B2B vs B2C Mobile Apps: How to Know the Differences in Development
Say you’re a software manufacturer and you decide to develop an app. The first thing you need to decide on is who you are going to make the app for. Who you make the app for will determine almost everything that will go into the app. This includes things like the UI/UX design, cloud server, the app’s features, its name, and even what terminology it uses.
Who your target audience is will determine what category your app will be classed as. The broadest classification you can make is between business-to-consumer (B2C) apps and business-to-business (B2B) apps. Which one of these categories your app is placed in will determine how you will go about developing your app.