funnelkit | The Blog Pros

June 3, 2024

How to Show Product Recommendations in WordPress (7 Easy Ways)

Do you want to show product recommendations in WordPress?

Displaying product recommendations can encourage users to make additional purchases, boosting your sales and revenue. It can also improve user engagement by convincing visitors to stay longer on your site.

In this article, we will show you how to easily show product recommendations in WordPress, step by step.

Why Show Product Recommendations in WordPress?

If you have an online store, then showing product recommendations on the cart or checkout page can increase the average order value on your site.

By suggesting relevant products, you can help customers discover items they might be interested in, leading to a more satisfying shopping experience.

For instance, if a customer purchases a hat in your clothing store, you can recommend sunglasses because both these options protect from the sun and are often bought together.

You can show these recommendations as a slide-in cart, order bump, upsell, or cross-sell products, and even send automated emails to users upon purchase to gain traction.

Having said that, let’s take a look at how to easily show product recommendations in WordPress.

For this tutorial, we will be using multiple methods, so you can use the links below to jump to the one of your choice:

Method 1: Show Product Recommendations on the Products Page
Method 2: Show Product Recommendations on the Cart Page
Method 3: Show Product Recommendations as a Sliding Cart
Method 4: Show Product Recommendations as Order Bumps
Method 5: Offer Post-Purchase Recommendations With Emails
Method 6: Show Product Recommendations in Popups
Method 7: Display Product Recommendations in Easy Digital Downloads
Bonus: Properly Set Up eCommerce Tracking In WordPress

Method 1: Show Product Recommendations on the Products Page

If you want to show relevant recommendations on the products page, then this method is for you.

You can easily do this using the default upsell feature in WooCommerce, so you won’t need any other plugin for this method.

Upsells basically means recommending a more premium version of the product the user is purchasing. However, you can also add other relevant products in this section.

First, you must visit the Products » Add New page from the WordPress dashboard to create a new product. You can also edit an existing one if you want.

Once you have added the details, scroll down to the ‘Product Data’ section and switch to the ‘Linked Products’ tab from the left column.

Here, you can add different products to your WooCommerce store in the ‘Upsell’ section. To do this, just enter the name of the product, and you will be shown the search results from which you can choose a product to add.

After that, scroll back to the top and click the ‘Publish’ button to store your settings and make your product live.

Now, visit your WooCommerce store to view the upsell products under the ‘You may also like’ section.

For more details, see our tutorial on how to upsell products in WooCommerce.

Method 2: Show Product Recommendations on the Cart Page

If you want to display product recommendations on the cart page just as the customer is moving to the checkout, then this is the method to use.

WooCommerce offers the default cross-sell option that allows you to show relevant and complementary products without using any plugin.

First, open the product of your choice in the WooCommerce editor and scroll down to the ‘Product Data’ section.

Here, switch to the ‘Linked Products’ tab where you can add relevant products to be displayed on the carts page in the ‘Cross-sells’ section.

Once you are done, just click the ‘Publish’ or ‘Update’ button at the top to store your settings.

Now, visit your store and add a product in the cart to head over to the Cart page. Here, you will notice that the product recommendations are displayed in the ‘You may be interested in…’ section.

Cross sell product recommendations preview

Method 3: Show Product Recommendations as a Sliding Cart

You can use this method if you want to show product recommendations in a sliding cart.

FunnelKit is a popular WooCommerce plugin that lets you add a sliding cart to your store and also show relevant recommendations within this cart to encourage users to make more purchases.

First, you need to install and activate the Sliding WooCommerce Cart by FunnelKit plugin. For details, see our tutorial on how to install a WordPress plugin.

Upon activation, head to the FunnelKit » Cart page and toggle the ‘Enable Cart’ switch to ‘On.’

After that, you can select the sliding cart visibility, icon position, coupon field, summary, and checkout settings from the section below. For more details on this, see our tutorial on how to easily add a sliding cart in WooCommerce.

Once satisfied, you must switch to the ‘Upsells’ column from the left and toggle the ‘Enable Cart Upsells’ switch to ‘On.’

Note: Keep in mind that you will need the pro version of the plugin to unlock the upsells feature.

How to add upsells and cross-sells to WooCommerce

This will open new settings on the page from where you can configure the display layout for product recommendations. You will be able to see a preview for each layout style on the right corner of the screen.

After that, you must select if you want to show cross-sell or upsell products as recommendations. You can also choose the ‘Both’ option.

Then, you can add a heading to be displayed at the top of product recommendations and choose the number of recommendations to be displayed.

Configure upsell and cross sell settings

Once that is done, scroll down to the ‘Upsells and Cross-Sells’ section to view the list of all the products on your online store.

From here, expand a product’s tab and click the ‘Add Upsell’ or ‘Add Cross Sell’ button to add recommendations.

Remember that upsell products are like the premium version of the product that the customer has added to the cart, while cross-sell products are the ones that are related to the product the user is purchasing.

FunnelKit's advanced conversion features

Upon clicking on one of the buttons, a popup will open on the screen from where you can search and add the product that you want to be displayed in the recommendations.

You can follow the same process for all the products on your online store.

Adding a linked product on your online store

Once you are done, just click the ‘Save’ button at the top to store your settings.

You can now visit your WooCommerce to view the sliding cart with product recommendations.

An example of a cross-sell promotion, created using FunnelKit Funnel Builder

Method 4: Show Product Recommendations as Order Bumps

Use this method to display relevant product recommendations as an order bump, which is a technique used on the checkout page to show relevant products to customers at a lower price point.

This can often convince them to buy it right before finishing the checkout process.

To create order bumps, you will need to install and activate the Funnelkit Builder. For details, see our step-by-step guide on how to install a WordPress plugin.

Note: FunnelKit Builder has a free plan, but you will need the pro version to unlock the order bumps feature.

Upon activation, visit the FunnelKit » Settings page from the admin sidebar and switch to the ‘License’ tab in the left column.

Then, enter your license key and click the ‘Activate’ and ‘Save Changes’ button to store your settings. You can get this information from your account on the FunnelKit website.

Next, you will need to create a checkout page on your WooCommerce store using FunnelKit. For more information on this, see our tutorial on how to customize your WooCommerce checkout page.

Once that is done, go to the FunnelKit » Store Checkout page from the WordPress dashboard and click the ‘Add Order Bump’ button.

Clicking the Add Order Bump button on FunnelKit

This will open a popup where you must add a name for the order bump that you are creating and click the ‘Add’ button.

The plugin will now add the order bump to your checkout funnel. Here, click the ‘Edit’ button to start the process.

Clicking the Edit button on an order bump in FunnelKit

This will take you to a new screen where you must click the ‘Add Product’ button to open a popup.

Here, just type and add the products that you think will complement the buyers’ purchase and then click the ‘Add Product’ button.

Adding products to a FunnelKit order bump

Next, you can select a discount type for the products that you chose from the dropdown menu and can even offer more than one quantity for each item to customers.

Once you have done that, just click the ‘Save Changes’ button to store your settings.

Configuring the product offer's discount type in FunnelKit

Then, scroll down to the ‘Order Bump Settings’ section, where you can select the order bump’s behavior and display position during checkout.

For instance, if you select the ‘Add Order Bumps to Cart Items’ option as the bump behavior, then customers will be suggested these products to add as an extra purchase.

However, when choosing ‘Replace Order Bumps with a Cart Item (used for upgrades)’, you give customers the option to replace their purchase by upgrading to a higher-end version of the product.

After that, switch to the ‘Design’ tab from the top. Here, you can configure how the order bump offer will look to customers.

You can add a title and description and change the text colors, background color, toggle color, border, font size, price display, and box padding and width. Once you are satisfied, just click the ‘Save’ button to store your settings.

Clicking Choose Skin in the FunnelKit Order Bump Design tab

Now, it is time for you to switch to the ‘Rules’ tab, where you have to click the ‘Add Rules’ button.

This will display some new settings on the screen that you can use to display the order bump for specific products. The rules can be based on the cart, customer, geography, or date and time.

For example, if you want to display the order bump on the checkout for a specific product, then you must choose the ‘Customer Product Purchased’ option from the dropdown menu on the right.

After that, just add the product name in the text field on the right and click the ‘Save Changes’ button to store your settings.

An example of the order bump trigger rules in FunnelKit using the AND button

Now, visit your WooCommerce to view the order bump on the checkout page of a specific product.

If you want to know more about trigger rules for order bumps, then you can see our beginner’s guide on how to create an order bump in WooCommerce.

What FunnelKit's order bump looks like in checkout

Method 5: Offer Post-Purchase Recommendations With Emails

If you want to send a post-purchase recommendation email to customers, then this method is for you. For this, you will need FunnelKit Automations, which is a powerful automation plugin.

You can create a workflow with it that will automatically send a recommendation email to users sometime after their purchase.

First, you need to install and activate the FunnelKit Automations plugin. For instructions, see our tutorial on how to install a WordPress plugin.

Note: You can sign up for the FunnelKit free plan to do this.

Upon activation, visit the FunnelKit Automations » Automations page from the WordPress dashboard and click the ‘Create Automation’ button.

This will take you to the ‘Add Automations’ page, where you will see a list of premade templates offered by the plugin.

From here, switch to the ‘WooCommerce’ tab and select the ‘Post Purchase Sequence’ template.

Doing that will open a preview of the automated workflow in a new tab from where you must click the ‘Import Recipe’ button.

This will open a new prompt. Here, add the name for the workflow that you are making and click the ‘Create’ button.

The FunnelKit Automation editor will now be launched on the screen. You can start by clicking on the ‘Order Created’ tab. This is the trigger that will start the workflow.

A popup will appear on your screen, where you will have to select the order status. For instance, if you select the ‘Processing’ option, then the email will be sent to users after they place their order.

However, when choosing the ‘Completed’ option, customers will receive an email after they get the order at their address. Just configure these settings and click the ‘Save’ button.

Once you do that, click the ‘Delay’ tab.

This will open the prompt on the screen where you can choose how long after the purchase the email should be sent to users. For example, you can choose 1 hour from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Next, click the ‘Action’ tab in the editor to open its settings in the popup. Here, you can start by configuring the subject line of the email.

Then, click the ‘Merge Tags’ option at the top.

On doing that, a popup will open up where you have to switch to the ‘Orders’ tab.

Next, scroll down to the ‘Order Cross Sells’ option and click the copy button next to it.

Click the Copy button next to the Cross Sells option

The prompt will now automatically close, and you can scroll down to the text builder in the ‘Action’ popup.

Here, you can change the email content according to your liking and add the cross-sells tag. Now, users will see a list of relevant products that you added for the purchased product using WooCommerce or FunnelKit.

Once you are done, just click the ‘Save and Close’ button.

Add the merge tag in the text editor and click the 'Save' button

You can now view your automated workflow again to see if you want to make any changes.

After that, toggle the ‘Inactive’ switch at the top to ‘Active’.

Now, your customers will receive an email with product recommendations exactly an hour after purchase.

Method 6: Show Product Recommendations in Popups

If you want to show product recommendations in popups, then this method is for you.

For this, you will need OptinMonster, which is the best lead generation and conversion optimization tool on the market. It allows you to create popups, gamified spin the wheels, banners, and floating bars using its premade templates and visual editor.

It also has exit intent technology that lets you display product popups to users just as they are planning to leave your store.

To create a product recommendation popup, you will need to create an account on the OptinMonster website.

Once you do that, open your WordPress dashboard and install the free OptinMonster plugin, which will connect your website with the tool.

Upon activation, the OptinMonster setup wizard will open up, where you must click the ‘Connect Your Existing Account’ button. You can then follow the onscreen instructions to complete the process.

Next, visit the OptinMonster » Settings page and click the ‘Auto Generate Keys + Connect WooCommerce’ button.

If you don’t do this, then campaigns created with OptinMonster won’t be shown in your store.

Auto generate keys and connect WooCommerce

Once that is done, head over to the OptinMonster » Templates page from the WordPress dashboard and select ‘ Popup’ as the campaign type.

Next, click the ‘Use Template’ button for a template that you want to use. For this tutorial, we have used the ‘Product Recommendations’ template.

This will open a prompt where you can add a name for the campaign that you are creating.

Once you do that, OptinMonster’s drag and drop builder will be launched on the screen. Here, you can use different blocks to add an image, details, and CTA for a product. For more instructions, see our tutorial on how to create a WooCommerce popup to increase sales.

Then, click the ‘Product Details’ button in the popup preview to open its settings in the left column. You can now add the URL for the product’s page in the ‘Redirect URL’ field.

Now, switch to the ‘Display Rules’ tab from the top. Here, you will be setting conditions for the product recommendation popup appearance.

To do this, open the ‘Time on Page’ dropdown menu and choose the ‘Page Targeting’ option.

This will allow you to show your popup to users on a specific product’s page, letting you cross-sell or upsell the product.

Upon choosing this option, select ‘contains’ from the dropdown menu in the middle and then add the URL of the product page where you want to display the specific recommendation popup.

You can also choose the ‘Exit Intent’ option to display the popup as the user is about to leave your store.

If you want, you can change the feature’s intensity to show it to more customers.

Finally, switch to the ‘Publish’ tab from the top.

Here, click the ‘Publish’ button to make your popup live. Then, click the ‘Save’ button to store your settings.

You can now visit your online store to view the product recommendations popup in action.

If you selected a specific page for the popup, then you must head to that page to view the results.

Method 7: Display Product Recommendations in Easy Digital Downloads

If you sell digital downloads on your online store, then the above methods may not be suitable for you.

In that case, you can use Easy Digital Downloads, which is the best plugin for selling digital goods, to show product recommendations.

First, you need to install and activate Easy Digital Downloads. For details, see our guide on how to install a WordPress plugin.

Note: EDD has a free plan, but you will need the pro version to unlock the Cross-sell and Upsell add-on.

Upon activation, visit the Downloads » Settings page from the WordPress admin sidebar to enter your license key. You can get information from under your account on the EDD website.

Then, click the ‘Activate’ button.

Add a license key for your easy digital downloads plugin

Once you have done that, you must set up your store to start selling products. For instructions, see our beginner’s guide on how to sell digital downloads in WordPress.

Next, head over to the Downloads » Extensions page and locate the ‘EDD Cross-sell and Upsell’ addon, and click the ‘Install’ button under it.

Once the addon is installed, it will automatically show an activated toggle like this:

Activate the EDD Cross-sell Upsell addon

Now, it’s time for you to visit the Downloads » Settings page and switch to the ‘Extensions’ tab.

From here, you can configure the heading for upsell and cross-sell products. Remember that the upsell products are like a premium version of the product the user is purchasing, while cross-sell products are the ones that are related to the purchased products.

You can add your headings according to your liking and also adjust the number of product recommendations to be shown from the dropdown menus.

After that, just click the ‘Save Changes’ button to store your settings.

Add headings for cross sell and upsell sections

Now, open the digital product where you want to add product recommendations.

Once the block editor appears, simply scroll down to the ‘Cross-sell and Upsell’ section, where you can add custom headings for each section.

If you don’t add a heading, then the default headings you configured will be added to the page.

After that, select the upsell product recommendations from the dropdown menu. You can follow the same process for cross-sell products as well.

Once you are done, just click the ‘Update’ or ‘Publish’ button to store your settings.

Now open the product page on the website front-end, and you will see that the upsell product will be recommended on the product page.

On the other hand, the cross-sell products will be recommended to users when they are on the checkout page.

This is how the cross-sell products looked on our demo website.

Cross-sell product recommendation preview

Bonus: Properly Set Up eCommerce Tracking In WordPress

Once you have added product recommendations, it is time for you to set tracking for your online store to find your top-selling products, see which campaigns perform the best, and understand how people find and use your website.

This will help you find what kind of products customers are likely to buy along with others in your store. For example, you may notice that anyone who is buying sunscreen is also purchasing a hat.

With this information, you can show relevant product recommendations to customers and boost your conversions.

To do this, you will need MonsterInsights, which is the best Google Analytics solution on the market.

Upon plugin activation, simply connect your website with Google Analytics. For details, see our tutorial on how to install Google Analytics in WordPress.

Then, head over to the Insights » Addons page from the WordPress dashboard and install the eCommerce addon.

Now visit the Insights » Settings page and switch to the ‘eCommerce’ tab. Here, you must toggle the ‘Use Enhanced eCommerce’ switch to ‘On.’

Once you do that, MonsterInsights will start recording analytics and find the data you need, including conversion rate, transactions, revenue, average order value, and top products.

For details, see our tutorial on how to properly set up eCommerce tracking in WordPress.

We hope this article helped you learn how to show product recommendations in WordPress. You may also like to see our beginner’s guide on how to pass payment processing fees to customers in WordPress and our top picks for the best email marketing services to grow your email list.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Show Product Recommendations in WordPress (7 Easy Ways) first appeared on WPBeginner.

May 6, 2024

How to Create a One-Click Checkout in WordPress (5 Ways)

Are you looking to learn how to create a one-click checkout in WordPress?

Optimizing checkout for a smoother experience for customers is one of the highest priorities when running an eCommerce site. Specifically, adding a one-click checkout in WordPress helps users complete transactions faster, which makes them more likely to return.

In this article, you’ll learn how to create a one-click checkout in WordPress to boost conversions and increase sales.

Why Do You Need to Create a One-Click Checkout in WordPress?

Long checkout pages can drive away visitors who would be interested in making a purchase. Having to click through a list of checkout fields and fill out a lot of unnecessary or repetitive information makes the buying process drag on and on.

The longer the checkout process is, the higher the chance that customers will drop off at some point.

The average cart abandonment rate is 70.19%, and 22% of shoppers cited that a too-long or too-complicated checkout process was the reason for their abandonment.

That’s where the one-click checkout process comes in. It’s as simple as adding a buy-now button, so returning customers get to enjoy a streamlined checkout process.

A one-click checkout is an easy for customers to buy items online with just a click of a button without having to enter their shipping, billing, and payment details every time they make a purchase.

It’s similar to the auto-complete feature, except users don’t even have to fill out the fields since your website will automatically process the transaction without even going to the checkout page.

With just a single click, visitors can complete their purchase fast, which leads to higher conversion rates and reduced cart abandonment rates. Whether you have an online store, a service business, a membership site, or any other type of website, it’s a simple and easy way to increase sales.

That said, we’ll cover the five methods for adding a one-click checkout in WordPress:

Create a One-Click Checkout Using WPForms (Easy + Free Option)
Create a One-Click Checkout Using WP Simple Pay (Multiple Payment Methods)
Create a One-Click Checkout Using Easy Digital Downloads (Digital Products)
Create a One-Click Checkout Using FunnelKit (eCommerce Stores)
Create a One-Click Checkout Using WooCommerce (Free)

Method 1: Create a One-Click Checkout in WordPress Using WPForms (Easy + Free Option)

Using WPForms, you can easily create a one-click checkout process for buyers. WPForms is a form builder that allows you to easily build all types of forms without any code.

The drag-and-drop builder allows you to easily collect payments with Stripe payment functionality so that you can create payment forms, user registration forms, expense approval forms, and more. Also, with 1,700+ templates to choose from, you can practically find any form type, meaning you never have to start from scratch.

Note: The good news is that you can use WPForms Lite for this tutorial since we’ll only be using the Stripe integration, which is free. However, if you want more advanced features, then you’ll want to install the Pro version.

To begin, download and activate the WPForms plugin. For more details, check out our guide on how to install a WordPress plugin.

Upon activation, head over to the WPForms » Settings page from your WordPress admin dashboard. Then go to the Payments tab.

Under Stripe, you’ll need to hit the ‘Connect with Stripe’ button.

This redirects you to the Stripe connection wizard, where you’ll be able to connect to your existing account or create a new account.

Follow the steps in the Stripe connection wizard.

After completing the steps, you’ll be taken back to the WordPress dashboard.

You should see a green checkmark indicating that your Stripe account is now connected to WPForms.

Now, you can start accepting payments on your website and are now ready to create your checkout form.

Go to WPForms » Add New. From here, you can name your form, which will be helpful for reference later.

Then, pick a payment form template that suits your needs.

For the sake of this tutorial, we’ll be working off of the Stripe Payment Form template. Under the template, click on ‘Use Template.’

You’ll be taken in the drag-and-drop form editor, where you can easily customize the form to your needs.

Any time you want to add a field, just drag and drop it from the ‘Add Fields’ panel on the left to the right side. To edit the fields, click on the element, and you can make adjustments under ‘Field Options.’

one-click-checkout form drag and drop editor

For example, if you were to create a wholesale form, you can edit the multiple-choice field with radio buttons.

Then click on the element, and under ‘Field Options,’ you can add the different products.

You’ll need to activate Stripe Link, a one-click checkout solution that securely stores all the customer details and allows buyers to reuse them on your site. They use Level 1 PCI-compliant servers, which means that your customers’ data is encrypted and secure.

To activate the Stripe Link checkout option, head over to the Settings » Payments page in Stripe. Then, go to the Payment Methods tab.

From here, you’ll select the ‘WPForms LLC’ menu for Select Platform.

This connects all available payment methods from your Stripe account to WPForms.

Scroll down the page, and you will see the different payment methods and settings for WPForms.

Make sure that the Link option for express checkout is Active.

After that, go back to WordPress to finish creating your checkout form. Go to the Payments » Stripe tab.

Then turn on the ‘Enable one-time payments’ option so that Stripe is activated on your form.

Once you’re done with that, hit the ‘Save’ button.

Then click on ‘Embed.’

You should see a popup message appear. Here, you can choose to embed this form into an existing page or create a new page.

Assuming you already have a checkout page, we’ll hit the ‘Select Existing Page’ button.

The form should automatically be embedded into the page you choose.

From there, just hit the ‘Publish’ or ‘Update’ button up top.

Make sure to preview the checkout form and see if the payments are going through to your Stripe account.

Once activated, it’ll pre-fill their credit card details that are saved on Stripe.

Keep in mind that customers with Stripe accounts will be prompted to enter a one-time passcode authentication to use Link.

Method 2: Create a One-Click Checkout in WordPress Using WP Simple Pay (Multiple Payment Methods)

WP Simple Pay is another great option for accepting one-time and recurring payments on WordPress. This is the better choice if you want to offer a variety of payment methods for your one-click checkout process.

WP Simple Pay offers 13+ payment methods, including debit and credit payments, ACH debit, Google Pay, Apple Pay, Venmo, and more. Also, you can even provide customers with the option to ‘Buy Now Pay Later‘ with Klarna.

To get started, install and activate the WP Simple Pay plugin. Upon activation, you’ll be taken to the setup wizard, which will guide you on how to start accepting payments on your site.

Make sure to follow the steps all the way through.

You should be asked to connect your Stripe account as well. If you don’t have a Stripe account, you can create one.

After you’ve completed the setup wizard, you’ll be shown a success page that confirms that the setup is finished.

Next, go to the WP Simple Pay » Settings page. Under the Stripe Tab, make sure that the Stripe account is connected and that you’re in ‘Live Mode.’

Before you go into creating your payment form, you also need to ensure that Stripe Link is enabled.

To do that, go to the Settings » General tab. Then, under the Advanced tab, check the ‘New Payment Experience’ box.

From here, you’re ready to start customizing your checkout form.

Head over to WP Simple Pay » Add New, and you’ll be taken to a library of available templates.

You can choose any template that fits your needs, but we’ll be using the Payment Form template for this tutorial. Under the template name, select ‘Use Template.’

Next, you’ll be taken to a form builder. In the General tab, you can fill out the necessary information.

Give the form a Title and Description. You can also check the CAPTCHA and email verification options to prevent spam submissions.

From there, navigate to the Payment tab so you can start adjusting the pricing and currency options.

You can also set the pricing to a one-time or subscription option.

Below that, you can have a wide range of payment methods to choose from.

Click the checkboxes of the options you wish to accept.

In the Form Fields tab, you can add any fields you want by selecting them from the dropdown menu and clicking on ‘Add Field.’ You can also edit your existing fields.

