Graph Therapy: The Year of the Graph Newsletter, June/May 2020

Parts of the world are still in lockdown, while others are returning to some semblance of normalcy. Either way, while the last few months have given some things pause, they have boosted others. It seems like developments in the world of Graphs are among those that have been boosted. 

An abundance of educational material on all things graph has been prepared and delivered online, and is now freely accessible, with more on the way. 

The Power of Graph Technology for Marketing Medicine

An oft-quoted study by the Tufts Center for the Study of Drug Development estimates the cost of developing a new drug, from R&D to approval, is about $2.6 billion.

Influencer marketing is often thought of in a consumer context, such as Netflix extensively using social media platforms to attract millennials. However, similar marketing strategies can influence a decision to, say, switch to a new cholesterol or blood pressure management drug because your trusted cardiologist recommended it over the current one due to higher efficacy.