In general, video games are considered to be dopamine-releasing products. When you're happy or excited, the chemical is released into your system. To make a non-gaming app more enticing to users, you must provide them with a cause to return and compete with one another regularly. Therefore, it is safe to assume that incorporating this experience into any of your applications makes them more joyful for your customers to use.
Having to rewrite your website or app is the least appealing aspect of this solution. The addition of gamification to your program does nothing to improve its performance; rather, it just enriches the user experience by making it more entertaining and rewarding for the user. The inclusion of gamification elements directly influences the number of downloads of an app.
Do you want to build customer loyalty in WordPress with gamification?
Gamification lets you reward your loyal customers and users with points and other incentives. This can help to build customer loyalty and increase engagement and conversions on your website.
In this article, we’ll show you how you can build customer loyalty in WordPress with gamification.
Why Build Customer Loyalty with Gamification in WordPress?
Adding gamification to WordPress lets you reward visitors with different incentives when they take certain actions on your website, like leaving a review, commenting, or buying a product.
This can help to improve customer loyalty, since your customers will feel more engaged with your WordPress website when they’re rewarded with discounts, redeemable points, and more.
Using gamification to reward customer loyalty can be a great way to get more sales in your online store or increase conversions on any type of website.
With that said, let’s show you two different ways you can build customer loyalty with gamification in WordPress. Simply use the quick links below to jump straight to the method you want to use.
Method 1. Add a Gamified Customer Loyalty Program to Your Online Store in WordPress
Before getting started, you need to have a functioning WooCommerce store already set up. If you’re still building your store, then check out our step by step guide on how to start an online store.
Note: You can purchase the Advanced Coupons and Loyalty Program plugins together by getting the ‘All-In-One Bundle’. At the very least, you need to get the Loyalty Program plugin to create your own loyalty program.
First thing you need to do is install and activate the plugin. For more details, see our beginner’s guide on how to install a WordPress plugin.
Once you’ve done that, you need to go to Coupons » Loyalty Program in your WordPress admin dashboard and then click on the ‘Settings’ menu option.
This brings you to a screen where you can change how much your rewards points are worth.
You can set the ‘Price to points earned ratio’ where a user will earn 5 points for every dollar spent. The ‘Points to price redeemed ratio’ is how many points it takes to reach a dollar. In this case, 10 points will equal one dollar.
You can also change the name if you want points to be called something else in your store.
Next, click on the ‘Points Earning’ menu option. Here you can choose the settings for how your points will be earned.
If you scroll down to the ‘Points Amounts’ section, then you can choose the actions that will earn points.
Simply click the toggle for any action you want to earn points.
You can also set the amount of points a user can earn per action on this page as well.
After that, click the ‘Redemption & Expiry’ menu option.
We’ll leave the default settings, but you can customize the minimum number of points before redemption, the expiry time for points, and more.
As you make changes to your rewards program, it’ll save automatically, so you don’t have to worry about saving your changes.
Now your users can earn points whenever they purchase items, leave a review, complete their first order, and more.
Method 2. Build Loyalty with Gamified Popups in WordPress
Another way you can add gamification to your WordPress site and reward your loyal customers is with a spin to win popup. You can use this kind of popup to share discounts, special offers, and other perks as a reward.
Here’s how it can look to your visitors:
This type of popup can encourage your visitors to take action in your online store or website by enticing customers with an exclusive discount code or deal.
The easiest way to add spin to win and gamified popups to WordPress is with OptinMonster. It’s the best lead generation plugin for WordPress used by over 1.2 million websites.
After you activate and setup the plugin you can fully customize what your gamified popups will look like, and who they will display for.
We hope this article helped you learn how to build customer loyalty in WordPress with gamification. You may also want to see our expert picks of the best domain name registrars, and our step by step guide on how to start your own podcast.
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Do you want to create a loyalty program in WooCommerce?
A loyalty program can keep customers coming back to your online store, and keep them away from your competitors. It can also be a great way to reward your best customers and make them feel valued.
In this guide, we’ll show you how to create a loyalty program for your WooCommerce store.
Why Create a Loyalty Program in WooCommerce?
Creating a loyalty program can be a great way to get more sales on your online store.
A loyalty program encourages customers to keep coming back to your WordPress website, which is the key to running a successful business over the long term. It can even boost average spend per customer by giving shoppers a reason to add more items to their basket.
Most stores give customers points for buying products and services. However, you can also reward customers for other actions like creating an account, placing their first order, signing up to your email newsletter, or spending over a certain account.
