The digital world has become the primary point of interaction for businesses worldwide in the last decade. With the shift in technology and human behavior, companies that could quickly adapt to digital-only operations were better prepared for the challenges of a global pandemic.
Today, customers expect a seamless, fast, and accessible digital experience, and as their preferences change, so does how they interact with products and brands. In addition, research from Gartner shows that 75% of companies see a direct correlation between customer satisfaction and revenue growth through customer retention or lifetime value.