While Generative AI is not a new technology, the launch of Generative AI solutions like ChatGPT, Bard, and Midjourney has spiked interest in leveraging Generative AI applications for enterprise and industry-specific use cases. However, the AI models leveraged by these Generative AI applications are trained for general-purpose utility and lack business- and industry-specific knowledge. Companies trying to capitalize on the current trends and transform their business through their emerging AI capabilities are required to take a hybrid approach with their AI strategy to partly leverage existing solutions for general-purpose activities and create their own custom AI solutions specific to their business needs.
For companies to create custom Generative AI solutions, they will need to prepare their own language models, trained with proprietary business data. The custom Large Language Models (LLMs) will help companies unleash Generative AI capabilities for their business and provide them a competitive edge.