data monetization | The Blog Pros

March 12, 2020

Farmobile Shows the True Value of IoT Data

When you think of data monetization, you're probably thinking of data generated from cars (the ultimate computer on wheels) or perhaps wearables, and then sold on through a marketplace. But, today's farm is a hotbed of data analytics, taking the lead from laboratories and factories. Data enables farmers to gain critical insights to assist with precision agriculture, including planning, water and fertilizing, yield optimization, etc. But, it also is a product that can be bought and sold and a former commodity trader has created hardware and a market place to sell this data. That company is Farmobile.

I spoke to CEO Jason Tatge to find out more. Jason shared:

February 21, 2020

The Data Economy and the Internet of the Streets

When I think of use cases where IoT will really come into its own in future decades, data monetization remains one of my favorite examples of where sensor creates new marketplaces, insights, and industries as a new data economy emerges.

But where I get really excited is when I see a use case that neatly combines several of the most explosive trends of the future. German founded company UZE Mobility and has done just this, combining mobility, digital out of home advertising, IoT, and data monetization.

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