Graphic Design Trends in 2020 You Need To Look Out For

vibrant colors graphic designs 2020

2020 is literally just hours away and we want to talk about 5 graphic design trends in 2020 that you’ll need to be looking out for.

We all know that there are some design trends that are bomb and some that should just hide under a rock and go away forever.

Today, we only want to go over the best of the best of graphic design trends in 2020.

So let’s do this.

Graphic Design Trends in 2020 You Need To Look Out For

So let’s do this. May the new year bring loads of good times and good graphic design trends!

Realism

Realism and 3D designs are a trend that reigned all of 2019, and we expect it to become even more popular during 2020.

design trends 2020

Technology is constantly evolving and improving and we’re always impressed and excited to see what designers will do with this. We’re convinced that we will continue to see 3D designs all throughout 2020.

realism design trend

[source]

Lots of people always like to combine real objects and images into their designs, but if this is something you choose to do, make sure you avoid the uncanny effect!

realism design trends 2020

[source]

lemonade ad design trends 2020 realism

[source]

Minimalism

Another trend we don’t expect to take a back seat this upcoming year is minimalism.

Minimalism has been slowly creeping in on us for a while, and almost everyone seems to embrace it with open arms.

And the best part about minimalism you may ask? Less work.

I’m just kidding. Designing something minimally can be just as much work and take just as much brainpower as making a 3D intricate design.

It has to be aesthetically pleasing to the eye and make sense within a single glance.

Let’s take a look at some examples.

minimalism design trends 2020

[source]

[source]

minimalism design trends 2020

[source]

Vibrant Color Palletes 

I’ve been reading a lot about color associations recently and I’ve learned that people will ignore neutral colors or worse, won’t even notice them, whereas when someone sees a vibrant color after seeing lots of neutrals, it’ll break the boredom and they will feel notions of excitement and fun.

This year in 2020, break all of the rules and embrace the vibrant colors that this world has to offer.

Life is short, use all the colors!

Stand out of the crowd by using bright and vibrant colors.

design trends 2020

[source]

[source]

vibrant colors graphic designs 2020

[source]

Metallics 

Following more color schemes, we present to you, the shiny metals trend.

This is definitely something that I like to see and you’ll see it a lot on packaging.

design trends 2020

[source]

Line Art

And finally, we come to our last graphic design trend of 2020 for this article which is line art.

Line art is a branch of minimalism and is a simplified illustration style that takes a lot of creativity.

It is clean and elegant and very intriguing to look at. See for yourself!

[source]

[source]

Saying Goodbye to 2019

Thanks for sticking by our side another year and we are more than thrilled to see what design trends this next year holds for each of us.

We wish you a happy New Year’s and all our best wishes.

We hope you enjoyed the 2020 design trends that you can expect to see. What trends do you expect to see in 2020? Let us know in the comment sections below.

Happy New Year’s, everyone!

 

 

Read More at Graphic Design Trends in 2020 You Need To Look Out For

The New Facebook Logo and Reasons Behind This Change

new facebook logo

new facebook logo 2019

[source]

Facebook has been around for 15 years and we all know that it needs little to no introduction.

With a boasting 1.63 billion daily active users, Facebook is easily the most popular app to date.

Since 2004, Facebook has been connecting friends and family from all over the globe.

We probably all use it, and we probably use more Facebook apps than we think.

Facebook is the parent company of 74 companies total, which include some of the most popular apps out there, such as Instagram, Whatsapp, Oculus VR and more.

So what started as a single app, grew into something bigger. Connecting families and loved ones from across the world, helping businesses grow, and find other communities.

[source]

But Facebook is more than just a social app. They have an astounding 43,000+ employees that work in over 60 offices around the world.

And although they do have great apps that we all probably enjoy using or enjoyed using at one time, we can’t forget about the major scandal of selling private information that went down last year.

But we’re not here to talk about that today.

Today we are talking about Facebook’s new logo design that was created in-house by Dalton Maag and Saffron.

To quote the reason why they’re updating their logo…

“The new company branding is designed to help us better represent the diversity of products we build, establish a distinction from the Facebook app and communicate our purpose in the world.

Through the process [of redesigning], three foundational design behaviors that informed our brand system emerged:

  • Clarity: a brand that simplifies and builds understanding
  • Empathy: a system that is respectful of context and environment
  • Creating Space: design that supports people and their stories”

[source]

Think of the new logo redesign as a design for the parent company. This way the logo can be distinguished from the app to the parent company.

“Today, when people hear “Facebook” they think of the Facebook app. This posed a unique design challenge. We needed the wordmark to establish distinction from the Facebook app and allow for a clearer connection to the full family of technologies. The new brand system uses custom typography, rounded corners, open tracking and capitalization to create visual distinction between the company and the app.”

 

facebook corporation new logo

[source]

As opposed to the Facebook app logo, the corporate logo is written in all caps, in a unique font that was designed in-house. It was designed with an openness of mind and clarity. With a horizontal structure and consistent stroke width, I can’t deny that the new corporate Facebook logo is as beautiful as it is simple.

You may be wondering what color the Facebook corporate logo will be. There is a more complicated answer to that.

The new logo will be fluid when it comes to color. It will adjust according to its environment and present a matching color or gradient. This is great because it could match the green of Whatsapp, the beautiful Instagram color gradient, or the recognizable blue of Facebook.

new facebook logo

I personally like the simplicitiy of the new Facebook logo.

But I want to know what you guys have to say. What do you think? Are you here for it, or will you have to go with a hard pass?

Let us know in the comment section down below.

 

Until next time,

Stay creative, folks!

Read More at The New Facebook Logo and Reasons Behind This Change

5 Creative Web Design Trends for Small Businesses in 2019

If you are the owner of a small business, then you know just how hard it is for you and your business to stand out of the crowd.

 

 Especially when you live in a big town or city and have loads of competitors surrounding you.

 

Luckily enough, word-of-mouth marketing is beginning to take a backseat when it comes to people deciding on whether or not they should use your services.

 

This is because 81% of people perform some sort of online research about your business before actually visiting or using your services. 

One crucial way you can stand out from your tens or hundreds of competitors is by having an amazing website to represent you and your business. 

 

I know from personal experience, that before I go anywhere new, I will look up the business or place online, and if their website is out-dated or not easy-to-use, then I simply will not go and search for the next similar place and check out their website, and so on. 

 

Because having a great online presence is so important, I’ve rounded up some of my favorite website designs for small businesses from all around the globe.

 

Creative Web Design Trends for Small Businesses

 

Whether you’re an aspiring business owner looking for great websites to gather some inspiration from for your own website, or you’re a graphic designer working on your newest project, we can all learn a little something from these amazing websites.

 

 So, let’s get to it!

 

Dentistry Website Design

 

Now there are lots of different ways to present your dental clinic, which the dental marketing guy makes very clear to us. 

 

Because medical services are very personal, it can be an intimidating task for a person to decide which doctors and practices to go with. 

 

That’s why presenting your team front and center on the home page could be a crucial part of winning over a new patient. 

 

Take this website for example. 

 

[source

When a person is trying to decide which dental clinic to go to and they search for “Dental clinics near me”, and this website shows up, they’ll surely feel a sense of relief. 

 

Dentists are many times portrayed as scary, but when you present your team on the home page like this, all giving off kind smiles, a person will feel more comfortable and will be more inclined to go with your practice. 

 

This website is clean, clear, and to the point. It’s easy to navigate and the dominating color is blue, which gives a person a sense of trust, loyalty, and calm.

 

High-quality candid videos and friendly photos on your homepage are a great idea for your website design. 

 

If you specialize in dentistry and want a professional and sleek design for your webpage, but don’t have the time to make it yourself, definitely check out what The Dental Marketing Guy has to offer. 

 

Dermatology Website Design

 

Next up, we have skincare websites. 

 

And the main point I want to touch on for the next two websites is representation.

[

[source]

In the image above, we see four stunning women, who are all different but reminding each of us that beauty is diverse and comes in all shades, shapes, and sizes.

 

I don’t think there’s anything more beautiful than that.

 

Not to mention the website is minimalist and easy to navigate. A major win-win.

[source]

Next up we see Raleigh Dermatology killing the game, by representing both women and men. 

 

We love to see firms being inclusive.

 

The matching color gradient is top-notch.  

 

Law Firm Website Design

 

When you are in need of a lawyer, you need someone who is going to fight for you and represent you.

 

What better way to get a taste of who is going to be representing you, than by being able to see the firm’s representatives on the home page? 

[source]

 

YLAW isn’t playing around when it comes to clever visuals that stick with you. The creativity of play on words in these visuals is incredible. 

 

Check out a few more examples.

[source]

[source]

[source]

These are the kind of people you want to fight for you. Check out their website for more inspirational visuals! 

Interior Design Website Trends

 

Everyone loves their house to be just their style. 

 

And that’s where you come in. 

 

You know the competition is high, but no one’s design skills compare to yours! 

 

Display those design skills at the forefront of your website like these people did.

[source]

 

When you’re showing people what you’re capable, it’s best to put your absolute best work on the front page.

 

That way you keep people interested and looking for more! 

 

Car Repairs Website Design

 

We’ve all been there; you’ve got somewhere you need to be, and suddenly, your car breaks down. 

 

Or at least, it’s one of the most common excuses we all use to get out of an awkward dinner we don’t want to go to. 

 

When looking for a mechanic online, you’ll want to see a website like one of these! 

[source]

 

When I hear the words “Family-owned”, for some reason I instantly trust them. 

 

Make sure to highlight the best qualities of your services on the front page to convince people why you’re the best and they should go with you and not someone else. 

[source]

The minimalism of this homepage is just right, and the contrasting colors really give it something interesting for the eyes to gravitate towards.

 

The logo is then brought to the attention to the viewer and the color is so captivating, they’re bound to read what you have to say, and now you gained more brand recognition. 

 

And Finally

 

We’ve come to the end of this inspirational article. I hope you found it helpful and inspiring for your next design project.

 

Drop us a link in the comment section down below to some of your favorite locally-owned business websites that you find inspiring or some you made yourself! 

 

Until next time, folks

 

Stay creative! 