To enable Stripe Link, expand the Email Address dropdown menu. Then, you’ll have to click on the checkbox under ‘Offer Saved Payment Methods.’

offer saved payment methods wp simple pay

Then, head over to your Stripe account. Go to the Settings » Payments page.

Under the Payment Methods tab, make sure to choose ‘WP Simple Pay’ from the ‘Select platform’ dropdown menu.

Select Platform in Stripe as WP Simple Pay

Then, go back to WordPress and finish customizing your payment form.

Once completed, go ahead and hit ‘Publish.’

publish one click checkout form in WP Simple Pay

Now, you can go to any page you want and add the newly created form.

Hit the ‘+’ icon and then add the WP Simple Pay block.

Then, choose the payment form you’ve just created, and it should appear on the page.

Click on the ‘Publish’ or ‘Update’ button at the top.’

Now, you’ve successfully created a one-click checkout experience with WP Simple Pay.

Make sure to preview the form to ensure it works.

Method 3: Create a One-Click Checkout in WordPress Using Easy Digital Downloads (Digital Products)

If you sell digital products, there’s no better plugin for creating a one-click checkout in WordPress than Easy Digital Downloads.

With over 50,000+ users, this plugin allows you to easily manage and sell digital products like eBooks, PDFs, audio, online courses, templates, and more.

To get started, you’ll need to install and activate Easy Digital Downloads. Upon activation, the plugin automatically creates a checkout and cart page for you.

That said, we can add a one-click checkout process by adding a buy now button with EDD. The buy now button automatically bypasses the add to cart and checkout process, sending the customer directly to payment.

For the sake of this tutorial, we’ll assume you already have a digital product created on EDD. But if you haven’t, you’ll want to read our beginner’s guide on how to sell digital downloads on WordPress.

First, go to the Downloads » Settings page in the WordPress admin panel.

Under the Payments » Stripe tab, you’ll want to click on ‘Connect with Stripe.’

You’ll be taken to the Stripe Connect Wizard.

Simply connect your existing Stripe account or create a new one.

Once connected, you’ll be directed back to WordPress.

You should see that Stripe is one of the payment options checked off in the General tab.

In addition, you’ll need to go to your Stripe account. Then head over to the Settings » Payments page.

Under the Payment Methods tab, make sure to choose the ‘Easy Digital Downloads’ option from the ‘Select platform’ dropdown menu.

By doing so, every time someone purchases your digital products, Stripe Link will be activated, and their credit card information will be auto-completed into the fields.

Next, go to the Downloads » Downloads page. Then, find a digital product to which you want to add the buy now button and click ‘Edit.’

Once you’re in the block editor, click on the black side panel widget at the top.

Scroll down in the panel until you reach Button Options. From there, select ‘Buy Now’ from the dropdown menu.

Then you’ll hit the ‘Publish’ or ‘Update’ button.

From here, you can preview your page, and you should see a ‘Checkout’ button at the bottom of your product page, which takes you straight to the checkout page. Then, you can enter your email, and Stripe will autofill your billing and payment details.

Method 4: Create a One-Click Checkout in WordPress Using FunnelKit (eCommerce Stores)

If you have an eCommerce store, FunnelKit Funnel Builder is the best choice for setting up your express checkout process.

This popular sales funnel builder allows you to easily create a high-converting sales funnel to boost your average order value, reduce cart abandonment rates, and capture more leads.

You can do everything from creating lead capture pages and order bumps to creating checkout forms and slide-in carts. Best of all, you won’t need to write any code.

For this method, you’ll already need to have your product pages set up for WooCommerce. If you have not set up your store yet, check out our complete step-by-step WooCommerce tutorial.

To get started, install and activate the FunnelKit Automation plugin. Upon activation, head over to FunnelKit » Cart. You’ll want to turn on the ‘Enable Cart’ option. Under the ‘Express Checkout’ tab, click on ‘Connect with Stripe.’

connect with stripe funnelkit automations

After that, you’ll be taken to the Stripe Connect Wizard.

Simply follow the steps to connect your Stripe account to FunnelKit or create a new account.

Once your Stripe account is connected to FunnelKit, you’ll be taken back to WordPress.

You’ll want to activate the ‘Credit Card (Stripe)’ option and then hit ‘Save and Continue.’

Next, you’ll be asked to set up a webhook so that you’re able to automatically process payments with a single click.

Click on ‘Setup Webhook Now.’

From here, you need to enable the express checkout option for Google Pay and Apple Pay.

Then, hit the ‘Confirm’ button.

You should see a confirmation message that says that the Stripe setup is successful.

Feel free to select the ‘Live’ mode if you’re ready to start accepting payments. Otherwise, you can choose the ‘Test’ option for now. Then click on ‘Save and Review Settings.’

Next, you’ll want to head back to FunnelKit » Cart. Then, under the Express Checkout tab, simply turn on the ‘Enable Express Checkout on Cart’ option.

Then, hit the ‘Save’ button to save changes.

Once that is enabled, you’re good to go.

Just go to a live product page to see it in action.

When a customer chooses the ‘Pay Now’ option, a window will pop up.

All of the payment details saved to their Google and Apple Pay accounts will automatically appear.

payment details one click checkout preview

Method 5: Create a One-Click Checkout in WordPress Using WooCommerce (Free)

If you want a free method to add the one-click checkout in your WooCommerce store, then you can download the Direct Checkout for WooCommerce plugin.

It’s a free plugin that adds a one-click buy button to your store.

Upon activation, go to the WooCommerce » Settings page. Then, navigate to Payments » Express Checkout.

From here, click the checkbox that says ‘Enable Express Checkout.’

The plugin offers a wide range of customizations. You can customize where you want the one-click checkout button to appear, as well as the color of the button and the text shown.

Now you’re all set.

Simply go to a product page or your storefront to see the one-click checkout button.

We hope this article helped you learn how to create a one-click checkout in WordPress. You may also want to see our list of the best WooCommerce plugins for your store and our ultimate guide on how to create an email newsletter the right way.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a One-Click Checkout in WordPress (5 Ways) first appeared on WPBeginner.

April 29, 2024

90+ Impressive eCommerce Statistics You Won’t Believe (2024)

Are you ready to see some eCommerce statistics that will help you take your online business to the next level?

It’s safe to say that in the last 20 years, eCommerce has grown beyond our wildest expectations. And it’s still evolving faster than ever. If you want to keep your customers happy and build a relationship with new prospects, you need to stay current on the latest stats and insights.

In this post, we will share some of the best and most relevant eCommerce statistics of 2024. Our goal is to help you stay informed and make meaningful, data-driven decisions the next time you work on your website or marketing strategy.

Ultimate List of eCommerce Statistics

Before we get started, here’s a list of all the topics we will be discussing today. Feel free to jump to the part that catches your attention or read the whole thing from top to bottom!

General eCommerce Statistics
eCommerce Marketing Statistics
Mobile eCommerce Statistics
eCommerce Payment Statistics
Social Media eCommerce Statistics
Email eCommerce Statistics
eCommerce Shopping Cart Statistics
Customer Experience and eCommerce Statistics
The Future of eCommerce

General eCommerce Statistics

First, let’s start with some statistics about the general state of eCommerce and online stores.

1. Globally, there are over 12 million eCommerce websites.

Over 12 million eCommerce websites might sound like a saturated market at first glance. But you will be happy to know the answer is a little more complex than that.

While competition is fierce for online stores, this statistic also shows that this is a growing market and there’s room for new business owners across all industries. The keys to success are to choose your target audience, cater to their goals, needs, and pain points, and create a website that separates you from everyone else.

By catering to a specific audience and offering a unique, memorable customer experience, you can carve out your own spot in the eCommerce world. Remember, even giants like Amazon started small, so there’s room for you to succeed, too.

2. More than 80% of US shoppers say they occasionally buy from eCommerce stores.

If your goal is to get more customers, then this statistic is very exciting. Business owners across all industries can be sure that their audience is out there and interested in their products and services. All they have to do is reach them.

If you’re in this position, make sure you start an online store with a blog and write plenty of great content so people have a reason to stay once they discover your site.

Think about it this way: four out of every five in a population of 331.1 million is about 265 million people! And that’s just in the United States.

The eCommerce market share is currently projected to hit a whopping $6.8 trillion by year’s end – that’s a 10% leap from last year!

This huge growth is fantastic news for both established businesses and those just starting out.

For veterans, it means a bigger customer pool to tap into. With more consumers shopping online, there’s a chance to expand your reach and grow your brand in new and exciting ways.

New businesses can also benefit from this boom. As more people shop online, they are more open to discovering new brands. This presents a golden opportunity to get your foot in the door and establish yourself in the market.

4. Amazon made close to $575 billion in net sales revenue in 2023, making it the biggest eCommerce seller in the world.

There’s no question that Amazon’s success shows the potential of online sales. We were shocked to find that 44% of shoppers check Amazon for products before they turn to Google.

But here’s the thing – they aren’t the only ones profiting. The entire eCommerce market is thriving and ready for smart, dedicated people who want to build customer-centric products and services. This means there’s space for you to win, too.

5. When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

WooCommerce is the most popular eCommerce platform, with an eCommerce market share of 37.7% and 6.6 million users.

For context, Squarespace Online Stores takes second at 14.67%, and WooThemes takes third at 14.95%. The runner-ups are popular enough, but they don’t compare to WooCommerce.

People prefer to use WooCommerce to start a store because it’s user-friendly, flexible, and comes with tons of great features and integrations. Plus, it’s customizable so you can use it to create an online store that matches your vision.

More General eCommerce Statistics

Across all industries, the average conversion rate on an eCommerce website is 2.86%.
The top four drivers of online purchases are free shipping (49.4%), discounts (37.9%), customer reviews (31.6%), and an easy return policy (30.4%)
The largest group of online shoppers are people between the ages of 25 and 34.
Nearly 55% of people prefer shopping online over traditional brick-and-mortar stores.
China contributes the most to the eCommerce market share, as it is responsible for 52.1% of all eCommerce sales.
But India is the fastest growing market, with a projected growth of 14.11% between 2023 and 2027.
There are 604 eCommerce platforms to choose from.

eCommerce Marketing Statistics

Marketing is key to an online store’s success. Let’s now take a look at some eCommerce marketing statistics.

6. eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel.

Standing out online requires reaching your target audience, and this stat makes it clear: using just one marketing channel limits your reach. And if you can’t connect with your audience, then it’s hard to grow your eCommerce business.

The solution is actually quite simple – add more ways to get your message out, and you’ll unlock more opportunities to reach potential customers.

We suggest investing heavily in email marketing, social media outreach, and search engine optimization (SEO) since these are three of the best ways to generate traffic and conversions.

7. Content marketing helps brands generate 3x more leads than their non-blogging counterparts.

Imagine getting 3x more leads just by writing informative blog posts! That’s the advantage that content marketing offers.

Businesses that blog regularly see a huge jump in leads. Here’s why it works: blogs attract potential customers looking for answers.

By consistently creating helpful content related to users’ goals and interests, you can build trust and become an expert in their eyes. This makes them more likely to choose you when they are ready to buy. It’s like giving away valuable advice to build relationships—and ultimately, sales.

Our advice is to spend plenty of time doing keyword research so that you know what matters to your target audience. It’s much easier to create eye-catching content if you know what matters to your audience.

8. 71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

Forget one-size-fits-all marketing. Today’s shoppers crave personalization, and the numbers back this up. A vast majority of shoppers want businesses to use macro and micro-personalization in their marketing, and people get annoyed when that doesn’t happen.

Including things like an email subscriber’s first name or referencing a product they purchased in the past shows that you are paying attention and want to build rapport to help them reach their goals.

If you don’t personalize at least a few parts of your marketing campaigns, then you may struggle to generate leads and connect with your prospects.

Similarly, if someone buys from your site and doesn’t see personalized messages or offers based on their interaction, they may choose another business that offers these experiences the next time they need to make a purchase.

The best way to personalize your audience’s experience is to use tools like OptinMonster or FunnelKit. Both of these plugins allow you to show personalized content to each visitor.

For example, if someone is looking at a specific product page, you can use OptinMonster to create a popup that only shows up on that page with a unique offer. This is a great way to drive sales and grow your email list.

9. SEO marketing matters, because search engines are the number one way people discover new products (30.6%).

SEO is more important now than ever before. Most people discover products through search engines, with TV and word-of-mouth coming in second and third place respectively.

If your site does not appear on search engine results pages (SERPs), you are missing out on a massive chunk of potential customers. The good news is that there are plenty of ways to optimize your site for search engines.

All in One SEO (AIOSEO) is the best WordPress plugin you can use for the job. Currently, over 3 million people use it to check their on-page SEO, optimize their websites, and so much more. It’s a great tool for beginners and experts alike because it manages to be both user-friendly and has plenty of advanced features.

If you want to know more, just check out our Ultimate WordPress SEO Guide for more information.

More eCommerce Marketing Statistics

Video is a powerful marketing tool, with 73% of people saying they’d be more likely to buy a product if they could watch a video about it first.
75% of shoppers say they need to see photos of a product before they buy it.
eCommerce advertising influences over 56% of in-store purchases.
Ad spending for eCommerce is worth $38.4 billion, which is 3x what it was in 2019.
75% of shoppers say they’ve used a paid search ad on Google to find a new product.
Nearly three-fourths (73%) of people shop across multiple marketing channels.

Mobile eCommerce Statistics

Mobile browsing is more popular than ever, and the same goes for mobile shopping. Here are some key eCommerce statistics for mobile shoppers.

10. 71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

This stat is a wake-up call for all eCommerce business owners: having a mobile-friendly website is no longer optional. It’s necessary.

If your website isn’t easy to navigate and use on a smartphone, then you are missing out on a ton of traffic and potentially losing a huge chunk of sales.

Mobile optimization includes things like a smooth user experience, clickable calls-to-action, fast loading times, and a layout that adapts to different screen sizes. By prioritizing mobile users, you will be meeting your customers where they are and making the buying process as convenient as possible.

For more details, you can see our guide on how to create a mobile-friendly WordPress website.

11. During Q3 of 2023, 74% of all eCommerce visits happened via mobile.

Based on this statistic, it’s clear how people prefer to browse websites and shop online. This means you need to go beyond a responsive design and instead focus on creating a mobile-first experience.

Imagine what would happen if 3 out of 4 people who visited your site had trouble browsing your product landing page, contacting your customer support, or reading your blog. Odds are, you’d see a significant dip in engagement.

If you follow mobile-first practices, then you’ll be in a much better position to capture your audience’s attention and turn them into customers.

12. 40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

At a glance, it’s concerning to see that almost half of shoppers say they’ll leave a site if it’s not optimized for mobile. This could lead to a significant portion of potential customers bouncing off your website, simply because it isn’t user-friendly.

The good news is there’s a solution: SeedProd. It is one of the best page builders on the market and features a responsive option that allows you to fine-tune how your website displays on desktops, tablets, and mobiles. This ensures a smooth user experience for all visitors, regardless of their device.

Expert Tip: If you are looking for a different option for building a mobile-friendly website, Thrive Architect is another great choice!

More Mobile eCommerce Statistics

The average mobile order is between $90 and $110, which is less than the average desktop purchase.
However, mobile eCommerce is growing faster at 29%, which is better than the 22% growth rate of desktop eCommerce.
In the United States, there are 187 million active smartphone shoppers.
Mobile apps convert 3x more customers than mobile websites.
49% of smartphone shoppers use their devices to compare prices of different products when shopping online.
38% of shoppers say they’ve never used a mobile device to shop, while 7% report never using desktop computers to make a purchase.

eCommerce Payment Statistics

Next, let’s see some impressive eCommerce statistics for online payments.

13. When it comes to paying for online orders, credit cards are still the most popular payment method, making up 53% of transactions.

When it comes to paying for online orders, credit cards are still the most popular payment method at 53%.

Credit cards might reign supreme for now, but the future of eCommerce payments is digital. While a solid 53% of customers still prefer credit cards, this statistic shouldn’t overshadow the rise of digital wallets and debit cards, which follow closely behind at 43% and 38%.

There’s no question that digital payment methods, like Apple Pay and PayPal, offer a faster, more convenient experience for shoppers, so integrating them into your website can dramatically boost conversions.

The bottom line is every step a customer has to take to complete a purchase adds friction to the process. Digital wallets eliminate the need to manually enter card details, which will streamline your checkout process and result in more happy customers.

14. In one survey, half of eCommerce business owners say they lose about 10% of their international revenue because their payment vendors do not have flexible payment options.

Not having the right payment gateway on your site will result in people leaving without taking action. You don’t want to put your visitors in this position because not only are you leaving money on the table, but there’s a good chance they will not come back even if you add their preferred payment method later.

The solution is to offer a wide range of payment methods as soon as possible. When customers have options they trust and use regularly, they are more likely to complete their purchases.

Here’s where a plugin like WP Simple Pay can be a game-changer. This Stripe payment plugin allows you to easily integrate over 10 different payment methods into your website. This ensures a smooth checkout experience for customers, regardless of how they want to pay.

For more details, see our guide on how to offer multiple payment methods in WordPress forms.

15. Optimizing your checkout page can improve conversions by 35%.

Optimizing your checkout process will have a noticeable impact on sales. When customers can quickly place an order with little to no friction, they’ll take action.

You’ll be happy to know that getting your checkout page in good shape is easier than you might think. The key is to simplify as much as possible by offering a guest checkout option, limiting forms, and providing a progress bar so that customers can see how close they are to the end of the process.

Be transparent, too. Don’t surprise customers with hidden fees. Clearly show taxes, shipping costs, and anything else upfront so they don’t get frustrated and leave. Building trust leads to happy customers, and happy customers mean more sales!

For more information, read our guide on how to customize your WooCommerce checkout page.

More eCommerce Payment Statistics

Over 65% of shoppers look up price comparisons in physical stores before they pay.
Venmo is growing at an impressive pace, with a 9% year-on-year increase, bringing its revenue to $6.7 million.
However, their totals don’t come close to touching PayPal, which handles countless eCommerce transactions every day. They made $7.4 billion in revenue in 2023.
Experts predict that the total number of Buy Now Pay Later (BNPL) customers will increase by 400% between 2021 and 2026.

Social media is one of the best ways to reach new customers and promote your online store. Here are some important social media eCommerce statistics you need to know.

Businesses that use social media generate an average of 32% more revenue than ones without it.

Social media platforms aren’t just for entertainment anymore – they are a direct line to your target audience. So, don’t underestimate the value of social media marketing. We are confident that all eCommerce business owners would love to see a 32% boost in revenue!

Beyond direct sales, you also get plenty of opportunities to engage with your audience. Think about it: you can showcase your products, highlight special offers, and build brand awareness – all without spending a dime on traditional advertising.

You can use a plugin like Smash Balloon to share your social media on your website. This can have a dramatic impact on engagement and help you get more followers. Plus, adding a social feed to your site is fast and easy.

It turns out that social media is also one of the most widely used research tools for online shoppers. This statistic highlights that about 3/4s of people turn to their favorite social sites when they want to learn more about a product or discover something new.

For you, this means social sites are the perfect place to introduce yourself to prospects, show off your products, and get to know your existing customers.

It’s a good idea to spend some time on social media every day so you can connect with your audience and build a community. Then, once your page gets to a certain point, the algorithm will begin recommending your channel or profile to people who don’t follow you. This is an easy way to build your social audience and customer base.

There’s no question that affiliates and influencers have a strong relationship with eCommerce business owners.

This shouldn’t come as a surprise when you consider these groups often partner together on social media because it’s a win-win-win situation. The brand sells more products, the affiliate makes a commission on their sales, and the customers get great products.

The increase in profits and ease of access is probably why 68% of marketers say they plan on investing in an affiliate program this year.

We suggest using AffiliateWP to create and manage your affiliate program. This easy-to-use WordPress plugin allows you to set commissions, issue one-click payouts, and collaborate with your affiliates in new and exciting ways.

Just see our tutorial on how to add an affiliate program in WooCommerce for more information.

Some business leaders think that social media is just for window shopping. However, many people are turning to social media to make purchases, and that isn’t going to change anytime soon.

This can seem intimidating if you are currently not using social sites like Facebook and Instagram to sell your products. But there’s still plenty of time for you to get involved.

By integrating social commerce features, you can streamline the buying journey for customers. They can discover your products, learn about them, and complete their purchase – all within the familiar social media interface.

There are over 4.74 billion active social media users.
34% of marketers say Facebook generates the most sales, which makes sense when you consider that over 53.5 million people have bought something from the site.
16% of social media managers use automation to communicate with prospects.
When it comes to Gen-Z and millennial shoppers, 28% have bought something directly from social media in the last 3 months.
The top categories for social media shopping in order are apparel, beauty, and home products.
70% of people say they are far more likely to buy a product from a brand if they have a positive experience with them on social media.
Almost one-third of shoppers say they turn to social media to learn about new brands or products.

Email eCommerce Statistics

Email is an important tool for any online business. Here are some of the most important email eCommerce statistics.

20. A vast majority (86%) of eCommerce marketers use email to build rapport with their audience and improve brand awareness.

There’s a reason why email marketing remains a favorite among eCommerce marketers: it’s a direct line of communication to prospects and existing customers. When you can have a one-on-one conversation with people, there’s a better chance you can learn about their goals and pain points while overcoming their objections.

With what you learn from these encounters, you can share relevant content, advertise exclusive promotions, showcase new products, and ask for feedback, among other things.

If you are looking for a good email marketing service, then Constant Contact is our number one choice. It’s extremely easy to use and allows you to do everything you’d expect, like create templates, design a calendar, and more.

21. 52% of people say they’ve made a purchase as the result of a marketing email.

This statistic highlights the value of email marketing for eCommerce businesses. There’s no doubt that it’s a cost-effective, powerful way to reach your audience and directly influence their buying decisions.

If you want to create emails that capture the attention of your subscribers and boost sales, then make sure you focus on personalization. About 80% of people say they are more likely to engage with a business if it personalizes content and offers to match their needs.

For instance, we suggest using information subscribers have sent you, as well as their purchase history, to curate an email campaign that aligns with their interests.

22. 14% of marketing emails never reach their destination.

It’s shocking to think that so many emails never reach their destination. For business owners who use email marketing to engage with their customers, these deliverability issues could result in missed opportunities to build rapport and lost sales.

Luckily, tools like WP Mail SMTP can help with this problem. This powerful WordPress plugin tackles deliverability issues head-on and makes sure that your emails will end up in your users’ inboxes.

For more information, just see our tutorial on how to fix the WordPress not sending emails issue.

More Email eCommerce Statistics

72% of email marketers struggle with low open rates.
Personalized subject lines can get between 10-14% more people to read your email.
Emails letting customers on a waitlist know a product is back in stock convert a staggering 8695% better than a traditional, generic email.
78% of people say they don’t mind getting emails once a week from brands they love.
57% of marketers have between 1,000 and 10,000 email subscribers.
Mobile-responsive emails are essential because 70% of people will delete an email if it looks bad on their phone.

eCommerce Shopping Cart Statistics

Next, let’s take a look at some eCommerce shopping cart statistics.

23. Across all industries, the average shopping cart abandonment rate is 70.19%.

Shopping cart abandonment occurs when someone adds an item to their cart but leaves your website before checking out. And it’s way more common than you might think.

It doesn’t matter what industry you are in. You will see this happen more often than you’d like. Instead of letting it bother you, you can find ways to reduce abandonment, such as by creating a cart recovery email series.

Sending 3 emails to people who joined your list after they abandoned your cart can help you recover around 60% of lost sales. Generally, it’s a good idea to send one email after they leave, another 24 hours later, and the last one about a week after they leave with items still in their cart.

For more details, see our guide on how to set up abandoned cart emails.

24. The number one reason shoppers abandon their shopping carts is unexpected costs.

Most people have decided to abandon a shopping cart without taking action because of unexpected costs. You’d be hard-pressed to find someone who hasn’t.

That’s because shoppers expect the price at the end to be close to what they were shown when they added the items to their cart. Imagine thinking a new shirt will cost $25, only to see $60 after shipping and taxes.

