The past 10-15 years have seen organizations put vast resources into creating databases that let them understand their business better, spot trends earlier, and manage tasks more effectively.
Indeed, a whole industry has now grown up around it, not just with database companies like Clickhouse, DataStax, MariaDB, MongoDB, MySQL, PostgreSQL, SingleStore, or Snowflake, but with a swathe of companies developing business intelligence (BI) tools like Tableau to give insight from the data housed in them.