Read More at 5 Creative Web Design Trends for Small Businesses in 2019

The Best of Logo Redesigns in 2019 – Our Top 8 Picks

You know the saying, out with the old and in with the new! 

 

And 2019 was definitely a big year of change.

 

With each new year, comes new changes, and we’re greatly anticipating next year’s big design changes. 

 

But until then, we want to reminisce and talk about the best 8 logo redesigns in 2019.

 

There were some pretty big and iconic changes that happened this year, and we’re going to go over all of them.

Logo redesign is a common practice because no matter how good your logo looked when you created it, in most cases, it’ll become dated.

 

With new trends coming around every season, and with new things being implemented into a business, it’s hard for a logo to stay relevant and fresh.

 

So today, we’ll be going over the top 8 logo redesigns of 2019. 

 

Let’s get into it. 

 

Warner Bro’s

 

Warner Bro’s logo redesign was a shocker for all of us. After a century of having the same iconic logo, they decided it was time to make the logo a little more versatile. 

 

With a new shade of blue, a little reshaping of the shield, and a new flat design, I can say that Warner Bro’s was definitely my favorite logo redesign of 2019. 

 

What do you all think of the new design? Let us know in the comment section below what your first impressions were.

 

Volkwagen

 

[source]

 

Another recent and iconic logo redesign was from Volkswagen.

 

Volkswagen, being internationally renowned for its cars, definitely doesn’t need much of an introduction from us.

 

Volkswagen stated the following in their press release regarding the new logo.

 

 “The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”

[source]

 

We’re happy with the steps that VW is taking to help the environment. And we also like the new flat and versatile design of the logo. 

 

A new era, a new logo.

 

Firefox

 

When we heard that Firefox’s new logo was accidentally leaked via Twitter over the summer, we were actually thrilled.

 

With every new redesign Firefox goes through, it continues to get sleeker and sleeker. 

 

The fox obviously had some grooming over the summer, as its coat is much smoother now. The gradient is very very similar to the old one, and now we can actually see the sly fox’s face.

 

Overall, we’re very pleased with the facelift that Mozilla underwent, and we’re looking forward to what they’ll put out next. 

 

 

Grey Goose 

 

Oh Grey Goose, you beautiful bottle of fun and joy. 

 

Grey Goose also went through quite a surprising redesign this summer. 

 

They left all their former, intricate designs behind and embraced minimalism in their design.

 

But not only did they embrace minimalism in their graphic design, but also in their wording.

 

And as we said in a previous article all about their redesign, this still rings true. 

 

“From a marketing perspective, the shorter tagline that spells just ‘Vodka’ now instead of ‘World’s best tasting Vodka’ makes a lot of sense. Most people shop for alcohol based on the label. In recent years, more and more consumers will go for a more minimal tag.”

 

Minimalism is definitely a trend we’ve been seeing all throughout 2019. 

 

Let’s see what we have up next. 

 

Discovery Channel

 

[source]

Next up, it’s time to “discover” another logo redesign. See what I did there? 

 

I need to stop. 

 

Anywho, Discovery came up with a new logo design. They ditched the 3D world model and went for a flat design. They also shortened it by removing the stand alone D and just including the logo in the actual written word.

 

If I’m completely honest, I think I like the previous logo design better. What do you guys think?

 

 

Slack

 

Alright, let’s cut them some “slack” with the new logo design. 

 

I’m kidding you guys, I really like the new look of their logo. I really need to quit on these puns. 

 

We all know and love Slack and loved the liveliness of their logo. I genuinely can say that I vouch for both logos! But let’s hear what Slack themselves have to say about it.

 

“Our first logo was created before the company launched. It was distinctive, and playful, and the octothorpe (or pound sign, or hash, or whatever name by which you know it) resembled the same character that you see in front of channels in our product.

 

It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us. 

 

So here we are. Our in-house design and brand team, together with Michael Bierut and the team from Pentagram, worked to create a new and more cohesive visual identity. And we’re starting, today, with the logo. It uses a simpler color palette and, we believe, is more refined, but still contains the spirit of the original. It’s an evolution, and one that can scale easily, and work better, in many more places. “

[souce]

So there you have it! 

 

Reebok

 

Whether you’re in dance, track, crossfit, or yoga, Reebok has the shoes for you. 

 

They also went through quite a big design change this year. 

 

The iconic Delta sign in their old logo has taken a back seat to the new design. 

 

The new design is actually just a return of their design from 1990, with some nice tweaks. 

 

 

Fox Entertainment

 

[source]

 

And finally, we come to our final logo redesign. 

 

Some logo redesigns require an entire make-over, and others just need a little, teeny-tiny tweak.

 

Fox Entertainment went for a tiny little tweak. 

 

The Entertainment text is the main change. 

 

They changed the font and they also made it quite bold. 

 

It definitely is more eye-catching now and looks a lot better.

 

Sometimes all you need is the smallest adjustment to make a huge difference!

 

And Finally…

 

We hope you guys enjoyed our collection of logo redesigns. We are looking forward to a brand new year and a new start in 2020. 

 

Let us know what your favorite logo redesign of the year was! 

 

Happy holidays!

 

Read More at The Best of Logo Redesigns in 2019 – Our Top 8 Picks

Inspirational Designer of The Week – Meet Aurélien Salomon

Welcome back to this week’s edition of Inspirational Designer of The Week!

Today, I’m honored to welcome Aurélien Salomon to the scene.

[source]

Aurélien Salomon is an exceptionally talented French UI/UX designer who plays by his own rules.

And by doing so, he’s been able to work with famous enterprises that favored him, such as Apple, Google, Tinder, and Uber, just to name a few.

 

[source]

So what’s his design philosophy?

Well, he says, “I believe in simplicity, I love solving problems and crafting amazing experiences.”

And this shows clearly in his work.

[source]

He has worked on loads of different design projects, extending from web design to creating IOS apps from scratch.

If you’re on Dribbble as much as I am, then you will surely recognize his work for its simplicity and originality.

[source]

Aurélien Salomon is from Martinique (a small French island in the Caribbean), and studied engineering in Paris and Montreal.

How did he get into design?

Salomon has loved designing ever since he can remember.

[source]

He says it all started when he was a kid, and his love for design showed through the way he played with legos.

He had always had a passion for designing and engineering, so he specialized in cognitive ergonomics, which proves to be a very useful field for a designer.

[source]

What was his growth experience like?

In the beginning, he worked for a start-up and then moved on to a design agency.

But we all know that being your own boss can be the best thing ever, in my opinion, so he moved onto bigger and better things: freelancing.

[source]

And in his words, once he began to freelance, he “[I] was lucky enough to work with big companies like Apple, Google, Tinder, Uber and more.

One of the projects he is most proud of and that he can share with us is this MacOS redesign concept.

[source]

And speaking of Apple, here are some other Apple design projects and concepts that he’s worked on that we’re obsessed with.

[source]

When Aurélien starts a new design project with a new client, he says that he always that it is vital to understand their business, what the business is trying to achieve and how you as a designer can impact their project in the best way possible.

[source]

When he begins working with new clients, he starts by communicating clearly with the client what their goals are and what the want to achieve.

Once they get a solid foundation to work from, he then takes a look at the competition.

[source]

After all of this, he starts to gain inspiration from various platforms, such as Dribbble, Behance, or even real-life things, such as books and movies.

When asked what is the most important element of UX design, he said… 

“The most important part of UX is to come up with a holistic approach.”

[source]

There are many steps a designer should follow and never neglect, such as user research, understanding, brainstorming, prototyping, and testing.

A typical day in Aurélien Salomon’s life looks like this…

He starts every morning like this:

He wakes up at 8 am, brews his white tea, and then meditates.

That sounds like my morning goals, to be completely honest here.

[source]

He then works very hard until around 7 or 8 pm.

Between the working hours, he tries to take breaks to stretch or go on runs, in order to be sure he gets sufficient exercise.

Wrapping things up

Aurélien is an inspiration to us all.

You can be anything you want to be.

To find more of Aurélien’s work, you can follow him on Dribbble and Behance.

Until next time, folks.

Stay creative!

 

 

Read More at Inspirational Designer of The Week – Meet Aurélien Salomon

Weatherstack – The best weather API on the planet

weatherstack

Curious to know what the weather conditions are like in Kampala Uganda? How about the temperature in Santiago Chile? It’s not as easy as just looking it up.

 

What if I told you that there is a way to not only get this information, but the real-time weather information of any location on the planet? But wait, I’ll do you one better. All of this info is collected in one place.

 

Weatherstack is a real-time and historical world weather data API that is lightweight and incredibly easy to use. All of the data is displayed in JSON format, so it’s quick and easy. Check this out:

weatherstack

Just from a glance, you can get all the information you need about any location, and maybe even some information you didn’t know you need. In this case, we’re looking at the conditions in San Francisco. Not only will you be able to look at current weather conditions, but you’ll also be able to look at the forecast and weather history, too.

Features

weatherstack

But this is just the tip of the iceberg. There are loads of insane features that Weatherstack comes with. Let’s take a closer look at what they have to offer:

 

  • Reliable data sources – Weatherstack boasts the most reliable data sources on the market, insuring that the data that you’re seeing is 100% accurate.
  • Lightning fast response – The irony here is that it’s a weather API and it’s lightning fast. Get it?
  • Scalable infrastructure – Because it’s backed by a scalable cloud infrastructure that’s built and maintained by apilayer, the capabilities are basically limitless.
  • Location lookup – This is an important feature. Not only can you just type in a city, but you can look up weather based on zip codes, IP address, or even latitude and longitude if you fancy.
  • Bank-level security – All data streams sent to and from the weatherstack API are secured using industry-standard 256-bit HTTPS (SSL) encryption.

 

Used by the biggest names

I know what I’ve said far sounds great in an article, but is it actually practical? Well, 75,000+ companies around the world think so. Some of them you might be pretty familiar with.

weatherstack

And these are just a few. The list of happy customers seems to be growing daily, and it’s easy to understand why. You get a lot of bang for your buck, but that’s only if you’re on one of their premium plans. They also have a free plan that you can use to try it out. 

