, these events are going to reopen only to find that less people are getting there. If that’s the case, and that is something we need to worry about because people have got into the habit of not attending, or maybe they’re just new to the community over the last couple of years, and they simply don’t know that these things ever existed. And if that’s the case, how do we find them? How do we tell them that these events are going on? And there’s a, there’s a few answers to that in there as well.

[00:23:32] Cate DeRosia: That’s a great point. That’s a great kind of side effect to come out of the post, is seeing what those additional concerns are. You know, maybe it’s not as focused around content for their meetup, but how do you get people involved? And so those are areas that we can continue to address as well.

I think it’s important to remember that it’s not a contest. If you’ve got three people who have gathered to learn, then that’s two people that didn’t gather before. And it doesn’t have to be big to be successful. Growing a community can start in a lot of little ways that you know, if you’re helping the people that want to be helped, that’s what matters most.

But also starting to look at what our community looks like because as more people go online with their jobs as they look at career transitions and now is a huge time for career transitions. You’ve got younger people coming in, but you’ve also got older people coming in. My parents’ generation who are retiring, but have computer skills and are excited about starting their next business or, you know, their third business. It’s important to think about your community, the makeup of it in different ways.

[00:24:37] Nathan Wrigley: Yeah, that was another one that came out which I found quite curious. This idea that it would be a good opportunity to attract age groups at the end of the spectrum at both ends. So a great opportunity to reach out to new people who probably don’t really know too much about these WordPress events. Maybe they’re students and they’re fresh out of college.

And this would be a great moment to get them involved. And maybe not only will they become part of the community, but they might wish to take on some of the responsibility for organizing events like this, but also, and this really hadn’t occurred to me, forgive my ignorance here, the older end of the spectrum, the idea that there’s probably a lot of people out there who would welcome an event as friendly and as interesting as a WordCamp and tapping into that resource as well.

[00:25:25] Cate DeRosia: Yeah, one of the problems that we had specifically in our meetup is we were all kind of the same age, and Topher and I of course had children kind of early for nowadays. But as our friends were starting to have their children, it gets hard to balance family and meetup and job, and all the other responsibilities that you have. So having a meetup group that is made up of a variety of different ages and life points, or, you know, places where you are in your life, can be really useful to you because you do have those people who are young and enthusiastic or are established and, and reliable, or, you know, young and reliable established, and enthusiastic. However you want to look at it.

The whole community benefits from having people who are at different stages of their life. I know for me, I’ve actually had more experience meeting people and maybe it’s because I’m a little bit older, but meeting people who are on their second stage journey and are embracing WordPress for all that it has to offer. They have a little more disposable income. They have a little more life experience, and they’re often excited to be starting something new.

[00:26:31] Nathan Wrigley: I guess it was obvious that some people were going to put comments in about COVID itself and the restrictions around that, and that’s going to be a big concern for people in terms of, what will the restrictions be? What will the regulations be? Masking perhaps, and so on.

And somebody mentioned, and I hadn’t come across this idea, but they mentioned that this is happening in other real world events that people are wearing what we in the UK called badges, but I believe you called buttons, a little visual emblem to show some sort of status in terms of what you would like people, how you would like people’s behavior to be toward you, perhaps social distancing. You’re wearing a yellow or an orange badge or something, and that, the implication of that is I need to be kept away from, I would like that to be a distance between me and other people. I found that really interesting as well, ways to assuage people’s fear about COVID. So anything like that, they could get in touch with you and say as well?

[00:27:26] Cate DeRosia: Yeah, absolutely. And something we’re looking at, particularly as we go into WordCamp US. From a personal level, I love this idea. Whether it’s during a pandemic or just any regular event. I grew up Midwestern here in the U S and hugging was never not an option, like, you just hugged everybody.

Like that’s what you did. And so it’s actually been kind of a revelation for me that you don’t have to hug everybody. And kind of freeing kind of strange to say at 45. Not everybody likes to be touched the same way. Not everybody wants to seem interaction. And so to be more, yes, it’s coming out of the pandemic, but I think it’s a good thing to come out of the pandemic where we can, just like we’re embracing people’s pronouns, we can embrace their space restrictions as well.

[00:28:11] Nathan Wrigley: We had a podcast episode several weeks ago with some people off the WordCamp Europe team. And they had gone to great lengths. We didn’t really get into the subject of how they had arrived at the decisions, which is basically what we’re talking about today. We’re providing, or you are Cate providing a, how we can do things in the future.

That was more of an explanation of just what is happening at WordCamp Europe. And that didn’t come up in our conversation, but it was pretty clear that they’d gone to great lengths to figure out how they could make it as safe as possible. So masks at all times, testing available and all the eating and the dining and all of that. The socializing is going to be outside and it’s happens to be in Portugal, so the weather is going to be fairly predictable and reliable. So that’s kind of good.

But the fact is all of this needed to be thought about, and we can inject more thoughts if we come along and contribute to your post. You called it blue sky thinking are you really going for that? Is it literally just throw any idea at us and let’s see? Obviously there’s constraints about being ridiculous or possibly, you know, rude or what have you but, you’re just after anything. Give us any ideas, let’s see. Maybe there’s a gem in there. There’s a needle in a haystack that we hadn’t thought about.

[00:29:27] Cate DeRosia: Yeah. You know, that’s exactly it. So yes, it’s a blue sky thinking. Can we act and actually implement every idea that comes across from the post? No, we can’t do that. We can’t give everybody a safety bubble that they can wear at each camp. That would be super fun, but it’s not going to happen.

We can’t make it perfect for everybody, but you never know what part of an idea might come out of a suggestion that was made that seemed completely farfetched. That is actually revolutionary, and it changes how we all operate. So we don’t want to put limits on people. You have to be friendly. You have to be polite to the people around you, but beyond that, we really want to hear your ideas. If you think that it would be useful to a meetup or a WordCamp organizer, let us hear about it because, who knows?

[00:30:12] Nathan Wrigley: Coincidentally. Maybe it wasn’t. So coincidentally, I don’t know. But similar time, Josepha Hayen Chomphosy, who’s the executive director of the WordPress project. She put out a podcast episode on her WP Briefing podcast. Again, I’ll link to that in the show notes, where she illustrated that there are now some mandatory guidelines, Anybody wanting to organize an event over 50 people, basically it can be the local guidelines. If there’s any extra guidelines on top of the WordPress guidelines, you’ve got to follow all of those. And in some cases it might be that you may need to do testing.

And in which case, if you’re doing testing, you have to make sure that there’s boots on the ground and staff available to make that happen. There’s a little bit more to it than that. It’s a little bit more complicated, but I just wondered if, in the future, you had any thoughts on whether these events are going to be more complicated to organize.

And so whilst we’ve got the blue sky thinking on the one hand, on the other hand, we have the difficult reality that we have to actually manage this stuff and not everything can be lovely. Some of it is going to be a slog. Some of it’s going to be difficult to implement. And in some cases it might be disappointing because you may get to the point where you are days away from having an event and the guidelines change locally, you have to pull it.

