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During the last few years, I talked to many retailers and other large tech companies dealing with Data.
I've observed the same pattern repeatedly so far: these organizations are in the middle of three steps process, which usually takes more than 5 years.
DISCLAIMER: This post in based on personal experiences and the situations explained here may not apply in other context.
Figures displayed on the examples are just samples for demo purposes, not actual data.
In every company in the world, employees need access to information. Most companies purchase and install expensive software solutions or even spend years developing complex reporting systems on-site.
However, they all fall short satisfying user needs. They are either too complex, and non-technical people can’t understand how to use those tools, or they are too user-friendly and they lack the flexibility these users need.