You can reduce this type of abandonment by embracing an “always-on” shopping cart that shows visitors their total regardless of where they are on your site. Then, you can offer free shipping on orders over a specific amount.

25. 26% of people who leave items in their cart will go on to buy a similar item from a different store.

You may be shocked to learn that people will buy the same type of product from a different eCommerce website after they first view it on another site. This means you need to do everything you can to capture visitors’ attention so you don’t lose sales and opportunities to engage with your customers.

To win people over, there are two key areas you need to focus on: product information and enticing offers.

You can overcome hesitation by creating informative product landing pages that showcase features, benefits, and high-quality images.

Additionally, strategic discounts are a game-changer. Consider offering targeted promotions or deals specifically for recovering abandoned carts. This sweetens the deal and incentivizes customers to complete their purchase at your store instead of heading to a competitor.

26. Exit-intent popups can help you connect with 53% of visitors before they leave.

This is why you shouldn’t underestimate the power of a well-timed popup. This statistic reveals that exit-intent popups, which appear when a visitor shows signs of leaving your site, can help you reconnect with a whopping 53% of departing customers.

With a tool like OptinMonster, you can streamline this process and turn more visitors into subscribers, which can later be converted into customers.

With its drag-and-drop builder, you can design beautiful, high-converting popups – even if you don’t know how to code. OptinMonster offers customizable campaigns, from exit-intent popups to lightbox forms, which lets you reach visitors at various touchpoints in their journey.

Need more proof? We used OptinMonster and managed to grow our email list by 600%!

More Shopping Cart Statistics

92% of visitors don’t intend to buy something the first time they land on your site.
54% of shoppers say they are more likely to revisit a website and complete their order if they are offered a discount.
Despite this, only 38% of marketers say they use email to reduce abandonment.
Organic search traffic is less likely to abandon their cart (76%) than visitors who find your site through social media (91%).
A little less than half (46%) of shoppers have left items in their cart because a discount code they received didn’t work.
Using predictive AI to personalize product and content recommendations can reduce abandonment by up to 18%.
While it’s hard to pin down an exact number, experts estimate over $4 trillion worth of products are left in abandoned shopping carts each year.

Customer Experience and eCommerce Statistics

Providing a good customer experience is important if you want your eCommerce business to succeed. Here are some statistics to keep in mind.

27. 76% of people say they are more likely to buy from an online store if they personalize their shopping experience.

This stat highlights a crucial factor for eCommerce business owners: creating unique shopping journeys that resonate with each customer.

Think about it: People who see generic offers that don’t resonate with their needs will likely ignore them in favor of ultra-personalized, relevant promotions. Personalized content and product suggestions will make customers feel like you are there with them, understand their needs, and are committed to their success.

Interestingly, 85% of leaders believe they are already doing a good job personalizing content and offers, but only 60% of shoppers agree. In other words, there’s a gap that you need to be mindful of when designing your personalization strategy.

95% of shoppers look for reviews and other forms of social proof before making a purchase.

It’s impossible to deny the power of social proof in eCommerce. We bet that you look at reviews every time you buy something new online – after all, most people do.

When potential customers see positive reviews, testimonials, or user-generated content, it builds trust and validates your brand’s credibility. Imagine walking into a store and seeing it packed with happy customers – that feeling of social validation translates to the online world as well.

It’s a good idea to display reviews and testimonials on key parts of your website. The social wall plugin Smash Balloon can help with this because it lets you embed a reviews feed and show website visitors what people are saying about you on social media and other websites.

Plus consider using the social proof plugin TrustPulse to add engaging real-time live sales notifications to your site.

For more information, see our guide to the best social proof plugins for WordPress.

29. If your customer service team is unresponsive and a user has a question, 79% will leave and may never return.

You probably know that customer support is essential to your business, but did you know that 4 out of 5 people who don’t get their questions answered will leave for good? This startling statistic highlights why it’s so important to have a well-rounded customer support plan in place.

The consequences of having an unresponsive customer service team are quite severe. You’ll miss opportunities to connect with potential customers, people will think poorly of your brand, and existing customers may churn in favor of a company that offers 24/7 support.

Our advice is to use a mix of live support agents and chatbots to help your customers quickly and easily find what they are looking for.

Groove is a great help desk option that can make life easier for your support team. It allows you to quickly and easily respond to customers, track user history, create tasks, monitor feedback, and much more.

More Customer Experience Statistics

78% of people are more likely to place an order if there’s a fast and affordable shipping option.
Around 35% of shoppers say they would shop online more if they could virtually try a product before they buy it.
48% of internet users say if a site has a bad web design, it instantly loses credibility.
Less than 20% of people say customer service interactions with retailers exceeded their expectations.
Solving a customer’s problem could result in them telling 4 to 6 other people about their experience.
Globally, poor customer experiences cost businesses $75 million a year.
82% of people claim they are willing to spend more money on a product if they consistently receive excellent service.

The Future of eCommerce

We already know that online shopping has been growing over the years. So, let’s take a look at the future of eCommerce.

30. By the end of 2024, global eCommerce sales are projected to grow by 10% from the same time last year. Meanwhile, in-store sales are expected to see a 2% boost.

The future is bright for eCommerce businesses! This statistic paints a clear picture: online shopping is on a steady upward trajectory, while traditional brick-and-mortar stores see a more modest increase.

Plus, we expect this trend to continue in the years to come.

Experts predict the eCommerce market share to be worth over $8.1 trillion by 2026.

This is a very exciting prediction for eCommerce business owners across all industries. This means there’s a booming marketplace on the horizon, which translates to a wider audience for your products and more sales.

If you want to take advantage of this surge of new eCommerce traffic, make sure you are doing everything you can to align with your customers’ needs. This will give you the knowledge and experience you need to scale your business.

We recommend using a plugin like MonsterInsights to learn more about your eCommerce visitors. You can see at a glance who is visiting your site, how they found you, and more. Combine all of this data and you can learn so much about your target audience, like their needs, interests, and goals.

For more details, see our tutorial on how to set up eCommerce tracking in WordPress.

32. About 20% of all retail sales occur online. It’s estimated that this number will reach 25% by the end of 2025.

This statistic aligns with the others we have already listed – eCommerce is on the rise.

Over the course of the next year, we will see retail sales jump to 25%. This is partially due to new businesses opening up, and existing brands building a website and taking their products online.

More eCommerce Predictions

By the end of 2025, it’s estimated that PayPal, Venmo, and other digital wallets will make up over 52% of payments.
Most professional marketers agree that mobile eCommerce sales will reach $710 billion by 2025.
Mobile eCommerce sales are expected to bring in $729 billion in revenue by the start of 2026.
By the same time, subscription eCommerce will be worth an estimated $904.2 billion.
In 2027, eCommerce revenue in the United States alone is estimated to hit $6.43 billion.

Sources:

OptinMonster, IsItWP, WPForms, AffiliateWP, TrustPulse, Shopify, Forbes, HubSpot, Constant Contact, Instapage, WebFX, Statista, eDesk, The Future of Commerce, Exploding Topics, Hostinger, Bluehost, Video Wise, Sprout Social, Backlinko, Dash, Artios, Tidio

There you have it! We hope this extensive list of eCommerce statistics helps you on your journey. If you are looking for more interesting statistics, check out some of our other posts below!

More Statistics, Trends, and Research Articles

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The post 90+ Impressive eCommerce Statistics You Won’t Believe (2024) first appeared on WPBeginner.

April 19, 2024

7 Best WooCommerce Points and Rewards Plugins

Are you looking for a points and rewards plugin for your WooCommerce store?

Since there are hundreds of reward system plugins available on the market, choosing the right one for your needs can be intimidating.

To help you easily choose the right one for your site, we tested some of the most popular plugins on the market. While testing, we examined different factors like ease of use, features, and pricing.

In this article, we will show you some of the best WooCommerce points and rewards plugins.

In a hurry? No worries! Here are our top picks so you can quickly choose the best WooCommerce points and rewards plugin for your site.

Rank	Plugin	Standout Feature	Price
🥇	Loyalty Program by Advanced Coupons	Feature rich plugin	Paid
🥈	FunnelKit Cart	Optimize sales funnels	Free + Paid
🥉	YITH WooCommerce Points and Rewards	Customized points system	Paid
4	Points and Rewards for WooCommerce	Best for startups	Free
5	WPLoyalty	Pre-built loyalty campaigns	Free + Paid
6	WooCommerce Points and Rewards	Clean reward systems	Paid
7	Gratisfaction	Free loyalty program plugin	Free

How We Test & Review WooCommerce Points Plugins

A WooCommerce points and rewards plugin allows you to offer incentives to customers with points for their purchases and actions. These points can then be redeemed for different rewards like free products, discounts, free shipping, and other benefits.

Picking the right plugin for your WooCommerce store can be tricky because there are hundreds of options. To help you out, we tested and reviewed some of the best WooCommerce rewards plugins on the following criteria:

Hands-on testing – Over the last 16+ years, we’ve tested thousands of WooCommerce plugins. We went through multiple WooCommerce points and rewards plugins and shortlisted the 7 best options.
Easy of Use – When testing the plugins, we considered how easy they were to use and configure. We looked for options that were beginner-friendly, offered a simple setup process, and didn’t require coding.
Features and Other Benefits – In addition to offering a reward system for your WooCommerce store, we also looked for other features and benefits.

Why Trust WPBeginner?

At WPBeginner, we have over 16 years of experience in WordPress, design, and online marketing. Our team of WordPress experts extensively reviews each plugin that is featured in this article and thoroughly tests them on real websites. To learn more, see our complete editorial process.

That said, let’s look at some of the best WooCommerce rewards and points plugins.

1. Loyalty Program by Advanced Coupons

Loyalty Program by Advanced Coupons is the best WordPress coupon code plugin. It offers a WooCommerce loyalty program feature that makes it very easy to add points and rewards to your online store.

In our testing, the plugin was very easy to set up. The best part is that you can use the default settings out of the box and start a loyalty program within a few minutes.

Advanced Coupons also makes it super simple for customers to keep track of the points they’ve earned. You can add customizable notices to inform customers about their points, how the reward system works, and how they can easily redeem the points at any time.

Another interesting feature we found during our testing was the different ways you can allow customers to earn points. With a click of a button, you can reward customers for purchasing products, leaving a review, commenting on a blog post, and more.

Besides that, Advanced Coupons offers other features like free gift coupons, BOGO deals, shipping discounts, and more. It also lets you set up conditional logic where a coupon can automatically applied based on products in the cart, subtitle, or recently added products.

Pros:

Create a loyalty program within minutes
Select how customers can earn points
Show personalized notices for points earned
Allow customers to easily redeem points
View reports of points earned and redeemed

Cons:

The loyalty program feature isn’t available in the free version

Why We Recommend Advanced Coupons: After testing different points and rewards WooCommerce plugins, Advanced Coupons is the best option for all types of online stores. It is beginner-friendly and offers lots of features compared to other plugins on the list.

Pricing: You’ll need the Advanced Coupons ‘Plugin Bundles’ plan to access the Loyalty Program option, which will cost $119 per year.

2. FunnelKit Cart

FunnelKit Cart (formerly called WooFunnels) is a user-friendly WooCommerce sales funnel builder. It lets you create high-converting lead pages, upsells, and checkout pages, as well as offer rewards to customers to boost sales.

With FunnelKit, you can gamify the shopping experience for customers. When a user adds items to the cart, they can unlock a special gift when the price reaches a certain threshold. Basically, it lets you add milestone-based rewards and incentives to your WooCommerce cart.

For example, if a customer adds items worth $25, they can enjoy free shipping. If they spend $50 or more, they get an additional 10% discount.

When testing the plugin, we found that it offers 3 types of rewards. These include free shipping, a discount coupon, or a gift.

Besides that, FunnelKit offers other features to boost sales on your online store. For example, you get a template library, pre-built automation options, A/B testing, conversion pixel tracking, integrations, and more.

Pros:

Add rewards to your cart
Easily optimize your sales funnel for conversions
Beginner-friendly to use and set up
Seamless integration with other plugins and themes
A/B test your sales funnels

Cons:

Upsell or cross-sell features are not available in the free version
Limited templates in the free version

Why We Recommend FunnelKit Cart: If you’re looking for a WooCommerce plugin that lets you optimize your sales funnel and add a reward system to cart pages, then we highly recommend FunnelKit Cart.

Pricing: FunnelKit Cart prices start from $99.50 per year. There is also a free version you can use to get started.

3. YITH WooCommerce Points and Rewards

YITH WooCommerce Points and Rewards is the next plugin on our list. It helps you create a loyalty program for your online store and reward customers for their actions.

Our first impression was that the plugin would be complicated to use. However, that’s not the case. It is very easy to use and offers different settings to customize the points system.

For instance, you can automatically assign points for each purchase or manually award points to different customers. There are 4 types of points to choose from, which include assigning a fixed amount of points, setting a percentage amount, setting a fixed amount based on product price, or not assigning any points.

Besides that, YITH WooCommerce Points and Rewards offers a bunch of extra points options. You can reward customers when they register, first login, referral link signup, customer’s birthday, and more. The plugin also shows custom banners to encourage users to spend more and collect more points.

Pros:

Automatically award points to customers
Show custom banners to encourage more points
Send email notifications to customers regarding their rewards
Allow customers to view and redeem earned points
Easily track users and the points they’ve earned
Award extra points based on user actions

Cons:

There is no free version

Why We Recommend YITH WooCommerce Points and Rewards: It is perfect for anyone who wants to add a reward program to their WooCommerce store. The plugin is very easy to use and offers lots of options to customize the points system.

Pricing: YITH WooCommerce Points and Rewards is a premium plugin that will cost you $139.99 per year.

4. Points and Rewards for WooCommerce

Points and Rewards for WooCommerce is a free plugin that offers almost all the features you’d find in a premium plugin to create a loyalty program for your eCommerce store.

For instance, you can award points to customers based on different actions like signing up, clicking a referral link, spending above a specific amount, purchasing a particular product, and more.

One feature that stood out for us was that store owners could assign points on previous orders that were fulfilled before installing this plugin. It’s a great way to increase customer loyalty and boost sales.

Other than that, the plugin also offers different user levels and badges to customers. It even offers a spin-to-win wheels option where users can win more points.

Pros:

Simple and easy-to-use plugin
Seamless integration with WooCommerce
Assign points on previous orders
Allow customers to redeem points in the cart or at checkout
Membership system for exclusive offers

Cons:

Doesn’t offer personalized banners
Points expiration and product purchase are not available in the free version

Why We Recommend Points and Rewards for WooCommerce: If you want a free plugin for setting up points and rewards in WooCommerce, then this is the best option. It offers great features that you’d find in different premium plugins.

Pricing: The Points and Rewards for WooCommerce plugin is free to use.

5. WPLoyalty

WPLoyalty is a powerful WooCommerce rewards and points plugin that allows you to create customized loyalty programs. It offers lots of features and lets you reward customers for multiple actions.

We particularly like the feature of customized campaigns and rewards. The plugin comes with pre-built campaigns that you can use for your WooCommerce store. For example, you can create a campaign for points for purchase, rewards based on spending, writing a review, birthdays, and more.

Besides that, it is very easy to customize each campaign and set the point system. WPLoyalty lets you add different levels to the loyalty program, set an expiration date, send email notifications, and integrate with multi-currency plugins.

The best part is that you can choose from different reward types. These include percentage discounts, free shipping, free products, and more.

Pros:

Create customizable loyalty programs
Choose from pre-built campaigns
Beginner-friendly to use
Set expiration date for campaigns
Reward customers based on multiple actions
Manage customers and points with easy to understand dashboard

Cons:

The free version has limited features

Why We Recommend WPLoyalty: It is a perfect plugin for new WooCommerce websites that want a premium points and rewards plugin. The plugin is packed with features and offers affordable pricing plans along with a free version.

Pricing: WPLoyalty prices start from $9 per month. There is also a free version you can use to get started.

6. WooCommerce Points and Rewards

WooCommerce Points and Rewards is a WooCommerce extension that lets you award points for purchases and other actions performed by a user. It is a basic and clean plugin that makes it very easy to set up a loyalty program.

When testing the plugin, we found that you can only redeem the points for discounts. Unlike other WooCommerce points and rewards plugins, there isn’t an option to offer other incentives to customers.

That said, you can define the value of points for each purchase and action. It also lets you control the maximum discount that can be applied to the cart or any product. Plus, the plugin shows a log of all the points earned by customers and lets you manage them from the WordPress dashboard.

Pros:

Clean and beginner-friendly plugin
Offer points that can redeemed for discounts
Easily manage customer points from your dashboard
Award points for different user actions
Control values of points and discounts

Cons:

Lacks features offered by other premium plugins
Expensive pricing plan

Why We Recommend WooCommerce Points and Rewards: The plugin is great for WooCommerce store owners who want to offer points to customers that can only be redeemed as discounts.

Pricing: WooCommerce Points and Rewards will cost you $159 (billed annually).

7. Gratisfaction

Gratisfaction is another free WooCommerce loyalty plugin. The plugin lets you award points to users based on actions and allow them to redeem the points for discounts.

The best part about using Gratisfaction is that it offers a wide range of customer actions for awarding points. For example, you can offer points for subscribing to an email list, sharing on social media, watching a video, and more.

Besides that, you get pre-built templates to create multiple types of programs, including loyalty programs, instant win campaigns, contests, giveaways, and purchase-to-win campaigns.

Pros:

Pre-built campaign templates
Reward points based on different actions
Create multiple campaigns
Lightweight and simple plugin

Cons:

Lacks customization options
Offers only discounts as rewards

Why We Recommend Gratisfaction: We recommend this plugin to anyone looking for a free WooCommerce loyalty plugin and who wants to create other types of campaigns to boost sales.

Pricing: Gratisfaction is a free WordPress plugin.

Which Is the Best WooCommerce Points and Rewards Plugin?

Overall, we found Loyalty Program by Advanced Coupons to be the WooCommerce points and rewards plugin.

It gives you full control over the points you might want to award for different user actions. For instance, users can earn points for purchasing products, leaving comments, reviewing a product, and more.

Plus, you can offer different incentives like free shipping, free products, discounts, BOGO deals, and other rewards to customers for redeeming their points.

With all these features, affordable pricing plans, a free plugin version, and a beginner-friendly interface, Advanced Coupons is the best solution for creating a loyalty program in WooCommerce.

FAQs about WooCommerce Points and Rewards Plugins

Here are some commonly asked questions about points and rewards plugins for WooCommerce.

1. How do I add reward points in WooCommerce?

There are lots of WooCommerce plugins you can use to create a loyalty program and award points to customers. These can be for performing different actions or purchasing products. We recommend using the Advanced Coupons plugin because it offers a lot of features and is very easy to use.

2. How do I increase sales in WooCommerce?

There are different ways to boost sales in WooCommerce, such as providing discounts, running flash sales or giveaways, and offering points to customers that they can redeem for free prizes.

3. Is Shopify better than WooCommerce?

Shopify is considered to be more user-friendly, but WooCommerce offers more flexibility and features. For more details, please see our comparison of WooCommerce vs Shopify.

Best Guides for Your WooCommerce Store

Here are some additional resources you can go through to take your WooCommerce store to the next level:

We hope this article helped you learn about the best WooCommerce points and rewards plugins. You may also want to see our guide on the best live chat software for small businesses and how much it costs to build a website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 7 Best WooCommerce Points and Rewards Plugins first appeared on WPBeginner.

February 14, 2024

How to Accept SEPA Payments in WordPress (2 Easy Ways)

Do you want to accept SEPA payments in WordPress?

By accepting SEPA payments on your website, you can reach customers within the SEPA region, which contains 36 European countries. This can help you get more sales as the region generates more than 20 billion transactions every year.

In this article, we will show you how to easily accept SEPA payments in WordPress.

Why Use SEPA Payments in WordPress?

The Single European Payments Area (SEPA) is a European Union initiative that aims to make it easy and convenient to make payments within and across the 36 member countries.

It creates a single Europe-wide market for Euro payments and uses the same set of rules and standards for domestic or cross-border money transfers.

This means that you can use your bank account to make Euro payments to anyone in the SEPA area, regardless of their bank or country.

By using SEPA payments on your WordPress website, you can directly accept payments from your customer’s bank account, making the process smooth and simple.

This payment method streamlines the transaction process and also charges lower fees than traditional cross-border payments.

Plus, if you have an online store or membership site, then integrating SEPA payments allows you to tap into a vast customer base across Europe, expanding your potential market reach.

Having said that, let’s see how to easily accept SEPA payments in WordPress, step by step. We will cover different methods, and you can use the quick links below to jump to the one you want to use:

Method 1: Accept SEPA Payments in WordPress Using WP Simple Pay (Recommended)
Method 2: Accept SEPA Payments in WooCommerce Using FunnelKit Stripe Payment Gateway Plugin (Free)
Bonus: Add PayPal in WordPress and WooCommerce

Method 1: Accept SEPA Payments in WordPress Using WP Simple Pay (Recommended)

This method is recommended if you have a membership site or accept donations since you can receive money through a simple payment form. It is also a good option if you have a small online store.

For this method, we will be using WP Simple Pay. It is the best WordPress Stripe plugin on the market that allows you to accept online payments without needing to set up a shopping cart.

It comes with a payment form builder, premade templates, secure payment processing, and lets you accept SEPA payments.

First, you need to install and activate the WP Simple Pay plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Note: WP Simple Pay has a free plan. However, you will need the pro version of the plugin to unlock the SEPA payments template.

Upon activation, a setup wizard will be launched on your screen. Here, simply click the ‘Let’s Get Started’ button.

The WP Simple Pay Setup Wizard Will Start Automatically

You will now be taken to the next step, where you must provide your license key and click the ‘Activate and Continue’ button.

You can find this information in your account on the WP Simple Pay website.

You’ll Be Asked to Enter Your WP Simple Pay License Key

Once you do that, you will have to connect the plugin to your Stripe account. Stripe is one of the best payment gateways that lets you accept online payments easily.

To do this, click the ‘Connect with Stripe’ button.

After that, you must log in to your Stripe account to connect it with WP Simple Pay.

If you don’t have an account yet, then you must create one to accept SEPA payments in WordPress. For more information, see our tutorial on how to accept payments with Stripe in WordPress.

Once you connect your account with the plugin, the setup wizard will ask you to configure your emails.

You can toggle different switches to receive email notifications for payment receipts, upcoming invoices, and payment notifications. Next, type the email address where you want to receive these notifications.

Finally, click the ‘Save and Continue’ button.

Note: If you have trouble sending or receiving email notifications, then you can go through our guide on how to properly configure your email settings.

You can now exit the setup wizard to create a payment form for SEPA payments.

For this, you must visit the WP Simple Pay » Add New page from the WordPress admin sidebar.

This will take you to the ‘Select a template’ screen, where you will see numerous premade templates that you can use on your website.

From here, locate the SEPA Direct Debit Form template and click the ‘Use Template’ button under it.

You will now be directed to the ‘Add New Payment Form’ page, where you can start by adding a title and description for your form.

After that, you must select your form payment type as ‘On-site payment form’.

Add title and description for the SEPA payment form

Next, you have to switch to the ‘Payment’ tab from the left column. From here, select preferred tax collection rates from under the ‘Tax Collection’ option.

Once you do that, add the price for the product/service that you are creating the form for under the ‘Amount’ option.

Now scroll down to the ‘Payment Methods’ section, where you will notice that the ‘SEPA Direct Debit’ method has already been selected.

However, if you also want to add other payment gateways like Klarna, Alipay, Affirm, or iDeal, then you can check the boxes next to these options.

Next, switch to the ‘Form Fields’ tab from the sidebar on the left. Once you are there, you can add different form fields to your payment form and configure their settings by expanding the tab.

For example, you can add a coupon field to your payment form if you regularly offer discounts and coupons on your website.

You can also rearrange the order of the form fields by dragging and dropping them.

Add form fields to the SEPA payment form

Once you do that, switch to the ‘Confirmation Page’ tab from the left column.

