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One in a Million: How to Survive as a New Cloud Vendor

Over the last few years, the adoption of cloud has significantly grown to become a norm among both large businesses as well as SMBs. According to RightScale’s 2019 State of the Cloud Report, 94% of enterprises around the world are using the cloud. Further, Gartner predicts that the global public cloud services market will be worth $331 billion by 2022.

Profitability for Cloud Sellers in 2019

With the growth in cloud adoption, a lot of service providers see opportunities in selling cloud to other businesses. Therefore, more and more of them are entering into the managed cloud services’ business.

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Embracing the SaaS Unbundleverse

Previous eras of software consumption were defined by their bundles. Our current era is defined by its diverse application ecosystem, its unbundling. Even recently, corporate consumers wore their fealty to a vendor with pride: we’re a Microsoft shop, we’re an Oracle shop, we’re an IBM shop. While devoted, the relationship wasn’t monogamous. The right tool for the job, but guided by relationship as the north star. Bundling had the benefit (at least perceived) of interoperability — many tools, intermeshed, helping us work well as a team.

SaaS changed both the economics of software, and the adhesion of the bundle. Even if you wanted to be a mono-shop, it’s harder to see how to do that (or why you’d want to). Teams are picking the tools they want. Applications are able to be deeper and narrower than ever before. Consequently, everyone has many more applications from a much more distributed collection of vendors.

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Devs Will Just Dev! The Cloud Foundry Promise

“Every company is a technology company” said Peter Sondergaard, Gartner's former executive vice president of research, and evidence of this is all around us. But it was not so easy becoming a technology company, as the entry barriers were high. Besides developing their business propositions, companies had to develop, maintain and operate the platform on top of which their businesses (i.e. applications) run. 

The rise of DevOps culture, automated pipelines, container technologies, and microservices, all contributed to an improved situation. And all these are still evolving and getting increasingly popular. But still, businesses have to deal with things outside the development of their specific business propositions. There is still an operational load to carry, and the load seems to be moved now to the hands of developers. Cloud Foundry helps to eliminate this operational load and the need for building platforms and utility components that have no relation to your business propositions. Cloud Foundry makes it possible to develop only what contributes to your bottom line while it takes care of the rest. It allows developers to just develop!