10 Email Marketing Platforms for Building an Audience in 2022

If you’re looking to build an audience in 2022 and beyond, you’ll need to set up an effective email marketing campaign. Often, this involves using an email marketing platform to automate your campaigns, contact your subscribers, and track your results.

There are a number of great email marketing platforms out there, but which one is right for you? To help you decide, we’ve compiled a list of the 10 best email marketing platforms for building an audience.

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MailChimp

MailChimp - email marketing

MailChimp is one of the most popular email marketing platforms on the market, and for good reason. It’s easy to use, has a wide range of features, and it’s very affordable. It’s often a favorite of those just starting out with email marketing due to its low price point and ease of use.

But beyond the fact that it’s easy to setup and use, this platform also has some great features that make it ideal for building an audience. For example, it offers a wide range of templates to choose from, so you can create beautiful emails that match your brand. Plus, its autoresponder feature allows you to send automated emails to new subscribers, which is a great way to welcome them to your list and start building a relationship with them.

Constant Contact

Constant Contact - email marketing

Constant Contact is another popular email marketing platform that’s known for its ease of use. Like MailChimp, it offers a wide range of features and templates, making it a great choice for those just starting out with email marketing.

One of the things we like about Constant Contact is that it offers a free trial, so you can try out the platform before committing to it. This is a great way to see if it’s the right fit for you and your business.

AWeber

AWeber - email marketing

AWeber is another excellent choice for those looking for an email marketing platform that’s easy to use and packed with features. It offers a wide range of templates, autoresponders, and tracking tools to help you grow your audience and track your results.

AWeber’s customer service is one of the features that sets it apart from other platforms. Their staff is always ready to answer any queries or resolve any difficulties, which is why they’re one of the most popular email marketing services on the market.

GetResponse

Get response - email marketing

GetResponse is a great all-in-one email marketing platform that offers everything you need to grow your audience and track your results. It has a wide range of features, including autoresponders, landing pages, and webinars, making it a great choice for businesses of all sizes.

Like AWeber, GetResponse also offers excellent customer service. So if you ever have any questions or need help with anything, their team is always quick to respond.

iContact

iContact - email marketing

iContact is a great email marketing platform for businesses of all sizes. It offers a wide range of features, including autoresponders, landing pages, and social media integration. Plus, it has a wide range of templates to choose from, so you can create beautiful emails that match your brand.

One of the things we like about iContact is that it offers a free trial, so you can try out the platform before committing to it. This is a great way to see if it’s the right fit for you and your business.

Campaign Monitor

Campaign Monitor

Campaign Monitor is a fantastic option if you’re searching for an email marketing platform that provides everything you need. It has features like autoresponders, landing pages, and social media connections, which allows it to serve businesses of all sizes. Its large range of designs also enables you to create emails that represent your business identity flawlessly.

Campaign Monitor offers a free trial, which we appreciate. This allows users to test out the platform and see if it would be a good fit for their business before making any long-term commitments.

HubSpot

Hubspot

With HubSpot, you get a comprehensive email marketing solution that has everything you need to expand your audience and track your success. It has a deep roster of features and offers a wide range of templates to pick from, so you can create beautiful emails that represent your business.

Build stylish autoresponder series, create newsletters, or even manage lead generation forms all from within this one tool.

Drip

Drip

Drip is a wonderful email marketing software for those looking for an easy-to-use and feature-rich platform. It gives you lots of templates, autoresponders, and analytics tools to help you increase your audience and track your progress with a special emphasis on eCommerce websites.

Drip’s customer support is one of the features that sets it apart from other platforms. Drip’s staff is usually quick to reply and assist you if you have any questions or run into difficulties.

SendinBlue

SendinBlue

SendinBlue is an all-inclusive email marketing platform with every tool you need to increase your following and track your success. From autoresponders to landing pages, social media integration to a wide variety of templates, SendinBlue has everything you need to create stunning emails that represent your brand.

SendinBlue offers a free trial so that you can test out the platform before making a decision. This is an excellent way to figure out if it would work well for you and your business interests.

ConvertKit

ConvertKit

Lastly, there’s ConvertKit, which provides businesses of all sizes all-encompassing email marketing features to streamline their efforts. Just a few of these features include autoresponders, landing pages, and social media tools. On top of that, there’s a beautiful selection of templates to choose from so you can create emails that match your brand perfectly.