So I guess we’ve got to be just a bit mindful haven’t we? Over on the one side, it’s all roses and the sun is shining and then possibly on the other hand, there is a slightly more gloomy side that we probably should talk about briefly.

[00:31:47] Cate DeRosia: Yeah. I think it’s really important. I mean, this happened to WordCamp Birmingham and our restrictions don’t match their local restrictions. And it’s been a challenge for them. They haven’t been able to restart planning their WordCamp until the current WordPress COVID guidelines change.

And it’s something that is in talks. You know, we know that it will be flexible in that they will change again in the future. But we’re also being cautious. When you have a huge global community with people who range from incredibly healthy to potentially invalids at home, you have to really measure what inclusivity looks like and try to hit kind of a middle point where people feel reasonably safe, organizers feel reasonably supported, but it also realistically fits what a group can manage.

And it’s a very difficult balance to try to find. One of the, one of our biggest concerns and one reasons that we’ve erred on the side of being a little more conservative, a little bit more strict with our guidelines is we don’t ever want an organizer to feel responsible for the health of their community.

Like we’re trying to take that burden kind of on ourselves so that when an organizer acts they’re acting because that’s what WordCamp Central told them to do. Any errors on the side of a healthier community instead of a together community.

[00:33:11] Nathan Wrigley: You mentioned at the start that you obviously want everybody to get involved in your post. And again, once again, I’ll just illustrate that the post is available at the make dot wordpress dot org site. And once again, I’ll say that the links are in the show notes. More broadly if somebody has listened to this and just thought, oh boy, I really quite like to get involved in some of these events.

Do you have any pointers, any guidance for people? Where would be their first port of call if they wish to involved in a local meetup or a more global meetup. Where would you point people?

[00:33:48] Cate DeRosia: Sure. If you’re looking to get involved, you can go to meetup.com and search for WordPress, and you’ll find all of the ones that are in your area. You can also find all of the ones and most of them still have a virtual element, so you can get involved in meetups across the world, which is kind of a really great thing that came out of the pandemic, is a huge opportunity for, you know, all of those barriers to go away and to really grow the global community.

It did make it a little more challenging, to grow the local communities, but the global ones are easier. If you’re looking to actually organize, you can head over to wordpress.org and there are a variety of handbooks. You can search for, you know, meetup organizer or a WordCamp organizer, and look through the handbook and see what’s just involved in organizing these different events.

[00:34:33] Nathan Wrigley: Cate on a personal level, what’s the best way that people could communicate with you, should they have listened to this and think, actually I want to go straight to Cate. That could be email or Twitter or whatever you feel most comfortable with.

[00:34:45] Cate DeRosia: I’m on Twitter, at my sweet Cate and that’s Cate with a C because it is. So you can also find me on Twitter at my sweet Cate. I am on LinkedIn. I rarely Facebook, so that’s really not a good place to find me. If you want to send me an email, Cate at HeroPress dot com is a good one.

And I’m always really happy to hear from the community. You know, if you’ve got a question, I always try to answer it because there’s nothing like trying to find information and having somebody just ghost you.

[00:35:11] Nathan Wrigley: I hope that this podcast episode has managed to get people to go and offer some blue sky thoughts. It will be open for the next few days. I’m not a hundred percent sure exactly how many days between the date this podcast goes out and when you’re going to be really gathering up those comments and examining them, but they’ll certainly be a period of time after this podcast comes out.

So let’s hope that this podcast prompts a few people to wander over there and give you their comments. Okay Cate, thank you so much for talking to me today on the podcast.

[00:35:40] Cate DeRosia: Hey, thanks, Nathan. I really appreciate you giving us a platform to talk about this, to help get people feeling more comfortable and safe and heard. Cause they really matter to us.

[00:35:50] Nathan Wrigley: You are most welcome. Thank you.

#4 – Dan Maby on the Importance of the WordPress Community

About this episode.

On the podcast today we have Dan Maby.

Dan has been a user of WordPress for many years. As an agency owner he’s used it to build client websites, but, as is so often the case, he came for the software and got caught up in the community.

Starting out by attending some local WordPress meetups, he engaged with his fellow WordPressers and enjoying the events he was attending. Attendance turned into organising and over time Dan became the lead of four WordPress Meetups spread all over the UK.

Meetups led to an interest in WordCamps, where he again stepped up to take on leadership roles at WordCamp London.

In the podcast today we talk about the importance of the WordPress community, not just to him as an individual, but to the future of the project as a whole. After all, it’s software created by people, and the health of that community will have a direct impact upon the contributions they make.

We recorded this podcast at a time unlike any other. In person events have had to stop; the WordCamps and Meetups have all gone virtual. Perhaps there’s light at the end of that tunnel, but it’s a perfect time to look back and see how the community has adapted to these new circumstances.

We get into whether hybrid WordPress events should be the new norm, what lessons the community can learn from the past year, and what Dan and his colleagues have done to stay connected and part of a vibrant community. They’ve built a platform to enable events and plan on releasing it as a WordPress plugin soon.

We also discuss an event which Dan has been a key player in organising – WordFest Live, a 24-hour online event with a focus upon learning and positive mental health. 

It’s a lovely episode with a member of the community who has been giving back for many, many years.

Useful links.

WordFest Live

Big Orange Heart

WordPress Meetups

WordCamp Central

Transcript
Nathan Wrigley

Welcome to the fourth edition of the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley. Jukebox is a podcast for the WordPress community. Each month, we bring you someone who is part of that community to give you an insight into a topic or person who you might not be familiar with. If you enjoy the podcast, you can subscribe to future episodes by going to wptavern dot com forward slash feed forward slash podcast.

If you’ve got any feedback about the podcast, which could be a suggestion of a potential guest or a subject, then head over to wptavern dot com forward slash contact forward slash jukebox. There’s a contact form there for you to complete, and we’d certainly welcome your input. Thanks in advance. If you reach out.

Okay, so on the podcast today, we have Dan Maby. Dan has been a user of WordPress for many years. As an agency owner, he’s used it to build client websites, but as is often the case, he came for the software and got caught up in the community. Starting out by attending some local WordPress meetups, he engaged with his fellow WordPressers and enjoyed the events he was attending. Attendance turned into organizing, and over time, Dan became the lead for four WordPress meetups spread all over the UK. Meetups led to an interest in WordCamps, where he again stepped up to take on leadership roles at WordCamp London. In the podcast today, we talk about the importance of the WordPress community, not just to him as an individual, but to the future of the project as a whole. After all it’s software created by people, and the health of that community will have a direct impact upon the contributions they make. We recorded this podcast at a time unlike any other. In-person events have had to stop the; WordCamps and meet-ups have all gone virtual. Perhaps there’s a little light at the end of the tunnel, but it’s a perfect time to look back and see how the community has adapted to these new circumstances.

We get into whether hybrid WordPress events should be the new norm. What lessons the community can learn from the past year, and what Dan and his colleagues have done to stay connected and part of a vibrant community. They’ve built a platform to enable events and plan on releasing it as a WordPress plugin soon.

