The COVID-19 pandemic has become the decisive test for business adaptability. To continue business as usual, organizations have to adapt to a new era where social distancing and digital interactions are the norm.
To do so, many businesses worldwide, particularly in the areas most affected by the virus outbreak, are adopting remote work policies and new channels of interaction with customers, including the use of mobile apps to smooth collaboration and communication. Although laptops are still key to a successful move to this new reality, mobile devices are essential in our professional and private lives. In fact, consumers spent 1.6 trillion hours in mobile apps in the first half of 2020. And, the time spent in business apps increased by 220 percent, when compared to the last quarter of 2019.