In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an...
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In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an...
The post 13 Timeless Lessons from the Father of Advertising appeared first on Copyblogger.
The life of a freelance writer is always intense. (That line cheerfully ripped off and mangled from the ’80s cult...
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One cool thing about being a content marketer is that you tend to become an expert in your topic. You...
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Well, this isn’t going to be easy … I’ve been working as a copywriter for 40 years now and still...
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You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger...
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Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re...
The post How to Gain Audience Trust by … Actually Being Trustworthy appeared first on Copyblogger.
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list...
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A grocery store solicitor is a nuisance because grocery shopping isn’t typically a leisurely activity. The shopper needs to get...
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Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money...
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Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?...
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I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has...
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If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment...
The post The 5 Types of Online Prospects, and How to Sell to Each of Them appeared first on Copyblogger.
It’s Independence Day in the U.S.! Wherever you live, this week we invite you to take thoughtful action that promotes...
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One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify...
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Matthias Ott, relaying an idea he heard from Derek Sivers:
Many personal websites, including this one here, have an “about” page. It’s a page that tells you something about the background of a person or about the services provided. But what this page often doesn’t answer – and neither do Twitter or Facebook pages – is what this person really is up to at the moment. A page that answers questions like: What are you focused on at this point in your life? What have you just started working on that excites you like nothing else? Did you just move to a new town? Did you start a new career as a Jengascript wrangler? To answer all those questions, Derek suggests to create a “now page”. A page that tells visitors of your site “what you’d tell a friend you hadn’t seen in a year.”
Very cool idea! Derek has a directory page of people who have done this.
I have more scattered thoughts:
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Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re...
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Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and...
The post When to Be Redundant, Repetitive, and Say the Same Thing Twice appeared first on Copyblogger.
“It is our choices, Harry, that show what we truly are, far more than our abilities.” – J.K. Rowling That...
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