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APIs Over IPAs: Mike Amundsen [Podcast]

Moesif’s Podcast Network: Providing actionable insights for API product managers and other API professionals.

In episode number 4 we have the well known author and speaker Mike Amundsen. He’s a prolific writer on all things APIs and recently released his latest book entitled Design and Build Great Web APIs: Robust, Reliable, and Resilient. When he’s not writing, Mike helps companies capitalize on opportunities in APIs, Microservices, and Digital Transformation.

Mike shares his perspectives on why organizations think about APIs in three levels, how AWS’s Werner Vogel does deprecation, what the future holds for API automation tools, and many more knowledgeable insights .

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Why Data-Driven Customer Success is Essential in Today’s COVID World

In today’s unprecedented economic downturn, it’s more difficult than ever to find and close new customers. The onus is now on maintaining existing customers as productive users of your product. By closely monitoring API metrics, Customer Success Management (CSM) teams can get an early warning on those that are at risk of churning, and rectify things before it’s too late.

Customer Acquisition Versus Customer Retention: At Least 5X Difference in Cost

According to different surveys, the average cost of acquiring a new customer is between 5X and 25X the cost of retaining an existing one. That was in the pre-COVID era. In today’s world, it’s probably more.

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Mastering API Analytics for API Programs: Cohort Retention Analysis

There are few metrics more critical than retention for a platform business. If you’re acquiring customers for $25, but they stop using your API after a month, then you have a leaky boat. Don’t spend more money on developer acquisition until retention is fixed. This requires accurate measurement of API retention.

If you came from a web or mobile product background, you may already be familiar with mobile retention to measure how many acquired users keep using a mobile app. Growing a B2B platform requires tracking similar KPIs to measure the success of your acquisition and product strategies. This article will dig into the best practices for tracking and increasing API retention.

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13 API Metrics That Every Platform Team Should Be Tracking

A list of the most important API metrics every API product manager and engineer should know, especially when you are looking into API analytics and reporting.

API analytics

Identifying Key API Metrics

Each team needs to track different  KPIs  when it comes to APIs. The API metrics important to infrastructure teams will be different than what API metrics are important to API product or API platform teams. Metrics can also be dependent on where the API is in the product lifecycle.

An API recently launched will focus more on improving design and usage while sacrificing reliability and backward compatibility. A team that maintains an API that’s been widely adopted by enterprise teams may focus more on driving additional feature adoption per account and give precedence to reliability and backward compatibility over design.

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