Apps that give users a good reason to keep coming back tend to operate with up-to-the-minute data to do everything from guiding a drone to tracking a global health pandemic’s path. That data is increasingly location-based, be it maps, demographics, routing, or geocoding. A developer might only need one or two of these location services to give users what they want, and that’s where pay-as-you-go location services have entered the market.
As location data is increasingly necessary for in-demand apps, developers at some of the most innovative businesses are already using PaaS to take advantage of location data.