You’re Doing It Wrong — Recruiting a DevRel

The DevRel collective is a community where people in the developer relations field can chat and help each other out. But this post isn’t about that group… We’ll get to that. This is an article about you: the startup founder or manager who’s trying to hire your first developer relations person. This article is here to help you by example.

I’m not the first to write about this problem. Taylor Barnett wrote a great piece on this as well. Be sure to check it out!

How to Market Your API Platform to Developers During a Recession

With the recent downturn on public stock markets due to COVID-19, a recession or depression is almost inevitable. It’s likely we see mass failures across retail, travel, entertainment, and other industry sectors. The spillover from coronavirus disease and the following shelter-in-place can have drastic consequences in the startup world. Small brick and mortar businesses that were shuttered due to shelter-in-place rules will no longer are spending money on Facebook or Yelp to promote their business nor will they maintain their SaaS subscriptions. Large enterprises will pull back spending in sales and marketing in anticipation of a recession. This could cause reduction in seat counts or usage for SaaS contract.s Similarly, sales teams may find CFOs and financial controllers are blocking many more purchases than before forcing deals to be stuck in procurement or legal review.

The good news is that many developer platforms and APIs have tricks that make them more resilient to a recession. However, if you’re not doing these items today, now is the time to reconsider to ensure the longevity of your product and/pr company.

AI Experts: What Helps You Do Your Job Better?

We’ve got a hunch that developers in the AI sector are superstar learners. With the way AI and machine learning are evolving, you have to keep up with the latest news to stay on top of your developer game.

With that in mind, we’d to pick your brain. Our second annual State of the Developer survey is open. Take this 5-minute survey to help us better understand how you like to learn, what your hurdles are to being more productive and what companies can do to make the developer experience better.

I’m Now a Developer Advocate at Google!

After more than four years at Google, I'm now a Developer Advocate! "Wait, I thought you already were that?" is the most common reaction. Allow me to tell my story.

How the Google Journey Began

Google recruiters had reached out to me over the years, and in August 2014 — if my memory serves me right — they queried about my interest in becoming a Developer Advocate for the Web at Google. I expressed my interest and we started Google's detailed and granular assessment and hiring process. In my first call with HR, though, they informed me that this role was full-time in London. Not having an interest, nor possibility, to move to London, I said that I couldn't relocate but I would be happy to travel there every second week and work there then. I was met with "Unfortunately that's not going to work out; you have to be based in the London office full-time."