Why Data Analytics Is Central to Digital Adoption Optimization

Big data is no longer a buzzword; data is generated at very mammoth rates daily; considering that each individual generates approximately 2.5 quintillion bytes daily, data scientists and analysts have a lot on “their plates.” Why data scientists and analysts need to buckle up is not far-fetched; a more significant proportion of the data we generate daily is in the unstructured or semi-structured format; for data analysts and scientists to effectively use data, they must work around the clock to ensure the data is structured.

Incidentally, this is not a task that private and public organizations can embark on manually. There is a need for organizations to integrate digital adoption.

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