You might even give customer extra points for returning to an abandoned shopping cart and completing their purchase. In this way, a loyalty program can help you recover WooCommerce abandoned cart sales.
With that said, let’s take a look at how to add a loyalty program in WooCommerce.
After creating a loyalty program, Advanced Coupons will show the customer how many points they’ll get for each action, including buying a specific product.
After that, go ahead and click on the ‘Settings’ tab. This brings you to a screen where you can build the loyalty program.
To start, let’s reward members with points when they take certain actions on your website, like leaving a product review, posting a comment, or buying a product.
In the ‘Price to points earned ratio,’ we can see that the Loyalty Program plugin gives customers 1 point for every $1 spent.
If you want your WooCommerce loyalty program to look more impressive, then you give customers more points. For example, members might earn 2 points or 10 points for every $1 they spend.
‘Points to price redeemed ratio’ is how many points it takes to earn a dollar as part of your loyalty program.
By default, customers earn $1 for every 10 points. That means the customer needs to redeem 10 points to get a $1 discount coupon. You can change these values to anything you want.
You can also change the name of your loyalty scheme by typing into the ‘Points name’ field. We’ve gone with ‘Awesome Points’ for our loyalty program, but you might want to use something more branded, like Starbucks does with their ‘Stars’.
Next, you’ll need to decide how your points are calculated. For instance, you may want to give a customer less points if they use a coupon code, compared to a customer who didn’t use a coupon. In this way, you can give the best rewards to your best customers.
To do this, click on the ‘Points Earning’ tab. Here, you can check the boxes to take any discounts, tax, shipping costs, and any fee amounts into account when awarding points.
Many online marketplaces and digital stores only reward customers for spending money. However, there may be other actions that benefit you, so it’s a good idea to reward customers for taking these actions.
For example, you might want to reward visitors for registering with your membership site, posting a product review, or even commenting on a blog post.
Simply scroll to the ‘Point Amounts’ section and then click the switch for any action that will earn the customer points.
After activating these toggles, check whether there are any new settings to configure.
For example, you’ll need to type in how many points customers will get for registering as a new user.
You can also encourage shoppers to spend more by awarding extra points for orders over a certain amount.
To do this, enable the ‘Spending over a certain amount’ switch and then type a value into the ‘Spending over a threshold’ field.
During busy shopping periods you may want to give customers an extra reason to buy from your store. For example you might award extra points during Black Friday, so customers aren’t tempted to shop with a competitor.
You can give customers extra points during a specific period by enabling the ‘Extra Points To Earn During Period’ slider. Then, enter a date and time range into the ‘Extra points to earn during period’ section and type in how many points customers will earn.
There are some more settings you may want to look at, but this is enough to create a loyalty program in WooCommerce. When you’re happy with how the program is set up, scroll to the bottom of the page and click the ‘Save changes’ button.
Your new WooCommerce loyalty program is now live.
Automatically Creating Accounts for Your Customers
Your customers will need to create an account in order to collect loyalty points.
Already, this encourages people to sign up to your online store. However, you can also create an account automatically when a visitor makes their first purchase. This can improve the shopping experience, and may get you some extra members.
To automatically create an account for a new customer, go to WooCommerce » Settings. Then, click on the ‘Accounts and Privacy’ tab.
To start, you may want to uncheck ‘Allow customers to place orders without an account’, so that customers can’t checkout as a guest. This will encourage more people to register with your site, but it may cause more shoppers to give up on a purchase and abandon their shopping carts.
Next, check the ‘Allow customers to log into an existing account during checkout’ box.
Once you’ve done that, you’ll want to make it as easy as possible for customers to create an account. With that in mind, we recommend checking all the boxes in the ‘Account creation’ section, as you can see in the following image.
Now, WooCommerce will automatically send an email to first-time customers with information on how to access their new account.
The WooCommerce Loyalty Program in Action
Your loyalty program is up and running! Once a customer has earned loyalty points, they can turn them into coupons by going to My Account » My Reward Points.
The customer can then simply type in how many points they want to use, and your WordPress blog or website will show how much the coupon is worth.
The customer can go ahead and click ‘Redeem’ to create that coupon.
In the following image, the customer has created a $5 coupon by converting 500 of their points. They still have 550 points left to redeem.
It will come as no surprise that games have become a part of our everyday life. Whether it is a multiplayer online role-playing game like PUBG or just a small oversimplified platforming video game like Doodle Jump, you’ll certainly have …