The conclusion

Overall, Weatherstack is an advanced API that makes use of all the latest and greatest tech. It’s easy to use, includes a lot of information, and it’s free. 

weatherstack

There’s a plan for everyone, no matter the size of the requests needed. The conclusion? It’s an absolute steal. Anyone from a startup to a global empire can take advantage of the Weatherstack API. Go and check it out and see just how awesome it is.

 

Read More at Weatherstack – The best weather API on the planet

32 Jolly Christmas Card Design Ideas – The Best of Christmas Card Graphic Design

Creativity is sparking and so is the fire in the fireplace. Christmas time is almost here!

With Christmas being only a few weeks away, it’s the perfect time to start getting your Christmas cards ready.

Nothing shows your friends and family that you care more than a homemade gift and a Christmas card.

Design your own Christmas cards to give away to your loved ones, or make designs to sell online!

No matter the reason behind why you’re creating Christmas card designs, you’re ultimately spreading Christmas cheer through your passion: designing.

32 Jolly Christmas Card Design Ideas

Without further ado, let’s get into 32 Incredible Christmas Card Design ideas.

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

[source]

 

We hope you enjoyed these 32 Christmas Card Design Ideas…

We wish you all the happiness in the world and happy holidays with those you love.

We hope these Christmas card design ideas inspired you to create your own!

Read More at 32 Jolly Christmas Card Design Ideas – The Best of Christmas Card Graphic Design

Warner Bros New Logo Design and Identity – Honest Thoughts?

Warner Bros.

 

Don’t those two words just spark loads of childhood memories for you? 

 

Anyone else?

 

Harry Potter, Lord of the Rings, Friends, and basically all good movies/shows ever!

 

I gotta be honest, I really didn’t know how to feel when I heard about the brand new logo and identity that WB was going for.

 

And after looking at it and letting it sink in, I think I can properly voice my opinion. 

 

But first, let’s get into a brief history of WB Studios. 

 

A Brief History of the Warner Bros Studio

 

Warner Bros has been around since 1923 and is surely one of the most well-known entertainment companies ever.

 

 With great, recognizable shows and movies like The Big Bang Theory, The DC Universe, Harry Potter, The Lego movie and loads and loads more, the library has more than 100,000, let me say that again, 100,000 hours of programming.

 

Not only do they have movies and tv shows, but they also have, as you probably know, comics books, video games that we all know and love. 

 

And now that they’re coming up on their centenary, they are celebrating with a brand new logo. 

Out with the old and in with the new. 

 

We can thank Pentagram for this new design that will suit all branches of the studio. 

 

Keeping many of the same, iconic elements of the original logo, we can look at this rebranding as kind of a great make-over, rather than a brand new reinvention of the logo.

 

Vice president of public affairs and worldwide corporate communications, DeeDee Myers, said that the “visual identity looked a little dated.

 

And that’s where Emily and her team came in. 

 

Emily Oberman, who headed up the redesign team, said she wanted to keep the original and iconic shield, but make it “more sleek and clean”. 

 

Here you can see the process of the redesign.

 

 

Instead of looking at the old logo as dated and needing an entirely new look, they kept the original elements and just kind of gave it a pick-me-up. 

 

By just making some simple changes and tweaking things here and there, a whole new design came out of the process. 

 

Even though the changes may have been small, they were able to maintain the original identity of the logo and brand, while giving it a whole new look.

 

The team said that they wanted the new logo to give people a sense of WB Studios moving into the future with us. 

 

While the shield has suffered a few changes, it was vital to the team and WB Studio that it was still easily recognizable to all fans and viewers. 

 

And I truly believe they were able to do just that.

 

It is more sleek and clean, just like they wanted. 

 

The shield was put into a golden ratio and thinned out a bit, and the letters were redrawn to give it a better sense of balance.

 

The iconic blue color of the WB Studios Logo was made more modern by brightening it just enough.

 

With this new logo came room for variation. 

 

This new logo needed to fit across all platforms and needed to look natural. 

 

The new logo can be modified to fit any occasion, or as DeeDee Myers liked to call it, logo soup. 

 

This logo comes in two different variations. A flat version, and a more dimensional version. 

This logo needs to fit any movie, show, comic book, etc, and that’s why it is so important that it can be easily modified to fit any occasion, while simultaneously keeping that originality and recognizability. 

 

Myers told us that “There is a tremendous ability to play with it and bring it to life.”. 

 

And that’s what Emily Oberman and the team were going for when they said, they wanted the logo to be “contemporary, while also being able to be used as a sponge for any story they wanted to tell,”. 

 

Amongst the two new design variations of this logo is also a new font. 

Warner Bros Sans is an original font that came from the original shield of the logo and was inspired by the 1920s Art Deco. 

 

By doing this, Oberman said that the brand would still be present through the custom font, even if the shield was not there. 

 

“We’re excited about refreshing the brand,” says Myers, “connecting it to the past, but with eyes firmly ahead.”

 

This project that took 3 years to complete is finally here, and it’s here to stay. 

 

The new logo is on the iconic water tower located on the WB Studio lot, and will soon be everywhere, from literature to social media, to big screens and on the sides of trucks.

We’re curious what you think about the new logo redesign that Warner Brothers Studio went through.

 

Are you a fan? Will you be missing the old logo? 

 

Let us know all of your opinions in the comment section below.

 

Until next time,

 

Stay creative, folks!  

 

Read More at Warner Bros New Logo Design and Identity – Honest Thoughts?

The Ultimate Collection of Free Christmas Design Resources

gift boxes free design resources for Christmas

With Christmas coming up very soon, you might be swamped with Christmas-themed designs.

 

Everyone wants to get their job done as efficiently and quickly as possible. 

 

That’s why I collected loads of free Christmas design resources for you.

Everything from free Christmas icons to free Christmas PNGs, vectors and images, I’ve got you covered. 

 

You’ll be “sleigh-in’” it this winter season with all these free Christmas design resources, let’s get right into it.

 

Free Christmas Icons

 

Last week I wrote The Ultimate Collection of Design Resources that you should definitely check out for your day to day use. 

 

But today, we’re talking all about free Christmas design resources.

 

Having some free Christmas icons will surely save you lots of time, so you don’t have to start from scratch. 

 

3Here is my pick of free Christmas icons that you can use. 

 

Flaticon

free christmas icons

Flaticon has lots of free Christmas icons for you to use for any of your Christmas projects that are coming up.

 

 It’ll save you lots of time, and the fact that hundreds of these icons are free will help you save a buck as well! 

 

Upgrade to premium in order to get thousands of icons! 

 

Freepik

free christmas icon design

Freepik will help you spread tons of Christmas cheer with their hundreds of free Christmas elements. 

 

They have flat designs and 3D designs alike in their Christmas icons. You don’t want to miss out! 

 

Vecteezy

free vectors for christmas holidays

Vecteezy has lots of color and happy icons for you to use for free. 

 

Just choose the ones you like, download, and use to your liking! 

 

 

Free Christmas PNGs

 

Make your clients happy with the best Christmas PNGs out there. 

 

Here are my top favorite free PNG websites that will certainly help you out this season. 

 

Pngtree

free pngs for christmas

Pngtree is great for everyday use but especially has some great Christmas PNGs. 

 

Their quality has never once disappointed me.

 

The only downside to their site, in my opinion, is that you only get 2 free PNGs a day.

 

So choose wisely, or consider upgrading to a premium account! 

 

Pngfly

free christmas png icons and images

Pngfly has over 20,000 free resources for you to use this Christmas. That’s definitely not an offer you want to miss out on.

 

Pngmart

free pngs for christmas desgin

Pngmart has tens of pages for you to browse through when looking for the perfect free Christmas PNGs. 

 

Check em out!

 

Free Christmas Vectors

 

Vectors are a huge part of graphic design, so it’s only right that we go over the best websites with the best free Christmas vectors that the internet has to offer.

 

Let’s do it.

 

Vexels

free vectors for holidays and christmas

Vexels has some of the best vectors I’ve laid my eyes on. Colorful, cheerful, perfect for Christmas. 

 

If you’re looking for great free Christmas vectors, then you definitely need to check them out!

 

Vectorstock

free christmas vectors design

But wait—there’s “myrrh”. Vectorstock has over 13,000 free Christmas vectors for you to use!

 

Vector4free

free vectors reindeer christmas holidays santa

Vector4free is a great choice for using in your everyday designs, but not only.

 

They have lots of Christmas vectors for you to choose from, so I recommend you get to it! 

 

Free Christmas Images

 

Christmas images will give a warm, homey feel to any project. 

 

If you don’t have a camera or time to take any Christmas pictures, definitely give these free Christmas stock images websites for your work! 

 

Pexels

free christmas stock images

Pexels is definitely one of my personal favorite stock images websites. 

 

They have lots of high-quality images from great individual photographers.

 

 And if you want to, you can support the artist, by donating to them! 

 

Pixabay

christmas stock images for free

Pixabay has loads of photo choices for you to choose from.

 

With over 20,00 free images solely dedicated to Christmas time, you’re bound to find the photo you’re looking for.

 

Unsplash

free images for christmas holidays

And finally, we have Unsplash

 

Unsplash has tons of Christmas photos for you to choose from, that are extremely festive.

 

Check out their site and find all your Christmas photo needs there! 

 

“Wrapping” up

 

Well, you guys snow the drill. This is the end of our time together.

 

I hope you found these design resources helpful! 

 

Until next time,

 

Stay creative, folks!

 

Read More at The Ultimate Collection of Free Christmas Design Resources

The 10 Elements of Every Great Logo + 10 Logo Examples

When establishing a brand, you should never put your logo on the back burner. 

 

If your logo doesn’t represent you well or it looks unprofessional, then your customers are going to bounce, leaving your business to plummet. 

 

We’re going to go over the 10 elements of every great logo, that you can implement into your logo design. 

 

Let’s get straight into it. 

 

 

1. Memorable

 

The first, most important element of every great logo is that it’s memorable. If your logo isn’t memorable, then you’ve got a huge problem. Because people won’t remember who you are, what you offer, and you won’t come to mind in the future when they need the product you have to offer. 

 

Being memorable is key. Make an original first impression on people so that they’ll always remember you when they need to. 

