Email Sender Reputation – What You Need to Know

This post is originally published on Designmodo: Email Sender Reputation – What You Need to Know

Email Sender Reputation - What You Need to Know

Email reputation or email sending reputation isn’t widely talked about, but it’s vitally important. Much like in real life, where your reputation is everything, in email marketing, it is a tiebreaker that decides whether subscribers get an email newsletter from …

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Guide to Email Deliverability: Best Practices and Tools to Avoid Spam Folders

This post is originally published on Designmodo: Guide to Email Deliverability: Best Practices and Tools to Avoid Spam Folders

Guide to Email Deliverability: Best Practices and Tools to Avoid Spam Folders

You may naively believe that an eye-catching subject line and killer copy is enough when it comes to email marketing; however, everything begins with email deliverability and avoiding spam/junk folders. The success of an email marketing campaign depends on the …

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