Using traditional e-commerce data analysis tools, we can only analyze the order sales data of products, and cannot have a global understanding of product conversion. Google Analytics: Universal Analytics Enhanced e-commerce provides great convenience for developers to understand customer behavior and sales results, thus exploring many new opportunities.
With the enhanced e-commerce function, developers can easily track user interactions with your product during their shopping journey. Such interactions include product displays, product clicks, viewing product details, adding the product to the shopping cart, checking out, transactions, and refunds.