We also discuss an event which Dan has been a key player in organizing, WordFest Live. It’s a 24 hour online event with a focus upon learning and positive mental health. It’s a lovely episode with a member of the community who has been giving back for many, many years.

If any of the points raised here, resonate with you, be sure to head over and find the post at wptavern dot com forward slash podcast, and leave a comment there.

And so without further delay, I bring you Dan Maby.

Am joined on the podcast today by Dan Maby. Hello, Dan.

Dan Maby

Good. Speak to you.

Nathan Wrigley

Yeah, it’s really nice to have you on the podcast today. Dan and I have a long history of chatting with each other, so this may end up being quite informal at times, but nevertheless, we’re going to talk today about the WordPress community and events in general.

To paint some context into that, I wonder Dan, if you wouldn’t mind spending just a couple of moments, introducing yourself and perhaps explain your history. Not just with WordPress, the software, but also your history with WordPress as a community.

Dan Maby

Yeah, absolutely. I guess my journey started 15 years ago with WordPress. Funnily enough, we had obviously the 18th birthday quite recently of WordPress, and I was looking back at my history, trying to figure out what had been doing with it. And I realized that I’d started with version 1.5, which at the time was really quite a major introduction. Lots of features in that 1.5 update that we still recognize today in the platform. And it’s been, an interesting journey with WordPress and the community. One that I’ve absolutely loved over that 15 year journey. But really the journey for me with the community started, I think it was around 2012. I was looking for a way to connect with people that were working with and were interested using WordPress. I was working in London at the time in the UK, looked at a meetup. I came across, there was a WordPress meetup that was being run by Keith Devon at the time, the WordPress London meetup. So I went, I headed over to the meetup, came from my day job at the time, which means I was suited and booted. Wandered into this, a room with a bunch of WordPress developers and users. And felt entirely out of place in that in that first meeting. I was the only person there in a suit. Everybody else was nice and casual, but the welcome that I received in that meetup was second to none. It was really an incredible experience, a first experience of the, the wider WordPress community.

And it was actually at that event that Keith had asked if anybody was looking to get involved and support in the delivery of the event and that having been there literally for my first time, stuck my hand up, and that’s really where it all started. And very quickly moved into a situation where Keith decided to step away from the event to focus on other things, focus on his agency, et cetera. I’ve been running the event ever since. And the WordPress London meetup has been a key aspect to everything that I’ve been doing within the community. It’s been a real pleasure to be able to be a custodian of a that event.

Nathan Wrigley

You have a lot more strings to your bow than just the WordPress London meetup. Do you want to tell us a little bit more about some of the other things that you’re, well, were involved in? We’ll get onto that a little bit later, about the way that things have had to cease, but tell us apart from the WordPress London meetup, tell us about the other things that you were doing on a monthly basis.

Dan Maby

Sure, so, for me the community was really the important bit, the people within the community. I really grew to develop a, a passion for the people that we were connecting with. And from that point from the running of the WPLDN event, I realized that actually there were other areas that were lacking in meetups across the UK. There were plenty of people running, plenty of meetups, and I was really enjoying being part of that kind of organizers community, if you like a meetup organizers community. But as I said, I noticed that there were areas that were lacking events, even in my local area, as well as further a field, I actually got to the point where I was organizing and leading four meetups a month across the UK, which saw me traveling quite substantial miles on a monthly basis, just to enable these communities to grow and develop.

And it was a real pleasure to be able to work with local communities. I always encouraged community members within the local area to come on board as co-hosts and enable them to take the lead and to sow the seed and then move on and help that community thrive. And it was going fantastically well. You know we had, as I say, we have four meetups running across the UK, and then suddenly, obviously we’re thrown into the situation where we couldn’t physically come together in person.

Nathan Wrigley

Before we move on to that, perhaps we could paint a little picture about the importance of WordPress in your life, because it strikes me that many people, they may use WordPress as a piece of software. And that’s the end of it. They have really no understanding that there is a community which can support you in your WordPress knowledge, but also it can be much more than that. And I think it’s fair to say that in your case, many of the people that you’ve met through WordPress have become actual friends who you actually socialize with. Enjoy their company and stray into non WordPress things as well. So I’m just wondering if you could tell us how it has helped you, but perhaps get into the stuff that’s not to do with WordPress. Have you met people that you’ve really jelled with and found camaraderie with.

Dan Maby

I think this is the the beauty of the WordPress community. It’s so much more than just the technology. I found it to be quite a unique community as well, in that the way people are open, the way people will communicate and discuss and talk about topics, which, by all rights where we attended an event together, we’re essentially often competing with one another. I run an agency which focuses on design and development services, and I will go and speak with many other people that also run agencies. And essentially we are competitors, but that level of competition doesn’t really surface too much in the WordPress community. It’s predominantly a community that’s very supportive and people are very open to discussing issues. Myself, I was seeking out connection, I wanted to be around like-minded individuals because I was in a situation where I was very isolated. I was looking for people to connect with that had an understanding of what I was experiencing. And that’s really what the community has been about for me. It has been about this idea of having similar experiences, having, understanding of the challenges that we can face if we’re working alone. And my company has run with distributed team members, so I don’t have a central office with a team that all works together. We work in our home offices. You miss out on that ability to be able to have those conversations that you would have, potentially in-person. That for me was where I was seeking out the community, and as I did that, I realized that this community really was very open to discussing many issues and very open to sharing experiences and knowledge, which was unique for me at the time. And as you say, that’s then led on to building of relationships and those relationships have gone further afield outside your outside of specifically WordPress related. Very happily, I’ve got some wonderful friends across the community now, and they are friends and the people that I will hopefully have the pleasure of knowing for the rest of my life. Nathan, I count you in amongst that I can remember a conversation you and I had in a car park post a meetup many years ago and, it’s been wonderful to watch the journey that you as an individual have gone on through your experiences of WordPress and podcasting, et cetera, and the many branches and tendrils that we have within the community. It’s a very rich experience. I would say being part of the WordPress community.

Nathan Wrigley

Yeah, I would completely agree. And for those people who perhaps listening to this podcast, obviously this audio will go on in perpetuity, it may be that they’re listening to this and the world has become more normal. Shall we say? Perhaps we’re allowed to meet up in person again. If that were the case, what would be your best advice for digging into that community? What would your best search be? What would be the best way to go about finding where your local events are taking place?

