Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online...
The post Thought Leadership Is a Synonym for Attention appeared first on Copyblogger.
Tips, Expertise, Articles and Advice from the Pro's for Your Website or Blog to Succeed
Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online...
The post Thought Leadership Is a Synonym for Attention appeared first on Copyblogger.
Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through...
The post Who’s the Hero in Your Business? appeared first on Copyblogger.
Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that...
The post 5 Ways to Convert More Prospects by Making Your Case appeared first on Copyblogger.
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m...
The post Ernest Hemingway’s Top 5 Tips for Writing Well appeared first on Copyblogger.
If you’re in business, someone’s got to buy something for you to make money. At least last time I checked....
The post How to Motivate People to Buy appeared first on Copyblogger.
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s...
The post The Three Key Elements of Influential Digital Marketing appeared first on Copyblogger.
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract....
The post How to Make Your Writing Real appeared first on Copyblogger.
What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an...
The post 5 Easy Ways to Open Your Blog Post with a Bang appeared first on Copyblogger.
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea,...
The post What to Do When You Absolutely, Positively Must Know If Your Content Will Rock appeared first on Copyblogger.
If you’ve been reading the blog and listening to Copyblogger FM the past couple of weeks, you’ll know that we’re...
The post Get It All Now:
Best of the Best Sale Is Open appeared first on Copyblogger.
Whether you’re trying to solve a tough problem, start a business, get attention for that business, or write an interesting...
The post Do You Recognize These 10 Mental Blocks to Creative Thinking? appeared first on Copyblogger.
Do you know what happens down at the crossroads? Legend has it that Robert Johnson — the most famous of...
The post The Content Crossroads: Supernatural Success at the Intersection of Ideas appeared first on Copyblogger.
Hello, my name is Brian. I’m the founder and CEO of Copyblogger. Okay, you may already know that. My point...
The post Brian’s Back:
Why I’m Returning to Copyblogger appeared first on Copyblogger.
Oh, those magical bullet points. What would blog posts, sales letters, and bad PowerPoint presentations be without them? Bullet points...
The post Little-Known Ways to Write Fascinating Bullet Points appeared first on Copyblogger.
If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment...
The post The 5 Types of Online Prospects, and How to Sell to Each of Them appeared first on Copyblogger.
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify...
The post Does Your Copy Pass the ‘Forehead Slap’ Test? appeared first on Copyblogger.
Launching a brand-new blog is exciting. But it can also be awfully lonely for up to a year as you...
The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.
Back in the sweltering summer of 2007, I got a bit crazy. I wanted to get across to people that...
The post 10 Steps to Becoming a Better Writer [Free Poster] appeared first on Copyblogger.