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You have probably heard about embedded analytics and the booming demand for business intelligence insights that are derived from it. But what exactly is embedded analytics?
Embedded analytics brings real-time, interactive data visualizations, and business intelligence capabilities directly into commercial applications – creating contextual data that improves the usability of data for business users.
Choosing an embedded analytics vendor is not an easy task. There are so many solutions available on the market that it is overwhelming. How can you make the best decision and ensure you invest in a solution that is really going to make an impact?
The truth is that there is no straight answer. In fact, the right answer is a combination of a couple of right answers, and of course, your specific business needs.
When you’re providing APIs to your customers, you want to ensure they are getting value from them. At the same time, the best APIs are designed to be fully automated without requiring human intervention. This can leave your customers in the dark on whether your API is even being used by the organization and if you’re meeting any SLA obligations in your enterprise contracts.
Most API first companies have some sort of developer portal for customers to log into, manage API keys, and customize features. This area is a great way to also expose key metrics to your customers demonstrating how much value they are getting from your API. This can be as simple as a counter showing number of API transactions made within a billing period or provide additional metrics around what those transactions are. Each customer has different metrics they want to look at. Developers will want to look at access logs where as product and engineering leadership are more interested in usage and performance metrics. Finally, the finance department may need to look at billing usage for capacity and financial planning.