A product roadmap is a high-level visual representation of a product’s strategy and plan. It provides a clear and concise overview of the product’s vision, goals, and initiatives, as well as a timeline for their delivery. Digital testing is essential to the product roadmap as it sheds light on user experience. This testing evaluates user interaction with the product covering aspects such as user interface, functionality, and usability.
Digital testing can inform a product roadmap by providing insights into how users interact with and feel about the product. This information can help to prioritize features, identify areas for improvement, and inform design decisions. By regularly conducting user testing and incorporating the results into the product roadmap, companies can ensure that their products meet the needs and expectations of their users, leading to improved satisfaction and loyalty.