 

 

2. Simple

 

A good logo is simple. If you have a great design, then it doesn’t need to be super intricate. Yes, get all the little details and hidden images in there. That’s amazing, but it should still, in its essence, be simple and easy to grasp.

 

 

3. Easy to understand

 

This goes hand-in-hand with simplicity. If your logo is so complicated that no one understands it, then you’ve done something wrong. Your logo shouldn’t need a huge in-depth explanation of what it represents and means. Of course, your logo can have some subliminal messages and hidden images, but it shouldn’t be so hidden that people awkwardly say “oh… okay”.

 

So make sure your logo comes across well, is creative and original, but also is easy to understand.

 

 

4. Recognizable

 

You want to be easily recognized. On the street, in the store, online- people should see your logo and go “Hey! I know that brand.” This is just as important as memorability. If people don’t remember who you are and don’t recognize you, then your company is going to die. That’s that. 

 

So make sure you’re recognizable, make a statement, and are memorable.

 

 

5. Timeless

 

How terrible if you work months and months on your logo and company, and you fall into some crazy fads, and next year your company logo looks a little bit crazy. You definitely want to follow some great trends, but make sure that your company logo will look just as good this year as it will the next five. 

 

 

6. Scalable

 

Your work should look good, big or small. Whether you’re being displayed on a tiny little RDA or a giant billboard in your town. This also means that you need to have a high-quality logo design, so when you blow it up or scale it down, it looks just as good, quality-wise. 

 

 

7. Relevant

 

Ask yourself when designing your logo, “Why this logo design? What does it represent for me?” If your logo doesn’t describe what you’re doing and isn’t relevant to your brand… then you may be doing something wrong. You want to make sure people understand why your logo is the way it is, and you want to make sure that your target audience will vibe with it. 

 

 

8. Attention-grabbing

 

You’ll want your logo to turn heads. When some3one is walking by and sees your logo, you’ll want them to stop for a minute and dedicate their full attention to you. For this, you can have a cool geometrical design or some bright colors. As long as your intricate design is memorable, relevant and attention-grabbing. 

 

 

9. Be Different Than Your Competition

 

The worst thing you can be classified as, if you want to be a reputable company, is a knock-off. If you’re trying to have your own company, then for the love of all things good, don’t copy your competition. Yes, be inspired by them, but don’t try to be exactly like them. Look at them, take some notes, and move forward and do better. You’ve got this! 

 

 

10. Don’t be afraid of change

 

Everything evolves, and that means your company logo will evolve as well. Maybe not this year or the next, but somewhere down the road, you’ll need to make adjustments to make your customers happy. So don’t be set in stone, afraid to change. Change is good and should be embraced. 

 

And Finally

 

Be yourself and have some fun when designing your company brand and logo. 

 

Let us know in the comments what some of your personal tips are when it comes to designing a logo.

 

Until next time,

 

Stay creative, folks! 

Read More at The 10 Elements of Every Great Logo + 10 Logo Examples

The Best Packaging Design Ideas for 2019 You Need to See

sofias tea packaging design ideas

Your product could be the most amazing and useful product in the world, but if your packaging is not on point, then your entire business could be in some major trouble.

Imagine this scenario: You’ve designed the best product in your field, invested all of your funds into creating the product, and put packaging design on the back burner. You get on a free mock-up website, make something in an hour, call it day, and show it to your investors. 

Terrible idea. 

juice summery packaging ideas

In my personal opinion, you should put just as much effort into the packaging design of your product as you put into the product itself.

According to science, it only takes a person 1/10th of a second to create or form an opinion about someone or something. That gives you literally not even one second to give someone a great first impression. 

The first thing your potential customer is going to see is your packaging. And you better hope to goodness that you’ve aced your first impression and wowed your target audience with your packaging design.

Best Packaging Design Ideas for 2019

I’ve rounded up 20 of my favorite packaging designs for you to be inspired by for your next design project.

Let’s check em out!

1. Mint

mint pastel color packaging design

[source]

This face wash for men is so simplistic in its design that it’s easy and enjoyable for the eye to look at. The black color of the face wash gives off tones of luxury and the pastel colors on the box, combined with flat design, simply works for this packaging. 

 

2. Care Market

care-market-pt2_5_2x packaging design pastels

Continuing on with the pastel trend, we have Care Market packaging design. The palette they chose here is lovely, as pastels have been all over the place this year. The consistency in font usage is just perfect, using only two different fonts and using dividing lines between each new phrase. 

 

This packaging design shows us that you don’t need elaborate graphic designs to exude elegance and professionalism. All you need is a great color palette, and nice, coinciding fonts. 

3. Botany

botany-hemp-packaging-design

[source]

Less is more, as the saying goes, and botany nailed it. Minimalist, flat design is the key here and with three different color schemes that all complement each other, I can wholeheartedly say, I believe this design will catch the eye of anyone who is looking for a high-quality serum. 

4. Roji

roji juice packaging design

When someone is looking for a healthy drink, they’re going to be looking for sleek, professional fonts that look organic. My favorite part of this packaging design is that the designer thought through the choice of font colors. 

 

Since the bottle is made of glass, you’ll be able to see its contents and the yellow font matches the beverage inside the bottle. The yellow-colored font perfectly complements the contents of the bottle. A simple, well-thought-out packaging design overall.

 

5. Sophia’s Tea

sofias tea packaging design ideas

Stepping out a little bit from the pastel color palettes and into something a little bolder, we have Sophia’s Tea packaging design. Flat design really has taken the lead in 2019. We see it all over the place. And luckily for us designers, it makes our job a little easier. 

 

What I appreciate about this design is that the name of each drink matches the design of each recipient. The color scheme on each bottle matches each other, making a buyer recognize the brand, if they were to see each bottle on a shelf in a store. 

6. Juice.

juice summery packaging ideas

Since we’re on a drink roll, check out this summery packaging design for juice. Again, we’re hit with flat design and beautiful colors. The font sticks out perfectly on the foreground of the design. Juice. Simple, clean, clear, and to the point. 

7. Brightland

brightland_packaging ideas

I’ve never seen an olive oil packaged quite like this. At first glance, you would wonder what this beautiful bottle is doing in the oil section. 

 

You’re inclined to pick it up, you read that it’s olive oil, you’re shook, you compare prices between this and another oil, you realize it’s the same price, and naturally you buy the more beautiful packaging design of the two products. Hit people with original, innovative designs and you’re sales will skyrocket. 

 

8. Mayberry Spirit Co.

mayberrylables_2x packaging whiskey ideas

[source

This bottle makes me want to have a nice, classy night at home with all my friends. The vintage font works beautifully with the design of the bottle, and I love that the color schemes match the rich color of the whiskey itself. 

9. Gatorade

gatorade_iconoptions_packaging_design

Here are some rebranding sketches for Gatorade. Simple design that gets across, yet still embraces the originality of the Gatorade logo. You won’t lose any brand recognizability, and it looks more modern.

 

 

10. The Restored 

the-restored-packaging design for vitamins

The packaging design for these vitamins is everything. The manly, muted earth tones will remind a person of organic produce, making them trust your brand even more. Color association is very important when it comes to designing your packaging and establishing your brand, so choose wisely! 

 

 

 

11. The Restored

the restored womens vitamins packaging design ideas

Here’s a second version to Restored vitamins. This packaging design is a touch more feminine, using a more pastel green, and creating more dimension in the background by using two different colors. The pop of orange in the corner brings the eyes to the directions.

 

12. American Crew Fragrance

american_crew_fragrance packaging ideas

This simplistic design is one way on the box and reversed on the bottle. By using one font, they really had to play with the scaling and spacing of letters and words to make it interesting and captivating. Again, packaging design can be simple and just as engaging as a super complicated design.  

 

 

 

 

13. Roys Morning Serum

 

roys morning serum packaging ideas and design

Roys morning serum has two beautiful colors: a muted pink and a relaxing gold. Color association is everything. If you can convince your customers that your product is what they need and you really sell your product by having a luxurious packaging, you’ll have clients talking about you for days. 

 

14. Zinus

zinus-packaging-design box

 

You can recognize an eco-friendly package design from a mile away, and most people are becoming very concerned and aware of their consumerism and trash contribution to the world. Using a bio-degradable packaging or using recycled material will help you loads when it comes to sales. And you’ll be helping the world. It’s a win-win.

15. Mapuche Maqui

Sometimes, making healthy choices isn’t the easiest or most fun, so presenting a fun looking health product can be key in your sales. This berry powder packaging design looks fun and friendly, used flat design, a beautiful color palette, and bold font. With all these elements combined, surely it’ll catch the eye of a customer. 

 

16. Botanical Coffee Co

This coffee design is so relaxing to look at. The intricate design on the sides, the simplicity on the front, and the choice of font combinations are just lovely. Again, going with flat design and pastels. See the pattern? 

 

 

17. Publix Cereal Line

magic star snack packaging for kids

Did you know that the color red increases your appetite significantly? The designer here for kids cereal certainly knew what they were doing. By combining real-life elements and flat design, kids will surely be intrigued by this design and be inclined to beg their parents for the cereal. 

 

 

18. Coffee

easy_on_the_eyes_coffee packaging desing

This coffee packaging is so bright and captivating, yet still has colors that are easy on the eyes. When choosing your color palette, you need to be sure that you’re choosing colors that soothe and colors that people want to look at. And of course, brand colors that represent you and that your audience will enjoy. 

 

19. Tesco Fish

fish packaging branding design

Check out these “fishy” illustrations! What I really enjoyed about this packaging design was the fish. I love the very finely defined, cut-off design of the fish, and then the can and text. Each fish is design to represent its kind, and I find this design very creative, colorful, and appetizing. 

 

 

20. Moon 

And finally, we have Moon Night Cream. Notice how to colors and graphic designs represent the night. So simple, clean, and fresh-looking that you actually can’t wait to use this cream tonight before bed.

 

Wrapping things up 

As we all know, packaging is everything when it comes down to actually selling your product. Make sure your design represents you, your brand, and your product, and is creative and makes people feel like they need what you have to offer, in their lives. 

I hope you found this article inspiring and you’re more than ready to jump into your next design project.

Until next time,

Stay creative! 