Dan Maby

First off is look for meetups. There are thousands of meetups across the globe that are run by local communities, and I really would encourage anybody if you haven’t previously. Take a look head over to you know, there are various sites, whether it’s meetup dot com, Eventbrite, et cetera, all those kinds of events websites. Do a search for your local area for WordPress meetup event. Sign yourself up and head over. My personal experience and something that I’ve spoken about many times historically is simply getting involved in these events. We have this wonderful ecosystem of WordCamps across the WordPress space. And these WordCamps are, you’re basically taking a meetup onto a grander scale, again, encouraging local communities to try and run those WordCamps and larger events, but that can sometimes feel quite daunting, just simply turning up to an event. So if you can get yourself embedded in some way, and volunteering is by far and away, the simplest and best way to do that. Every single one of these meetups and WordCamps are run by teams of volunteers. So signing up as a volunteer, simply putting your hand up and saying, yes, I’ll get involved in some way. It gives you a purpose within the event. So you’re not simply having to be there and trying to figure out where you fit within it. You’re there and you have a role. And this was certainly my experience of getting into the WordCamps space. I’ve volunteered. I can remember experience at WordCamp Europe, or I was doing some meeting and greeting as people were arriving, and it just opened up so many interesting and wonderful conversations with people that I still have very interesting, wonderful conversations with today. And it’s just that embedding yourself in it and enabling yourself to be part of that community. First step I’d say, check meetup, look for an event. Sign yourself up, head over there. And if there’s any way that you can get involved, do. Most meetup organizers are so grateful for anybody putting their hand up and say, yeah, look, I’ll get involved or stepping forward and saying look, do you need any help with this at all? And that help can vary in so many ways. As a meetup organizer, there’s an awful lot often goes on behind the scenes that maybe attendees aren’t always aware of that really go into delivering these events.

Nathan Wrigley

What is the difference between a meetup and a WordCamp? Probably, if you’ve attended, either of those you’ll know the difference, but if you’re new to this whole WordPress community thing, it might be good to paint a bit of clear blue sky between those two different things.

Dan Maby

So if I use London as an example. Our WordPress London meetup, when we were in person delivering these events, we were seeing the, of an average of a hundred people in attendance every month. So this would run every once a month in our local environment. So the focus for both WordCamps and meetups really are about encouraging local organizers to run them. So our meetup, we feature between two and three speakers on a night. It’s usually around two, two and a half hours long. And then post that within, have a bit of a social gathering. Where we continue doing a bit of networking, et cetera. The meetup is a really a trimmed down version, should we say? Or that’s probably negative, a negative way of putting it to be honest. The WordCamp is an enlarged version of meetup. Probably the best way of putting it and WordCamps are essentially that. We’re taking the concept of a meetup, but on a much, much grander scale. And they don’t have to be enormous. I’ve attended some you know, a hundred attendee WordCamps and they’ve been absolutely spectacular, really personal. And I really enjoy the kind of smaller hundred, hundred and fifty attendee WordCamps, but equally we also have some much, much larger ones. So again, if I look at WordCamp London, the last event we ran we had around 650, I believe was 650 attendees at that event. If we then look at the regional WordCamps. So the likes of WordCamp US, WordCamp Europe or WordCamp Asia. Yeah, WordCamp Europe. I believe there’s three and a half thousand attendees at the last event, the last in-person event. So they’re often spread across multiple days as well, but not always often there’s a, a single day WordCamp as well, but the one telling difference between a WordCamp and a meetup is the WordCamps often have what we call a contributor day associated with them as well, which is a day focused entirely on contributing to WordPress in some way, shape or form. And there are so many ways to contribute. We’re not just simply talking about writing code and contributing in that way. There’s documentation, there’s marketing, there’s the multi-lingual there’s many ways to get involved. So I really, again, would encourage anybody that’s thinking about attending a WordCamp, once we are back to a situation where we are safe to be able to return to in-person events. And obviously some of the virtual events I really would encourage joining the, contributor day in any way that you can.

Nathan Wrigley

So with all of these events going on, obviously we’ve got a thriving piece of software, which is turning out to be widely used over 40% of the web. We have the statistic now using WordPress. So the software is one side, but obviously we’ve also, as you’ve just painted a picture that we’ve got this thriving community as well. An awful lot of the project perhaps was going on, at these community events, a lot of things were being organized, so contributor days, possibly different teams meeting up at various times at these events. And then sometime last year, the world paused and is still in a state of pause. I’m wondering if you have any thoughts on whether the project as a whole has been stifled. I know that we’ve gone online and we’ll come onto that in a moment, but I’m just wondering if you’ve got any thoughts about the impact that the world pausing and not being able to meet up in person. If the project itself has been stymied by that.

Dan Maby

I think this is a really interesting discussion. I can sit on both sides of the fence here. I think there is definitely an element of fatigue within the community at this stage. And I think that fatigue is being born out of the fact that potentially we are not having those in-person connections, the wonderful conversations that can be born out of the hallway track, you know it’s spectacular, what can happen, and by hallway track, you’re simply wandering around the event itself and not necessarily being in a session, but there’s, the people are mingling around and the conversations that can be born out of those chance meetings, really are spectacular. Many times I’ve run into individuals in the hallway, or we’ve just started the conversation and then somebody else has jumped in, somebody else has jumped in and before we know it, there’s, there’s a really interesting round table conversation going on about the future of the project. Because as an open-source project, we all have the potential to influence them the potential to participate in the project in some way, shape or form. I think in this virtual environment that we’re currently in, on a personal level, I believe that we’ve lost some of that. We’ve lost that ability in many ways. And it’s created this fatigue where we’re not necessarily having the opportunity to have those discussions and those new ideas, those new thoughts, or those alternative ways of looking at a problem. I think the project has possibly suffered for that, in some respects, I think is partly why WordPress as the software has been so successful is because of WordPress the community has had that really strong in-person connection and that really strong coming together as a community. Having said that equally, there are many benefits to the concept of the virtual environment that we’re in. But yes. I certainly think there are some challenges that we have come up against and we’ve tried to work towards resolving to some degree as a community in this virtual environment.

Nathan Wrigley

We’re in a strange dichotomy in that we were probably better prepared than almost any industry to move everything online at the drop of a hat, because the WordPress community is online. We understand how to put websites together and turn those websites into virtual events and all of that kind of stuff. Conversely, and perhaps somewhat unexpectedly. We were also a community, that needed to be offline in order to push the project forward. And so in some sense, we were not prepared for that. Two sides of one coin, very well prepared from the technological point of view. But perhaps we didn’t really understand that these in-person events, the interactions, the little coincidental meetings that might’ve happened, that pushed things forward. The fact that the contributor days, they were a great way of pushing the project forward. All of these little things that required us to be in-person well, they just evaporated and we weren’t really prepared for that and that’s kinda my take on it. It feels like from the tech point of view, everything’s a-okay. We can manage that side really well, but the unexpected consequences from the community going away have become slightly more obvious. And I feel it’s not really in any way, catastrophic, it’s just little paper cuts. Things haven’t perhaps worked as fluidly, perhaps interactions haven’t been made, perhaps people have become fatigued, logging onto their computer and so on. And of course, there’s the fact that there’s a great deal of excitement around turning up to one of these events and whether that’s a meetup and you just show up for the evening or you go somewhere further afield. You might need to get in the car or get on a train or get on a plane and you may have booked a hotel and your almost seeing it as a little bit of a vacation, something a little bit outside of the normal experience, all of that side has gone. And so there’s less be excited about. And perhaps as you described it fatigue, I’m describing it more as a lack of excitement, perhaps that has had a bit of an impact.