Here, you can type a message that will be displayed to the users once they successfully make a payment on your website.

Add a message for the payment confirmation page

If you also want to send an email to users upon successfully making a purchase, then switch to the ‘Email Notifications’ tab.

Here, type the custom email that will be sent to users upon making a purchase using the SEPA payment form.

Add an email notification message for purchase confirmation

Next, switch to the ‘Payment Page’ tab and check the ‘Enable a dedicated payment page’ option.

WP Simple Pay will now allow you to create a custom page for your SEPA payment form without making a new page on your website.

Some new settings will now appear on the page where you can add a permalink, color scheme, image, and footer text for your form.

Once you are done customizing, click the ‘Publish’ button on the right to store your settings.

Now, go ahead and visit your WordPress site to view the payment form page.

Alternatively, if you want to add the SEPA payment form to an existing page, then you must click the ‘Publish’ button once you add the form fields and configure confirmation messages.

After that, open a page of your liking in the WordPress block editor and click the add block ‘+’ button.

Next, you need to find and add the WP Simple Pay block to the page and select the SEPA payment form from the dropdown menu within the block.

Add the WP Simple Pay block to the page or post

Finally, click the ‘Update’ or ‘Publish’ button to store your settings.

Now, you can visit your WordPress site to view the SEPA payment form in action.

Method 2: Accept SEPA Payments in WooCommerce Using FunnelKit Stripe Payment Gateway Plugin (Free)

If you have a WooCommerce store and are looking for a free way to accept SEPA payments, then this method is for you.

First, you need to install and activate Stripe Payment Gateway for WooCommerce. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

It is a free plugin by FunnelKit that lets you easily add different payment gateways.

Upon activation, visit the WooCommerce » Settings page from the WordPress dashboard and switch to the ‘Payments’ tab.

Here, click the ‘Stripe Gateway’ option to open further settings.

On the new page, check the ‘Enable Stripe Gateway’ box. After that, you can also add a title and description for the payment gateway.

Next, click the ‘Save Changes’ button to store your settings and then click the ‘Stripe API Settings’ link at the top.

This will take you to a new page where you must click on the ‘Connect to Stripe’ button to connect the payment gateway with your online store.

You will then be taken to a new screen where you must enter your Stripe username and password. If you don’t have an account, then you can create one from here.

For more details on how to do this, see our tutorial on how to accept payments with Stripe in WordPress.

Once you connect your WooCommerce store with your account, click on the ‘SEPA’ link at the top. Here, check the ‘Enable Stripe SEPA Direct Debit’ option.

After that, you can also add a title, description, company name, and selling locations where this payment method can be displayed.

Enable SEPA Payments for your WooCommerce store

Finally, click the ‘Save Changes’ button to store your settings.

You have now successfully activated the SEPA payment method on your WooCommerce store. You can now see it on the checkout page of your store.

Bonus: Add PayPal in WordPress and WooCommerce

Apart from Stripe and SEPA, you can also use PayPal to accept payments all across Europe.

PayPal is one of the pioneers in the payment industry and offers a variety of services suitable for personal, business, and eCommerce. It also has a large user base in Europe, with over 400 million active accounts.

Plus, the payment gateway has a robust security system and seamless cross-border transactions, making PayPal an ideal choice.

You can easily add PayPal to your site using WPForms. It is the best WordPress PayPal plugin on the market that offers a drag-and-drop builder, premade form templates, and complete spam protection.

The plugin also comes with a PayPal addon that you can use to easily accept payments, donations, and online orders from your WordPress website. For detailed instructions, see our tutorial on how to connect WordPress to PayPal Commerce.

Other than that, you can also use WPForms to create contact forms, polls and surveys, registration forms, login forms, and so much more.

For more information, just see our complete WPForms review.

We hope this article helped you learn how to easily accept SEPA payments in WordPress. You may also want to see our article on how to accept credit card payments on your WordPress site and our top picks for the best PayPal alternatives for freelancers to collect payments in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Accept SEPA Payments in WordPress (2 Easy Ways) first appeared on WPBeginner.

December 19, 2023

How to Create an Order Bump for WooCommerce (Step by Step)

Do you want to add an order bump to WooCommerce and increase your sales?

An order bump is a tactic that encourages shoppers to buy more products than they initially planned. It’s an easy and popular strategy to boost sales by offering a relevant product or a special deal during checkout.

In this guide, we will show you how to create an order bump in your WooCommerce store. This way, you can get more profits without putting in a lot of extra effort.

How to Create an Order Bump in WooCommerce

Why Should You Add an Order Bump in WooCommerce?

In eCommerce, an order or checkout bump is a common strategy that can increase the average order value (AOV). It encourages customers to spend more money when making a purchase by offering them extra products or deals during checkout.

If you run an online store, then an order bump can easily boost your sales and revenue without much effort.

Instead of launching an elaborate marketing campaign, all you need to do is showcase related products that the customer may be interested in. By doing this, you make it convenient for buyers to add more items with just a single click.

Typically, eCommerce plugins or software don’t offer an order bump feature by default. For example, if you are using WooCommerce, then you will need a WordPress plugin to enable checkout bumps.

Now, let’s take a look at how to create an order bump for WooCommerce.

How to Create an Order Bump in WooCommerce

The best way to create an order bump in WooCommerce is with FunnelKit Builder, which is an advanced WooCommerce sales funnel platform. It lets you easily optimize your store pages to get more conversions and revenue.

We recommend using FunnelKit Builder because it has a lot of rules and settings that you can configure for your order bump. This way, you can tailor it precisely to your website visitors.

Plus, FunnelKit comes with templates to boost your online store sales, cart abandonment funnels to recover lost potential revenue, and dashboard analytics to see your store’s performance.

This guide will use the FunnelKit Builder Pro Plus plan, as the order bump feature is available in that version and higher.

Once you have access to the plugin zip file and license key, you can install the plugin. For more information, check out our guide on how to install a WordPress plugin.

Then, you need to activate the license key. To do this, simply go to FunnelKit » Settings from your WordPress dashboard, navigate to the ‘General’ tab, and select ‘License.’

Copy and paste the license key into the ‘FunnelKit Funnel Builder Pro’ field and select the default page builder you are using. After that, just click ‘Activate’ and then ‘Save Changes.’

Once you’ve done that, you will need to set up your WooCommerce checkout page. For details on how to do that using FunnelKit, you can read our article on how to customize your WooCommerce checkout.

Now that you’ve configured the checkout page, let’s add an order bump to it. All you need to do is go to FunnelKit » Store Checkout. Then, click on the ‘Add Order Bump’ button.

A popup will appear asking to name the order bump. This will come in handy if you have multiple order bumps and need to pick between them.

Once you’ve filled out a name, click ‘Add.’

Now, you should see the order bump has been added to your checkout funnel.

To continue with the next steps, go ahead and click the ‘Edit’ button.

Adding and Configuring Your Order Bump Offer

Now, you need to add complementary products to your checkout page.

With FunnelKit, you can adjust the rules to trigger the order bump. For this step, you will pick which purchase should cause the special offer to appear during checkout.

Then, click the ‘Add Product’ button.

Clicking the Add Product button in FunnelKit

Now, a popup window will appear, asking you to select the products.

Here, you can enter multiple products that you think will complement the buyer’s purchase. Once done, hit the ‘Add Product’ button.

After that, you can configure the product offer. Just select one of the discount types: Percentage % on Sale Price, Fixed Amount on Sale Price, Percentage % on Regular Price, or Fixed Amount on Regular Price.

If you want, then you can also offer more than one quantity of the item.

Once the settings look good, just click ‘Save Changes’ at the top.

Scrolling down, you’ll find the Order Bump Settings section.

This is where you can adjust the order bump’s behavior and display position during checkout.

There are two ‘Behaviour’ options. One is ‘Add Order Bumps to Cart Items,’ which allows customers to add the suggested product as an extra purchase in their cart.

The second option is ‘Replace Order Bumps with a Cart Item (used for upgrades).’ With this, customers can choose to replace their purchase by upgrading to a higher-end version of the product.

For example, let’s say your online store sells a subscription product for 3 and 6 months, and your customer chooses to buy the 3-month period subscription. You can show an offer to upgrade to the 6-month period instead to provide more value for money.

Or, let’s say your eCommerce website sells coffee-related products, and a customer is purchasing coffee beans only. You can add an order bump that replaces their bean purchase with a bundle of coffee beans with a grinder.

When picking the Display Position, we recommend choosing a location that catches the shopper’s attention before they finalize their purchase. This way, the order bump is easily noticeable and doesn’t disrupt the customer journey.

In this case, anywhere in the order summary, mini cart, or checkout form is best.

When you are happy with the settings, just click ‘Save Changes.’

Customizing the Order Bump Design

Now, let’s scroll back up to the ‘Design’ tab and start changing how the order bump looks.

First things first, you need to pick a skin for the order bump. To do that, click the ‘Choose Skin’ button below the order bump preview.

Next, a popup will appear with several skin options to choose from.

If there is a design you like, just tick the ‘Use this skin’ checkbox and hit the ‘Import’ button.

Choosing an order bump skin in FunnelKit

To edit the design further, go back to the Design tab.

After that, simply click ‘Edit Style’ below the order bump preview.

Clicking the Edit Style button in FunnelKit

Some elements you can change on this page are the text colors, background color, toggle color, border, font size, price display, and box padding and width.

To finalize the design changes, click the ‘Save’ button on the top right corner. Then, click ‘X’ to return to the Design tab.

Now, you can edit the text content of the order bump.

In the ‘Title’ section, you can change the call-to-action text for the order bump.

FunnelKit has inserted some HTML code for the text colors in this field, so make sure not to completely replace the content with your own.

You can also keep the merge tag {{product_name}} to display the product name dynamically.

Editing the order bump's Title in FunnelKit

Below the Title is the ‘Description’ field. Feel free to use this space to briefly describe your offer.

For instance, if you want customers to upgrade to a longer subscription, then you can write, ‘Upgrade to our 6-month plan now and get unlimited access to exclusive content, ad-free browsing, and priority customer support.’

Inserting the order bump's Description in FunnelKit

Additionally, you can use the following merge tags to make your order bump more informative and user-friendly:

{{product_short_description}} reuses your product’s short description.
{{subscription_summary}} reuses your subscription information details.
{{quantity_incrementer}} allows you to increase the number of order bump products.
{{variation_attribute_html}} displays variants of variable products.

The last setting allows you to choose an image to use in the order bump. You can use the product’s default image, upload a custom one, or not display an image at all.

Once you’ve chosen an image, you can edit its width and positioning. Then, click the ‘Save’ button to finalize all of the design changes.

Clicking the Save button after configuring the order bump's Product Image in FunnelKit

Setting the Rules to Trigger the Order Bump

So far, we’ve configured the order bump products and design. Now, let’s set up the conditional logic that will make the order bump appear when a customer is checking out.

To do this, simply navigate to the ‘Rules’ tab from the previous tab. After that, click ‘Add Rules.’

Clicking Add Rules to set up the order bump's triggers in FunnelKit

You can set multiple rules to make the order bump appear during checkout. The rules can be based on the cart, customer, geography, date and time, and/or the type of checkout page you are using.

You can also combine multiple conditions in one rule using the ‘AND’ button.

In the example below, the order bump will only be triggered if the customer purchases more than 1 item quantity and they are buying a blouse.

Now, if you click the ‘OR’ button below a rule, you can choose for the order bump to appear with another, different condition.

For instance, you could set an ‘OR’ condition where the order bump appears if the customer is buying either a blouse or a jacket. This gives you the option to promote different items based on customer preferences.

An example of order bump trigger rules using the 'OR' button in FunnelKit

Once you are happy with the order bump rules, simply click the ‘Save Changes’ button in the top right corner.

Setting the Priority to Trigger the Order Bump

The last step is to configure the order bump priority. This setting is useful if you are running multiple order bumps whose rules may overlap, and you need to decide which offer should appear first.

To modify the priority, go ahead and switch to the ‘Settings’ tab. Then, fill out a number in the ‘Set Priority’ field. Note that 1 is the highest, which means the order bump is more likely to appear than the other order bumps.

Once you are finished with this setting, click ‘Save Changes.’

Setting the order bump priority in FunnelKit

You can now test your checkout process to see what the WooCommerce order bump looks like.

Here’s an example of how it looks on our demo website.

How to Optimize Your Order Bump and Get More Revenue

Now that you know how to create an order bump in WooCommerce, you might be wondering how to optimize the order bump and get more sales.

You will need to know your customer preferences and buying behaviors so that you can tailor your offers to match their needs. For example, if your audience often buys tech gadgets, then you can show compatible accessories as order bumps.

The best way to track customer behavior on your website is with an eCommerce analytics plugin. MonsterInsights allows you to connect your website with Google Analytics and see all your online store’s data within your WordPress dashboard.

For example, you can see your conversion rate, most popular products, average order value, and more.

Ecommerce overview report in MonsterInsights

For more details, you can see our guide on how to set up WooCommerce conversion tracking.

We hope this article helped you learn how to create an order bump for WooCommerce. You may also want to check out our list of the best WooCommerce plugins and our guide on how to create a WooCommerce buy-one-get-one offer.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create an Order Bump for WooCommerce (Step by Step) first appeared on WPBeginner.

September 12, 2023

How to Optimize the Customer Journey for WooCommerce Store

Are you looking to improve the customer experience in your online store?

When you take time to understand your customers’ needs, you can improve their journey from first discovering your site to making a purchase. By optimizing the WooCommerce customer journey, you can increase conversion rates, improve customer satisfaction, and boost profits.

In this article, we will show you how to optimize the customer journey for your WooCommerce store, from beginning to end.

What Is a WooCommerce Customer Journey?

‘Customer journey’ refers to a customer’s entire experience when they visit your WooCommerce store, including all of their interactions with your brand.

Optimizing the customer journey involves understanding each stage and ensuring that the customer has a seamless and enjoyable experience throughout.

These are the five stages of the WooCommerce customer journey:

Awareness stage: Make it easier for potential customers to find your online store and learn more about your business.
Consideration stage: Make it easier for your customers to find and learn about the products they need.
Decision stage: Optimize your checkout to encourage your customers to make a purchase.
Service stage: Improve your after-sales communications, express your appreciation for the sale, and better support your customers.
Loyalty stage: Build long-term relationships with customers through excellent customer service, personalized recommendations, and loyalty rewards.

In short, you should simply look at your online store from your customer’s point of view and then make it awesome.

How to Optimize the Customer Journey for Your WooCommerce Store (12 Tips)

With that being said, let’s take a look at how to optimize the customer journey for your WooCommerce store.

We will share actionable tips on how you can improve the customer journey at each stage. You can use the quick links below to jump to the different parts of our tutorial:

Build Customer Awareness
Help Customers Consider Your Products
Help Customers Complete Their Purchases
Provide Great Customer Service
Build Customer Loyalty

Build Customer Awareness

Here are some tips for optimizing the WooCommerce customer journey during the awareness stage.

1. Understand How Your Customers Find You

The first thing you need is to see the journeys your users take before they make a purchase in your online store. This is where customer tracking can help.

The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and has a User Journey addon that can help you plan how to improve the user journey in your online store.

You can learn how to install the MonsterInsights plugin and addon in our guide on how to track user journeys in WooCommerce.

After that, you can see the path each customer took before buying your product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.

This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are leaving your store during the purchase process.

Using the data, you can then fix these issues and optimize your site for more conversions. For example, you can use the tips in our guides on how to convert WooCommerce visitors into customers and how to make a high-converting sales funnel.

2. Make Your Store More Visible Online

It’s important to do search engine optimization (SEO) for your online store so that it ranks higher on search engine results pages (SERPs). This will make it easier for potential customers to find you when searching for products and solutions that you offer.

Improving SEO involves writing SEO-friendly product titles and descriptions, using product categories and tags, adding alt text to product images, and much more.

We recommend using All in One SEO because it’s the best WordPress SEO plugin on the market and is used by over 3 million websites. It will help you to optimize your entire store for SEO and get found by more customers.

You will find step-by-step instructions in our guide to WooCommerce SEO made easy.

Help Customers Consider Your Products

Here are some tips for optimizing the customer journey in your WooCommerce store during the awareness stage.

3. Design an Eye-Catching Product Page

When a visitor clicks on a link to your website on Google or Facebook, you want to give a good first impression. You can do that by creating product pages and landing pages that are optimized for sales.

This is where SeedProd comes in. It is the best WordPress page builder on the market that allows you to easily create landing pages, sales pages, product pages, and even completely custom WordPress themes.

SeedProd's professionally-designed templates

SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions. Plus, it has an intuitive drag-and-drop interface that you can use to customize your landing pages.

SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.

For example, you can display featured products that you want to upsell, product grids, add-to-cart buttons, and more.

An Add To Cart button on an online store

You can see how easy it is to use SeedProd in our guide on how to customize WooCommerce product pages.

4. Make It Easier for Customers to Find Products

You can also customize your WooCommerce product search results to help your customers find what they are looking for quickly and easily.

By default, WordPress and WooCommerce have a limited search function. That’s a problem because if your customers can’t find what they are looking for, then they may not come back to your online store.

We recommend using the SearchWP plugin. It’s the best custom search plugin for WordPress and is used by over 30,000 websites.

Add Custom Fields and Taxonomies to the Search Engine

We show you how to use this plugin to give your customers the best product search in our guide on how to customize the WooCommerce product search results page.

You may also want to learn how to enable search by product SKU in WooCommerce.

5. Keep Your Visitors Coming Back With Push Notifications

Push notifications are automated messages that show up in your customers’ browsers even after they have left your WooCommerce store.

You can use drip campaigns with multiple push notifications over time to promote products, build a relationship with your customers, increase sales, and get visitors to return to your store.

The easiest way to set up automated push notifications is with PushEngage. It’s the best web push notification software, and it is used to send over 15 billion push messages every month.

Push notification abandoned cart example

We take you through the whole setup process in our guide on how to set up automated drip notifications in WordPress.

6. Show Off Your Positive Customer Reviews

Customer reviews are a powerful form of social proof that can make your business seem more trustworthy and encourage people to buy from your online store.

But collecting, managing, and formatting customer reviews takes a lot of time and effort. That’s why we recommend using a customer review plugin to add different types of reviews to WordPress.

Smash Balloon Reviews Feed Pro allows you to show reviews from Yelp, Facebook, Google, and TripAdvisor. That way, you don’t need to install any extra plugins.

Example of customer reviews using the Smash Balloon Reviews Feed Pro plugin

For more details, see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.

Help Customers Complete Their Purchases

Next, you will want to help customers get through your checkout and buy your products. Here are our tips for optimizing the WooCommerce customer journey during the decision stage.

7. Improve Your Checkout

You can easily personalize the purchase experience in your WooCommerce store using FunnelKit, a WordPress sales funnel builder and optimization plugin.

For example, it comes with a One-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

You can also add one-click order bumps to your checkout for increased conversions.

FunnelKit lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

We have written a detailed guide on how to create a custom WooCommerce cart page that’s full of ideas for how to personalize your shopping cart for more conversions.

8. Show Custom Offers to Your Customers

On average, 60 to 80% of people who add items to their cart don’t actually buy the products. This means that if you have an online store, then you are losing out on a lot of sales.

Often when a customer has added a product to their shopping cart, they will need some reassurance that they are making the right decision. This often leads to cart abandonment.

That’s why we recommend using OptinMonster. It is the best WordPress lead-generation software and has an Onsite Retargeting feature that can help reduce cart abandonment.

It allows you to create beautiful popups, countdown timers, slide-in forms, and more to nudge users in the right direction.

For example, OptinMonster can tell when a customer is about to leave your website and display a popup offering free shipping or a discount before they do.

You can learn how to grab your customers’ attention with targeted messages at just the right time in our guide on how to create a WooCommerce popup.

Provide Great Customer Service

After customers have bought items from your WooCommerce store, you will want to give them great customer service to keep them coming back. Here are some tips for optimizing the service stage of the customer journey.

9. Follow Up With Your Customers

When running a WooCommerce store, your customers will receive different transactional emails. These emails help them get order confirmations, track their order statuses, get invoices, learn about how to return a product, and find more information about your online store.

By default, the design and layout of emails sent by WooCommerce are plain and generic. When you customize these emails, it helps to build trust with your customers, boost brand awareness, and get them to return to your store.

You can set up smart, automated follow-up emails and workflows using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

It includes a growing library of pre-built WooCommerce email templates that are proven to get results. And you can use the visual email automation builder to make any changes that you need.

What makes FunnelKit Automations really powerful is the custom goals-driven email automation builder. It shows you in-line analytics for each email.

For example, here is a screenshot of a workflow for sending out a thank you email after a customer’s first order.

Autonami Marketing Automation Email Analytics for WooCommerce

For more details, you can see our guide on how to customize your WooCommerce emails.

10. Engage With Customers in Real Time

As your online store grows, it’s important to provide good customer service. This leads to repeat sales, which means more profits for your business in the long run.

One way to do that is to add live chat to your website. This will let you interact with the people who visit your website, answer their questions, and solve their problems in real time. This can get you more sales and encourage existing customers to stay loyal to your brand.

The easiest way to add a live chat feature to your website is by using LiveChat Inc. It is one of the best live chat solutions for WordPress, and we use it on our own OptinMonster site.

The LiveChat WordPress plugin is free, although you will need to buy a paid subscription to the LiveChat service.

Another option is to automate live chat by using Chatbot.com, the best AI chatbot software for WordPress. You don’t need to do any coding or have any special technical skills to use it.

For more details, you can see our guide on how to add live chat to your WooCommerce store.

Build Customer Loyalty

Finally, it’s important to turn your users into long-term and happy customers. Here are a few ways to optimize the WooCommerce customer journey for the loyalty stage.

11. Reward Loyal Customers

Creating a loyalty program can keep customers coming back to your online store and keep them away from your competitors. It can also be a great way to reward your best customers and make them feel valued.

You can give customers points for buying products and services, but also for creating an account, placing their first order, signing up for your email newsletter, and spending over a certain account.

It’s super easy to create a WooCommerce loyalty program using the Loyalty Program for WooCommerce plugin. It allows you to set up a loyalty program in just minutes and reward customers for buying products, leaving customer reviews, and more.

You can also inspire loyalty to your brand by:

Adding a points system that lets customers earn a reward like a coupon or discount.
Adding gamification so that your customers are rewarded after they take certain actions on your website, like leaving a product review, posting a comment, or buying a product.
Creating a WooCommerce contest to boost loyalty and engagement.

12. Automate Your Store and Focus on Your Customers

There’s a lot to keep track of when running an online store. Luckily, you can automate tasks to save time and money so you can focus on your customers while growing your business.

For example, you can use automation tools and plugins to send SMS messages to your customers, automate your payment processes, use social proof to increase conversions, automatically display your best product reviews, and much more.

You can see our complete list of tips by visiting our guide on the best WooCommerce automations to increase sales.

We hope this tutorial helped you learn how to optimize the WooCommerce customer journey for your online store. You may also want to see our guide on how to add wholesale pricing to WooCommerce, or our expert picks for the best WooCommerce WordPress themes.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Optimize the Customer Journey for WooCommerce Store first appeared on WPBeginner.

July 21, 2023

How to Add Express Checkout Buttons in WooCommerce

Are you looking to add an express checkout button to your online store?

Express checkout helps streamline the checkout process and improves the overall shopping experience for your customers. It can also boost conversions and reduce cart abandonment.

In this article, we will show you how to add express checkout buttons in WooCommerce.

Why Add Express Checkout in WooCommerce?

Adding express checkout to your WooCommerce store provides a better shopping experience for your customers.

It allows customers to go directly to the payment page and skip the shopping cart or checkout pages. They also won’t have to go to a payment provider page or fill out a checkout form to complete their purchases.

Express checkout buttons make the entire buying process quicker. Customers can simply click the buttons and log in to pay for the products they wish to buy in an instant. As a result, you may see a boost in conversions and fewer abandoned carts.

