In the era of data-driven decision-making, businesses are constantly seeking ways to harness the power of their customer data to deliver personalized experiences. Twilio, the leading customer engagement platform, has taken a significant step forward in this direction with the announcement of Linked Audiences and the debut of the Segment Data Graph at Snowflake Summit 2024. These new product features enhance Twilio Segment's interoperability with data platforms and warehouses, empowering developers, engineers, and architects to unlock the full potential of customer data.
Unlocking the Power of Customer Data
Twilio's Linked Audiences and Segment Data Graph are game-changers for businesses that rely on data platforms and warehouses for managing customer data. By enhancing interoperability between Segment's CDP and data warehouses, Twilio enables businesses to transform static data repositories into dynamic, actionable engines that drive real-time, personalized customer experiences.