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The end of the year is an ideal time to not only look back at what you’ve accomplished but to plan goals for the upcoming year. Mobile app development teams can look into the latest trends in technology, user behavior, and the broader market, and think about how to incorporate them into your mobile app testing and development plan.
In this post, we’ll discuss the mobile testing trends to watch for in the coming year so you can plan your mobile app testing strategy for 2023.
The digital experience is now primary to our everyday lives. Our recent consumer report, Every Experience Matters, dove into quality and how it affects consumer behavior. We know, for example, that 20% of users will abandon a brand after encountering even one error on a mobile app. At the user level, everything comes down to customer experience.
To meet these customer expectations for constant value delivery, companies have to continuously develop software and deliver hundreds or even thousands of releases every year.