Dan Maby

I think you’re absolutely right. There’s an excitement when you’re coming together in personnel, there’s excitement. You don’t always know what to expect. You don’t always know what’s going to come in those conversations. You may have a good idea, but the ability to come together in person and really thrive off that energy of one another, it really can be quite special, but equally there are many people that don’t thrive off of that there are many people that really struggle with the idea of being in large groups of people, there’s absolutely pros and cons to all of this. And it’s something that we were in our events, in the in-person events, we were trying to be aware of, be mindful of that experience for people. Some people, as I say will thrive off that environment of being around lots of people, but those that need their own space sometimes. The idea of delivering quiet rooms at in-person events is really important because some people do just need that time away from the crowd to be able to re-energize themselves, by being by themselves. This idea of enabling all walks of life, all the variations of people that build up our community to be able to participate. And I think this is really where we’ve got a huge positive in the virtual environment at the moment we’ve brought down so many barriers. For a far greater, far more diverse mix of individuals, whether we’re talking about speakers or attendees, we’ve got some wonderful opportunities right now in the virtual environment. We’re not having to consider visas. We’re not having to consider travel expenses. The limitation that we’re running on right now in terms of attendance of an event is the bandwidth to be able to connect to that event. We were looking at the positive side of this. There are some really good things I think we need to be very mindful of as we move forward. As we move into, as we start to move into a situation where we, if we’re in a safe environment, to be able to return to the in-person events, we also need to be mindful of how do we continue to encourage that very open and very inclusive model that the virtual environment has created.

Nathan Wrigley

Do you see in the future, and we’ll talk more in a moment about specifically what it is that you and your events have done to move online over the last year or so, but just for now, do you see in the future then a model where, let’s say that we all go back and the world returns to how it was in 2018. Everybody’s allowed to get on planes and trains and everybody can move freely once more. Do you think that we have reached a point where hybrid events and by that I mean, many people will come and be present in the room, but also perhaps we need to provide the internet access so the people from further afield who don’t wish to attend, or perhaps they’re literally on the other side of the world and they only want to see two or three of the variety of sessions that are on offer that week. It’s really not worth them getting on a plane for that, but they could log in and watch them online. So do you feel that there’s a hybrid or will we just consign the online events to the realms of history?

Dan Maby

So I’m very hopeful that as a community, we will adopt the hybrid model. However, having said that, I also appreciate that we need to also figure out what this hybrid model looks like. As a meetup organizer, again, the WordPress London meets up. We were taking quite a considerable amounts of kit into the event to deliver the events. And by kit I’m talking about cameras, microphones, tripods, sound equipment, all sorts of stuff, which isn’t that common in the meetup space. And as a meet-up organizer, you don’t need to be thinking about, or how do I get low cameras, et cetera. But what it meant for us is we were pre pandemic we were already in an environment where we were live streaming the sessions. We were accepting questions coming in from the virtual audience that were consuming the content live whilst the in-person community were also consuming that content. That put us in a very strong model as we move forward, which I can get into in a moment. But the issue that I see is, are we going to try and force the experience where we’ve got the in-person and the virtual, combined together at the same time, are we actually going to create a situation where we create the worst of both worlds? So the in-person deteriorates because there’s a need for more equipment, there’s a need for more organizing and there’s need for just a very different experience where you’ve got a lot more things needing to happen from an organizer’s perspective. And then have you then got the virtual side, is their experience going to deteriorate because the organizers are having to focus on the in person. It’s an awful lot to deliver, as an organizer: an event. But to then take that event and say now I need to do at the same time, a hybrid of in-person and live, particularly on the meetup side, I think it’s something we’re going to have to be very careful of and figure out how do we do that? Are we better to have, I don’t know, for example, an in-person event and a virtual event, twice a month. Again, I’m not advocating for this for every single meetup because I appreciate every meetup is run by volunteers. It’s about the capacity for those organizers. I think when we start to look at WordCamps, it gets a little more interesting because obviously WordCamps do have a slightly larger team often, and there is often some funding supported through sponsorship, et cetera, to enable that. But again, we’ve got to look at how do we make sure that the experience is optimal for both the in-person and the virtual. And I’m not sure I have the, certainly I don’t have the answers to that at this stage, but it’s certainly something we’ve been having a lot of discussion around internally. And the platform that we’ve developed for our virtual events at the moment is something that we’re looking to roll into our hybrid model. But again, that we don’t have the answers at this stage.

Nathan Wrigley

I’m also conscious that perhaps if everything becomes available online, it may persuade people who are almost going to attend live to not attend live. It may dwindle the audience that turn up to the live event, if you know what I mean, which would be a kind of an unexpected consequence, but those people who were flip-flopping and maybe I’ll go, maybe I won’t, oh, I’ll just watch it on the screen, which is fine. But obviously you don’t want to get to the point where the in-person event is attended by just a couple of people, because everybody else is just tuning in online because the sort of sense and the purpose of that event and the camaraderie, all the good stuff that you want to happen, in-person disappears.

Dan Maby

So this was something that we discussed, a number of times pre pandemic, when we made the decision to start live streaming, the WPLDN events, and we have that exact concern and it’s a genuine concern. Are you going to deteriorate the experience by somebody has the option to just simply watch it online? It never happened. Our numbers, stayed consistent and we saw a numbers of in-person stay consistent and we saw our numbers online, grow and grow. And that really demonstrates to us that people want that in person connection, as you just said, there’s so much more to the event than simply consuming the the section that’s being delivered. So it is those conversations are happening in hallway tracks. It’s the, all the other elements to the event that you often can’t gain from a virtual environment.

Nathan Wrigley

Okay. So let’s move the conversation a little bit. It was staying on more or less the exact same topic, but I’m curious to know what it is technically that you have done since March last year in the UK, March was the moment where everything ground to a halt, and we were unable to see each other. So I just wondered if you could run us through what challenges you faced, how you’ve overcome them. And I know that you spent a lot of time trying to build a platform and shape a platform, to make this work in your situation. Perhaps explaining that might encourage other people who would like to take their events online, to reach out to you and see if you can lend them a hand.

