As the distinction between data professionals and non-data professionals becomes smaller and smaller, the need for technology that bridges the gap between the two parties is crucial. The benefits of interacting with a data warehouse, especially with large amounts of data, are unquestionable, but as a peripheral member of the core technology team who might not be very technical, it is not always practical to generate SQL queries on the fly.
This poses a problem, especially when departments such as sales, customer success, account management, etc., want the robust insights that could come from the vast amount of data that a company is storing, but they don’t necessarily know how to quickly gather these insights.
