Building a digital experience is all about setting up a digital technology-based holistic interaction interface between a user and a company. Websites, mobile apps, e-commerce sites, social media content, in-store kiosks, and smart devices all provide a digital experience to customers, partners, and employees and give them a way to interact with a company or brand.
Digital experiences enable businesses to move beyond digitizing paper-based procedures; it enables them to develop services that are only made feasible by the internet and other contemporary technologies. Therefore, it has become crucial for organizations and businesses to incorporate well-defined and planned digital experience testing strategies to keep customers loyal, satisfied, and happy.