From billboards to Google or social media ads, marketing has evolved dramatically, from quantity to quality. It is now all about providing quality and improving the customer experience in marketing.
The digital marketing trend is rapidly evolving. Every marketer is now carving out a niche for their own product, which is where Digital Marketing comes in because you can reach out to customers from anywhere and at any time.
- AI- Artificial Intelligence is now being integrated into all aspects of industry. AI is a critical component of digital marketing because it can assist us in predicting human behaviour, mindset, and so on.
- Influencer Marketing- Influencers are now the most effective advertising medium. You can easily advertise and connect with your target audience by collaborating with an influencer.
- Chatbots- Chatbots are becoming increasingly important in terms of generating leads and resolving queries. Chatbots aid in the development of customer relationships by conversing with them in real time.