Adding express checkout also helps mobile users where their screen sizes are small. Customers will just tap the buttons to quickly purchase the products.

However, WooCommerce doesn’t offer an express checkout option by default. You will need to use a WooCommerce plugin to add the feature to your online store.

That said, let’s see how you can add express checkout buttons in WooCommerce.

Setting Up FunnelKit on Your WooCommerce Store

FunnelKit is the best WooCommerce sales funnel plugin on the market. It lets you add express checkout buttons and create different funnel pages for your online store.

The best thing about using the plugin is that it works with Stripe, Apple Pay, Google Pay, PayPal Express, Amazon Pay, and other payment gateways for express checkout. This way, you don’t have to add each payment provider to your online store using third-party plugins or extensions.

FunnelKit also provides user-friendly templates and lets you do A/B testing. You can easily customize your funnels using different drag-and-drop page builders. Plus, there are multiple pre-built templates and automation features for your marketing campaigns.

Note: For this tutorial, we will be using the FunnelKit Pro plugin because it includes premium templates and more customization options. You can also use the free Funnel Builder for WordPress by FunnelKit plugin to add express checkout buttons in WooCommerce.

First, you will need to install and activate the FunnelKit plugin. If you need help, then you can follow our guide on how to install a WordPress plugin.

Upon activation, you will see the FunnelKit setup wizard. Go ahead and click the ‘Get Started’ button.

After that, you will need to enter your license key. You can find the key in the FunnelKit account area.

Simply click the ‘Activate’ button after entering the license key.

Next, FunnelKit will ask you to install essential plugins. These include WooCommerce, Stripe, FunnelKit Automations, and FunnelKit Cart.

The best part is that you just have to click the ‘Install and Activate’ button, and FunnelKit will take care of the rest.

After the plugins are active, the final step is to enter your email address.

Once that’s done, simply click the ‘Submit & Finish’ button.

You will now see a success message. You are ready to create funnels using the plugin and add express checkout buttons to your WooCommerce store.

Go ahead and click the ‘Go to Funnels’ button to continue.

Enabling Payment Gateways in WooCommerce

Before moving forward, make sure you have set up at least one payment service in your WooCommerce store.

To do that, simply go to WooCommerce » Settings from your WordPress dashboard and click on the ‘Payments’ tab.

After that, you can click the toggle to enable the payment gateway of your choice and click the ‘Finish set up’ button to complete the configuration.

To learn more, you can follow our guide on how to allow users to choose payment methods in WooCommerce.

Adding Express Checkout Buttons to WooCommerce

Once you have enabled your preferred payment gateways, you can head to the FunnelKit » Store Checkout page from your WordPress admin panel.

From here, simply click the ‘Create Store Checkout’ button.

On the next screen, FunnelKit will show you professionally-designed templates for your checkout page. It will also let you create a checkout page from scratch.

However, we recommend using a template and quickly customizing it according to your requirements.

Simply hover over a template you’d like to use and click the ‘Preview’ button.

Previewing FunnelKit's WooCommerce templates

For this tutorial, we will use the Livewire template.

Next, go ahead and click the ‘Import This Funnel’ button at the top.

Depending on the template you use, FunnelKit may ask you to install additional plugins like Elementor to edit the checkout page.

Next, you will need to enter a name for your store checkout and click the ‘Add’ button.

After that, you will see all the steps that are included in the template.

You can simply click the ‘Edit’ button for the Checkout page to continue.

Next, you can switch to the ‘Optimizations’ tab. From here, simply enable the ‘Express Checkout Buttons’ option.

FunnelKit will also let you choose the position of the buttons from the following options:

Top of the checkout page
Before/after the product switcher
Before/after the order summary
Above the payment gateways

When you are done, simply click the ‘Save Changes’ button.

That’s it, you have successfully added express checkout buttons to your online store.

If you want to edit the appearance of the checkout page, then you can switch to the ‘Design’ tab and click the ‘Edit Template’ button.

You can learn more by following our guide on how to customize the WooCommerce checkout page.

Once you have made your changes, simply visit your online store to view the express checkout buttons in action.

Additionally, FunnelKit helps you upsell products in WooCommerce. This way, you can boost sales by encouraging users to buy more products.

You can also set up automated emails in WooCommerce using FunnelKit Automations, a sister product of FunnelKit. This plugin lets you create automated workflows and send email campaigns to customers.

We hope this article helped you learn about how to add express checkout buttons in WooCommerce. You may also want to see our list of the best WooCommerce plugins for your store and how to create a WooCommerce popup to increase sales.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Express Checkout Buttons in WooCommerce first appeared on WPBeginner.

June 21, 2023

How to Edit WooCommerce Pages (No Coding Required)

Do you want to edit WooCommerce pages without writing code?

WooCommerce creates many pages to display products and add cart functionality to your store. Small improvements to these pages can result in higher sales and less cart abandonment for your store.

In this article, we will show you how to easily edit WooCommerce pages to make more sales without any coding skills.

Why Edit WooCommerce Pages for Your Online Store?

WooCommerce creates many pages to display products, shop, account, checkout, and cart features for your online store.

By default, your WordPress theme controls how these pages look. There are a ton of great WooCommerce themes that you can choose from.

However, editing these pages may not be as straightforward as it seems.

For instance, you may not be able to show additional products, add upsell features, change the layout, and more.

This is where SeedProd comes in. It is the ultimate WooCommerce page builder plugin that allows you to use an intuitive drag-and-drop tool to design your WooCommerce pages.

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our tutorial on how to install a WordPress plugin.

For the different methods in this article, we will be using the SeedProd Pro version, as it has the features needed to edit WooCommerce pages.

Upon activation, you need to visit SeedProd » Settings page to enter your plugin license key. You can find this information under your account on the SeedProd website.

Adding a SeedProd license key to WordPress

After entering your license key, you are good to go. You can now edit and create highly optimized WooCommerce pages for your online store.

That being said, let’s take a look at how to edit WooCommerce pages, step by step.

You can click any of the links below to jump to any method you want:

Create a Completely Custom WooCommerce Theme
Customize the WooCommerce Checkout Page
Customize the WooCommerce Checkout Form
Add One-Page Checkout in WooCommerce
Add a Slide-In Cart to WooCommerce
Customize the WooCommerce Cart Page
Edit WooCommerce Product Pages
Customize the Shop Page for Your WooCommerce Store
Customize WooCommerce Thank You Page

Create a Completely Custom WooCommerce Theme

SeedProd comes with a complete WooCommerce theme builder built-in. This allows you to replace your WooCommerce theme with a custom one of your own.

The advantage of this approach is that you get more flexibility when editing your WooCommerce theme. You can edit any page using a simple drag-and-drop tool.

To get started, simply go to the SeedProd » Setup page and click on the ‘Select a theme for my store’ button next to the ‘Build a WooCommerce Store’ option.

Next, the plugin will show you many ready-to-use WooCommerce themes you can use as a starting point.

Simply click on a template to select it.

Each WooCommerce or WordPress theme is a collection of templates showing different areas of your website or online store.

SeedProd will now generate those templates for your theme and show you a list of them.

You can now take your mouse over to a template and click on the ‘Edit Design’ link to start editing it.

This will launch the SeedProd page builder interface.

Editing shop page for your WooCommerce theme

You can add all the common website building blocks from the left column. To the right, you will see a live preview of the page you are editing.

You can also simply point and click on any item to edit it.

SeedProd comes with all the WooCommerce blocks that you will need to build a sales-oriented WooCommerce theme.

Once you are done making changes to a template, simply click on the ‘Save’ button to store your changes.

Just repeat the process to edit other templates in your custom WooCommerce theme.

Once you have finished editing all the pages, go to the SeedProd » Theme Builder page and toggle the ‘Enable SeedProd Theme’ switch.

Your custom WooCommerce theme will now replace your existing WooCommerce theme.

Now, you can visit your WordPress website to see it in action.

To learn more, see our complete tutorial on how to create a custom WordPress theme without coding.

On the other hand, if you want to keep using your existing WooCommerce theme and only edit certain parts of your website, then continue reading.

Customize the WooCommerce Checkout Page

The checkout page in any eCommerce store is one of the most significant steps in the customer journey.

By default, WooCommerce comes with a plain checkout experience, which is not optimized for sales and conversions.

Small edits to the checkout page can help you increase sales and reduce cart abandonment on your store.

For example, you can show related products with an ‘Add to Cart’ button on the checkout page so that users may see something else they want to purchase, too.

To create your custom checkout page, simply go to SeedProd » Landing Pages and click on ‘Add New Landing Page’.

Next, you will be asked to choose a template for your page.

You can choose one of the templates on the screen and edit it to create a checkout page, or you can start with a blank template.

We will be using the blank template for this tutorial, but you can choose any of them that you like.

Next, you will need to provide a title and URL for the page. You can use anything that helps you easily identify this page.

Click on the ‘Save and Start Editing the Page’ button to continue.

This will launch SeedProd’s page builder interface, where you can simply drag and drop blocks to build your page layout.

First, you should add a header and then customize it with your own branding.

SeedProd comes with sections, which are collections of blocks that are often used together. To add a header section, click on the ‘Sections’ tab and then select the ‘Header’ category.

Next, take your mouse to a header and click the ‘Add (+)’ button to insert it into your page.

You can now edit the header section by simply clicking on each block and replacing it with your own logo, menu, and call to action.

Once you are happy with the header, you need to add a two-column layout.

You can use this two-column layout to display the checkout form and upsell products, testimonials, and other elements.

After that, you need to add the Checkout block from the left-hand menu.

Add it to the left column, which is wider and will appear first on mobile devices.

Next, you need to add blocks to the right column. This is the area you can use to convince users to complete the purchase.

You can add a testimonial block here or show your most popular products.

Here are a few more things you can add to your checkout page to improve it for higher conversions:

Trust badges like secure payment badges provided by PayPal and Stripe
More social proof, like real-time customer activity
The Business Reviews block in SeedProd to display Google reviews

Once you have finished editing your checkout page, don’t forget to click the arrow beside ‘Save’ and then click on ‘Publish’ in the upper-right corner of the screen.

Next, you need to tell WooCommerce to start using your custom checkout page for all customers.

Go to the WooCommerce » Settings page and switch to the ‘Advanced’ tab.

Under the ‘Page Setup’ tab, select your custom checkout page for the ‘Checkout page’ option. Don’t forget to click on the ‘Save changes’ button to store your settings.

You can now go to your store in a new browser tab and try the new checkout experience by adding a product to your cart.

For more details, you can see our tutorial on customizing the WooCommerce checkout page.

Bonus Tip: Want to see how your new cart page is performing? See our tutorial on WordPress conversion tracking for beginners to track all your conversions.

Customize the WooCommerce Checkout Form

The checkout page is one of the areas where many users abandon carts.

The easiest way to ensure users complete their purchases is by offering a better checkout experience.

This is where FunnelKit can help. It is one of the best sales funnel builders for WooCommerce that enables you to optimize funnels, checkout pages, cart experience, and more.

It has dozens of templates, a funnel builder wizard, and drag-and-drop editing for your cart and checkout pages.

First, you need to sign up for a FunnelKit plan by visiting their website.

Note: You will need at least the Plus plan to unlock sales funnels, upsells, order bumps, and other features.

After that, you need to install and activate the FunnelKit Builder and FunnelKit Builder Pro plugins. You can find them under your account on the FunnelKit website.

Need help? See our tutorial on how to install a WordPress plugin.

Upon activation, you will be asked to provide your plugin license keys. You can find them on the same Downloads page under your account on the FunnelKit website.

Once you have finished, you are ready to customize the WooCommerce checkout form.

Simply go to the FunnelKit » Store Checkout page in the WordPress admin dashboard and click on the ‘Create Store Checkout’ button.

On the next screen, you need to first choose your editor interface.

FunnelKit templates can be edited with the default Gutenberg editor, Elementor, Divi, Oxygen, or any other page builder by using shortcodes.

After that, you need to choose a template. There are dozens of beautiful templates to choose from. Just click on the ‘Preview’ button to see a live preview of the template.

You can choose between a single-step or multi-step checkout page in the preview. After that, simply click on the ‘Import This Funnel’ button at the top.

Next, you will be asked to enter a name for your funnel.

You can call it anything that helps you identify it later. Then, click on the ‘OK’ button to continue.

FunnelKit will now create your custom checkout page.

After that, you will see the page dashboard. From here, you can edit your checkout page, add more steps, or add an order bump.

Editing a page will open it in the editor you chose earlier.

For this tutorial, we chose Gutenberg. Each item on the checkout page is a block that you can edit by simply clicking to select it.

You can also add new blocks by clicking on the ‘Add Block’ button.

Once you have finished making the changes, don’t forget to click on the ‘Update’ button.

This will bring you back to the Checkout page dashboard. From here, you need to switch to the ‘Fields’ tab.

This is where you can edit the checkout form fields. In this example, we are using a two-step checkout form. This allows you to capture the contact information before the payment.

You can also add new form fields from the right column. By default, the plugin shows the commonly used checkout fields.

However, you can click on the ‘Add New Field’ button to add a custom form field.

This will show a popup where you can choose the field type, provide a meta key, and enter a label.

You can also make the field ‘required’ and assign it to the checkout or thank you page.

Don’t forget to click on the ‘Save Changes’ button to store your form settings.

FunnelKit comes with a bunch of optimizations that you can add to your checkout page for a more frictionless experience.

Just switch to the ‘Optimizations’ page, and you will see a list of optimizations that you can apply to the checkout page.

Simply click on an optimization to configure it, then click on the ‘Save Changes’ button to store your changes.

Next, switch to the ‘Settings’ tab to enable Analytics, Facebook pixel, custom scripts, or CSS in your checkout funnel.

Don’t forget to click on the ‘Save Changes’ button to apply your changes.

Finally, you need to click on the ‘Draft’ button next to the Checkout page title and change it to ‘Publish’. This will replace your existing checkout page with the custom funnel you have just created.

You can now visit your store in a new browser tab to test the custom checkout experience you have created.

This is how it looked on our demo website.

Add One-Page Checkout in WooCommerce

FunnelKit also allows you to create a one-page checkout experience.

You need to visit the FunnelKit » Store Checkout page and click on ‘Create Store Checkout’.

In the template selection, simply click on the ‘One-Step’ option at the top.

After that, click on the ‘Import This Funnel’ button to continue.

You can then continue editing your template in your preferred editor. See the previous section of this tutorial for more detailed instructions.

Add a Slide-In Cart to WooCommerce

Most WooCommerce themes come with a separate cart page. This cart experience adds friction to the shopping and checkout experiences.

If users need to adjust the product quality or remove items from the cart, they have to leave the page they are currently viewing to update the cart.

This can be fixed by adding a slide-in cart in WooCommerce.

A slide-in cart shows a cart button on the screen. Clicking on the button displays a slide-in menu with products the user has added to the cart.

Users can now edit and update the cart without leaving the page.

FunnelKit has a beautiful slide-in cart feature that integrates seamlessly with your online store. You can even use it to upsell products, incentivize checkout, offer discounts, and more.

First, you need to visit the FunnelKit website and sign up for an account.

Note: You will need at least the Plus plan to access the slide-in cart features.

After signup, go to your account on the FunnelKit website to download the FunnelKit Cart plugin.

Next, you need to install and activate the plugin. For more details, see our tutorial on how to install a WordPress plugin.

Once you have activated the plugin, you must go to the FunnelKit » Cart page to configure the slide-in cart settings.

From here, you will see many options to your left and a live preview of how your slide-in cart will look.

FunnelKit offers a ton of customization options. For instance, you can choose from different styles, select cart icons, change button text, and more.

You can also add upsell products or cross-sell products, offer discounts, and make the cart experience much more appealing.

To publish your changes, don’t forget to click on the ‘Save’ button.

You can now visit your website to test the slide-in cart in your live store.

Customize the WooCommerce Cart Page

WooCommerce has a default cart page allowing users to continue to the checkout page.

By default, it shows the products customers have added to their cart. However, research shows that more than 70% of customers leave an online store without completing the purchase.

WooCommerce themes often come with a boring cart page with no optimization for conversions.

By customizing your WooCommerce cart page, you can easily reduce cart abandonment and improve sales.

To create your custom checkout page, simply go to the SeedProd » Landing Pages and click on ‘Add New Landing Page’.

Next, you will be asked to choose a template for your page.

You can choose one of the templates on the screen and edit it to create a cart page, or you can start with a blank template.

We’ll use the blank template for this tutorial.

Next, you will need to provide a title and URL for the page. You can use anything that helps you easily identify this page.

This will launch the SeedProd builder interface.

You can start by switching to the ‘Sections’ tab and adding a header to your blank template.

After that, feel free to point and click to edit the header area to your liking.

Below that, you need to add a two-column layout, which you will use to add other cart page blocks.

Next, add the ‘Cart’ block to the right column.

Now, since your cart is currently empty, it will not show any products. Go to your store and add a few products to your cart and then reload the SeedProd page builder.

After that, you can add other elements to improve your cart page.

For instance, you can start by adding testimonials or add a countdown timer to trigger the FOMO effect.

Feel free to play around by adding different blocks and tweaking colors and width.

Once you have finished editing, don’t forget to click on ‘Save and Publish’ in the top-right of the screen.

Next, you need to tell WooCommerce to start using your custom cart page for all customers.

Go to the WooCommerce » Settings page and switch to the ‘Advanced’ tab.

You can now visit your online store in a new browser tab.

Start adding a few products, and then head over to the cart page to see your new cart page in action.

Edit WooCommerce Product Pages

WooCommerce themes use the same template to display all products on your website.

However, you may want to promote some products more than others. The most you can do to distinguish important products is to make them featured products.

SeedProd allows you to create custom product pages. You can use a well-designed template tailor-made for higher conversions and then simply fill it with your product information.

To get started, simply go to the SeedProd » Landing Pages and then click on ‘Add New Landing Page’.

Next, you will be asked to choose a template for your page.

You can choose one of the templates on the screen and edit it to create a product page. You will find several templated optimized for conversions under the ‘Sales’ tab.

Choose a template to create a product page

Simply click to select a template and continue.

Next, you will be asked to provide a page title and URL. You can use the product name as the title and URL.

Click on the ‘Save and Start Editing the Page’ button to continue.

This will launch the SeedProd page builder interface with your selected template. You can simply point and click on any item on the page to edit it.

You can start by replacing the header items, such as the logo, navigation menu, and call-to-action button, with your own.

After that, you can replace images with your product images and edit the text as necessary.

Add your product details with add to cart button

Finally, you can replace the call to action with the Add to Cart block.

After that, you need to enter the product ID in the Add to Cart block settings. You can also change the button text, as well as add subtext, color, and shift alignment.

To find a product ID, you need to go to the Products » All Products page in the WordPress admin area in a separate browser tab.

Take the mouse over to the product that you want to promote, and the product ID will appear along with other links.

To make your product page more effective, you can try these tips:

Add high-quality product images with the zoom effect so that users can clearly examine the product.
Under your main call to action, you can create different rows highlighting product features and providing more information to the customers.
Use social proof to trigger the FOMO effect.

Once you are done editing your product page, don’t forget to click on the ‘Save and Publish’ button at the top.

Once published, you can view your product page by clicking on the ‘Preview’ button.

This will show the live product page on your website that you can now start promoting.

For more details and bonus tips, see our tutorial on customizing WooCommerce product pages.

Customize the Shop Page for Your WooCommerce Store

WooCommerce allows you to easily display your products on the shop page. It is basically a page with your products displayed in a grid layout.

The shop template in most WooCommerce themes is boring and not optimized for sales and conversions. On top of that, there are usually no or very few options to customize it.

SeedProd allows you to create and customize a WooCommerce shop page easily. You can choose your own layout and design and optimize this page for higher conversions.

To get started, simply go to the SeedProd » Landing Pages and then click on the ‘Add New Landing Page’ button.

Next, you will be asked to choose a template for your page.

You can choose one of the templates on the screen and edit it to create your shop page.

Simply click to select a template and continue.

Next, you will be asked to provide a page title and URL. You can use something like Shop, Store, or Storefront to indicate that it is the main shop page.

Click on the ‘Save and Start Editing the Page’ button to continue.

This will launch the SeedProd page builder interface with your selected template. You can simply point and click on any item on the page to edit it.

You can start by replacing the header items, such as the logo, navigation menu, and call-to-action button, with your own.

After that, you can add a hero section at the top with a large image and your main call to action.

Below that, you can use WooCommerce blocks to display your products.

You can choose from recent, featured, best-selling, top-rated, and sale products.

After adding a product block, you can also customize how it looks.

SeedProd allows you to choose the number of products, sorting options, columns, and more.

You can further optimize this page by adding more text, special offers, banners, an FAQ section, and more.

Once you are done editing, don’t forget to click on ‘Save and Publish’ at the top.

After saving your page, click the ‘Preview’ button to see it in action.

SeedProd will open the page in a new browser tab.

You can now replace links to the Shop page in your navigation menu with your custom shop page.

Customize WooCommerce Thank You Page

The WooCommerce ‘Thank You’ page appears when a customer completes a purchase. By default, WooCommerce will only show them their order details on this page.

That doesn’t provide customers with more options to explore. It is kind of a dead end and a missed opportunity for sales and conversions.

Luckily, you can fix that with SeedProd by creating a custom thank you page.

To get started, simply go to the SeedProd » Landing Pages and then click on the ‘Add New Landing Page’ button.

Next, you will be asked to choose a template for your page.

Switch to the ‘Thank You’ tab, and you will find a bunch of thank you page templates. You can choose one of them, or you can even start with a blank template.

Next, you will be asked to choose a title and URL for your page.

You can use ‘Thank You’ or any other meaningful title for your page.

Click on the ‘Save and Start Editing the Page’ button to continue.

This will launch the SeedProd page builder interface, where you will see a live preview of your template. You can simply point and click to edit any item in the preview or add new blocks from the left column.

You can now use this opportunity to promote your email list or upsell products by adding WooCommerce product grid blocks.

Feel free to experiment with different headings, text copy, and products to create an effective Thank You page.

Once finished, don’t forget to click on the ‘Save and Publish’ button in the top right corner of the screen.

Your custom thank you page is now live. However, you still need to tell WooCommerce to use this page as your default Thank You page.

To do that, you will need to install and activate the Thanks Redirect for WooCommerce plugin. For more details, see our tutorial on how to install a WordPress plugin.

Upon activation, go to the WooCommerce » Settings page and click the ‘Products’ tab.

From here, you need to check the ‘Enable Global Thanks Redirect’ option. After that, you will see a field labeled ‘Thanks Redirect URL.’

Paste your new WooCommerce Thank You page URL into this box, then click the ‘Save Changes’ button.

Now when customers complete a purchase, they will see your highly optimized custom Thank You page. They will be far more likely to click and search the rest of your store than if you had stayed with the default.

We hope this article helped you learn how to easily edit WooCommerce pages without writing code. You may also want to see our complete WooCommerce SEO guide or our expert picks for the best WooCommerce sales funnel plugins to boost your conversions.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Edit WooCommerce Pages (No Coding Required) first appeared on WPBeginner.

April 6, 2023

How to Easily Add a Sliding Side Cart in WooCommerce

Do you want to add a sliding side cart in WooCommerce?

This allows shoppers to see their shopping cart from any page on your online store. Customers can then add items to their basket, remove products, and add coupons without ever having to visit a separate cart page.

In this article, we will show you how you can easily add a sliding cart in WooCommerce.

How to add a sliding side cart in WooCommerce

Why Add a Sliding Side Cart in WooCommerce?

A sliding side cart is a panel that appears when a customer adds an item to their basket.

Customers can also open the cart at any time by clicking on the cart icon. This allows them to check their shopping basket without having to visit a separate WooCommerce cart page.

An example of a sliding cart in WooCommerce

Depending on how the cart is set up, shoppers may also be able to add and remove items as well as apply coupons directly from the sliding panel. You can even add call to action buttons such as a link to your WooCommerce checkout page.

Sliding carts can improve the customer experience by removing friction from the shopping process, and help shoppers keep track of how much they’ll pay at checkout. This can reduce cart abandonment rates, while also possibly increasing the average order value.

