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Top 10 Web Analytics Software in 2021

Although Google Analytics is a comprehensive analytic tool (and it's free!), it is not sufficient for analytics on digital and multi-channel platforms. There are many other platforms that can perform and provide insights that are crucial for Digital Marketing teams to analyze and consider. Let's take a look at the best web analytics tools that can substitute or expand upon Google Analytics settings.

1. Bizintel360

Monitor, measure, and improve your online sales and marketing campaigns with the Bizintel360 advanced analytics platform. Invest your marketing budget in the right channels, campaigns, digital platforms, geographic locations, and advertising types.

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Couchbase Analytics: Customers’ Moments of Truth Revealed!

Introduction

I recently joined Couchbase’s product team to lead Couchbase Analytics. This Analytics Service enables our customers to measure near-real time business operations, derive insights from data, and drive agile decisions to expand business growth.

Within my first few weeks at Couchbase, I had the opportunity to meet with a number of customers to learn about the “why” and the “how” behind their usage of Couchbase Analytics. This exercise helped my team think backwards from the customer point of view and assess which features customers care about most. More importantly, we learned how we could further take action on their feedback. In this blog, I’ll discuss:

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Growing Importance of Analytics As A Service

As the world’s datasphere grows in stature and size, big data, artificial intelligence, and cloud computing are combining to provide enterprises the much-needed respite in the form of Analytics-as-a-service 

Technology has become imperative — or has it?