Author: Anusha K

What Is Digital Transformation?

Digital transformation is a process that prioritizes a customer-centric and technology-focused approach to all aspects of a business. It leverages advanced technologies such as AI, automation, and cloud computing to optimize data usage, improve decision-making, and enhance customer experiences. This process not only transforms customer expectations but also generates new business opportunities.

While many organizations initiate digital transformation to address a specific market challenge, it is not a one-time solution. Instead, it is a continuous adaptation to a dynamic environment that aims to establish a technical and operational foundation for a flexible response to changing customer needs, market conditions, and global events.

The digital world has become the primary point of interaction for businesses worldwide in the last decade. With the shift in technology and human behavior, companies that could quickly adapt to digital-only operations were better prepared for the challenges of a global pandemic.

Today, customers expect a seamless, fast, and accessible digital experience, and as their preferences change, so does how they interact with products and brands. In addition, research from Gartner shows that 75% of companies see a direct correlation between customer satisfaction and revenue growth through customer retention or lifetime value.

As the digital landscape becomes more intricate, brands must cater to their customers’ needs through various devices, platforms, and channels. However, with limited resources, brands tend to choose established locations to serve their customers. According to a survey by Forrester, executives are developing tailored experiences for the most popular consumer devices, giving priority to more established channels like websites and mobile apps. Brands are also optimizing their websites for mobile use, while mobile apps provide a more frequent engagement opportunity with customers. Despite the availability of numerous digital products, enterprises are still emphasizing web and mobile digital experiences. To deliver a superior mobile experience and serve your mobile customers well, it is necessary to conduct digital testing for mobile applications. In this blog, we will explain why digital testing is essential for mobile apps, how it differs from web apps, and how to design and conduct digital testing for mobile applications.

Mobile Is the Driving Force Behind Future Digital Experience Ecosystems

Mobile devices have become a fixture of everyday life for millions of people. Across the globe, web-enabled devices such as smartphones and tablets have evolved into essential tools for communication, information, and entertainment alike. According to Statista, in 2022, the number of unique mobile internet users stood at five billion, indicating that over 60 percent of the global internet population uses a mobile device to go online. Mobile ownership and internet usage are forecasted to keep growing in the future as mobile technologies are becoming more affordable and accessible than ever. This upward trend in mobile internet adoption is evident in developing digital markets where mobile networks are the primary means of internet access. Mobile internet traffic accounts for almost 60 percent of web traffic. In contrast, in mobile-first markets such as Asia and Africa, mobile connections account for an even larger share of webpage views.

A product roadmap is a high-level visual representation of a product’s strategy and plan. It provides a clear and concise overview of the product’s vision, goals, and initiatives, as well as a timeline for their delivery. Digital testing is essential to the product roadmap as it sheds light on user experience. This testing evaluates user interaction with the product covering aspects such as user interface, functionality, and usability.

Digital testing can inform a product roadmap by providing insights into how users interact with and feel about the product. This information can help to prioritize features, identify areas for improvement, and inform design decisions. By regularly conducting user testing and incorporating the results into the product roadmap, companies can ensure that their products meet the needs and expectations of their users, leading to improved satisfaction and loyalty.