Digital wallets and tokenization have been popular among FinTechs and developers for several years. However, the process of adding a payment card to a digital wallet has been a point of friction for the user experience. The good news is there is a new solution called “Web Push Provisioning” (WPP) that may be a game-changer in the industry. In partnership with the digital wallet providers, this technology was recently brought to market by Marqeta, an fintech leader in payments and tokenization.
In this article, we will discuss what web push provisioning is, how it differs from current tokenization methods, and its potential impact on FinTechs, developers, and consumers. We’ll also consider some typical use cases for web push provisioning. Before diving in, let’s cover some background concepts.