The Quality Assurance process involves establishing standards, guidelines, and procedures to ensure the integrity of the software product or service throughout its development and to prevent quality issues. The purpose of software Quality Assurance is to ensure that a product meets the quality requirements. As a preventive process, it aims to provide a quality environment for the software product being developed by establishing correct methodology and standards.
Regardless of what industry it is, the success of a business entirely depends on the quality of its product. If the product quality is compromised, customer satisfaction and sales decline. Here, the role of Quality Assurance in ensuring the success of a business lies in maintaining the desired level of product quality. Quality Assurance measures enable businesses to enhance customer satisfaction, boost sales, and build a positive brand image.