How to Sell Data Analytics to Non-Data Scientists

Most data scientists are well aware of the positive impacts their work can have on organizations. However, it can be challenging to convince people who don't work in data science of those benefits. 

Some of them resist doing things differently because they dislike changes. Others balk at the perceived high upfront costs of data analytics technology and the time required to develop a related strategy. Here are some useful things to mention when trying to sell these individuals on the need for data analytics.

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