The Right Email Marketing Platform Makes All the Difference

These are just a few of the best email marketing platforms out there. If you’re looking to grow your audience and improve your results, be sure to check out one of these platforms. And, don’t be afraid to try out a few to see which best suits your brand and business.

Good luck!

How to Safely Share Your Email Address on a Website

Spammers are a huge deal nowadays. If you want to share your contact information without getting overwhelmed by spam email you need a solution. I run into this problem a few months ago. While I was researching how to solve it, I found different interesting solutions. Only one of them was perfect for my needs.

In this article, I am going to show you how to easily protect your email address from spam bots with multiple solutions. It’s up to you to decide what technique fits your needs.

The traditional case

Let’s say that you have a website. You want to share your contact details, and you don’t want to share only your social links. The email address must be there. Easy, right? You type something like this:

<a href="mailto:email@address.com">Send me an Email</a>

And then you style it according to your tastes.

Well, even if this solution works, it has a problem. It makes your email address available to literally everyone, including website crawlers and all sorts of spam bots. This means that your inbox can be flooded with tons of unwanted rubbish like promotional offers or even some phishing campaign.

We are looking for a compromise. We want to make it hard for bots to get our email addresses, but as simple as possible for normal users.

The solution is obfuscation.

Obfuscation is the practice of making something difficult to understand. This strategy is used with source code for multiple reasons. One of them is hiding the purpose of the source code to make tampering or reverse-engineering more difficult. We will first look at different solutions that are all based on the idea of obfuscation.

The HTML approach

We can think of bots as software that browse the web and crawl through web pages. Once a bot obtains an HTML document, it interprets the content in it and extracts information. This extraction process is called web scraping. If a bot is looking for a pattern that matches the email format, we can try to disguise it by using a different format. For example, we could use HTML comments:

<p>If you want to get in touch, please drop me an email at<!-- fhetydagzzzgjds --> email@<!-- sdfjsdhfkjypcs -->addr<!-- asjoxp -->ess.com</p>

It looks messy, but the user will see the email address like this:

If you want to get in touch, please drop me an email at email@address.com

Pros:

  • Easy to set up.
  • It works with JavaScript disabled.
  • It can be read by assistive technology.

Cons:

  • Spam bots can skip known sequences like comments.
  • It doesn’t work with a mailto: link.

The HTML & CSS approach

What if we use the styling power of CSS to remove some content placed only to fool spam bots? Let’s say that we have the same content as before, but this time we place a span element inside:

<p>If you want to get in touch, please drop me an email at <span class="blockspam" aria-hidden="true">PLEASE GO AWAY!</span> email@<!-- sdfjsdhfkjypcs -->address.com</p>.

Then, we use the following CSS style rule:

span.blockspam {
  display: none;
}

The final user will only see this:

If you want to get in touch, please drop me an email at email@address.com.

…which is the content we truly care about.

Pros:

  • It works with JavaScript disabled.
  • It’s more difficult for bots to get the email address.
  • It can be read by assistive technology.

Con:

  • It doesn’t work with a mailto: link.

The JavaScript approach

In this example, we use JavaScript to make our email address unreadable. Then, when the page is loaded, JavaScript makes the email address readable again. This way, our users can get the email address.

The easiest solution uses the Base64 encoding algorithm to decode the email address. First, we need to encode the email address in Base64. We can use some websites like Base64Encode.org to do this. Type in your email address like this:

A large textarea to paste an email address with a series of options beneath it for how to encode the text.

Then, click the button to encode. With these few lines of JavaScript we decode the email address and set the href attribute in the HTML link:

var encEmail = "ZW1haWxAYWRkcmVzcy5jb20=";
const form = document.getElementById("contact");
form.setAttribute("href", "mailto:".concat(atob(encEmail)));

Then we have to make sure the email link includes id="contact" in the markup, like this:

<a id="contact" href="">Send me an Email</a>

We are using the atob method to decode a string of Base64-encoded data. An alternative is to use some basic encryption algorithm like the Caesar cipher, which is fairly straightforward to implement in JavaScript.

Pros:

  • It’s more complicated for bots to get the email address, especially if you use an encryption algorithm.
  • It works with a mailto: link.
  • It can be read by assistive technology.

Con:

  • JavaScript must be enabled on the browser, otherwise, the link will be empty.

The embedded form approach

Contact forms are everywhere. You certainly have used one of them at least once. If you want a way for people to directly contact you, one of the possible solutions is implementing a contact form service on your website.

Formspree is one example of service which provides you all the benefits of a contact form without worrying about server-side code. Wufoo is too. In fact, here is a bunch you can consider for handling contact form submissions for you.