Dan Maby

Sure. Absolutely. Just to give a bit of context before I get into this, the WPLDN events, along with several other events that we deliver, now come under the umbrella of Big Orange Heart, which is a registered nonprofit with a mission to support, promote positive mental health within remote working communities. So a big focus for us is about continuing ways to help reduce social isolation and the delivery of events do that. Now the reason I’m saying that is because there’s a team of volunteers within Big Orange Heart, that have donated time into helping us deliver them. So what I wouldn’t want to portray is yeah I’m sitting here on my own and it built this platform that enabled the community to continue to do its thing. It’s taken a small village of people to continue to do this. And I appreciate not every meetup has that ability to be able to tap into that. But what we did, we actually back, as I said, previously, we were already live streaming. So we had a pretty good idea of, the, kind of the technical aspects of live streaming content and very fortunate, we’ve got a fantastic team on WPLDN, specifically Leo Mindel, Paul Smart and Diane Wallace and myself come together. Leo comes in with some fantastic technical knowledge to help support the live streaming side of it. And we took the decision back in February, so prior to the government making any announcement here in the UK, we took the decision that was going to be our last event until we had more information in relation to the pandemic. Little did we know that would obviously continue on as it is right now, but we took what we were doing in terms of our live streaming; so we did our final in-person event in February. We jumped straight into trying to do a virtual event in our next event in March. So we delivered one event a month through WPLDN. The first thing we did in March was jumped straight into Zoom and said, yep, let’s get everybody in. Within minutes, we recognize that Zoom was entirely the wrong platform for us to deliver an event on. It’s a great platform, for the purpose of meetings one-to-one or one to many meetings, but it really isn’t a good platform for any kind of event. Because if in an event you want the ability for people to freely move around. And we’ve seen many events that have used Zoom, used multiple Zoom rooms to enable the attendees to jump into different conversations. The problem with that is you don’t know what you’re jumping into. We often refer to it as Zoom roulette because you’ll be jumping into a Zoom call and you don’t know who’s in that Zoom call. You don’t know what you’re jumping into, and it adds a huge cognitive load to the attendees of an event, because not only are they having to figure out where the different Zoom links are, they’re also then having to figure out once they’ve got in who it is that they’re communicating with in that conversation, which it just simply didn’t work for us. So we very quickly started to work on a solution that would enable us to have that ability to have freedom of movement within a virtual environment. Now, this led us on to looking, we’re huge open-source advocates. And we wanted to continue to deliver, we wanted to build something that would tie in and fit with that ethos of the open source projects that we support. So we quickly discovered Jitsi as source video conferencing solution. Ran into many challenges along the way, in terms of building out the platform. But what we ultimately ended up with was a platform that enabled us to use our existing registration process. So all of our attendees are on meetup. So we wanted for people to be able to obviously log in with their meetup credentials. So register for an event on meetup, if they’ve registered, be able to then access the event online. So we built a WordPress site, built a custom app that wrapped around a Jitsi instance, which then enabled us to have this concept of tables within the platform. So attendees would register for the event, jump in. We would be able to stream content into that platform as well as then have this idea of tables where people could freely move around and see exactly who’s on what table before they were jumping in. We delivered that I believe that was around May time of that year. So two months following the decision to go to virtual and we continue to iterate and evolve that platform from that point on, which has been, it’s been a phenomenal experience, the development of this solution. I just wanted to give a shout out to Louis Cowles, who has been doing an incredible job. Taking what I had originally put together, which was this app wrapped around Jitsi and he has turned it into something far more spectacular, which we are now, almost at the stage of being able to deliver as a WordPress plugin. So if anybody has attended any of the Big Orange Heart events or any of the events, the Big Orange Heart supports, have experienced the platform, which includes WordFest. The whole platform that we have developed there will soon be available as a WordPress plugin as well, which we’re really excited about.

Nathan Wrigley

I have to say from my part, it is now feeling incredibly mature and the fact that it will soon be a WordPress plugin is remarkable. Will that be something that anybody can access and therefore use at their own meetups? Presumably there’s some sort of burden of setting up things outside of WordPress. Maybe there’s other containers with the Jitsi software that needs to be done, or does it all get rolled into just the plugin and you’re good to go.

Dan Maby

So there’s still work that we’re working through, how to enable that within the community. Really, what we’re trying to do here is build something that is enabling communities to have the experience that we’ve had with WPLDN, and also, we’re not just simply talking in this current particular space where we’ve got the, just virtual again, referring back to the hybrid model. As a platform would work particularly well for the hybrid model, but yes, there are definitely additional technical elements to it, which we will obviously be looking at how we can mitigate that technical challenge that comes with it. There are hosted versions of Jitsi, which you can simply plug into it as it is right now. So again, we’ll be able to share more information as we move forward with that. We’re really, it’s about enabling the community to be able to continue to have that very broad reach. Even as we, as we move back into the in-person.

Nathan Wrigley

You being you, you weren’t content to rest on your laurels and carry on just doing the WPLDN event. You’ve obviously got this platform and you decided at some point last year, that you wanted to manage and organize an event which spanned the entire globe. And so WordFest was born. I don’t know if WordFest was born, basically out of the fact the world was on pause or whether you’d have plans for this prior to that. But perhaps you could spend a few minutes just outlining what WordFest is and by good coincidence, there is actually a WordFest, if you’re listening to this podcast episode, soon after it was released, there is actually a WordFest event coming up really soon. So perhaps tell us why you started it and then get onto what’s going on in the next few weeks.

Dan Maby

Sure. So as a charity, we always intended to have some form of larger in-person event. Events have been something that’s had a real passion for a very long time. The ethos of bringing people together, helping reduce social isolation of lone workers is something that really fits well with everything that we’re doing in terms of Big Orange Heart. So we wanted to enable people to come together. That had always been on the cards from the very early stages of Big Orange Heart. Of course, when we got thrown into this situation with the pandemic, as I say, we moved into the virtual environment for our monthly events, that platform that I’ve been discussing, we actually opened up to other communities. So we’ve enabled other communities to be able to run their events through our platform, without any charge to them. We just simply wants to be able to create a solution for those communities to continue to come together when they couldn’t deliver them in person. What that actually meant was that we, in the first 12 months that we were delivering events through our live dot Big Orange Heart dot org site, we’d had over 12,000 attendees come through that platform, which has meant that we’d obviously had a huge amount of feedback and we’d been able to iterate very quickly across that solution to get to a point where we actually decided that we want to deliver a larger scale event. It’s always been on the cards. Why not do that as a virtual conference or virtual festival? That’s really where the concept of WordFest was born. And I want to, again, when we give a huge shout out to Brian Richards, particularly of WordSesh. WordSesh has been around, you know, as a virtual WordPress focused virtual event for many years, I can remember way back in the early days of the first WordSesh, the first few WordSesh’s, which were 24 hour events and had a lot of fun attending those. And I remember attending my first one and actually attending for the full 24 hours. So this wasn’t something that was new in our space. We were very aware that there was a desire for it, but we wanted to wrap together the two elements of what we do. Our hearts really are in WordPress, but our focus is really around wellbeing and mental health, positive mental health. So this concept of WordFest was about bringing those elements together. So if you attend WordFest, you will find content that focuses on both WordPress and our individual wellbeing as remote workers. It really was about this concept of a global celebration of our community. We talked about different ways of delivering it. We talked about do we do over multiple days because we appreciate time zones, how do we, how do we factor in a way of enabling anybody that wants to attend to be able to attend? But we didn’t want to just say here’s a set time on this day, here’s six hours that would deliver it or, over a period of days, we’ll do, it was a real challenge. So we, we kept coming back to this 24 hour concept because it would end up, if somebody wants to attend over that one day, there was some point in the day that hopefully they would be able to join us. And it has mushroomed. It’s grown and grown. We set out to deliver the first one back in January, this year, 2021, we set a target of 2000 attendees to the event we had just over two and a half thousand attend. So it was, we completely smashed all our expectations in terms of people attending the event. But also we completely smashed our expectations in terms of the number of sessions that we were delivering. We initially set out a wanting to deliver 24 sessions over the 24 hours. That turned into 36 sessions actually ended up being 48 sessions through the first event. I’m really happy. I’m not sure it’s the right word, but I’m really happy to say that this time around we’ve actually got 66 sessions that are going to be delivered in the 24 hours. It’s been a phenomenal experience, delivering this as again, as a wonderful team of volunteers, sitting behind this people like Michelle, Cate, Hauwa, Paul, just wonderful people that are really enabling us to be able to continue to grow this event into a much larger scale event than it ever was initially. So the next WordFest live is taking place on the 23rd of July. So we’ll be featuring 66 sessions over a 24 hour period. And it is, I think one of the most wonderful things I took away from the last WordFest was, as an organizer, having organized many in-person events, there’s always a connection with your co-organizers. Certainly if you’re running a larger event, such as a WordCamp, for example, you build up this rapport and you build up this relationship that on the day of delivering the event often it’s, it’s, it’s tiring. There are, yeah, there are moments of challenges, but there are just wonderful moments as well. But you experience all of those things together as a team. What I took away from WordFest live, which was a genuine surprise to me was we managed to create that same experience. We managed to create that same shared experience as we were delivering the event. I’ll never forget sitting here, I think I was in about hour 36 of because I’d been up some time before the event and I was sitting there and just the silence that was actually happening as a bunch of organizers, we all knew how, what we were experiencing in that moment. And it was just a real special time. We use various tools to deliver it. And one of the key secret ingredients for us as organizers was Discord. So having an open audio Discord channel for us to be able to just simply be able to speak to one another as we needed in that moment, it worked incredibly well for us.

