You don’t need to be a data science expert to make use of platform analytics to gain better insights into your business. From Google Analytics to deep-dive data analytics for your APIs, big data is your friend when it comes to understanding your company. The right analytics platform can open up your data in a user-friendly way that empowers you to fuel better-informed business decisions based on your performance, customer data, and analytics.
What Is an Analytics Platform?
An analytics platform is a platform that delivers a wide range of business analytics tools and functions to enable users to visualize and interact with the data. Platform analytics enables businesses to make more informed decisions underpinned by sound data science and actionable insights.