With that being said, let’s see how you can add a sliding side cart in WooCommerce. Simply use the quick links below to jump straight to the method you want to use.

Method 1. How to Add a Sliding Side Cart in WooCommerce Using a Free Plugin
Method 2. Add an Advanced Sliding Side Cart (With Upsells, Cross-Sells, and Rewards)

Method 1. How to Add a Sliding Side Cart in WooCommerce Using a Free Plugin

The quickest and easiest way to create a sliding side cart is by using Cart For WooCommerce By FunnelKit. This free plugin allows you to add a cart icon to your online store.

Shoppers can click the button to open the sliding side cart.

You can change the cart’s colors, borders, buttons, messaging, and more.

There are a ton of options to make it perfectly fit your WordPress theme.

You can show the cart button across your entire site, limit it to WooCommerce pages only, or add the button to specific pages and posts using a shortcode.

How to Setup the Cart For WooCommerce Plugin

First, you’ll need to install and activate the FunnelKit Cart for WooCommerce plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to FunnelKit » Cart. You’ll see a preview of the sliding slide cart towards the right of the screen.

You can now customize the cart to better suit your needs.

To start, you can decide whether to show the cart icon across your entire website or on WooCommerce pages only.

If you select ‘Entire Site’, then shoppers can open the sliding cart from any page, so this is a good choice for online marketplaces and stores.

Adding a cart icon to your WordPress website

However, some WooCommerce sites have lots of non-ecommerce content. For example, you might run a popular WordPress blog, but use WooCommerce to sell merchandise to your fans.

Showing a cart button on every single blog post may become annoying. In that case, you can check the ‘WooCommerce Pages’ radio button.

Adding a cart icon to your WooCommerce pages

Another option is ‘None,’ which hides the cart icon completely.

If you select the ‘None’ option, then you can add the icon to any page, post, or widget-ready area using a shortcode. You can also add the icon to your navigation menu.

We’ll show you how to do this later in the post, but for now, select ‘None’ if you plan to add the cart icon manually.

After making this decision, select ‘Bottom Left’ or ‘Bottom Right’ depending on where you want to show the cart button. Here, it may help to check how the button will look on your online store by selecting ‘Preview on Page.’

By default, the plugin shows ‘Review Your Cart’ at the top of the sliding side cart.

You can replace this with your own messaging by typing into the ‘Cart Heading’ field.

Adding a heading to your online store's cart

If you don’t want to show a heading, then simply leave the field empty.

By default, FunnelKit shows the cart icon before the shopper adds any items to their basket.

If you prefer, then you can hide the icon until the visitor starts adding items. Simply click on the ‘Hide Cart Icon’ toggle so that it turns blue.

This is all you need to create a basic sliding side cart, but there are settings that can get you even more sales. With that in mind, let’s take a look at FunnelKit’s more advanced features.

Accept Coupons in the WooCommerce Sliding Side Cart

Coupons are a great way to get more sales and build customer loyalty.

If you’ve created any smart WooCommerce coupons using the Advanced Coupons plugin, then shoppers can type them directly into the sliding cart page.

Adding coupon codes to a sliding side cart in WooCommerce

When the customer clicks on ‘Apply,’ the sliding cart will show how much they’ve saved.

Since customers can see the discount straight away, this will encourage them to add more items to their basket and may reduce your cart abandonment rates.

How to accept coupon codes in a sliding side cart

You can create these codes using the built-in WooCommerce coupon feature or by using a coupon code plugin.

To add the coupon field, click on the ‘Enable Coupon Box’ toggle, which turns it from grey (disabled) to blue (enabled).

After that, you can switch between ‘Minimized’ and ‘Expanded’ layouts. Minimized takes up less space so it’s less distracting, but shoppers will need to expand the coupon section before they can type in any codes.

In the following image, you can see the minimized layout.

An example of a minimized layout for coupon codes and discounts

After choosing a layout, you can change the text that FunnelKit uses for the coupon box heading, discount placeholder text, and button text.

Customize the Cart Summary

The cart summary shows customers how much their purchase will cost. This helps reduce cart abandonment rates since there are no nasty surprises at checkout.

Customizing the WooCommerce cart summary

For that reason, we recommend leaving the ‘Show Subtotal’ toggle enabled.

However, if you want to simplify the side cart, then you can click to disable the ‘Show Subtotal’ toggle.

Showing the subtotal on your eCommerce cart page

You can also show any savings the customer has qualified for, including discounts from any coupons they’ve applied.

In this way, you can use FOMO to increase conversions, especially if the savings are time-sensitive. For example, you might schedule coupons in WooCommerce so the customer can only use them for a limited time.

Showing savings and discounts on your e-Commerce site

If you prefer to hide this information from the sliding side cart, then you can disable the ‘Display Savings’ toggle.

You can also replace the ‘Saving Text’ and ‘Shipping Text’ with your own custom messaging.

Customizing the message on a sliding side cart screen

Customize the WooCommerce Cart’s Call To Action

The sliding side cart has a default checkout button, but you can customize this call to action button to get more conversions. To start, you can add a checkout icon using the ‘Enable Button Icon’ toggle.

This can be particularly useful if you’re creating a multilingual WordPress site.

You can also add the cart price to the checkout button using the ‘Enable Cart Price’ toggle.

Customizing the WooCommerce checkout button

This may help shoppers keep track of how much the cart will cost, especially if you’ve removed the subtotal from the cart summary section.

By default, FunnelKit adds a ‘Continue Shopping’ link at the bottom of the sliding side cart. You can replace this text with your own messaging by typing into the ‘Continue Shopping Text’ field.

Customizing the 'Continue shopping' text

After that, choose whether this link will simply close the side cart panel or redirect the shopper to your WooCommerce store page.

Most shoppers will expect to exit the sliding cart, so we recommend selecting the ‘Close Side Cart’ button.

Closing the sliding side cart in WooCommerce

If you select ‘Redirect to Shop,’ then you may want to change the ‘Continue Shopping Text’ text so it’s clear what will happen when customers click the link.

Create a Custom Empty Cart Screen

It is possible to hide the cart button until the shopper adds at least one item to their basket, following the process described above.

However, if you don’t hide the button then customers may sometimes see an empty cart screen.

You can change the title, description, and button text using the settings in the ‘Empty Cart’ section. Typically, you’ll want to encourage customers to start shopping. For example, you might talk about things you offer such as free shipping or a money-back guarantee.

You might even give the shopper a coupon code such as a buy one get one free (BOGO) discount.

You can also choose whether clicking on the ‘Shop Now’ button will take the customer to the WooCommerce store page, or simply close the side panel.

We recommend selecting ‘Redirect To Shop’ as this will make it easier for shoppers to start adding items to their carts.

Enabling 'redirect to shop' in the FunnelKit WordPress plugin

Add The Cart Icon Anywhere on your Site

If you want more control over where the cart icon appears, then you can add it to any page, post, or widget-ready area using a shortcode. You can also add it to your site’s menu.

This is a great choice if you selected ‘None’ in the ‘Icon Visibility’ settings following the process described above.

However, if you selected ‘WooCommerce Pages’ then this method allows you to add the cart icon to other important areas of your site. For example, you might add the icon to your custom home page or contact form.

To start, select ‘Cart Menu’ and then click on the ‘Enable Cart Menu’ toggle.

You can now change how the icon looks by selecting one of the icon templates, and choosing whether to show the product count and cart total as part of the icon. This information can help visitors keep track of their carts.

You can also change the icon size and text size. As you make changes, the small preview will update automatically so you can try different settings to see what looks the best.

How to create a custom cart icon for WordPress

When you’re happy with how the sliding side cart icon looks, click on the ‘Save’ button.

You can now add the icon to any page, post, or widget-ready area using the code next to ‘Embed Shortcode.’

For more information on how to place the shortcode, please see our guide on how to add a shortcode in WordPress.

Another option is to add the icon to your site’s navigation menu. In this way, the sliding side cart is always within easy reach, without distracting from the main page content.

To do this, open the ‘Add to Menu’ dropdown and choose the menu you want to use.

After that, click on the ‘Save’ button.

Adding a cart icon to the WordPress menu

Now if you visit your WordPress website, you’ll see the cart icon in the navigation menu.

Add Your Own Colors and Branding

You may want to change the sliding side cart’s colors to better match your WooCommerce theme or branding. To change the text color, button color, link color, and more, go ahead and click on ‘Styling.’

Adding your own branding to a WooCommerce cart

To change any of the default colors, simply give it a click. This opens a popup where you can try out different colors.

For example, in the following image, we’re customizing the border.

How to add custom colors to a WooCommerce store

Another option is to type a hex code into the ‘Hex’ field. This is perfect if you already have a specific shade in mind.

If you don’t know what hex code to use, then it may help to use a site like HTML Color Codes. Here, you can explore different colors and then get a code that you can simply paste into the FunnelKit plugin.

How to Create a Responsive Sliding Side Cart

Many people buy products and services using a mobile device. With that in mind, you’ll want to make sure the sliding side cart looks just as good on smartphones and tablets, as it does on desktop computers.

Here, it may help to change the cart’s width so it doesn’t completely fill the small screen of a mobile device. To do this, click on ‘Styling’ and then look at the ‘Cart Preview Mobile Width.’

You may want to try typing different values into this field. If you do change the default settings, then it’s a good idea to check the mobile version of your WordPress site from the desktop to make sure you’re happy with the results.

While you’re on this screen, you can also change the width of the sliding side cart on desktop. To do this, simply change the number in the ‘Cart Preview Desktop Width’ field.

How To Publish Your Sliding Side Cart

When you’re happy with how the sliding side cart is set up, it’s time to make it live. Simply click on the ‘Draft’ button next to ‘Cart’ and then choose ‘Publish.’

Adding a sliding side cart in WooCommerce

Now if you visit your online store, you’ll see the sliding cart live.

If you want to remove the sliding side cart at any point, then just head back to FunnelKit » Cart in the WordPress dashboard. Then, click on the ‘Publish’ button and select ‘Draft.’

Method 2. Add an Advanced Sliding Side Cart (With Upsells, Cross-Sells, and Rewards)

If you want to increase the average order value on your store, then you can upgrade to FunnelKit Cart Pro. This advanced sliding side cart plugin adds powerful upsell, cross-selling, and reward features to the FunnelKit sliding side cart.

With this plugin, you can recommend related products every time a customer adds an item to their cart.

Get more sales with upselling and cross-selling promotions

You can also create unique rewards such as coupon codes and free gifts, and then promote them inside the sliding cart.

FunnelKit can even track how much more the customer needs to spend, in order to unlock the next reward.

To add these powerful features, you’ll need to upgrade to FunnelKit Funnel Builder Pro. Just be aware that you’ll need the Plus or higher plan.

After buying a plan, log into your FunnelKit account. Here, you’ll find the FunnelKit Funnel Builder Pro plugin, plus FunnelKit Funnel Builder and FunnelKit Cart. You’ll need to install all three plugins to unlock the advanced sliding cart features.

First, you’ll need to install and activate the three plugins. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to FunnelKit » Settings and add your license key to the ‘FunnelKit Funnel Builder Pro’ field.

You can find this information by logging into your account on the FunnelKit website. With that done, click on ‘Activate.’

After that, simply go to FunnelKit » Cart.

Adding an advanced sliding side cart to an online store

You can now configure and customize the side cart by following the same process described in method 1. When you’re happy with how the sliding side cart is set up, you’re ready to add upsells, cross-sells, and rewards.

Get More Sales By Upselling and Cross-Selling WooCommerce Products

When a customer opens the sliding side cart, you can show them unique upsell and cross-sell promotions based on the items in their shopping basket.

Adding upsell and cross-sell promotions to WooCommerce

Upselling is where you encourage shoppers to buy a higher-priced product instead of the one they already have in their shopping cart.

For example, imagine a customer adding a waterproof jacket to their cart. You might suggest a higher-quality jacket that’s more durable, versatile, and comes in different colors.

Cross-selling is where you promote a product that’s related to something the customer is already buying. For example, if they add a greeting card to their cart, then you might encourage them to buy chocolates or flowers too.

WooCommerce has a linked product feature that allows you to create upsells and cross-sells. For more information, please see our guide on how to upsell products in WooCommerce.

However, you can also create upsells and cross-sells directly from the FunnelKit dashboard. This is the quickest option, so it’s the one we’ll be using in this guide.

To start, click on the ‘Upsells’ option and then select ‘Enable Cart Upsells.’

After that, scroll to the ‘Upsells and Cross-Sells’ section.

Here, you’ll see all the products on your online store.

How to create WooCommerce linked products

Simply click on the item where you want to add one or more linked products.

Then, click on either ‘Add Upsell’ or ‘Add Cross Sell’ depending on the kind of promotion you want to create.

In the popup, start typing the product that you want to use as the upsell or cross-sell. When the right product appears, give it a click.

To offer multiple products, simply follow the same process described above.

With that done, simply click on the ‘Add’ button.

You can now create unique cross-sell and upsell campaigns for every product in your store, simply by following the same process described above.

An example of a high-converting eCommerce sliding cart

Now, you’re ready to customize how the upsell and cross-sell promotions will look on your sliding side cart.

To start, try switching between different styles by clicking the radio buttons next to ‘Display.’

Customizing the upsell and cross-sell promotions in WooCommerce

The live preview will update automatically so you can try different styles to see which one you like the best.

By default, FunnelKit will show both upsells and cross-sells in the sliding side cart. If you prefer then you can show only upsells, or only cross-sells using the radio buttons in ‘Product Recommendation Type.’

FunnelKit's product recommendation settings

Next, you can change the heading that FunnelKit shows above the upsell or cross-sell promotion by typing it into the ‘Heading’ field.

Just be aware that FunnelKit will use the same heading for both types of promotion.

Adding promotions to your sliding side cart

After that, you can set the maximum number of suggested products that FunnelKit will show, by typing into the ‘Show Maximum Upsells’ field.

Wherever possible, it’s a good idea to create unique upsell and cross-sell promotions for every product. However, if your online store has lots of items then this might not be possible.

With that in mind, you can set a default upsell product that FunnelKit will promote when no linked products are available. To do this, simply type the name of a product into the ‘Default Upsells’ field. When the right product appears, give it a click.

When you’re happy with the upsell and cross-sell promotions you’ve created, don’t forget to click on ‘Save’ to store your changes.

Offer Free Shipping, Discounts, and Free Gifts

You can often increase the average order value by giving customers a reason to spend more. With that in mind, FunnelKit allows you to create various rewards and then promote them as unlockable bonuses in the sliding side cart.

For example, you might offer free shipping if the customer exceeds a minimum spend. FunnelKit will even show customers how much more they need to spend to unlock their prize.

This is an easy way to get more sales and build customer loyalty with gamification.

FunnelKit allows you to offer three different rewards: free shipping, a discount, and a free gift.

To offer free shipping, you’ll need to have already set up shipping in your WooCommerce store. For step-by-step instructions, please see our complete WooCommerce made simple guide.

Meanwhile, the ‘discount’ reward auto-applies a coupon when the customer reaches the minimum spend. If you want to offer this reward, then you’ll need to create a percentage discount coupon using either the built-in WooCommerce coupon feature or a WordPress coupon plugin.

For step-by-step instructions, please see our guide on how to create smart coupons.

After that, you’re ready to create a reward by selecting ‘Rewards’ in the FunnelKit settings and then clicking on ‘Create Reward.’

You can now open the ‘Type’ dropdown and choose the kind of reward you want to create.

No matter whether you choose free gift, free shipping, or discount, you can change the text that FunnelKit shows to customers by typing into the ‘Message’ field.

If you do make any changes, then be careful not to edit {{remaining_amount}} as this allows FunnelKit to show how much more the customer needs to spend.

Adding incentives to your WooCommerce store

If you’re offering a discount, then make sure you change the message to show how much the customer will save.

With that done, type a number into the ‘Amount to Get Reward’ field. This is how much shoppers must spend, in order to unlock the reward.

Offering your customers rewards and incentives

If you’re offering a percentage discount, then you need to specify which coupon FunnelKit should auto-apply.

In the ‘Coupon’ field, start typing the coupon that you want to use. When the right code shows up, give it a click.

Adding a discount offer to your eCommerce site

Now, FunnelKit will auto-apply the coupon when someone meets the minimum spend.

Offering a free gift instead? Then start typing the name of the gift into the ‘Product’ field.

When the right product shows up, give it a click.

Now, FunnelKit will add this item to the customer’s shopping cart as soon as they meet the minimum spend.

To add more rewards, simply click on ‘Create Another Reward.’

You can now configure the discount, free gift, or free shipping reward by following the same process described above.

Get more sales by offering shoppers a reward

By default, FunnelKit will show the following message once a customer qualifies for all the awards: ‘Congrats! You have unlocked all the rewards.’

To show a different message instead, simply type into the ‘When All Rewards Unlocked’ field. You might even offer the customer a special bonus for unlocking all your rewards, such as an exclusive coupon code to use on their next purchase.

When you’re happy with how your rewards are set up, click on the ‘Save’ button.

How To Publish Your Sliding Side Cart

When you’re ready to make the sliding side cart live, simply select the ‘Draft’ button next to ‘Cart.’ You can then click on ‘Publish.’

If you want to remove the sliding side cart at any point, then simply head back to FunnelKit » Cart in the WordPress dashboard. Then, click on the ‘Publish’ button and select ‘Draft.’

We hope this article helped you add a sliding side cart in WooCommerce. You may also want to check out our guide on how to create a WooCommerce popup to increase sales and the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Easily Add a Sliding Side Cart in WooCommerce first appeared on WPBeginner.

January 30, 2023

How to Prevent Fraud and Fake Orders in WooCommerce

Do you want to prevent fraud and fake orders on your WooCommerce store?

Fraud and fake orders can cause serious losses for an online store. Luckily, there are effective tools to prevent spam and block fraudulent orders.

In this article, we’ll show you how to easily prevent fraud and fake orders in WooCommerce.

blocking fake and fraudulent orders in WooCommerce

Why Do You need to Prevent Fraud and Fake Orders in WooCommerce?

Fraudulent and fake orders can cause serious financial losses to a business. This is why you need to monitor your online store and prevent fraud and fake orders.

Last year, online stores lost more than $20 billion in revenue due to fraudulent payments, chargebacks, and fake orders.

For some eCommerce stores, the total fraudulent order costs were higher than 4% of total revenue.

A large number of fake orders are usually spam that can be easily prevented. Some orders are more malicious and are placed just to annoy or harass an online business.

The rest of the fraudulent orders are scammers trying to make a few quick bucks.

That being said, let’s take a look at how to prevent fraud and fake orders in WooCommerce.

Here is a quick overview of all the tips we’ll cover in this guide.

Use a WooCommerce Fraud Prevention Plugin
Use Stripe Radar and 3D Secure to Automatically Block Fraud
Using the Cash on Delivery Payment Option Carefully
Sell in Specific Countries
Require Users to Create an Account
Use a Web Application Firewall and Custom Rules
Require Customers to Verify Their Email Addresses

1. Use a WooCommerce Fraud Prevention Plugin

The easiest way to prevent fraudulent and fake orders in WooCommerce is by using an anti-fraud plugin.

First, you need to install and activate the WooCommerce Anti-Fraud plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit WooCommerce » Settings page and switch to the Anti-Fraud tab.

From here, you can set a minimum and high-risk threshold score.

Below that, you can change the order status based on the risk score. For instance, you can set the score when an order will be automatically canceled and set a score to put an order on hold.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Next, you need to switch to the Rules tab. From here, you can configure the rules and assign them a risk score.

For instance, you can set a 5-point score for a customer who is placing their first order.

You can set scores for suspicious IP addresses, emails, unsafe countries, matching IP addresses to geographic locations, and more.

Carefully review the rules and their assigned scores and make changes if necessary. If you are unsure, then default settings would work for most eCommerce websites.

If you are using PayPal as a payment option on your store, then you can switch to the PayPal tab. From here, you can require users to verify their PayPal email addresses.

The plugin also allows you to connect with third-party fraud detection service Maxmind.

This paid service uses a global database to collect data about suspicious payment details, emails, IP addresses, and more.

You can then add this score to your plugin risk score and choose what to do when this score is higher.

Once you are satisfied with your settings, don’t forget to click on the ‘Save Changes’ button to store them.

Viewing Fraud Detection Activity

The plugin comes with an easier dashboard where you can see plugin activity in an easy-to-understand format.

Simply click on the Anti Fraud menu item in your WordPress admin sidebar. From here, you can see statistics about all your orders.

View fraud detection activity on your store

The anti-fraud plugin will help you catch most of the fake and fraudulent orders on your WooCommerce store.

However, if you need more strict measures then continue reading for additional WooCommerce fraud prevention tips.

2. Use Stripe Radar and 3D Secure to Automatically Block Fraud

Stripe is the most popular online payment solution in the world. There is a WooCommerce Stripe gateway by FunnelKit that helps you properly connect WooCommerce with Stripe, so you can take advantage of SCA as well as 3D Secure payments option by default.

This method would require you to use Stripe as your main payment gateway in WooCommerce. First you’ll need to install and activate the Stripe for WooCommerce plugin by FunnelKit. Once that’s configured, it will guide you to set up Apple Pay, Google Pay, and other settings to help you protect against fraud transactions.

Aside from that, Stripe also offers a feature called Stripe Radar to help fight against fraudulent transactions. This is a powerful set of algorithm that reduces chargeback risks for your business.

Basically Stripe uses machine learning to block orders. Their machine learning is trained on data across millions of companies worldwide that use Stripe.

We use Stripe Radar on our own eCommerce websites to help reduce fake and fraudulent orders.

Aside from their machine learning algorithm, you can also set custom rules with allow and block lists, and more.

Unfortunately not all WooCommerce gateways have these robust features. If you’re looking to switch to Stripe, then we recommend talking with FunnelKit team as they’re WooCommerce experts who can help.

3. Using the Cash on Delivery Payment Option Carefully

In many countries, ‘Cash on Delivery’ is a popular payment option. However, these stores find themselves more vulnerable to fake and fraudulent orders.

Users are able to place an order with a fake address, refuse to accept the order, or cancel an order that is already shipped.

Once you have shipped an order, you will pay out of pocket for shipping and return of that package.

We recommend not using the ‘Cash on Delivery’ option when possible, as that can lower the number of fake orders you may get.

Try to offer alternate payment options for users to pay before you can ship the order.

4. Sell in Specific Countries

WooCommerce allows you to easily restrict orders from specific countries. This helps you prevent fake orders from countries where you don’t sell or ship to.

Simply go to the WooCommerce » Settings page and select the countries you want to sell / ship to under the General tab.

You can also restrict certain WooCommerce products to specific countries in WooCommerce as well.

Note: Geographical restrictions may reduce fake orders but users can simply use VPN to change their location and provide fake information to place an order.

5. Require Users to Create an Account

Another useful trick to slow down and prevent fake orders is by requiring users to create an account before they can checkout.

Simply go to WooCommerce » Settings page and switch to the Account and Privacy tab. From here, you need to uncheck the box next to the ‘Allow customers to place orders without an account’ option.

Below that, you can check options that allow users to create an account during checkout or from the My Account page.

Asking users to create an account also allows you to easily block customers who placed fraudulent or fake orders.

6. Use a Web Application Firewall and Custom Rules

Many scammers use disposable email addresses, fake IP addresses, and dummy data to place spam or fake orders.

A WordPress firewall helps you block this before it even reaches your website.

We recommend using either Sucuri or Cloudflare, both are among the best WordPress firewall plugin on the market. They comes with powerful security features, CDN servers, and a malware removal service.

In Cloudflare, you can also setup custom page rules to trigger CAPTCHA, or even automatically block users with suspicious activity. We use Cloudflare enterprise on our larger eCommerce stores which comes with all bots anomaly detection and threat response.

If you’re running a large eCommerce store, then it’s worthwhile exploring Cloudflare Enterprise tools.