Nathan Wrigley

So the event, just tell us one last time. What are the dates and where do we go if we wish to sign up and perhaps importantly, tell us how much does it cost?

Dan Maby

I’m laughing because it costs you absolutely nothing. WordFest Live is a free event, the next event is taking place on the 23rd of July where we’ll be starting at midnight UTC. So time zones are always fun in an event like this. So we base it around UTC. So midnight UTC on the 23rd of July running for 24 hours. So that’s the Friday 23rd. You can join us at any point over that 24 hour period, we will be running across six continents. Our time zone starts off in the Australia, Australian time zones. We’ll move on to Asia, Africa, Europe, south America, and ending up in North America. And then we’ve got Antarctica. You can chill out in our community tent all day long. So over that period, we would love to see you join us. As I say, registration is entirely free. There is an optional $10 donation that you can make when registering, all funds go directly into Big Orange Heart, which was the say is a registered nonprofit. There is also an option there to sign up as a micro sponsor. Should you choose to. Micro sponsorship is charged at $250. And for that, we will obviously get some exposure of your company. And it’s really a more a reflection of what it actually costs for us to put this together, in terms of the attendees tickets.

Nathan Wrigley

This podcast episode, you could probably sum it up with one word and that word would probably be community. If I was to show up to WordFest live and I had ambitions to socialize with other people. That kind of thing is possible? It’s not just about show up to the event, watch the speakers and then wait for the next speaker to start. You’ve provided opportunities to socialize. So maybe as a final thing, just explain how that works. What’s the provision for meeting up with other people and breaking out into different groups and so on.

Dan Maby

So this was as equally important as finding fantastic speakers. We also needed to make sure that the ability for people to be able to connect, the community, to be able to come together has been a focus for us. So this is where the custom solution that we’ve been developing comes into play. So if you are attending WordFest, you can obviously consume, we’ve got two tracks running over the 24 hour period. So at any point you have a choice of at least two sessions to choose from. I say at least because there’s also some evergreen content that will be available for you to consume through the events as well. And then you can head over to our community tent which we are nicknaming Antarctica this time round, where you can connect with the sponsors. So you will see all the sponsors tables, you can jump in and have conversations, discuss with them for whatever reason you need to to connect with the sponsors, highly encourage you to do that. But in the same space, you can also spin up your own community table. And this is, we try to liken it to a sponsors hall at an in-person event. You might wander into the sponsors hall. You’ll have conversations with the sponsors, but equally you might have conversations with your peers, friends, colleagues, in and around the community. So we’ve really tried to, as best we can in the virtual environment, replicates that hallway track experience where you’re not bound to specific calls, you’re not bound to specific tables. You have freedom of movement within that platform to connect with those that you want to connect with. Equally, you also have your own profile within the platform and your own profile then has your own meeting room. So should you want to break out and have you a slightly more private conversation discussion away from the community tent, then again, you have that facility. So it’s really about trying to enable people to come together and have the conversations that are so important.

Nathan Wrigley

Thank you so much, Dan, for putting an event like this on, I know that as you’ve said, it’s not just you, there’s a great large community of people in the background as well. So thank you to them equally and during the last 18 months or so, thanks for being there and making sure that the communities can keep meeting and you’ve endeavored to to keep all of that going. And I fear that unless it was for people like you who’ve really gone the extra mile, perhaps things wouldn’t be quite so bright going forward. From the bottom of my heart. Thank you very much, Dan, for coming on the podcast and for everything that you do.

Dan Maby

Oh I’m deeply appreciate. I thank you. Thank you very much, and likewise. Thank you for all that you do across the community. I appreciate it. I’ll see, you spent a lot of time chatting with people like me sharing some wonderful stories.

Nathan Wrigley

Thank you so much.

WordPress Community Team Discusses Adding Vaccination Status to In-Person Meetup Safety Checklist

The WordPress community is eager to return to in-person events and organizers are discussing a path to ensure the safety of resuming meetups as a first step before considering WordCamps. Previous discussions led to the creation of a checklist to assist local organizers in determining if their chapter is eligible to proceed. Noticeably absent from the checklist at the time was the requirement for widely distributed vaccines before resuming local events.

This week, Andrea Middleton proposed adding vaccination status to the in-person meetup safety checklist.

“When we created that checklist, COVID-19 vaccine rollout was still in very early stages, and the checklist did not account for vaccines,” Middleton said. “Vaccination efforts are still being rolled out across the world and many people do not have access to vaccines yet, but progress has reached a point where it seems wise to start incorporating it into the checklist, where possible.”

The proposal would allow places that don’t currently pass the checklist to hold WordPress meetups for vaccinated attendees if vaccines are freely available in the area and local authorities are permitting gatherings.

Local organizers would also be encouraged to continue holding online events or finding ways to livestream in-person meetups so that those who are not yet comfortable attending will still have access.

“It isn’t practical (and, in some places, legal) to ask organizers to check the vaccination status of individuals,” Middleton said. “Therefore, I suggest we ask groups to use the honor system, trusting that people will only attend these events if they have been vaccinated.”

If meetup organizers move forward with the honor system, attendees will have to embrace some risk should people who are not fully vaccinated wish to break the meetup guidelines.