Read More at The Best Packaging Design Ideas for 2019 You Need to See

The Ultimate Collection of Free Design Rersources

the mock up club website free mockups

I believe I speak for everyone when I say that I love to find amazing, high-quality design resources for free.

 Sometimes, when you’re in the middle of a design process, you find that you’re about to have to invest more money than you originally intended. You should save money when you can and you should spend money on things that require investment. 

That’s why I came up with the ultimate collection of free design resources for you to check out. 

Whether it’s free vectors or mockups, or free images and presets you’re looking for, I have it all right here in one incredibly comprehensive list for you, so you don’t have to search all around for your answers. Everything is right here, in one place.

Now, let’s get into it.

Free Stock Images

Photography has been and will always be a key piece of design. Stock photos are no longer what they used to be, luckily. No longer will you be seeing just those awkward group photos of people laughing or two businessmen shaking hands. 

No, there are so many stock photo sites for you to choose from with quality work from real photographers. Check out these 10 awesome free stock images websites!

Unsplash

unsplash free stock images

I want to start this list off with a bang. Unsplash is my personal favorite free stock image website. I use it for everything from article writing to making designs. Unsplash has a huge collection of images, consisting of over 110,000 high-quality free stock images. Just type in a keyword and see hundreds of images that can suit your needs. All images are released under Unsplash’s copyright policy.

Stocksnap

stocksnap website free stock images

Stocksnap has hundreds of new high-quality free stock images added to their library every week. They have stock images to fit just about any occasion you can think of. From website building to brochure making, they having everything you need. You can find any image you need by typing in tag words, and you’ll be presented with hundreds of images that will be perfect for you. All images are free for you to use! 

Pexels

pexels user interface free stock images

Pexels has one of the most beautiful stock images website interfaces I’ve ever seen. Pexels provides tons of high-quality stock images that are free for you to use under their license. With hundreds of thousands of beautiful free images of you to choose from, surely you’ll find what you need here. 

Reshot

reshot free stock images website

Reshot. Uniquely free photos. Handpicked, non-stocky images. Yours to use as you wish”. That’s a pretty self-explanatory and sweet tagline. They work hand-in-hand with amazing professional photographers and give them a great place to display their work and be discovered. Find amazing free stock images on Reshot!

Pixabay

pixa website free stock photos and images

Pixabay has loads of free photos, but not only. They also have art illustrations and vectors. All images, art illustrations vectors, etc are released under Creative Commons CC0.

Life of Pix

life of pix free high quality images stock

Next up, we have Life of Pix. Free high-resolution photography for everyone. Besides having loads of amazing photos to choose from, they also feature a new photographer of the week. Find new photographers whose work you love every week and in turn, have tons of stock photos to choose from! 

Foodiesfeed

food photography free stock images foodies websiteFoodiesfeed is for the foodie at heart. Which gorgeous, appetizing stock images that look so delicious that you can almost smell them just by looking at them. If you have a food blog or just need some inspiration, check out this awesome stock image site. 

Gratisography

gratisography website free unique images

Gratisography is for the non-mainstream person. If you’re looking for the complete opposite of the classic boring stock photo, this website is for you. You truly won’t find photos like these anywhere else.

Foca

free stock images foca website

FOCA is a great stock website if you’re looking for a little more than just some stock images. They have everything from free photos to videos and templates! 

Kaboompics

kaboompics website free stock images for blogs

Kaboompics is so aesthetically pleasing, it hurts. The amazing blog pictures are everything. According to their about page, Kaboompics is one of the most popular sources of free images for lifestyle, interior design and specialized bloggers in the world. 

Free Vectors 

Creating your own vectors can take up so much of your precious time, and that’s why finding perfect vector art or vector icons can be a major time-saver, but finding them for free is like finding treasure. That’s why I picked out my 10 favorite free vector websites. Check ‘em out.

Vexels

vexels website vectors free

Vexels has great free vectors for you to use for personal and commercial use. What I really like about their vectors is that many of them are editable. You can get everything from icons to backgrounds and designs that are ready for print. Give them a try!

Vector Stock

free vector stock website

Vector stock has over 300,000 vectors for you to choose from. With such a wide variety of vectors, surely you’ll find something that’ll suit your project and save you loads of time. 

The Noun Project

the noun project website free vectors

The Noun Project can be summed up in icons, icons, icons! They have over 2 million royalty-free vector icons for you to use. And what’s better? You can edit them. That is insane, people. Don’t sleep on the noun-project. They have all those quality things you’re looking for.

Vector 4 Free

vectors 4 free website free vectors

Vector 4 Free has vector art for everyone. Their goal is to share vector art created by professional designers with everyone. They have all sorts of formats, such as .ai format, but also .eps, .pdf, .svg, and even .cdr. All of their vectors are free for personal use, but for commercial use, you have to check each artist’s terms of use, as they all differ. 

 

Freepik 

Freepik free vector interface

Freepik has over 708,000 free vectors for you to use for personal use and also for commercial use. The styles vary as far as feminine and elegant-looking invitations to vectors that are perfect for backend technology promotion. You’ll find every style you could need here, and you can download everything in .Ai and .EPS formats.

Free Vector

free_vector interface

Free Vector is full of fun and colorful cartoonish vectors. They are basically a world full of free vector art that is simply at your fingertips. Type in your keywords in the search bar to find vectors that suit your style, or scroll to the end of the page and find tons of categories to browse through.

Vecteezy

vecteezy free vectors graphic design

Vecteezy has thousands of gorgeous vector art for you to use. Everything is copyright free, so you never have to worry about that. There are tons of free vectors for you to use, or you can upgrade your account to a pro account and have access to everything at your fingertips. 

Flat Icon

free vector website

Flat Icon is the largest database of free icons that are available in PNG, SVG, EPS, PSD, and BASE 64 formats to date! With a free account, you can access thousands of free icons, or you can upgrade your account and get millions of icons for free. 

Pngtree

png tree website free vectors

Pngtree has wonderful vectors for you to choose from, and with a free account, you have access to 2 daily downloads. Get royalty-free PNG images, vectors, backgrounds, templates, and text effects from Pngtree. 

Free Mockups 

Showing real-life visuals of your work to your client is a vital selling point, and that’s one of the huge reasons that mockups are so crucially important. Here are 10 free amazing mockup websites for you to use for your next project.

Placeit

placeit free mock up platform

Placeit is a site where you can visualize all of your designs on products within seconds. Not only can you just upload your images, but you can also make designs on the platform, and create videos. Create your own design, or try out one of their 32,938 smart templates! 

Smart Mockups

free mockups website

Smart Mockups is the fastest web-based mockup tool out there right now. It’s user-friendly in the manner that advanced designers and beginners alike can use and understand their product. You can use a free account and create 200 mockups and use basic features, or you can upgrade your account and have access to all mockups and features. 

Mockuuups

mockuuups website free mockups

Mockuuups will generate tour product mockups in literally a second. The tool is easy to use, as it is drag-and-drop based. Download the app to your computer to start using. You can use a free account and still have access to lots of features and mockups, or you can upgrade your account to have access to everything! 

Mckups

mckups mockups website free app

Mckups has a beautiful, minimalist interface and beautiful, free mockups for you to use. The mockups are hand-crafted by professional designers and are just waiting for you to use them. 

The Mockup Club

the mock up club website free mockups

The Mockup Club is absolutely free and that might just be my favorite part. It’s a one-stop shop with loads of free mockups for you to use to showcase your lovely designs. 

Psd Repo

free psd mock up website

Psd Repo has every mockup imaginable. From key-chains to shorts, to t-shirts, to protein powder packaging, I think I can safely say they have it all. The mockups are made by talented designers who want to share their work with you for free. Download your favorite mockup as a PSD file and get to designing! 

Mockups Design

mockups design interface free mockup

Mockups Design is an easy-to-use website where designers can find professional mockups for free to use in their next design project. From DVDs and CD to letterheads and brochures. They have lots to choose from.  

Good Mockups

good mock ups website free mock ups

Good Mockups can be summed up about something like this: High-quality, hand-picked, premium mockups for all to use. They strive to have mockups to fit everyone and every design. With an entire list for you to go through, I believe that they are truly well worth your time. 

Mr. Mockup

mr mockups website free mockups

Last but not least, we have Mr. Mockup. They have a team of professional and creative designers working to mockups for everyone. With a vast experience in designing just about anything, you can count on them to find beautiful mockups for your next design project.

Wrapping up 

I hope you guys found this ultimate collection of free design resources helpful! Let us know in the comment section below what sites you’ll be using in the near future, or tell us about a website you know that you think is worth mentioning.

Until next time, 

Stay creative! 

Read More at The Ultimate Collection of Free Design Rersources

Top 8 Best Development Tools You Need in 2020

Best developer tools of 2020 ipstack home page

Each year, loads of development tools come out. It’s becoming harder and harder to decide what tools you actually need and which ones you can live without.

 Honestly, it’s probably a personal preference, but it really helps me decide what I need when I have a list of useful tools to look over.

 So here we go: the top 8 development tools you absolutely need in 2020.

1. IPstack

Best developer tools of 2020 ipstack home page

IPstack allows you to locate and identify website visitors with an IP address. This is extremely helpful for a lot of reasons, but simply knowing who is coming to your website is one of the most valuable tools anyone can ever ask for.

 

Built within this tool are 5 different modules that are definitely worth mentioning:

  • Location module

This module gives you all the information for the visitor’s location. All the way down to the zip code. With this information, you can optimize your ad targeting based on geolocation.

  • Currency Module

Using the information above, you’ll also get an accurate report on the primary currency being used in the visitor’s region.

  • Time zone module

The time zone module instantly lets you know the local time of the visitor. No more guessing and counting in your head.

  • Connection module

Gather valuable information about the ASN and the hostname of the ISP your website visitors are using.

  • Security module

IPstack will also detect any proxies, crawlers, or tor users. Security is a big deal for many users, and Ipstack makes sure you feel comfortable at all times.

Ipstack is fast and trusted by literally the biggest names in tech. To top it all off, they partner with the largest ISPs around the world, so you can rest assured that the information you’re getting is 100% accurate.

2. VSCode

Best developer tools of 2020 visual studio home page

VSCode is an open-source code editor that makes editing code as easy as pie. The developers of this tool basically took everything that sucked about coding and reinvented it to be easier.