7. Require Customers to Verify Their Email Addresses

Another way to reduce fake orders and fraudulent activity is by requiring new customers to create an account and then require them to verify their email addresses.

Simply install and activate the Email Verification for WooCommerce plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the WooCommerce » Settings page and switch to the Email Verification tab.

From here, you can configure the plugin settings to your own requirements.

For instance, you can switch to the Email tab and delay the default WooCommerce new user email until the user verifies their account.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

The plugin will now send a verification email to new WooCommerce customers to verify their email addresses.

It’s important to make sure that if you’re setting up email verification that your WooCommerce store actually have reliable email deliverability. Otherwise this can block real customers from purchasing your products.

We recommend using WP Mail SMTP along with SendLayer to improve your WooCommerce email delivery rates. Over 3 million websites use the WP Mail SMTP plugin to fix WooCommerce not sending email issue.

There’s also a free version of WP Mail SMTP that you can use as well.

We hope this article helped you prevent fraud and fake orders in WooCommerce. You may also want to see our complete WordPress security guide to make your online store more secure or take a look at our expert pick of the best WooCommerce plugins to grow your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Prevent Fraud and Fake Orders in WooCommerce first appeared on WPBeginner.

January 27, 2023

9 Best Google Optimize Alternatives (Free and Paid)

Recently one of our readers asked us for our suggestion on the best Google Optimize alternative?

Google Optimize is a tool that lets you conduct experiments on your website. However, Google recently announced that the Optimize tool will be sunset in September 2023, and your experiments will stop after this date.

This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

What is Google Optimize and Why Use an Alternative?

Google Optimize is a free tool by Google that allows you to split test pages on your WordPress website and improve user experience.

You can set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you can A/B split-test two versions of a sales page, use different headlines, or change the color of the call to action (CTA) buttons to see which one works the best.

However, Google announced that they will sunset Google Optimize on September 30, 2023. After this date, the tool will no longer be available, and all your experiments and personalizations will end on that date. Besides that, you won’t be able to access data after the sunset date.

You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

Let’s look at the best Google Optimize alternatives especially the ones that works seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

1. Thrive Optimize

Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. Unlike Google Optimize, the plugin is beginner friendly, as there is no need to add code snippets to your site.

You can get started in no time. Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

Thrive Optimize Visual Split Testing for WordPress

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

Pricing: Thrive Optimize is part of the Thrive Themes suite which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase Thrive Optimize bundle for $199 / year.

2. OptinMonster

OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

3. VWO Testing

VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

It also lets you run tests based on user segments and behavior. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

4. FunnelKit

FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

FunnelKit is another Google Optimize alternative that comes with an A/B testing feature specially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

The plugin is beginner friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

5. Convert.com

Convert.com is a proven A/B testing tool to help you boost conversions. It provides fast & flicker free A/B testing experience and is known for their speed.

They are a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

Convert also let you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

Their onboarding is a bit slow, but once you’re up and running, you can create unlimited tests and quickly deploy changes.

Pricing: Convert.com prices start from $99 per month, and you get a 14-day free trial.

6. Crazy Egg

Crazy Egg is a popular heatmap tool in the market. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

7. Adobe Target

Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

8. Optimizely

Optimizely is one of the most popular Google Optimize alternatives in the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a platform of choice by many large brands.

We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does, however the prices are no longer small business friendly.

Pricing: Optimizely does not reveal it’s prices anymore and require that you submit a form to request a quote.

9. Kameleoon

Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

Which is the Best Google Optimize Alternative (Expert Pick)

The best Google Optimize alternatives are Thrive Optimize, VWO Testing, and FunnelKit.

If you’re looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

If you’re looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking, and see our comparison of the best push notification software with A/B testing features to boost your traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 9 Best Google Optimize Alternatives (Free and Paid) first appeared on WPBeginner.

December 29, 2022

How to Send Automated Coupons in WordPress to Bring Back Customers

Do you want to send automated coupons in WordPress to bring back customers?

By sending the right coupon to the right person at the right time, you can re-engage customers who are losing interest. This can get you more sales, create brand loyalty, and help you keep your best customers.

In this guide, we’ll show you a few different ways to send automated coupons in WordPress, and bring back customers.

How to send automated coupons in WordPress to bring back customers

Why Send Automated Coupons to Bring Back Customers?

You may have heard the saying that it costs five times more to get a new customer than keep an old one.

While lead generation will help grow your business, you also need to keep your existing customers happy. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

That’s where automated coupons come in.

The best WordPress automation tools and plugins can watch your customers for signs they’re becoming disengaged. For example, a customer may not place an order for 2 months or stop opening your emails.

One way to bring those customers back is to automatically send them a coupon code via email. By creating this automated workflow in WordPress, you can retain customers without having to do all the hard work yourself.

Pro Tip: If you send coupons via email, then you’ll need to make sure those messages land in the customer’s inbox and not in the spam folder. Here, a good SMTP service provider is essential for improving your email deliverability. We also recommend using WP Mail SMTP as it allows you to easily send WordPress emails using any SMTP service provider.

With that being said, let’s see how you can send automated coupons in WordPress and bring back customers. Simply use the quick links below to jump to the method you want to use.

Method 1. Using FunnelKit (Best for WooCommerce Users)
Method 2. Using Uncanny Automator (Over 100 Integrations)

Method 1. Using FunnelKit (Best for WooCommerce Users)

One way to send automated coupons in WordPress, is by using FunnelKit Automations.

FunnelKit is a WordPress sales funnel builder and optimization plugin that allows you to create powerful customer winback campaigns. It also lets you create unique, personalized coupons, which can really catch the shopper’s attention.

FunnelKit integrates with WooCommerce and has lots of features that are designed to grow your online store. With that in mind, FunnelKit is a great choice if you already use WooCommerce to sell products and services online.

How to Set up the FunnelKit WordPress Plugin

First, you’ll need to install and activate the free version of FunnelKit Automations, as it provides the base for the premium plugin’s features. For more details, please see our guide on how to install a WordPress plugin.

After that, you’ll need to install and activate the FunnelKit Automations Pro plugin.

After activating both plugins, go to FunnelKit Automation » Settings. You can now go ahead and add the license key to the ‘License’ field.

Adding a license to the FunnelKit Automations WordPress plugin

You’ll find this information in your account on the FunnelKit website. After adding this information, click on the ‘Activate’ button.

How to Create an Automated Coupon Workflow for WordPress

Now, we’re going to create a workflow that will generate a personalized coupon and send it to the customer via email. This workflow will run once 30 days have passed since the customer’s last order.

To create the workflow, go to FunnelKit Automations » Automations (Next Gen) in the WordPress dashboard. Then, click on the ‘Add New Automation’ button.

Creating a new WordPress automation with FunnelKit

You’ll now see all the different automation templates that you can use.

Since we want to create our own workflow, select ‘Start from Scratch.’

Creating a custom automated workflow in WordPress

In the popup that appears, type in a name for the automation. This is just for your reference, so you can use anything you want.

With that done, click on ‘Create.’

Add a name to your FunnelKit automation workflow

Now, we need to choose the action that will kickstart the workflow, so click on ‘Select Trigger.’

In the left-hand menu, choose ‘WooCommerce’ and then click to select ‘Customer Win Back.’

Adding a 'customer winback' trigger to an automation workflow

With that done, click on ‘Done’ to add the trigger to your automation workflow.

Back in the main editor, click on the ‘Customer Win Back’ trigger.

Adding a trigger to the FunnelKit automation editor

In the ‘Customer Last Ordered Period’ section, you can type in how long FunnelKit will wait before running the workflow.

For example, in the following image the workflow will run when 30 days have passed since the customer’s last order.

FunnelKit will repeat this automation once every 24 hours, so it’s important to only run it for a short period of time. For this reason, we’ve set the workflow to stop when 35 days have passed since the customer’s last order.

Adding an order period to the automation recipe

In this way, you won’t annoy customers by sending them dozens of emails.

Next, you can set the time when the automation will run, using the ‘Schedule this….’ fields. FunnelKit will use your store’s timezone, so you may want to change your online store settings if you want to use a different timezone instead.

With that done, click on ‘Save.’

Back in the main workflow editor, click on ‘+’ and then select ‘Action.’

Adding actions to an automated workflow in WordPress

In the popup that appears, select ‘WooCommerce’ and then click on ‘Create Coupon.’

Simply click on ‘Done’ to add this action to the workflow.

How to create an automated coupon using FunnelKit

Back in the main FunnelKit editor, click on the action you just added. This opens a popup where you can customize the ‘Create Coupon’ action.

To start, type a name for the coupon into the ‘Coupon Title’ field. This is just for your reference so you can use anything you want.

Creating a winback customer automation workflow in WordPress

After that, choose the type of coupon that you want to create, using the ‘Discount Type’ dropdown menu.

FunnelKit supports percentage discount, fixed cart discount, and fixed product discount. Most of the time, you’ll want to select ‘Percentage Discount’ to make sure all customers get a similar benefit, no matter how much they spend or what products they buy.

After that, type an amount into the ‘Amount’ field. For example, you might offer customers 20% off, or a $5 discount on all purchases.

How to create an automated percentage discount coupon

FunnelKit automatically creates a unique coupon code for each contact. However, you can add a prefix to the start of the coupon, which can either be plain text or dynamic tags. FunnelKit will replace these tags with real text every time it creates a code, so this is a great way to create personalized coupons.

Since we want to bring shoppers back in, you may decide to include the customer’s name in the coupon. This can catch their attention, and also makes your code easier to remember.

To add plain text as a prefix, simply type into the ‘Coupon Code Prefix’ field.

Adding a prefix to the automated coupon code

To add one or more tags, click on the ‘Merge tags’ icon.

This is the button that has curly braces.

Adding dynamic text to the automated coupon code

Now, you’ll see all the tags that you can use in the automated coupon.

We’re going to use the {{contact_first_name}} tag, but you can use any tags you want.

How to create a personalized coupon code with merge tags

Simply copy each tag and then paste it into the ‘Coupon Code Prefix’ field.

As you can see in the following image, you can use a mix of plain text and tags.

How to create a personalized and dynamic coupon code

By default, the coupon will never expire. A sense of urgency and FOMO can push customers to use a coupon, so you may want to select the radio button next to ‘Expire after Specific Days’ or ‘Expire on Specific Date.’

You can then use the controls to specify when the coupon will expire.

Adding a coupon expiration date to your WordPress coupon

Finally, you can choose whether the coupon gives customers a free shipping discount.

Shoppers love free shipping, so you may want to consider adding this to your coupon by selecting the ‘Yes’ radio button under ‘Allow Free Shipping.’

How to create a free shipping discount for your online store

When you’re happy with how the coupon is set up, make sure you copy the small pieces of code under the ‘Coupon Title.’

You’ll need this coupon code for the email we’ll be creating in the next step, so store it somewhere safe.

Creating an automated coupon to win back customers

With that done, click on ‘Save’ to store your changes.

Now we have a coupon, it’s time to create the email that FunnelKit will send to your customers. To add an email action, click on the ‘+’ button and then select ‘Action.’

Add an email action to win back customers

If it isn’t already selected, then click on ‘Messaging’ in the left-hand menu.

Then, select ‘Send Email’ and click on ‘Done.’

Choosing an action in the FunnelKit automation plugin

You can now create an email by typing in a subject and preview, and adding body text.

Similar to creating a coupon, it’s best to use a mix of plain text and tags. To add dynamic tags, click on the ‘Merge Tags’ icons that appear next to the To, Subject, and Preview Text fields.

How to create a personalized email to win back customers

If you want to add tags to the email body, then you can click on the ‘Merge Tags’ button.

To add your coupon code, simply paste or type in the {{wc_dynamic_coupon id= code we copied in the previous step.

Create a personalized email to bring back customers

When you’re happy with how the email looks, click on ‘Save & Close.’

That’s it. When you’re ready to make the automation live, click on the ‘Inactive’ slider so it turns to ‘Active.’

Now, FunnelKit will automatically send the coupon to any customer who hasn’t purchased from you in the past 30 days.

Method 2. Using Uncanny Automator (Over 100 Integrations)

Another way to send automated coupons in WordPress, is by using Uncanny Automator. It is one of the best WordPress automation plugins on the market and lets you create powerful workflows to save time and help you respond to customers more quickly.

Uncanny Automator works seamlessly with WooCommerce, plus all of the must have WordPress plugins and third-party tools. If you’re already using lots of different software on your online store, then Uncanny Automator may be a good choice for you.

There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it works with WooCommerce.

To start, you’ll need to install Uncanny Automator pro, plus the free plugin as it provides the base for the premium version. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.

Adding an Uncanny Automator license to your WordPress website

You’ll find this information under your account on the Uncanny Automator website.

Uncanny Automator is a powerful and flexible plugin, so there’s lots of different ways that you can bring customers back to your site. Let’s take a look at a few options.

Automatically Send Coupons to Logged-Out Customers

It’s smart to let customers create an account with your online store, as it encourages brand loyalty and makes it easier for shoppers to buy from you in the future.

User registration can also help with lead generation. If you get the shopper’s email address, then you can target them with email marketing, personalized ads, an email newsletter, and much more.

If you’re using WooCommerce, then this plugin automatically creates all the pages customers need to create and manage an account. WooCommerce also adds a new Customer role, which it automatically assigns to any shoppers who register with your store.

Are you using a different eCommerce solution that doesn’t support customer registration? Then see our guide on how to allow user registration on your WordPress site.

After that, you can simply create a new role for your customers. For detailed instructions, please see our beginner’s guide to WordPress user roles and permissions.

If you allow user registration, then you can track when a shopper logs out of their account, as this suggests they’re losing interest in your store. You can then send a coupon to encourage them to log back in.

To create this recipe, simply go to Automator » Add new in the WordPress dashboard.

Uncanny Automator will now ask whether you want to create a recipe for logged-in users, or everyone. Go ahead and select ‘Logged-in users,’ then click on the ‘Confirm’ button.

Creating a logged-in automation recipe with Uncanny Automator

Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.

Once you’ve done that, click on ‘WordPress’ in the ‘Select an integration’ area.

You can now choose a trigger, which is anything that kickstarts the recipe.

In the dropdown menu, start typing the following ‘A user logs out of a site’ and then select the right option when it appears.

Choosing a trigger for the automated coupon recipe

We only want to run the workflow when someone with the ‘Customer’ user role logs out of their account.

With that in mind, click on the ‘Add filter’ button.

How to create an automation workflow for your WooCommerce customers

In the popup that appears, click on ‘WordPress.’

Next, find ‘The user has a specific role’ in the dropdown menu.

Filtering your users based on WordPress role

Open the ‘Role’ dropdown and select the role you’re using for your customers.

After that, go ahead and click on ‘Save filter.’

Sending an automated coupon to your WooCommerce customers

Now it’s time to specify the action that Uncanny Automator will perform every time this workflow runs.

We’re going to send the customer an email containing a coupon, so go ahead and click on ‘Add action.’

Since we want to send an email, select ‘Emails’ as the integration.

In the dropdown that appears, click on ‘Send an email.’

Send automated coupons in WordPress to bring back customers

This adds all the fields that you can use to create the email.

To start, we need to make sure the message goes to the right user, by clicking on the asterisk next to the ‘To’ field. Then, select ‘Common’ and ‘User email.’

You can now create the email by adding a subject line and body text.

Here, you can use a mix of plain text and tokens, which are placeholders that Uncanny Automator replaces with real values automatically. For example, if you want to use the customer’s name, then you can click on the asterix and select ‘Common.’

Simply select the ‘User first name’ token to create the personalized greeting.

Adding a dynamic user name token to the coupon workflow

You’ll also need to create a coupon and add it to the email.

The easiest way is by using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market. It lets you create lots of different advanced coupons to get more sales and grow your business.

For a step-by-step guide, please see our post on how to create smart coupons.

After creating a coupon, you can simply add it to the email.

Sending an automated coupon email in WordPress to bring back customers

When you’re happy with how the email looks, click on ‘Save.’

After that, it’s time to set a delay. This is how long Uncanny Automator will wait after the customer logs out, before sending them the coupon.

To add a delay, hover your mouse over the ‘Email’ action. When it appears, click on ‘Delay.’

How to add a delay to an automation workflow

You can then add your delay in the popup that appears.

Once you’ve done that, go ahead and select ‘Set delay.’

Adding a time delay to the automated coupon recipe

When you’re happy with how the recipe is set up, it’s time to make it active.

In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.

That’s it. Now, when a customer logs out of their account, Uncanny Automator will wait for the specified amount of time before sending them a coupon code.

Automatically Send Coupons for a Specific Product

Sometimes a shopper may look at a product multiple times. This suggests they’re interested in the item, but something is stopping them from making a purchase.

In this case, you may want to send them a coupon, which will encourage them to splash out on the product.

To get started, create a new recipe for logged-in users following the same process described above. After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.

Adding WooCommerce as an integration in Uncanny Automator

Next, choose a trigger by typing the following ‘A user views a product.’

When the right trigger appears, give it a click.

Get more sales with an automated coupon recipe

By default, this trigger is set to ‘Any product.’

If you want to link the recipe to a specific product, then open the ‘Product’ dropdown and choose that product from the list.

Choose a WooCommerce product from the dropdown menu

Once you’ve done that, click on the ‘Number of times’ button.

By default, the recipe will run every time a customer looks at a product. You should change this, so the customer has to look at the product multiple times before triggering the recipe. To do this, type a different number into the ‘Number of times’ field.

Triggering a workflow when the customer views a product multiple times

When that’s done, click on ‘Save’ to store your settings.

This recipe should only run when a customer views a product, so click on ‘Add Filter.’ In the popup that appears, click on ‘WordPress’ and then choose ‘The user has a specific role.’

Adding WooCommerce features to an automation recipe

After that, open the ‘Role’ dropdown and select the role you’re using for your customers.

When you’re ready, click on ‘Save filter.’

Now it’s time to add the action. There are a few different ways to send automated coupons from your WordPress website.

To email a code to your customers using Uncanny Automator and Advanced Coupons, simply follow the same process described above.

Another option is to generate the code using WooCommerce. To do this, click on ‘Add Action’ and then select ‘WooCommerce’ as the integration.

Selecting the WooCommerce eCommerce plugin as an integration

In the search bar, start typing ‘Generate and email a coupon code to the user.’

When the right option appears, give it a click.

This will add some new settings where you can create the coupon code.

To generate a code automatically, simply leave the ‘Coupon code’ field blank.

How to create a coupon for your WooCommerce online store

In the ‘Discount type’ field, choose the kind of coupon that you want to create, such as a fixed cart discount or percentage discount.

For this guide, we’ll select ‘Percentage discount’.

How to create a percentage discount code

After that, type the percentage discount into the ‘Coupon amount’ field.

In the following image, we’re offering customers a 30% discount on their purchase.

In the next field, you can set an expiry date for the coupon, either by using the YYY-MM-DD format or typing in the number of days until the coupon expires.

For example, in the following image the coupon will expire after 7 days.

Adding an expiration date to an automated coupon code

You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.

You may also want to check the ‘For individual use only’ box so customers can’t use this code in combination with other coupons.

Next, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use the coupon once, so type in ‘1.’

There are lots of other settings you can change for the coupon. It’s a good idea to look through these settings to see whether you want to make any more changes.

When you’re happy with how the coupon is set up, scroll to the ‘Email’ section. To start, find the ‘To’ field and then click on the asterisk next to it. Then, click on ‘Common’ and select ‘User email.’

Creating an automated coupon email to bring back shoppers

With that done, you can add a subject line and change the text in the email body.

To create a more personalized email, it’s a good idea to use a mix of plain text and tokens, by following the same process described above.

Adding a coupon to your WooCommerce email

When you’re happy with the email, click on the ‘Save’ button to store the recipe.

After that, you can make the recipe live by clicking the ‘Draft’ switch so that it shows ‘Live.’

Making an Uncanny Automator recipe live on your WordPress website

Now, every time someone views a product multiple times, it’ll trigger the recipe workflow.

We hope this article helped you learn how to send automated coupons in WordPress to bring back customers. You may also want to check out our guide on how to create a WooCommerce popup to increase sales and the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Send Automated Coupons in WordPress to Bring Back Customers first appeared on WPBeginner.

October 26, 2022

How to Upsell Products in WooCommerce (5 Easy Ways)

Are you looking for ways to upsell products on your WooCommerce store?

Upselling is a great way to boost your sales and earn more money. You can encourage customers to purchase a more expensive version of your product.

In this article, we’ll show you how to upsell products in WooCommerce.

Why Upsell Products in WooCommerce?

Upselling is a sales technique that you can use to encourage shoppers to purchase a higher-priced product instead of the one they already have in their shopping cart.

These products provide more value to your customers because they have higher quality, include more features, and are more lucrative for your business.

For example, let’s say a customer adds a hiking shoe to their cart. You can offer them higher-quality hiking shoes that are more comfortable, durable, and versatile. Similarly, if you’re selling software or plugins on your WooCommerce store, then you can offer upgrades and addons to customers.

Since upselling persuades customers to buy a higher-priced product, you get to increase your average order value and boost the revenue of your online store. It also helps to increase the visibility of products that aren’t purchased frequently.

That said, let’s see how you can upsell products in WooCommerce. We’ll cover multiple methods, so you can click the links below to jump ahead to your preferred section:

Method 1: Adding Upsell Products in WooCommerce
Method 2: Creating a WooCommerce Popup to Upsell Products
Method 3: Offer One-Click Upsells on Checkout Page
Method 4: Upsell Products on a Custom WooCommerce Thank You Page
Method 5: Automatically Add Products to Cart Using a Coupon

Adding Upsell Products in WooCommerce

In WooCommerce, you can link different products and show them as upsell on the product page.

To start, you’ll need to go to Products » Add New from the WordPress dashboard. You can also edit an existing product.

Next, you can scroll down to the Product Data section and click on the ‘Linked Products’ tab.

Here, you’ll be able to add different products under the ‘Upsell’ section. Simply enter a name and search for the product your want to upsell.

Go ahead and update your product page.

You can now visit your WooCommerce store and see the upsell products under the ‘You may also like’ section.

A great way to upsell your products is by displaying a lightbox popup on your WooCommerce store. It can instantly grab your users’ attention and help boost sales.

You can offer discounts or limited-time offers on high-value goods. Plus, you can show it on specific pages, when a user spends a particular time on a page or is about exit your store.

The best way to create a WooCommerce upsell popup is using OptinMonster. It is the best WordPress popup plugin and lead generation software in the market.

You can choose from multiple pre-built popup templates and campaign types.

Plus, you can use the drag-and-drop campaign builder to customize your upsell popup.

You can edit different blocks, including the existing ones in the template.

After customizing your popup, you can head to the display rules tab and configure when you’d like to show it to your customers.

OptinMonster offers powerful options, including the Exit Intent technology. This allows you to show your campaign just as the user is about to leave your website. Plus, there are many eCommerce-related display options.

For example, you can display your campaign when a visitor views a particular product on your WooCommerce store or adds a certain number of items to a cart.

For more details, you can see our guide on how to create a WooCommerce popup to increase sales.

Offer One-Click Upsells on Checkout Page

Another way to upsell in WooCommerce is by showcasing your products at different points in the customer journey.

For instance, you can display high-priced products on the checkout page and allow users to instantly add them to the cart before placing an order. This helps you optimize your sales funnel, boost sales, and earn more revenue.

The easiest way to upsell products during checkout is by using FunnelKit, formerly known as WooFunnels. It is the best WordPress sales funnel and automation plugin, and it offers a one-click upsell option that you can add to your checkout page.

First, you’ll need to install and activate the Funnel Builder Pro plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you’ll see the FunnelKit setup wizard. You can start by entering the license key and following the onscreen instructions to configure the plugin.

Once the plugin is set up, you can go to FunnelKit » Funnels from your WordPress dashboard.

After that, simply click the ‘Add new funnel’ button.

FunnelKit offers different funnel templates for your WooCommerce store, including store checkout, sales funnel, and lead generation funnel.

