Usage Metering and Usage-Based Billing for the Cloud

The 48th IT Press Tour had the opportunity to meet with Puneet Gupta, CEO and Founder of Amberflo. Puneet had the opportunity to work at Amazon as they built out their metering service that serves as the foundation for more than 200 services today. Today, AWS cloud metering is processing two billion events per second with one metering platform.

Puneet's vision is to transition the world to a more fair and transparent business model in the form of usage-based pricing. He highlighted the evolution from owned software like SAP from 1980 to 2000 to subscriptions like Dropbox and Salesforce from 2000 to 2010 to the usage-based software like AWS, Stripe, and Snowflake today. He believes the next wave of software will be powered by usage-based pricing.

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