The evolution of mobile has made it a revelatory digital touchpoint in the customer decision-making journey. For enterprises, this omnipresent device offers an ideal platform to reach a broad base of consumers and deliver services.
As Gartner said, ‘To enhance the mobile marketing experience, marketers must look beyond pure functionality and consider the emotional reaction of users.’ The physical response, especially in the case of differently-abled consumers, is critical. Accessibility testing of mobile applications should be a priority for enterprises to ensure that mobile services are readily available to all, including those who are differently abled. In doing so, enterprises will widen their customer base and fulfill legal compliance and corporate social responsibility, all of which enhance their brand image with customers.