In today's digital landscape, data privacy and accurate analytics are paramount for businesses striving to make informed decisions. Google Analytics 4 (GA4) brings a new dimension to data privacy and tracking methods, including cookie-less tracking and server-side tracking.
Growing worries about privacy have prompted security rules from entities like the General Data Protection Regulation and the California Consumer Privacy Act. Responding to these regulations, Google has revealed its plan to disable third-party cookies by late 2023.