So for example, they use InteliSense, which provides smart completions based on variable types, function definitions, and imported modules.

Possibly the worst thing about coding is debugging. At the very least, it can be quite time-consuming. But not so much with VSCode. You will no longer have to print out a debugging statement. Now, you can simply identify the bug and fix it right from the editor. Attach this to your running apps and debug with breakpoints, call stacks, and an awesome interactive console.

VSCode has built-in Git commands, it’s completely customizable, and it’s completely free. Check it out.

3. Postman

Best developer tools of 2020 postman home page

Postman is a collaboration platform for API development, and it has a lot to offer. Essentially, it’s your all-in-one tool for creating APIs. Here’s a list of some of the features you’ll have access to:

 

  • API client

Send REST, SOAP, and GraphQL requests super fast.

  • Automated testing

Automate your manual testing process.

  • App mock

Run simulated endpoints and predict potential behaviors of the app.

  • Monitor

After all is said and done, keep an updated report of the performance of the app.

Of course, there are quite a few features that Postman offers. Overall, it’s definitely worth checking out and using. It will make your life so much easier, and the amount you end up paying compared to the value you get out of it is incredible.

4. Docker

Best developer tools of 2020 docker home page

Docker is a platform for building, testing, and deploying applications. As simple as that sounds, it has quite a bit to offer. When I say a lot, I really mean a ton. There is a wide variety of development tools ready to go at any time. 

Docker has been a developer favorite for a while now, and it’s only getting better. If I added absolutely everything you have to look forward to on the list, we’d be here for a while. My best advice is to go and check it out for yourself to see what you think.

5. Sublime Text

Best developer tools of 2020 sublime text home page

I think Sublime Text said it best when they described themselves as a sophisticated text editor for code, markups, and prose. Even if they didn’t use the Oxford comma in their original description. 

In fact, just watching the demo on their main page shows you just how easy it is to fix and create text. Across the board, Sublime is getting great reviews for its ease of use, friendly interface, and for being the best text editor on the market. 

You may want to take the time to learn all of the specific commands for making the process even faster, as there are quite a few to memorize. But, all-in-all, you really won’t find a better product for editing text for code.

6. GitHub

Best developer tools of 2020 gituhub home page

Github has been a fan favorite for many years now. Some even consider it to be the best social coding and social sharing platform on the market.

The concept is simple: code together with your team to avoid confusion and delays. It sounds kind of messy, but I can assure you that it works pretty flawlessly. It really streamlines the process of bug fixing as well. Instead of making changes on a local device and then sending off the patches to be approved and implemented, you can simply (if approved by the lead developer) fix it on the spot.

7. Sifter

Best developer tools of 2020 sifter home page

Sifter is definitely one of the best issue tracking software out there today. Possibly one of the best things about Sifter is how easy it is to learn and use. I would be very confident in suggesting this tool to even beginners.

Sifter brings all the issues it found to one platform. From there, the lead developer can label, attach files (screenshots, Docs, etc.), and assign them to qualified team members in basically minutes. On top of that, Sifter leaves a progression trail so that you can track exactly who did what.

Sifter also integrates really well with Slack, GitHub, and others to make sure that you have absolutely everything you need to make your app perfect.

8. Microsoft Visual Studio

Best developer tools of 2020 visual studio home page

Visual Studio by Microsoft is an IDE that is a great fit for anyone. It uses IntelliSense to autocomplete code and is notorious for the massive amount of languages it can support.

Visual Studio is jam-packed with all sorts of integration, plugins, and shortcuts to make your life easier. And that’s what we all really want, right?

Wrapping up

Now don’t get me wrong, there are thousands of development tools out there to get lost in. This is simply a list of the top 8 development tools you need in 2020. Or the top 8 that you should at least look into.

Regardless of your skill level, I think you’ll find something on this list that will help you out tremendously. Be sure to check out each link and take advantage of those free trials!

 

Read More at Top 8 Best Development Tools You Need in 2020

2019 Newsletter Design Trends You Have to Know About

summer sale campaign newsletter pink

As we continue through this eventful 2019, there are many newsletter design trends that have already come and gone. But, there are also quite a few that have stuck around, and even more that are just beginning to show up. 

So what are they? Great question. Newsletters are one of the most simple and effective marketing strategies out there, so it’s worth knowing what’s trending and what you should avoid. With that said, here are some of the best 2019 newsletter design trends that you’ve gotta know.

Interactive newsletters

Interactivity has been a trend in the design world for a while now. The reason is as cut and dry as it gets: people love to be entertained. There’s just something about being able to navigate, click, and watch the screen evolve in front of you that just can’t be beaten.

Take this newsletter from Ann Taylor, for example. It has a simple design that allows users to interact with it, see all the new products, and even go straight to the online store. Things like sidebars, drop-down tabs, and shopping links are actually taking off as a trend. This is an interactive email newsletter if I’ve ever seen one. As long as you don’t go overboard with it, this is a great trend to follow.

Simple and clean design

Minimalism is a huge trend in design right now. It’s no big surprise that it’s snuck its way into newsletter design trends, too.

There’s nothing more annoying than getting a newsletter, opening it, and finding an explosion of information that you can’t seem to click away from fast enough. The whole point of a newsletter is to grab someone’s attention quickly and direct them to the announcement.

summer sale campaign newsletter pink

Something like this simple newsletter design clearly shows the reader that there’s a summer sale, it’s 50% off, and then gives them a link to go shopping. There’s nothing overwhelming or misleading about it. By definition, this is a perfectly simply newsletter, and it does the trick.

Catchy newsletter names

You may think that a name really isn’t part of the design, but I think that the name is the first thing that really grabs the reader’s attention. Amidst the absolute ocean of emails that some of us get daily, the subject lines can easily blend in with the background.

It helps to have a name that people not only recognize as your own but by having a name that stands out. There’s really no guideline for this other than be creative. Overall, you should just try to avoid names like (insert company name)’s newsletter.

Infographics in newsletters

If you absolutely need to give a lot of information, a nice infographic can really help maintain your clean design. One particular style of infographics that a lot of businesses are using is video infographics.

Video marketing, in general, has really rocketed forward in recent years. For many businesses, it’s their main focus. A simple video infographic is an easy way to pump out a lot of your information and still keep the target audience engaged.

Personalization

Creating a newsletter design that is easy to adapt to any reader can be hard to do, but it drives opening rates and engagement like crazy.

A good example of this would be Pinterest. For years now, they have sent you Pins via email based on the things that you like. 

pinterest based on what you like

On top of that, they will often use your name in the subject line. It makes it feel less like a corporate cash-grab, and more like a friendly email from a close friend. I don’t know about you, but when scrolling through my inbox, my name in a subject line stands out drastically. Many times, it’s all I look for.

Videos in newsletters

The reason videos work well in newsletters is simple: people love to be entertained. On top of that, listening to a video requires much less effort than reading.

 

That being said, adding a video to a newsletter can be tricky. If someone has rendering issues, or they can’t watch the video the moment they open it, then they may leave and never come back. There has to be a balance between making the video catchy enough to grab their attention and keep it and being short enough to not waste their time. Basically, keep it short and sweet.

Bright and contrasting colors

A little splash of color never hurt anyone. This statement rings true for a lot of things, but with design, it’s a little more complicated. It’s true that the right colors can really help any design. But, notice I said the RIGHT colors.

Just because you toss in some bright and contrasting colors doesn’t mean that people are going to love it. In fact, if you don’t get the colors almost exactly right, most people are going to hate it.

The colors you choose have to make sense. They have to match your brand’s tone, but they don’t necessarily have to be the brand’s colors. Take this newsletter for example:

iphone 5c different colors white red yellow blue green campaign

We’re all familiar with the trillion-dollar company, Apple. They’re infamous for their simplicity in design. Most of the time, their devices are simple gold, black, grey, or white. It was quite a shock when they released the 5c, simply because they were like nothing Apple fans had ever seen.

Granted, this email newsletter design is a few years old at this point, but you can see the strategy in using these colors. They absolutely pop off the screen at you. They used the phone’s colors to highlight the phones themselves on the screen.

Or, how about this one:

boots and high heel shoe sale

Again, what we have here is an ingeniously implemented design with contrasting colors. They’re not wildly different from each other, but they certainly do a great job of highlighting the products. These colors make sense, and they look good.

Full-width images

Just like the colors, images have become the main focal point of the newsletter in 2019. And, just like the example above with Apple, the images have quickly started to take up the majority of the newsletter.

It makes sense if you think about it. Let your product do the talking for you. Even if you’re newsletter is a software or a simple announcement, you should be confident enough with what you’re proposing in the newsletter. 

shoe sale for summer blue campaign trend

This newsletter advertisement is a perfect example of this. The image of the woman in the middle takes up nearly the entire thing, from end to end. 

 

In fact, this particular design hits on a few of the points we talked about, so we’ll end it here. You have a nice big image, contrasting and bold colors, a simple image, and interactivity.

Get creative

As I hinted at several times throughout this article, creativity is key. Most people will scan their emails, look for only the most important emails, and forget about the rest, newsletters included.

A combination of many or all the design elements above will definitely give you a competitive edge, but don’t forget to play around a little. Just because someone doesn’t open a newsletter email of yours once, doesn’t mean they’ll never do it again. This process will have a lot of trial and error, but you will get the hang of it eventually. Especially is you use these 2019 newsletter design trends.

 

Read More at 2019 Newsletter Design Trends You Have to Know About

Top portfolio builders to build cool websites with

Showcasing your professional work, your products, or yourself, is far easier than it used to be. Appearing in person with a sheaf of papers for a prospective client, customer, or employer to sift through can get you poor results. Instead of that you can get far better results by using a website builder to create your personal portfolio website. It’s also far easier to create and present a portfolio this way.

Building an online portfolio is easy. Building the one that showcases your creativity is easy as well, especially if you’re a creative person to begin with.

There are plenty of platforms to choose from to build an award-winning portfolio site. To get top results you’ll be wise to select one of the top tools for the job. Below are described the top 6 tools, most of which you can use or try out for free.

Having said that, let’s get started.

