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How to Choose the Right A/B Testing Software for Your Business

Today, you can find thousands of websites over the internet. But only some of them are popular due to their smooth functioning and fantastic user experience. One of the crucial factors in ensuring the website’s best performance is to test every aspect of the website and improve it over time. The most commonly used testing technique is A/B testing which is simple to conduct and optimize your website to get traction

Conversion is considered an essential factor in deciding the success of your business. Whether a small-scale or large-scale business, attracting visitors and converting them into leads is always necessary. If you know how to improve your chances of success, why not go for it. A/B testing helps the business quickly achieve its goals within time to achieve that success. 

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Don’t Get Caught in These 6 Mobile A/B Testing Mistakes

Mobile A/B testing can be a powerful tool to improve your app. It compares two versions of an app and sees which one does better. The result is insightful data on which version performs better and a direct correlation to the reasons why. All of the top apps in every mobile vertical are using A/B testing to hone in on how improvements or changes they make in their app directly affect user behavior.

Even as A/B testing becomes much more prolific in the mobile industry, many teams still aren’t sure exactly how to effectively implement it into their strategies. There are many guides out there about how to get started, but they don’t cover many pitfalls that can be easily avoided–especially for mobile.  Below, we’ve provided 6 common mistakes and misunderstandings, as well as how to avoid them.

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Who Needs A/B Tests and Why?

A/B testing is one of the best methods for finding optimal ways of improving conversion, economic indicators, and behavioral factors. There are some other methods, but they are more complex and expensive. The key benefits of A/B tests are their affordability and suitability for businesses of any scale.

A/B testing can be called one of the most meaningful ways of searching for solutions and making decisions in business; those solutions and decisions that a company’s profit and development of various products both depend on. The tests give an opportunity to make decisions based not only on theories and hypotheses but also on practical knowledge of how specific changes modify the clients’ interaction with the network.

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A/B Testing: Validating Multiple Variations

Can you spot the difference? Is there one?

When you have multiple variations of your app, how do you automate the process to validate each variation?

A/B testing is a technique used to compare multiple experimental variations of the same application to determine which one is more effective with users. You typically run A/B tests to get statistically valid measures of effectiveness. But, do you know why one version is better than the other? It could be that one contains a defect.