Author: Casey McGuigan

In today’s data-rich and fast-paced business environment, it is quite evident that an organization’s success heavily relies on data insights that embedded analytics software can provide them with.

With this in mind, choosing the right embedded analytics software to integrate into your applications is crucial, and I know that is not an easy task. To help you narrow your search and better evaluate different software solutions that you might consider partnering with, I made this list of the 5 must-have embedded analytics capabilities so that you can make the best decision for your business.

Not all analytics products have been designed to be embedded.

Historically speaking, analytics software has undergone a tremendous transformation. From the first databases, structured data, and canned reports in the 1950s, ’60s, and 70s to today’s powerful and advanced analytics software that has become increasingly important for organizations of all industries and sizes for their ability to gain business insights and provide tailored responses to customers.

So, you’ve decided that it’s time to put the power of data into your products and services. Good decision! Embedding analytics into your apps is no longer just ‘’nice to have’’; this kind of functionality is nowadays. It is of imperative importance.

According to a survey conducted by Reveal, the main business reasons end-users want business intelligence/data analytics software is to make smarter, data-driven business decisions (45%), understand business problems better (44%), and increase work productivity (43%).