The first step to using any form service is to sign up and create an account. Pricing varies, of course, as do the features offered between services. But one thing most of them do is provide you with an HTML snippet to embed a form you create into any website or app. Here’s an example I pulled straight from a form I created in my Formspring account

<form action="https://formspree.io/f/[my-key]" method="POST">
  <label> Your email:
    <input type="email" name="email" />
  </label>
  <label> Your message:
    <textarea name="message"></textarea>
  </label>
  <!-- honeypot spam filtering -->
  <input type="text" name="_gotcha" style="display:none" />
  <button type="submit">Send</button>
</form>

In the first line, you should customize action based on your endpoint. This form quite basic, but you can add as many fields as you wish.

Notice the hidden input tag on line 9. This input tag helps you filter the submissions made by regular users and bots. In fact, if Formspree’s back-end sees a submission with that input filled, it will discard it. A regular user wouldn’t do that, so it must be a bot.

Pros:

  • Your email address is safe since it is not public.
  • It works with Javascript disabled.

Con:

  • Relies on a third-party service (which may be a pro, depending on your needs)

There is one other disadvantage to this solution but I left it out of the list since it’s quite subjective and it depends on your use case. With this solution, you are not sharing your email address. You are giving people a way to contact you. What if people want to email you? What if people are looking for your email address, and they don’t want a contact form? A contact form may be a heavy-handed solution in that sort of situation.

Conclusion

We reached the end! In this tutorial, we talked about different solutions to the problem of online email sharing. We walked through different ideas, involving HTML code, JavaScript and even some online services like Formspree to build contact forms. At the end of this tutorial, you should be aware of all the pros and cons of the strategies shown. Now, it’s up to you to pick up the most suitable one for the your specific use case.


How to Safely Share Your Email Address on a Website originally published on CSS-Tricks, which is part of the DigitalOcean family. You should get the newsletter.

Sending Emails with Ruby

Let’s say you have a working Ruby app and need to add an email delivery functionality to it. This could be related to user authentication, or any other kind of transactional email, it makes no difference. This tutorial is tailored is aimed at helping you implement sending emails with Ruby.

Options For Sending an Email in Ruby

Mostly, you can pick one of the three options. 

Microsoft Outlook Integration to Mulesoft With Oauth 2.0

The Microsoft Outlook Connector enables users to create daemon applications to connect directly with the Microsoft outlook, permitting users to create applications that can read or write to Outlook accounts using modern authentication without any manual intervention. 

The lack of documentation to configure OAuth authentication for the Microsoft Outlook connector makes it difficult for developers to use the connector with this security configuration. This article will guide developers to perform seamless integration with Microsoft Outlook and Mulesoft.

Making Your Own Email Subscription Service with Node.JS

It's common for websites to have a subscription button, where you can pass along your email address, and you'll receive emails every week, month, or day. Sometimes, these are automated emails, and sometimes they are custom posts written by an editor.

It's also common to pay for this service, sometimes extortionately. In this article, I'll show you it's pretty easy to create your own, although you will obviously still have to pay for hosting. Let's look at how to create an email subscription service with MongoDB and Node.JS.

How to Track Email Opens, Clicks, and Bounces Using AWS SES, SNS, and CloudWatch

When it comes to monitoring your systems and applications, you'll soon start to look at email notifications to help you get alerts whenever issues are occurring. These types of email alerts are generally configured under an administrator email account or similar within the specific application where all emails go through.

Depending on the complexity of your systems and technologies, these types of email notification configurations may be straightforward via a graphical user interface (GUI), or you may be digging around at the command line using the console to configure specific packages to send out email notifications. One of the most important things though, beyond the configuration, is that you need to be able to view information about what has happened off the back of an email being sent by the system.

Automattic Invests $30M in Titan, a Business Email Startup

source: Titan.email

Automattic has invested $30 million in Titan, a professional email suite aimed at businesses and companies offering white-labeled email solutions for customers. At WordCamp India 2021, Automattic CEO Matt Mullenweg said that the company had just made “a pretty large investment” in the India-based startup and stated that it “will be a big part of how WordPress.com offers email going forward.” The Series A investment in Titan is Automattic’s largest to date and values the company at $300 million.

Although Automattic has gained notoriety for its “no offices or email” approach to business, most of the working world has not yet transitioned away from relying heavily on email.

“I think email is definitely on its way out, between things like P2 and Slack, which is a work place chat tool,” Mullenweg said on Glenn Leibowitz’s podcast in 2015. “Email just has so many things wrong with it. I’ve never heard anyone who’ve said they love email, they want more of it–have you?”

Six years later, email is still a reliable source of misery for most working people, but Titan aims to transform it into a more meaningful communication channel for businesses with help of Automattic’s investment. It includes features like scheduled send, follow-up reminders, smart filters and custom folders, email templates, and white labeling with deep integration for various platforms.

WordPress.com’s marketing has increasingly been aimed at small businesses over the past few years with a strong push for users to make money by selling things through their websites. It’s easy to see how Titan makes sense as a supporting product that legitimizes any business with a custom branded email address. Customers who have registered, transferred, or mapped a custom domain through WordPress.com are offered a three-month free trial of Titan-powered email services.

Setting up custom branded email addresses separately would be a much more inconvenient process and most customers with custom domains are likely better off rolling email services into their existing WordPress.com setup. This strategically enables WordPress.com to be more of a one-stop shop for business needs. People are often reluctant to change their email providers so Titan has the effect of making WordPress.com’s products a more sticky subscription that would require some effort to reproduce elsewhere.

“We need an alternative to Google and Microsoft, which have started to monopolize email,” Mullenweg told Bloomberg. “Of about 6 billion email accounts in the world, only a fraction are small business email accounts and they need a product that’s focused on their needs,” he said.

After just two years, Titan has more than 100,000 small business customers. In addition to its relationships with WordPress.com, HostGator, NameSilo, and other web providers, Titan aims to grow its customer base by partnering with popular hosting companies, domain registrars, and site builders.

WordPress Admin Warnings in the Block Editor

We sent out an email the other week that ultimately had a <video> in the HTML markup. We send the newsletter by creating it here in the WordPress block editor, which is fetched through RSS-to-Mailchimp. Mailchimp dutifully sent it out, but the HTML was such that it totally borked the layout. This lead to some charming totally fair emails like this:

This email looks like trash in thunderbird, just giving a heads up.

You actually can send <video> in HTML email, but our system just isn’t set up for it. It requires some fancy dancing CSS (e.g. hiding it for non-supporting users with a fallback, and detecting support is super tricky, etc.) and HTML (e.g. making sure the width/height attributes are small-screen friendly). We could do it, but I don’t think it’s worth it for the handful of times we would want to do it.

So instead, to prevent us from doing it again, I used (drumroll)…. CSS.

I have some CSS that gets loaded in the admin area only when the block editor is loaded, which is in a functionality plugin:

wp_register_style(
  'css-tricks-code-block-editor-css',
  plugins_url('location/of/styles.css', dirname( __FILE__ )),
  array('wp-edit-blocks'),
  filemtime( plugin_dir_path(__DIR__) . 'location/of/styles.css')
);

I can put anything I want in that CSS file and it will effect styles of the block editor but nothing on the public front end of the site.

I also wanted to scope this CSS only to the newsletters page. Fortunately, WordPress has body classes in the editor as well. We have a Custom Post Type for newsletters, and that expresses itself as a class here:

So I chuck these styles in:

/* Warn about videos in newsletters */
.post-type-newsletters .wp-block-video {
  border: 5px solid red;
}
.post-type-newsletters .wp-block-video::before {
  content: "WARNING: NO VIDEOS IN EMAILS";
  display: block;
  color: red;
}

And boom, I have styles that warn about this problem before it happens again:


The post WordPress Admin Warnings in the Block Editor appeared first on CSS-Tricks. You can support CSS-Tricks by being an MVP Supporter.

Guide to Customer Appreciation Emails, Examples and Best Practices

This post is originally published on Designmodo: Guide to Customer Appreciation Emails, Examples and Best Practices

Guide to Customer Appreciation Emails - Examples and Best Practices

Email marketing is an incredibly diverse area. It is about not only touting goods and keeping users up-to-date but maintaining healthy relationships with customers. The digital world can be cold and misleading. Therefore, without a one-to-one connection with clients, your …

For more information please contact Designmodo

Improve your Campaign with Gift Card Emails: Best Practices and Examples

This post is originally published on Designmodo: Improve your Campaign with Gift Card Emails: Best Practices and Examples

Gift card emails are one of the most underused marketing avenues. People like discounts, special offers, and presents. Reciprocity goes a long way; even the smallest bonus can easily win over clients and compel them to visit your website. This …

For more information please contact Designmodo