LinkedIn has announced a new category for its LinkedIn Partner Program: Audience Engagement. Audience Engagement allows LinkedIn partners to create content specifically for a target audience, discover new audiences by understanding who is engaging with their content, and benchmark audience engagement compared to industry peers.
Twitter Vows Policy and Technology Changes Following Data Breach
Last week, Twitter revealed that it may have shared certain user data with third-party advertisers against what certain users selected in their settings. While the company continues to investigate exactly which users were impacted, Twitter claims to have fixed the problem on August 5, 2019. Twitter indicated two potential cases they may have led to unauthorized sharing: