SEO marketing is a type of digital marketing that involves making websites and web pages work better for Google and other big search engines. As search engines became the most common way to find just about anything, different ways have come up to help organizations make their digital assets more visible.
Search engine optimization, or SEO, is a mix of both internal and external strategies. Each of the major search engines has its own "secret sauce" or formula for how to rank pages in search results. The technical name for these formulas is "algorithms," and the big search engines keep them secret as trade secrets.
Over time, SEO marketing experts use trial and error to figure out which parts of these algorithms work best for search engine marketing. Organizations can improve their visibility and ranking in the major search engines by using tried-and-true SEO strategies.