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The Problem Is, This Jeeves Can’t Think

Circa 2025. An autonomous BMW sedan with a passenger slows down near a crossing in LA. It has sensed an elderly couple on the pavement waiting to cross the road. A couple of minutes pass by, and both parties remain static. The couple  —  who is actually waiting for their son to pick them up  —  has no clue why the driverless car has come to a halt in front of them. They gesture the car to go ahead even as the passenger fumes in the backseat. But the vehicle has "machine learned" to be polite and careful.

It does not have an alternative course of behavior, unlike the resourceful Jeeves in a PG Wodehouse novel.

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Deep Learning and the Human Brain: Inspiration, Not Imitation

Artificial intelligence is the future. Structurally, artificial intelligence is perceived almost to be an individual entity influencing every technology. Machine learning is one of the sciences behind this entity, and deep learning is the engine that propels the science.

Deep learning transcends human ability to process a large volume of data. With a rush of data and the advent of faster GPUs and TPUs, deep learning is taking giant strides in the realm of image analysis, facial recognition, autonomous driving, etc.

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Why Is UX Such a Big Deal?

When 55% of visitors spend less than 15 seconds on a website (remember human beings have an attention span of six-eight seconds, less than a goldfish’s), user experience-driven engagement becomes extremely crucial.

Millennials and digital natives shift loyalties in seconds and constitute a majority of the figure mentioned above. The goal is to keep them engaged, and digital interaction is the most crucial touchpoint. One could say that a $5 billion company’s significance is decided by 15-year old digital natives. Consider an enterprise as broadly consisting of two ends, a front and back. While the back end provides the ammunition, the front end has to deploy them. The company’s digital endpoint is the user’s first digital touchpoint. Therefore, it’s the customer/user who shapes the UX, not the CXO. The ability to shift along with the user’s ever-changing demands depends on how programmable and agile a business is.