![GA4 vs Universal Analytics](https://2busy4it.com/wp-content/uploads/2023/07/GA4-vs-Universal-Analytics.png)
If you use Google Analytics on your WordPress site, you may already be familiar with how the platform works. However, now that Google has released a new version of its analytics tool, you may need to take a good look at GA4 vs Universal Analytics in order to adapt to this change. To help you out, we’ve laid out the key differences between UA and GA4.