Go ahead and select a template for your online store. We’ll use the ‘Optic’ store checkout template for this tutorial.

Next, you can preview the template and choose whether you’d like a one-step, two-step, or three-step funnel. The difference between these is that you can show different checkout steps on other pages.

For example, in one-step checkout, all the information is displayed on a single page. On the other hand, a three-step checkout would show basic information, shipping details, and payment on multiple pages.

After that, click the ‘Import This Funnel’ button at the top.

Next, a popup window will open where you’ll need to enter a name for your funnel.

Go ahead and click the ‘Add’ button.

FunnelKit will now import the template.

On the next screen, you’ll see different pages in the funnel. You can edit each of these pages and add additional steps.

To add a one-click upsell option, simply click the ‘Add Order Bump’ button under the Checkout step.

After that, a popup window will open.

Go ahead and enter a name for your Order Bump and click the ‘Add’ button.

You should now see your Order Bump as a sub-step under the Checkout page.

To add products for upselling, you can edit the order bump page.

Next, you’ll need to add products you’d like to show on checkout.

Simply click the ‘Add Product’ button to continue.

After that, a popup window will open to add your products.

You can search for the products and then click the ‘Add Product’ button.

Search and add products to upsell — Next, you will see the products you just added. FunnelKit lets you rearrange its order if there are multiple items.

You can also change the behavior and display position of the goods you’d like to upsell on the checkout page. For example, the plugin lets you show upsell products below the payment gateways, above or below the order summary, inside the mini cart, or above the checkout form.

FunnelKit also offers options to change the design of your order bump.

Simply switch to the ‘Design’ tab to edit the title, description, and style. There are different skins to choose from and additional options to further customize each skin.

Once you’re done, go back to the Store Checkout dashboard in FunnelKit.

Next, click on the dropdown menu next to the title of your store checkout and change the status to Publish.

Your one-click upsell will now be active on your WooCommerce store. You can now visit your online store to see it in action.

For instance, our upsell offer appears after the payment gateway on the checkout page. Customers can add the item to their order with a single click.

Upsell Products on a Custom WooCommerce Thank You Page

In addition to showing products during checkout, you can create a custom thank you page and upsell products on your WooCommerce store.

Many WordPress website owners might think of a thank you page as a small part of their eCommerce store, but it can have a huge impact on your sales. It gives you the opportunity to recommend more valuable items, offer a discount coupon, and increase your sales.

With SeedProd, you can easily create a custom WooCommere thank you page. It is the best website builder and landing page plugin for WordPress.

The plugin offers different pre-built page templates and lots of customization options.

You can use the drag-and-drop page builder to customize your thank you page.

For example, there are blocks for adding text, images, buttons, contact forms, countdown timers, social profiles, and more. Plus, you can control and edit each element on your template.

The best part is that SeedProd offers WooCommerce blocks as well.

You can add a product grid or simply add your best-selling, recent, featured, or top-rated products to the thank you page.

For step-by-step instructions, please see our guide on how to create a custom WooCommerce thank you page.

Automatically Add Products to Cart Using a Coupon

Did you know that you can upsell products by automatically adding them to the customer’s cart? For example, when a customer purchases over $200 worth of goods, you can give them a free gift bag.

With the help of the Advanced Coupons plugin, you can set up personalized coupons in WooCommerce and automatically add products to the cart when a coupon is applied.

You’ll need at least the Advanced Coupon Growth plan to add products via coupons. Once you’ve set up the plugin, go to Coupons » Add New from your WordPress dashboard.

Next, you can enter a coupon code at the top or click the ‘Generate coupon code’ button to automatically create a random code.

After that, scroll down to the Coupon data section and switch to the ‘Add Products’ tab.

From here, you can search for the product you’d like to automatically add to your cart when the coupon code is applied.

There are also options to set the order quantity and add a price or discount for the selected product.

Search for your product to add for coupon code

Once you’ve selected a product, click the ‘Add’ button.

You should see your product under the Add Products section. Don’t forget to click the ‘Save Add Products Data’ button.

Besides that, Advanced Coupon also lets you set up cart conditions.

This way, you can set up rules for applying your coupon code. For example, the coupon code will only work if the cart quantity or subtotal is more than a certain amount, or a customer adds products from a specific category.

After setting up these conditions, you can publish your coupon code.

Now, your product will automatically add to the cart whenever a customer enters the discount coupon on checkout.

For more details, please see our guide on how to auto-apply coupons in WooCommerce.

We hope this article helped you learn how to upsell products in WooCommerce. You can also see our guide on the best WooCommerce plugins and how to speed up your WooCommerce performance.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Upsell Products in WooCommerce (5 Easy Ways) first appeared on WPBeginner.

June 23, 2021April 19, 2023

How to Easily Create Custom WooCommerce Thank You Pages

Do you want to easily create a custom WooCommerce thank you page?

A custom order confirmation is a great way to connect with your customers and get more sales by promoting related products, or even offering an exclusive coupon code.

In this article, we’ll show you how to create a custom WooCommerce thank you page.

How to Easily Create Custom WooCommerce Thank you Pages

Why Customize a WooCommerce Thank You Page in WordPress?

The order confirmation or thank you page may seem like a small part of your online store, but it can actually be a very valuable part of the sales process.

The default WooCommerce thank you page isn’t really optimized for conversions, so we recommend replacing it with a custom page. This page might encourage shoppers to buy more products by offering coupon codes or displaying popular products.

You can also show important information such as the items ordered, the total cost, and shipping information.

With that said, let’s show you how to easily create a custom WooCommerce thank you page, step-by-step. Simply use the links below to jump straight to the method you want to use.

Method 1. Create a Custom WooCommerce Thank You Page Using FunnelKit
Method 2. Create a Custom WooCommerce Thank You Page Using a Page Builder

Method 1. Create a Custom WooCommerce Thank You Page Using FunnelKit

The easiest way to create a custom WooCommerce thank you page is by using FunnelKit, formerly known as WooFunnels. It is the best WordPress sales funnel and automation plugin, and comes with ready-made Thank You templates that you can easily add to your online store.

This allows you to create professionally-designed and helpful thank-you pages without having to write a single line of code.

Creating a custom thank you page using FunnelKit

Note: There’s also a FunnelKit Pro plugin that comes with more ‘thank you’ templates. However, we’ll be using the free version of FunnelKit as it has everything you need to replace the default WooCommerce thank you page with a custom design.

The first thing you need to do is install and activate the plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to FunnelKit » Templates and click on the ‘Checkout’ button.

FunnelKit's 'thank you' WooCommerce templates

Choose a Thank You Page Template

You can now choose from any of FunnelKit’s ready-made templates, or select ‘Start from scratch.’ We recommend using a template as it helps you create a professionally designed Thank You page, fast.

To take a closer look at any template, simply hover your mouse over it and then click on the ‘Preview’ button when it appears.

FunnelKit will show a preview of the checkout page by default.

To see the thank you design instead, simply select ‘Thank You Page’ from the left-hand menu.

Choosing a 'thank you' template using FunnelKit

When you find a template you want to use, click on ‘Import This Funnel.’

We’re using the Livewire template in all our images, but you can use any design you want.

Importing WooCommerce templates into WordPress

At this point, FunnelKit might ask you to install some extra plugins such as SlingBlocks, which adds page-building features to the WordPress block editor.

If you see this message, then click on ‘Activate’ to get the plugins you need.

Installing WordPress page builder and design plugins

After that, type in a name for the custom thank you page. This is just for your reference so you can use anything that will help you identify the page in your WordPress dashboard.

With that done, click on the ‘Add’ button.

Naming the custom WooCommerce thank you page

Customize Your WooCommerce Thank You Page

You’ll now see all the steps that are included in the template.

Since you’re using the free version of FunnelKit, the template includes a thank you page and a custom WooCommerce checkout page, which you’ll need to set up separately. For detailed step-by-step instructions, please see our guide on how to customize the WooCommerce checkout page.

To go ahead and customize the thank you page, click on its ‘Edit’ link.

How to create custom WooCommerce thank you pages using FunnelKit

You can now click on ‘Edit Template’ to open the template in the WordPress block editor.

Note: If you’re using a page builder plugin, then FunnelKit may open the template in a different editor. If this happens, then you’ll need to click on ‘Switch to WordPress editor’ instead of ‘Edit Template.’

Editing a WooCommerce 'thank you' template using the WordPress editor

You can now customize the template in exactly the same way you build any WordPress page. Simply click on any block and then fine-tune it using the settings in the right-hand menu and the mini toolbar.

For example, you’ll typically want to replace the placeholder logo with your own custom logo. To do this, click to select the Image block and then select ‘Replace’ in the mini toolbar.

Now, either select Open Media Library and choose an image from the WordPress media library, or click on ‘Upload’ and select a file from your computer.

After choosing an image, you can add image alt text, change the width, add rounded corners, and more using the settings in the right-hand menu.

You’ll also want to replace the placeholder text with information about your own online marketplace. Simply click to select any text block and then type in your custom messaging.

You can also change the text’s styling using the settings in the right-hand menu. For example, you can use borders and box shadows to make the text stand out, change the font family, or change the text color in WordPress.

Changing the fonts used on a custom eCommerce page

Just don’t modify any of the text inside the [ ] brackets as these tags allow FunnelKit to show personalized content, such as the customer’s name.

Customize the Order Details Widget

After that, scroll to the Order Details section and give it a click. This is a unique widget provided by FunnelKit that shows information about the customer’s order.

This widget works out of the box, but you may want to customize how it looks and the information it shows.

To start, you can change the section’s heading by typing into the ‘Heading’ field.

Showing order information on a custom 'order confirmed' page

You can also choose whether to show the product image for every item in the customer’s order, using the ‘Show Image’ slider.

Do you sell subscriptions for a membership site, online courses, or similar? Then you may want to show information about the customer’s subscription, such as the price and when their next payment is due.

To add this section, click to expand ‘Subscription’ in the right-hand menu. Then, enable the ‘Show Subscription Preview’ toggle.

In this section, you can also replace the default ‘Subscription’ text with your own messaging by typing into the ‘Heading’ field.

Similarly, if you sell digital downloads then you can add a ‘Downloads’ section to the thank you page. This contains useful information, such as the filename, the number of downloads remaining, and the expiration date.

You can even add a button so shoppers can download their purchase directly from the custom thank you page, which will improve the customer experience.

Showing digital downloads information on a custom WooCommerce 'order confirmed' page

To add this section, simply click to expand ‘Downloads’ in the right-hand menu. You can then add and remove information using the toggles.

You can also replace the default heading and button text with your own messaging.

When you’re happy with how Order Details is set up, you may want to change how it looks by clicking on the ‘Style’ tab.

Here, you can change the heading and background colors that are used across the entire order section, or change individual elements within the ‘Download’ or ‘Subscription’ sections.

Customizing the colors and fonts on a custom eCommerce page

Edit the Customer Details Widget

With that done, it’s time to look at Customer Details, which is another unique widget provided by FunnelKit.

Simply click to select the Customer Details section and then make your changes in the right-hand menu. For example, you can replace the default headline with your own messaging by typing it into the ‘Heading’ field.

Showing customer details on a custom 'order confirmed' design

You can also switch between a multi-column or single-column layout using the ‘Layout’ dropdown menu.

After that, you can click on the ‘Style’ tab and change the fonts, text size, colors, and more.

Add More Blocks to the Custom Thank You Page

When you’re happy with the changes you’ve made to the template, you may want to add your own content. This can help you improve the customer experience, get more sales, promote your brand, and more.

To add blocks, simply click on the ‘+’ icon in the right-hand corner and then drag any block onto your design. Both FunnelKit, WooCommerce, and WordPress have lots of different blocks you can use, so let’s quickly look at a few examples.

Promote Your Other WooCommerce Products

The thank you page may seem like the end of the buyer journey, but it doesn’t have to be. You can use this page to recommend other products the shopper may want to buy. This can get you more sales, while also raising awareness about the other great products you sell.

To see what blocks are available, scroll to the ‘WooCommerce’ section in the left-hand menu. Here, you’ll find blocks such as Best-Selling Products, Newest Products, On Sale Products, and more.

Adding WooCommerce product blocks to a custom online store design

Simply find the block you want to use and drag it into your design.

With that done, click to select the block and then customize it using the settings in the right-hand menu.

Adding best-selling products to an 'order confirmed' page

Get More Social Media Followers

Social media websites like Twitter and Facebook are the perfect place to promote your products, so you’ll want to get as many followers as possible. With that in mind, it’s a good idea to add social media links to your custom thank you page.

Since these shoppers have already bought from your business, they’re more likely to follow you on Instagram, Snapchat, YouTube, and other social platforms.

To get started, simply drag a Social Icons block onto your page. You can then click on the ‘+’ icon and choose the social icon that you want to add.

Adding a Social Icons block to a custom WooCommerce page

After making your selection, click on the new icon in the Social Icons block.

In the mini toolbar that appears, type in the URL of the profile you want to link to.

Adding social media links to a WooCommerce page

Simply repeat these steps to add all your social media accounts to the block.

Give Customers Exclusive Coupon Codes

A coupon code encourages shoppers to buy from you again. For that reason, you may want to add a coupon code to your thank you page. For example, you might offer shoppers a free shipping discount on their next purchase.

Adding coupon codes to a custom 'thank you' page

You can create a coupon code with WooCommerce’s built-in coupon feature, or by using a coupon code plugin.

After creating a coupon, simply add a Text block to the thank you page. You can then go ahead and type the coupon into this block, along with any other messaging you want to use.

Adding blocks to an online store design using the WordPress block editor

This is a great start, but you may want to show different coupon codes to different customers. For example, you could offer first-time customers a big percentage discount on their next purchase, to help build customer loyalty.

The best way to do this is by upgrading to FunnelKit Builder Pro. This premium plugin has a powerful rules-based engine that allows you to show different coupons to shoppers based on the order total, item count, the WooCommerce payment gateway used, and much more.

Publish the Custom WooCommerce Thank You Page

When you’re happy with how the thank you page is set up, click on ‘Update’ to save your changes. After that, click on ‘Back To Thank You Page.’

You can now click on the ‘Draft’ button next to ‘Thank you Page’ and select ‘Publish’

This will make the thank you page live on your WordPress website.

Publishing a custom WooCommerce thank you page

Method 2. Create a Custom WooCommerce Thank You Page Using a Page Builder

You can also create a custom WooCommerce thank you page using SeedProd. This allows you to design the page using a drag and drop editor, which is perfect if you find the WordPress block editor too restrictive or difficult to use.

SeedProd comes with more than 180 professionally-designed templates including eCommerce templates that you can use to create sales pages and lead squeeze pages.

Even better, SeedProd has full support for WooCommerce and even comes with ready-made WooCommerce blocks that you can simply drag onto your layouts.

The first thing you need to do is install and activate the plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd, but for this guide, we’ll use the Pro version because it has the built-in WooCommerce blocks we need. It also integrates with the email marketing services you may already be using to promote your online store.

Upon activation, go to SeedProd » Settings and enter your license key.

You can find this information under your account on the SeedProd website. After entering the license, click on the ‘Verify Key’ button.

Choose a Thank You Page Template

After that, go to SeedProd » Landing Pages and click on ‘Add New Landing Page.’

Next, you need to choose a template for your thank you page.

SeedProd’s templates are organized into different campaign types such as coming soon and 404 pages. Since you’re creating a custom WooCommerce thank you page, go ahead and click on the ‘Thank You’ tab.

For this guide, we’ll be using the ‘Order Completed Thank You Page’ template.

Simply hover your mouse over this template and then click on the checkmark icon.

SeedProd's WooCommerce 'thank you' templates

Next, type in a name for your custom WooCommerce thank you page. SeedProd will automatically use this name in its URL, but you can edit the URL if you want.

When you’re happy with the information you’ve entered, click on the ‘Save and Start Editing the Page’ button.

Naming a custom WooCommerce template in SeedProd

This loads the SeedProd editor, which shows a live preview of the page to the right and some settings on the left.

To customize a block, simply click to select it in the page builder, then use the settings in the left-hand menu.

Customizing a custom thank you page using SeedProd

The left-hand menu also has blocks that you can drag onto the order confirmation template.

Get More Sales By Adding an Upsell Section

You may be able to get more sales by promoting other products on the thank you page. One option is to create an upsell block using SeedProd’s sections.

Sections are ready-made collections of blocks that are commonly used together, so they can help you create beautifully-designed pages, fast.

Simply click on the ‘Sections’ tab and then select ‘Hero’ in the left-hand menu. After that, hover your mouse over ‘Hero 2’ and click on the ‘+’ icon when it appears.

This adds the section to your page.

Go ahead and click to select the section’s ‘Image’ block. Then, in the left-hand menu click on ‘Use Your Own Image’ to open the media library.

You can now add an image for the product that you want to upsell.

Once you’ve done that, click on the ‘Headline’ block and type in the product title.

Adding a headline block using the drag and drop SeedProd page builder

Next, click to select the ‘Text’ block and then type in the product description.

You can encourage customers to add this item to their basket, by replacing the placeholder call to action button with an ‘Add To Cart’ button.

To do this, click to select the ‘Call To Action’ block and then click on the ‘Delete Block’ icon.

Removing blocks from an online store template using SeedProd

Next, find the ‘Add To Cart’ block in the menu.

Simply drop this block onto the empty space in your Hero 2 section.

Now, it’s time to connect this button to the right WooCommerce product.

To do this, you’ll need to know the product’s ID. If you don’t know this information, then go to Products » All Products in your WordPress dashboard. Here, simply hover your mouse over the product to see its ID.

Back in the SeedProd page editor, click to select the ‘Add To Cart’ block and then add the ID to the ‘Product ID’ box.

You can also enable the ‘Direct to Checkout’ slider, so the shopper will go straight to your store’s checkout.

Adding a checkout button to a WooCommerce thank you page

At this point, you can change how the button looks using the settings in the left-hand menu. For example, you can change its color scheme, button text, alignment, and more.

After that, it’s a good idea to add a heading that promotes your upsell product. For example, you could use something like ‘You may also be interested in’ or ‘This is the perfect addition to your order.’

Simply drag a ‘Headline’ block onto your layout.

You can then type in the messaging you want to use.

Promote Your Best-Selling WooCommerce Products

Another option is adding a best-selling products section to your thank you page. Since these products are already popular, there’s a good chance the shopper may also want to buy them.

In the left-hand menu, find the ‘Best Selling Products’ block and drag it onto your layout.

Showing best selling products on a custom eCommerce page using SeedProd

There are many other types of product grids you can add, like sale products, top-rated products, recent products, and more.

For more information, see our guide on how to display popular products in WooCommerce.

Publish your Custom WooCommerce Thank You Page

When you’re happy with how the WooCommerce thank you page looks, it’s time to publish it by clicking on the dropdown arrow next to ‘Save’ and selecting ‘Publish.’

Saving a custom WooCommerce thank you page

After publishing the page, you need to change the WooCommerce settings so customers get redirected to your new page.

The easiest way to do this is by using the Thanks Redirect for WooCommerce plugin. This plugin allows you to redirect customers to any URL after making a purchase.

The first thing you need to do is install and activate the plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you’ll need to enter the URL of your custom thank you page.

To get this information, go to SeedProd » Landing Pages and find the thank you page you just created. You’ll find its link in the ‘URL’ column.

Once you have this information, go to WooCommerce » Thanks Redirect.

Here, check the ‘Enable Global Redirect’ box.

How to redirect to custom pages in WooCommerce

You can now type the link into the ‘Thanks Redirect URL’ box.

With that done, click on ‘Save Changes’ to store your settings.

How to replace the default WooCommerce pages

Now, WooCommerce will send customers to your custom thank you page when they complete an order.

We hoped this article helped you create custom WooCommerce thank you pages. You may also want to see our list of the best WooCommerce plugins for your store and our guide on how to create an email newsletter.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Easily Create Custom WooCommerce Thank You Pages first appeared on WPBeginner.

Why Show Product Recommendations in WordPress?

Method 1: Show Product Recommendations on the Products Page

Method 2: Show Product Recommendations on the Cart Page

Method 3: Show Product Recommendations as a Sliding Cart

Method 4: Show Product Recommendations as Order Bumps

Method 5: Offer Post-Purchase Recommendations With Emails

Method 6: Show Product Recommendations in Popups

Method 7: Display Product Recommendations in Easy Digital Downloads

Bonus: Properly Set Up eCommerce Tracking In WordPress

Why Do You Need to Create a One-Click Checkout in WordPress?

Method 1: Create a One-Click Checkout in WordPress Using WPForms (Easy + Free Option)

Method 2: Create a One-Click Checkout in WordPress Using WP Simple Pay (Multiple Payment Methods)

Method 3: Create a One-Click Checkout in WordPress Using Easy Digital Downloads (Digital Products)

Method 4: Create a One-Click Checkout in WordPress Using FunnelKit (eCommerce Stores)

Method 5: Create a One-Click Checkout in WordPress Using WooCommerce (Free)

Ultimate List of eCommerce Statistics

General eCommerce Statistics

1. Globally, there are over 12 million eCommerce websites.

2. More than 80% of US shoppers say they occasionally buy from eCommerce stores.

3. It’s estimated that the eCommerce market will be worth $6.8 trillion by the end of this year, an almost 10% increase year over year.

4. Amazon made close to $575 billion in net sales revenue in 2023, making it the biggest eCommerce seller in the world.

5. When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

More General eCommerce Statistics

eCommerce Marketing Statistics

6. eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel.

7. Content marketing helps brands generate 3x more leads than their non-blogging counterparts.

8. 71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

9. SEO marketing matters, because search engines are the number one way people discover new products (30.6%).

More eCommerce Marketing Statistics

Mobile eCommerce Statistics

10. 71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

11. During Q3 of 2023, 74% of all eCommerce visits happened via mobile.

12. 40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

More Mobile eCommerce Statistics

eCommerce Payment Statistics

13. When it comes to paying for online orders, credit cards are still the most popular payment method, making up 53% of transactions.

14. In one survey, half of eCommerce business owners say they lose about 10% of their international revenue because their payment vendors do not have flexible payment options.

15. Optimizing your checkout page can improve conversions by 35%.

More eCommerce Payment Statistics

Social Media eCommerce Statistics

16. Businesses that use social media generate an average of 32% more revenue than ones without it.

17. 74% of shoppers turn to social media when they are thinking about buying a product.

18. 67% of affiliates and virtually all influencers use social media sites to boost their sales.

19. 80% of marketers who sell products on social media say consumers have made a purchase through these platforms.

More Social Media eCommerce Statistics

Email eCommerce Statistics

20. A vast majority (86%) of eCommerce marketers use email to build rapport with their audience and improve brand awareness.

21. 52% of people say they’ve made a purchase as the result of a marketing email.

22. 14% of marketing emails never reach their destination.

More Email eCommerce Statistics

eCommerce Shopping Cart Statistics

23. Across all industries, the average shopping cart abandonment rate is 70.19%.

24. The number one reason shoppers abandon their shopping carts is unexpected costs.

25. 26% of people who leave items in their cart will go on to buy a similar item from a different store.

26. Exit-intent popups can help you connect with 53% of visitors before they leave.

More Shopping Cart Statistics

Customer Experience and eCommerce Statistics

27. 76% of people say they are more likely to buy from an online store if they personalize their shopping experience.

28. 95% of shoppers look for reviews and other forms of social proof before making a purchase.

29. If your customer service team is unresponsive and a user has a question, 79% will leave and may never return.

More Customer Experience Statistics

The Future of eCommerce

30. By the end of 2024, global eCommerce sales are projected to grow by 10% from the same time last year. Meanwhile, in-store sales are expected to see a 2% boost.

31. Experts predict the eCommerce market share to be worth over $8.1 trillion by 2026.

32. About 20% of all retail sales occur online. It’s estimated that this number will reach 25% by the end of 2025.

More eCommerce Predictions

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Why Should You Add an Order Bump in WooCommerce?

How to Create an Order Bump in WooCommerce

How to Optimize Your Order Bump and Get More Revenue

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