Google’s Ads API V8 Gains Smart Bidding Functionality

Google has announced version 8 of its advertising API and is notifying developers that in order to take advantage of some of the release's new features, updating client libraries and code is necessary. This update includes new cross-account bidding strategies, improvement to sales tracking, and new label management options.

Apple Launches ShazamKit for Audio Recognition Integrations

Prior to its purchase by Apple in 2017, Shazam had made quite the name for itself in the music recognition business. Hear a song but just don’t know the name? Shazam had your back. Once the company was gobbled up by Apple, this functionality found its way into iOS and has been ubiquitous ever since.