Portfoliobox

Portfoliobox is especially well-suited for use by photographers, designers, artists, and other creative types – and for entrepreneurs as well. Portfoliobox is almost ridiculously easy to use, and as it isn’t theme-based it’s super flexible as well. You don’t have to worry about coding either. It’s simply not necessary.

As this tool’s name implies, it’s primarily designed to enable its users to create portfolio websites that range from highly-professional to out-of-this-world awesome. Just what you need to gain fistfuls of clients or make sales. Better yet, you can accomplish this in as little as a few hours if you have your content handy.

Portfoliobox offers a free plan and a pro plan. The free plan is recommended since it offers a great insight into what you can accomplish and has sufficient features to put a small to medium-size portfolio in place. The pro plan includes web hosting for a much larger number of pages, blog posts, products, and images. The Portfoliobox user base currently exceeds 1 million. A new version, Portfoliobox 4, is in the works.

Wix

Wix is a versatile tool that can be used with great effect to promote a business or create an online shop. It’s greatest strength however is what it brings to the table as an online portfolio builder. Wix is strictly drag and drop supported by the tools and features you need to customize any of the 500+ designer-made templates to your satisfaction.

If you can visualize a truly awesome and unique online portfolio, Wix enables you to build it; without coding. You’re not restricted to presenting one static image after another either. Scroll effects, animations, video backgrounds, and more can be used to make your portfolio come to life and keep viewers engaged and looking for more.

If you want the total freedom you feel is necessary to create an award-winning, crowd-pleasing portfolio website, Wix is for you.

Weebly

A common feature of many of the top website-building tools is ease of use; which is important if you would like to get something up and running in a relatively short time. With Weebly, you can plan your portfolio-building project over your morning cup of coffee and have the website up and running before dinner.

It’s actually that easy when you have a great selection of customizable webpage designs to work with plus a host of custom fonts, video backgrounds, and other special effects and useful tools to work with. Best of all, the Weebly website builder is free.

When you’ve built your website, you can host it for free. You can purchase a domain from Weebly, but if you already have one you can simply transfer it.

If your portfolio will display a line of products, Weebly offers professional quality photos if you ship the products to them. Whatever your needs, the tools and services are there.

Mobirise Website Builder

With a tool like Mobirise at your fingertips you don’t have to be satisfied with yesterday’s idea of a professional portfolio. This offline builder gives you an easy way to build a portfolio that you can take pride in, and one that will encourage others to spread the word.

For starters, Mobirise features 2000+ modern website templates and blocks and a whole host of icons, Google fonts, images, and more.

Pixpa

Pixpa’s website-building feature set, its 24/7 support, and its cost-effective pricing plans make it a great choice for creatives and small businesses in need of an attention-getting online portfolio. You can build the website you want without requiring any coding knowledge.

It’s simply a matter of starting with any of Pixpa’s templates and customizing them to your satisfaction via drag and drop. Pixpa offers a 15-day free trial.

8b Website Builder

8b is brand new, futuristic in its design and performance, and super-simple to work with. You can build a portfolio website from your desktop, from a mobile device, or both; and, thanks to Google AMP, your finished project will be lightning-fast and 100% mobile friendly.

8b’s collection of 18 slick starter themes and more than 250 website sections are all you need to get your portfolio-building project off to a lightning start.

Tips for creating a great portfolio website

You don’t have a portfolio website, and what you’ve been using seems to be getting the job done, so why go digital (even though everyone else seems to be doing so)?

  • For one thing, with an online portfolio you can showcase your work in a variety of unique and effective ways.
  • It can also give others a quick insight into what you do as well as who you are
  • It makes it much easier for people to find you (you become searchable) and see what you have to offer.

At a minimum, your portfolio website should feature a logo and a tagline, a sampling of your very best work, and contact information. You could also include testimonials and case studies, a blog, and anything else that you believe might gain visitor interest. It will look like a special project you have in mind or are currently working on.

Your online portfolio is like a shop window. It features a display that compels passersby to enter to see what you have of interest in terms of products, services, or creative works of art. In this case those “passing by” consist of clients or potential clients and future customers.

Your portfolio should:

  • Introduce you and showcase your best work
  • Be easy to navigate and be search engine optimized
  • Tell a story. The most effective portfolios are often those that can tell a story,

There are also several side benefits to creating an online portfolio.

  • Your talents are put on display for all to see
  • You’ll get better at organizing items for maximum effect
  • Your self-confidence should take a positive hit as interest in your portfolio takes off, and
  • You may learn a few new things or gain a few useful ideas as you proceed

It’s win-win for you and your customers/clients.

Conclusion

An online portfolio is a valuable asset. When it is done right, it can help any business to grow and any vocation or career to advance – including a tech industry career. This valuable asset doesn’t require a ton of study or effort to put in place either. When you can put a top-notch portfolio website in place in a day’s time, the ROI can be huge.

That’s where online builders like those presented here come into play. They are easy to use, produce excellent results, and are either free or offer free trials.

Read More at Top portfolio builders to build cool websites with

Dark UI: The Good, Bad, and Ugly

sony dark user interface

Dark design is and always will be a trend. The level of darkness will always vary, but basically, it’s really hard to screw up a simple, dark design. This is especially true for dark UI design.

 

Not everyone gets it right all the time. There are a few things you have to keep in mind when working with a Dark UI. But, don’t pull your hair out yet. We’re going to go over the elements that you need to keep in mind, and a few you’ll probably want to avoid. This is the basics to dark UI: the good, bad, and of course, the ugly.

Why use dark UI?

To be completely honest here, I don’t think every site can pull of dark UI. It is an interesting design tactic, but it sometimes just doesn’t fit the overall style or brand.

 

But, putting that aside, it is a very visually striking change. For starters, you don’t see lots of dark UI in the digital world. It’s way easier to put dark text on a light background. Most blogs, for example, choose to go with the light UI simply because they pump out a lot of content.

 

But, what about the other types of sites? I mean, even a blog can pull it off if they try hard enough. You just have to make sure the dark theme will work. And with that in mind, remember that “dark” doesn’t always mean “black”.

darkness with light strobes

A dark background can be a variety of colors. As long as it’s not completely light, or at least has more than half its elements in a dark color, you could consider it to be a dark UI theme.

 

To be fair to those who don’t choose dark UI, you have a little more maintenance with a dark background. You have to choose everything (fonts, font size, icons, images, colors, etc.) perfectly. If you have a font that’s too small, it will be engulfed by the dark background. If you have a color that contrasts just a little too much, it can make the entire design theme look cheap.

 

So, why use dark UI? It’s bold and awesome.

Good examples of dark UI

I’m always a fan of examples, so this is where that portion is going to start. Don’t get me wrong, there are plenty of horrible dark UI examples, but let’s save those for the finale. For now, let’s talk about good examples of dark UI and discuss what they’re doing right.

Spotify

spotify main menu dark user interface

Welcome to the Spotify app. This is the application window that you get when you download Spotify to your device. Spotify is notorious for their dark UI, and it’s for good reason.

 

For starters, “dark” doesn’t always mean black. There is a slight color gradient that breaks up the normal “black” scheme. It’s very smart because they only integrated the gradient into the middle and right side. If you notice on the left, the sidebar is still solid black, outlining it subtly, but just enough.

Netflix

dark user interface of netflix

Here’s another name we’re all fairly familiar with: Netflix. Netflix has a beautifully dark UI throughout. Most of us already know the dark UI they have when selecting a show to watch, but few of us probably remember the signup screen.

 

The reason I selected this screenshot is to highlight another element of dark UI that you need to remember: consistency. You simply cannot have a dark UI in one area, and then switch to a light. Visually, this is kind of an eye sore.

Sony

sony dark user interface

Here we have Sony’s main site. The dark background draws your eyes instantly to the center where all the content is gathered. It’s very, very simple, but it does the job. Plus, Sony’s logo is notoriously white, so a light background would’ve been a poor choice.

 

So what is Sony getting right? The lack of elements. The dark UI is contrast enough, and they know that. They don’t need to load up their main page with gradients and contrasting colors. They went with black, plain and simple. 

The bad and ugly dark UI

In order for there to be good examples of dark UI, there also has to be at least a few bad ones, too. Honestly, we can probably learn the most from bad examples. They teach us what not to do instead of giving us examples that we just copy. 

dark user interface

I don’t really like calling anyone out, so we’ll avoid names here and just jump straight to what’s wrong with the UI. To do that, let’s play a little game involving the image above. I like to call this game: Spot the tablet. Believe it or not, there are 2 tablets in that image. Can you spot number 2?

 

The point of this is to show you that not all images work well with dark UI. Sure, they could of had limited options. But this all points back to one of our original points when using dark UI – pick your images wisely. The fact is that the tablet blends in almost perfectly into the background. It doesn’t work.

dark user interface apple watch

This one I want you to really look at. From a glance, it looks pretty okay. There’s nothing special about it, but it’s certainly not the worst thing I’ve ever seen.

 

What they did wrong here is the overuse of contrasting colors. Bright redish-pink, lime green, and neon blue all come clashing together to make this app look like the inside of a cheap nightclub. It simply doesn’t work. 

 

Now, if they had gone with fewer colors, or maybe turned the intensity of the colors down a little bit, this could work very well. But, as it sits now, there are better designs out there.

Additional things to avoid with dark UI

We hit the basics on things to avoid with dark UI (too much color, poor image choices, etc.) but there are a few guidelines that I want to leave you with here:

 

  • Avoid a lot of text

We briefly mentioned how choosing the right size font makes a big difference. Well, the amount of text does, too. If you have too much light colored text on screen, it can be hard to focus.

 

  • Avoid a lot of content

In general, you’ll probably want to avoid too much content on screen at one time. Again, it can be very hard to focus.

 

  • Don’t use too many colors

Even if the design has nothing but dark colors, using too many can cause a lot of headache. With a dark UI, your brain will automatically be attracted to anything that stands out. Including varying colors. The quick change for your eyes can and will be straining.

 

There you have it everyone: dark UI. Overall, it can be quite a challenge to pull off dark UI design. But, if it’s done right, it will definitely make you stand out. But of course remember, dark UI is absolutely not for everyone.