WordPress community leadership has the challenging task of navigating this new territory with changing conditions all over the globe. The changing laws and recommendations in different areas make it nearly impossible to create a policy that will work across the board. This week, the US passed a major milestone when the Centers for Disease Control and Prevention (CDC) updated its interim public health recommendations for fully vaccinated people, allowing them to discontinue mask wearing and physical distancing in most cases. However, governors in some states said that indoor mask mandates would remain in place while state health officials review the new recommendations.

In the comments of the proposal, Mika Epstein asked if there will be repercussion if someone violates the honor code – otherwise “what’s the point in having a that proposal in the first place?” A policy that isn’t enforceable becomes more of an encouragement than a requirement.

WordPress meetup organizers, just like retailers, restaurants, and other businesses, will have no way of knowing who is vaccinated and who is not. The CDC reports that only 36.2% of the US population is fully vaccinated. The share of people who have had at least one does of the COVID-19 vaccine varies greatly from one country to the next.

While some countries are logging very low numbers for daily cases, despite having only small percentages of the population vaccinated, they pay the price with intermittent lockdowns, travel bans, and strict quarantine measures. In-person WordPress meetups may not be possible in these locations where vaccines are not widely available, despite the local chapter being able to meet most of the requirements on the checklist.

The discussion is open until May 27, when Middleton plans to close comments on the proposal.

WordPress Community Team Proposes Using a Decision Checklist to Restart Local Events

photo credit: Glenn Carstens-Peters

WordPress’ Community Team has been discussing the return to in-person events since early December 2020, and has landed on an idea that would allow local meetup organizers to determine readiness using a COVID-19 risk-assessment checklist. This would enable organizers to restart meetups when it is safe for their communities, instead of applying a blanket global policy.

Countries like Australia, New Zealand, The Bahamas, Iceland, and Vietnam, are a few examples of locations that are doing a decent job containing the virus. In contrast, the United States logged more than 4,000 coronavirus deaths in a single day this week, pushing the daily average to over 2,700. While the situation remains bleak for many areas of the world, vaccines are rolling out to vulnerable populations, albeit slowly and with a few snags.

In the previous discussion that happened in early December, WordPress lead developer Dion Hulse shared some feedback from Australian organizers who have been eager to restart their meetups.

“One of the problems faced in Australia (and probably NZ & Taiwan too) has been the blanket worldwide restrictions companies have put in place,” Hulse said. “Australia/NZ have been lucky, the pandemic has been successfully contained – Australia has seen less than 30k cases this year, and NZ 2k cases. To put that in context, the USA has recorded more (detected) cases in 3 hours today than Australia did all year, and more in 30 minutes than NZ.”

Hulse said a few Australian meetup groups were denied the go-ahead for restarting because of the global restrictions, which has “led to the abandonment of meetups once again (as online meetups have simply not worked here, as most people can still go out in person, so there’s been no major push from most Australians to the online platforms like elsewhere).”

The Community Team’s proposal for a checklist takes these more unique situations into consideration and allows organizers to move forward in areas where public health measures have adequately curbed the spread of the virus. A few example checklist items include the following:

  1. Is your country’s (or state’s) average positivity rate over the past 28 days under 4%?
  2. In the past 28 days, has your country or area’s basic reproduction number stayed under 1?
  3. In the past 14 days, have there been under 50 new cases per 100,000 people reported?
  4. Does your local government allow for in-person events?
  5. If there is a cap on the number of people who can meet at a time, will you as an organizer follow this guideline?

Contributor feedback so far includes recommendations for dealing with violations of the guidelines and assessing the need for contact tracing in case meetup attendees are exposed during an event. Cami Kaos recommended that the team share a list of locations that have already been vetted using the checklist and have not met requirements.

“My hope is that this would reduce a lot of duplicated time and effort for areas that we already know aren’t yet, by the standards we’re setting, safe,” Kaos said. “It would save time and disappointment for organizers hoping to meet in person and also contributor time and energy for those deputies who will vet the applications to hold in-person events.”

Since the virus is mutating and countries are adapting in different ways, the situation can change rapidly, so organizers would need to be prepared to roll back to online events if conditions for safe meetups deteriorate. WordCamps are still out of the question for the time being, but the Community Team is seeking feedback on the proposal by January 15, 2021, including additions to the checklist and recommendations for public health resources that could aid in guiding the process.

Meetup.com Introduces RSVP Fees for Members, WordPress Meetup Groups Unaffected by Pricing Changes

Meetup, a subsidiary of WeWork, has announced a significant change to its pricing structure that will require members to pay a $2 fee in order to RSVP to events. The change will go into effect in October, ostensibly to distribute meetup costs more evenly between organizers and members. Some meetup organizers have received the following message:

Meetup is always looking for ways to improve the experience for everyone in our community. One of the options we are currently exploring is whether we reduce cost for organizers and introduce a small fee for members.

Beginning in October, members of select groups will be charged a small fee to reserve their spot at events. The event fee can be paid by members or organizers can cover the cost of events to make it free for members.

Organizers have the option to subsidize the $2 fee for members who RSVP so that it is entirely free for those who attend, but for popular groups this can become cost prohibitive. If 1,000 members RSVP for an event, the organizer would owe $2,000 to host it.

The new pricing does not apply to non-profit groups or Pro Networks. WordPress community organizer Andrea Middleton has confirmed that Meetup’s pricing changes will not affect groups that are part of the official WordPress chapter. In 2018, WordPress had 691 meetup groups in 99 countries with more than 106,000 members. According to Meetup.com, groups in the official chapter now number 780 in 2019. Middleton encouraged any outlying WordPress meetup groups to join the official chapter by submitting an application.

Meetup organizers and members who are affected by the pricing hike are unhappy about the changes. If the angry responses on Twitter are any indication, people are leaving the platform in droves. Many organizers have announced that they are cancelling their subscriptions and looking to migrate to other platforms, such as Kommunity or gettogether.community, an open source alternative for managing local events.

No competitor has the reach or brand recognition that Meetup has. Some groups will inevitably resort to using Eventbrite or Facebook to manage local meetups but neither of these are focused on promoting or growing these types of local events. Discovery and new meetup marketing are Meetup.com’s forte, but the platform has been fairly stagnant when it comes to improving the user experience.

“This new move is quite onerous on users, and WP is lending support to the platform, which is proprietary and for-profit,” Morten Rand-Hendriksen said. “The optics and messaging are not great. When tools we use start to act in problematic ways, and we keep using them, we are tacitly agreeing to and even promoting that behavior even if it is not directly affecting us.”

Andrea Middleton responded, acknowledging that WordPress’ use of certain platforms will sometimes involve compromise.

“It’s true that WordPress contributors use various proprietary and for-profit tools to help us achieve various outreach and coordination goals,” Middleton said. “I think we strive for a balance between expediency and idealism, but of course any compromise results in a loss of one or the other.”

Given the immediate backlash following Meetup.com’s announcement of the pricing changes, it would not be surprising to see the decision reversed. The company characterized the move as an “exploration” and plans to roll it out gradually to more meetups. For organizers who are looking to charge more on top of the fee to cover event costs, Meetup said this feature is coming soon.