One of the things the other developer relations advocates here at New Relic and I often hear from customers is, "Even though I understand why observability is important, I'm having a dickens* of a time getting leadership to buy in (literally)."
Let me begin by pointing out how important it is for us — IT practitioners — to be willing and able to speak to management and leaders of the business about the work we do, and to do so in a way that is understandable and meaningful to the audience. I'm not implying you have to explain observability in a patronizing "explain it like they're five" kind of way. I mean you need to explain the WHY of observability in the context of what the audience feels is important.