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AWS Step Functions is a great service for orchestrating multi-step workflows with complex logic. It’s fast to implement, relatively easy to use and just works. The problem is its price.
For relatively low-scale projects, it’s a feasible solution. But for large-scale, enterprise-grade orchestration with hundreds of millions of processes, each with dozens of steps, it can be cost-prohibitive.
The web is huge, and it's getting bigger. Every. Single. Minute. More people. Doing more things. Using more devices. On faster connections.
You may also enjoy: How to Build Scalable Apps
Everything indicates that load pressure over all kinds of applications is only going to increase: from small to big ones, from B2C through B2B. More companies will need teams that can deliver on the scalability promise.