Read More at Dark UI: The Good, Bad, and Ugly

What Most People Don’t Tell You About Designing Your Own Logo

For a lot of people, the first thing they think of when they hear the names of big companies is their logo. In truth, the logo is probably the biggest marketing decision you can make. It might sound simple, but there are quite a few things you need to keep in mind when designing a logo of your own. So without further ado, let’s talk about the basics behind designing your own logo.

Why do you need a logo?

Ideally, you’ll want to hire a professional to create your logo, but that doesn’t mean you shouldn’t bring some ideas of your own to the table. In fact, it’s best that you have a pretty good idea of what you want before the big design meeting. 

man looking at logos on wall

But let’s say that you want to go through most, if not all of this process by yourself. Where do you even begin? You need to start this journey off by understanding why you need the logo.

 

Your logo is an extension of your brand. It’s important that it represents you. That can be hard to do in a single picture, but that’s why this takes time. 

Pick something that scales as a favicon

A favicon is that little image that sits in the address bar when a tab is opened. It’s a small detail, but it’s very crucial.

 

The reason it’s so crucial is because those big, fancy, and incredibly detailed images will look absolutely terrible as a favicon. This is something that a lot of people don’t think about because they generally regard a big and fancy logo as perfect. 

 

One of my favorite examples of a favicon is that of Mailchimp.

chimp on yellow background logo mail chimp

This logo is simple, yes, but it still manages to capture the brand perfectly. Now, if you pay attention, you’ll notice that the main focus of the logo (the chimp) is its own entity. That makes it very easy to scale as a favicon. Just like this:

chimp on yellow background logo mail chimp

This is the Mailchimp favicon. They definitely couldn’t have put the entire logo in the address tab, and they knew that. So, they went into the logo design process with that in mind, and came out with this.

Test multiple colors

Speaking of being scalable, you want to make sure the logo looks good on multiple backgrounds in multiple colors. If you don’t you could end up having to redo this entire process when something as simple as a WordPress theme change comes up.

 

A good example of this would be Slack

slack logo purple and white

As unusual and controversial as the Slack logo has been here lately, we all have to admit that  it works well with multiple colors. Of course, the logo itself has a variety of colors in it, but that really only helps it.

 

The Slack logo can be seen around the world with all sorts of background and font colors. It’s an iconic logo, so it was important that they got all the design elements right.

Be consistent with the brand

A logo means nothing if it doesn’t embody the brand. This is especially important for startups that are looking to get their name out there. 

 

I don’t think I need to go into this too much, but we definitely need to mention it here. Every tiny little detail is crucial. They have to match the brand’s story, their tone of voice, and their mission.

 

So, for example, the choice of font is a big one. If you run a SaaS company, you probably don’t want to use a script font. Something like that makes much for sense for a small town candle shop.

lemon logo lemonade stand

Something like this classy lemonade stand logo is perfect. It’s simple, it will scale well as a favicon, and it’s on brand. The colors work well and the font stands out, but it’s not over the top.

Make your logo easy to incorporate into your brand

This point sort of goes along to the one above, but it deserves its own mention. That being said, even if your logo is on brand, it doesn’t mean that it will be easy to incorporate into the rest of your brand.

 

What do I mean by that? Well, looks aren’t always everything. Even if you logo looks great and embodies your brand, it might not be easy to use. Yes, there is such a thing as a logo that is too detailed to use.

 

A logo should not be so complicated that it takes more than a few seconds for someone to recognize what it is. If it’s simple and straightforward, it will be easy to incorporate into your brand anywhere.

Other tips to follow

There are tons of tips to take into consideration here. But, whether you’re designing it yourself or paying someone else to do it, there are some that are pretty fundamental. So, in addition to the ones above, here are some quick tips that you should consider:

 

  • Pick a style and stick to it

Just like a good party, a logo has a theme. This is a combination of all the elements. From the typography to the colors, everything should be perfectly thought out and implemented with a purpose. Each element needs to pay respect to the others.

 

  • Keep constant communication with the designer

If you choose to hire someone, you have to keep constant communication with them. In the design world, you build off of your own ideas. So if the designer gets one tiny detail wrong, then the entire logo can be off in the end.

 

  • Stay inspired

You are designing the face of your company. If you lack inspiration in the project, you should stop and brainstorm a bit. Or, if you really can’t handle it anymore, step away for a bit. Nothing is worse than rushed work in design, so don’t make your logo suffer.

 

  • Get a lot of opinions

You’re not designing this logo for your own personal use. This logo will be seen by a lot of people, so get a lot of opinions. Show it off to colleagues, friends, family, or even random strangers. The more input you can get, the better your logo will come out.

Be yourself

This is probably the most important rule in design, so we’ll end here. Being yourself is what got you to the place where you can design your own logo in the first place. Don’t fall into the norms of the industry that you’re in. Be unique!

 

Read More at What Most People Don’t Tell You About Designing Your Own Logo

5 Design Hacks Guaranteed to Put Your Conversions on Fire

If you want to increase ROI from your website, you can go about it in two ways: increase traffic or increase conversions.

It is much easier to increase conversions, however. Depending on what you do, it costs little to nothing to increase conversions and the resulting increase can have a compounding effect. The best way to increase conversions, by far, is by tinkering with your design; if done the right away, there are design hacks that can give your conversions an immediate boost.

Simple actions like tweaking the color of your CTA, tinkering with the default option in your design, and literally using a “compromise” can go a long way to boost your conversions. Below are five design hacks guaranteed to boost your website conversions:

1. When Designing CTAs, Always Make Sure They Contrast WithYour Site’s Color Scheme

When designing a page, it is important to realize that there’s no one-size-fits-all format or color for a CTA. You might have read one of those articles in which a CTA was successful because it uses the color red, or the color green, or the color blue, or any other “special” color. More often than not, these articles are missing a key fact: the CTA worked because it contrasted with the site’s color scheme.

Take a look at the following example from one of the most popular case studies on CTA design:

The study concluded that the red CTA outperformed the green CTA, and as such red “beats” green! When you pay careful attention, however, you realize that the color scheme of the page used the color green. As such, the color green will blend in while the color red will stand out — making the color red more likely to convert. This is in line with a principle of psychology known as “sensory adaptation.”

When designing CTAs, make sure your CTAs use an entirely different color that contrasts with the actual color scheme of your page. When you do this, your CTA will stand out and become more noticeable, and your conversions will improve.

2. Use The Bandwagon Effect to Indicate that You Are Popular

The “bandwagon effect” occurs when there is mass embrace of an idea that might ordinarily have been ignored due to the fact that a lot of other people are doing it. When this effect comes into place, it doesn’t really matter whether people agree with the idea — they are going to subscribe to it simply because a lot of other people are doing so.

There have been several mainstream examples of the bandwagon effect, including the hit K-Pop music video Gangnam Style. Even though the video originated from South Korea, it quickly became such a big hit and was on everybody’s lips; people were singing in Africa, Asia, and all over the world, regardless of whether they liked pop or South Korean music. Everybody began to sing it to appear cool and socially relevant, and it quickly became the first Youtube video to reach 1 billion views.

Then there’s also the popular yanny or laurel audio clip that trended and pretty much broke the Internet.

That’s the bandwagon effect in action. People join not because they are interested in a concept or agree with it. They join because a lot of other people are involved.

There are many ways you can integrate the bandwagon effect into your design to boost conversions:

  1. Highlight major media mentions/industry recognitions above the fold of your design. The following screenshot shows an example from Website Setup.

The “Mentioned on” section features prominently on the homepage and communicates that top publications like Forbes, wikiHow, Entrepreneur, and Moz (individually read by millions) have endorsed the website. That automatically communicates popularity, and makes people more likely to follow.

  1. Showcase key metrics (subscriber count, traffic figure, sales, or other important metric). The following example from Problogger shows how that works. As a blogger looking for a blogging community to join, realizing that over 300,000 bloggers are in a community makes it a lot more attractive.

3. Leverage the Default Effect to Boost Sales and Conversions

One of the most powerful design hacks you can leverage to boost conversions is the default effect. The default effect refers to people’s tendency to reflexively go with the default choice, and so many studies have shown just how powerful this can be.

In a particular experiment, Walt Disney found that by changing the default choices in kid’s meals to swap out soda for juice and french fries for fruits and vegetables, it was able to automatically result in kids consuming 21 percent fewer calories and 44 percent less fat. Vanguard was also able to double participation in employee retirement plans by opting people in for the plans by default and giving them an option to opt out rather than opting them out by default and requiring them to opt in.

How can this be used in your design?

Checkboxes, form fields descriptions, and placeholder content can be effectively used in such a way that what you really want people to do is included by default — and they have to take an extra step to opt out if they are not interested, rather than being opted out by default you having to prompt them to opt in.

4. Understand the Power of the Middle/Compromise Option in Web Design

When given extreme options, many people are likely to go for an intermediate option or what they feel is a compromise between two options.

For example, if given three packages with the costs below:

  • $100
  • $50
  • $10

Many people will go for the middle option (the $50 option) instead of the cheapest or the most expensive. This is known as the “compromise effect.” To really leverage this effect to boost your conversions, you can take the compromise effect not just figuratively but also literally. The below example is courtesy of Aha!.

As you can see, the middle option isn’t just a compromise between the two extremes, it is also specially designed and highlighted in a way that it sticks out.

When designing pricing pages and options for people, you want to design the option you really want people to select such that it is literally placed in the middle. Not only does this draw more attention to it, but it draws special focus on it as a clear compromise between the other options and as a result makes people more likely to select.

5. Optimize Your Design For Speed

In an age of rapidly declining attention spans, it goes without saying that every design changes should be made with speed in mind.

Here are some key facts you want to take note of:

  • A simple one second delay in how long it takes for your design to load can make conversions to suffer. Even longer delays will be more detrimental.
  • Search engines use a page’s speed as one of the major factors when determining how to rank it.
  • 47 percent of people expect a web page to load within 2 seconds.
  • 40 percent of people will abandon a website that takes longer than 3 seconds to load.

In essence, speed shouldn’t be a compromise when making design changes. Rather, actions taken to optimize your design for speed in and of itself can go a long way to boost your conversions.

Read More at 5 Design Hacks Guaranteed to Put Your Conversions on Fire